Maximizing live event experience
Context: importance of live entertainment
Value of entertainment sector in UK
Sources: pwc.com/outlook, PPL, Stormcrowd and PRS for Music
Context: engaging users by connecting them Global Entertainment Sector Hot Topics
Need a way to… Connect with users on a festival / event Analyze what they are doing (brand activation, security) Provide novel experience in return
Trends in events Which of these trends do you expect to have the biggest impact on your events in 2016?
Trends in Technology Do you intend using any of these technologies at your event in 2016 ?
New technologies • Bluetooth low energy – ibeacon’s Gamification - localisation • Video – After movie – Live streaming – a one-man custom camera rig featuring multiple DSLR cameras, enabling him to capture high definition 360 photos throughout the event – VR
RFID • RFID is abbreviation for radio frequency communication and is over the air communication between a chip and a receiver.
• Active and passive RFID • Typical use cases of one to many
NFC • NFC is abbreviation for near field communication
• 3 ways of working • Peer to peer • Card emulation • Reading/writing • Typical use cases of one to one usage: payment
Best cases • Active UHF RFID at TML by Sendrato Heatmap – Colour by location - Connect • Passive RFID with Nedap at Lowlands
Maximizing the live event experience by providing cashless payment solutions, access control, accreditation and brand activation solutions to music festivals and arenas
“Big Data” Create monetization tools
Access control = name, id of visitor, movement, …..
Brand activation = Social behavior, friends, likes, social engagement… Cashless
= Consumption of drinks, eating & merchandising
v
Creating server infrastructure & Dashboards
v
Business Intelligence
Business Rules Engine
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Platform generating extra revenue
Business Intelligence
Cashless users spend more Percentage of visitors using top-up methods
Mean revenue per visitor 200%
+83.3% 10%
150%
51%
+13.5%
100%
39% 50%
Cash model
Cashless model
0%
Onsite-only (ATM+cash)
Online-only
Mixed top-ups
Cash + cashless model
Business Rules Executing in real time some pre-defined rules
Free water after10 beers Free ticket for Sunday if wallet is still high Supply management Using proximity and sending a voucher for a pizza
Create new revenues
THANK YOU david@playpass.eu