EVENT

AND COLLABORATIONS :

For the launch of the «My Bugs and I» collection, there will be an afternoon and evening event held in the brand’s boutique, which is spacious enough and will be reorganized to provide enough space. Several stands will be available to customers in addition to the clothes preview: tattoo, screen printing and poster creation stand, and other types of services and performances (dance group, engravers, various installations) a special wall for gra iti artists who want to express themselves, as well as canvases and paint. A stage will be set up for artists’ concerts for all tastes (for example «Girly» and «The Psychotic Monks» for rock, and «Rad Cartier» or «Jäde» for rap, etc.). This kind of event will take place with every new collection as well as on various occasions, with more or less specific themes (for example, events for Earth Day with 3/4 of the profits donated to environmental organizations).

I want these events not to be made for excessive profit, but more to bring together a community and help those in need in the long run. That’s why I want the profits from these events to be close to zero and the money used for a neighborhood clean-up or donated to competent associations.

PLATEFORM:

Of course, the brand must have its own website, featuring mood boards and complete photoshoots, as well as information on the origins of the products and employee salaries, and the production chain, all in the name of transparency. On Instagram, TikTok, and Pinterest, the brand will have dynamic and impactful content, showcasing vibrant colors and collaborations with artists (such as «enfant precoce» or «tatoupourtoi» tattoo artists, who could develop collections or merchandise in the style of brands like «la manso» or «rezine»). The ultimate dream would be to have a quarterly or semi-annual magazine created in collaboration with employees, freelance artists, and journalists, called «ALT,» which would cover the fashion industry, upcoming innovations, habits to change, and events in line with the brand’s youthful and rebellious spirit.

exemple of the Fall 2024 edition of ¨ALT¨ newspaper things to know if you to be responsable about your consomation this fall exemple of design for a poster you stuck in the street

How to be a better client?

STORE :

The brand’s store will be a spacious place with a re-purposed industrial style, featuring changing installations created/imagined by team members or artists depending on the season. I envision a place with lots of wood and metal, and a very high ceiling. It will be a collaborative space with frequent organized events, a bar/drinks area, and workshops. Ideally, in the more budget-accessible cities, mini workshops will be connected to the store to make modifications in real-time. The first store will be a large re-purposed hangar in the Belle de Mai neighborhood in Marseille, as it is inexpensive and close to a «normal» population. In Paris, we will target neighborhoods such as La Goutte d’Or or the 19th arrondissement. There will be pop-up stores with discounts four times a year (every season), and registration will be required (limited spots for the biggest fans). The brand will have items sold in retail stores but not in franchises as big as Citadium. Of course, ordering online will also be possible.