MEDIA PACK 2014
Visit our websites for the latest news and vehicles sales
Industry The
LEADER
Exciting INDUSTRY &
COACH & BUS WEEK
OPERATOR
Features PLUS
The latest up-to-date
industry news CBW 2014
www.coachandbusweek.com
l
www.coachandbusmarket.com
Welcome to the Coach & Bus Week Media Pack for 2014
C
oach & Bus Week (CBW) magazine is the only full coverage, independent and paid-for weekly title serving the coach and bus industry. It provides unrivalled coverage of the industry to its core readership of senior industry figures including Directors, Chief Executives and Managers from all the ‘Big 5’ national groups, regional and municipal operators, county councils and proprietors of small to medium operations. Combined print and digital subscription numbers are in excess of 5,000, Coach & Bus Week is also the only industry trade title available in main branches of WHSmith and from strategically selected newsagents close to busy transport hubs and operator depots. Our goal is simply to make your advertisement or campaign a success
by your measure. When people pay for a magazine they read it. This is why we maintain a strict ratio of 70% editorial / 30% advertising to ensure our readers get value for money with every issue, whilst guaranteeing your advertising campaign receives the visibility it deserves from a position of being an integral, rather than intrusive, element of the reader experience. We continue to invest in providing the industry with top quality products and platforms to promote trade and commerce. In 2012 we launched www. coachandbusmarket.com, a website for online vehicle sales. Offering a combination of pay-pervehicle and annual unlimited web/ print packages, coachandbusmarket. com regularly has over 1,200 vehicles listed for sale and is visited by over 5,000 potential buyers every month. Our main site www.coachandbusweek.
com continues to attract over 10,000 visitors per month from more than 110 countries, making it the ideal place for global brands to be seen. This Media Pack outlines many of the options available to help make your campaign a cross-platform success. Call one of the experienced sales and marketing team now to find out how we can help. Or contact me directly to have an initial discussion.
Ian Gillis Advertising & Marketing Manager Coach & Bus Week magazine T 01733 293484 E ian.gillis@coachandbusweek.com
First Class EDITORIAL
F
IRST with the news every Wednesday, Coach & Bus Week delivers more editorial than any other industry title. Every issue is crammed full with the latest news split by sector. So if it’s buses or coaches, regional or international, business or tour news you’re looking for, Coach & Bus Week delivers. Every issue also features regular operator and supplier profiles, test drives, comprehensive legal advice and independent comment and analysis. Once a month we publish our Minibus supplement, bringing together all the latest news and product developments from this essential area of passenger transport. The editorial team is made up of experienced and respected industry professionals mentoring a new generation of eager and enthusiastic young journalists, representing the new breed of industry journalism very much in tune with the rapid technological advances being embraced by passenger transport operators.
EFFECTIVE ADVERTISING We respond to your brief with highly thought-through and tailored campaigns, ensuring your message is given the biggest and best platform from which to reach your target audience. The
sales team is headed by Ian Gillis who has more than 19 years of advertising and marketing experience, seven of which have been within the bus and coach industry. Ian is supported by Senior Sales Executive Caroline Barnes, whilst Jade Cassidy is the friendly face and voice of our Vehicle Sales department. REGULAR THEMED FEATURES Approximately twice a month we publish an Industry Guide focusing
on a diverse selection of industry related services. Advertisers have the opportunity to provide up to 700 words of editorial to accompany their advertisement, nearly four times as much editorial as that offered by any other industry publication. All content appears together in an ‘advertorial’ style, guaranteeing maximum effectiveness. RECRUITMENT Coach & Bus Week is the number one choice for carrying a wide range of industry vacancies. Used by operations of all sizes to fill roles ranging from director level through to middle management, engineering and sales, reflecting the senior and influential nature of our core readership. Our exclusive recruitNOW service offers a multi-level platform to maximise the opportunity for vacancies to be seen by prospective candidates: l Printed publication l Published online via our page turn service within the Coach & Bus Week website l Published online in the Jobs section of the Coach & Bus Week website l Posted to our Facebook, Twitter and LinkedIn social networks
Testimonial Many thanks for assisting with the vacancy that we placed in Coach and Bus Week. We had a very good response to our advertisement for a Fleet Engineer and we have now employed a prime candidate into the position who is very qualified and fits the business model. Mark Bowden, Director Galleon Travel
We have found Coach and Bus week a fantastic back bone for our advertising within the coach industry. All the team I have dealt with over the last couple of years have been extremely helpful and the design service they offer is unbeatable, even when we want major changes they have always assisted. Most importantly we find that it’s value for money, we have had many new customers from our adverts and will continue to advertise in the future. Charlie Haggerty, Operations Manager
2014 FEATURES LIST
ISSUE
DATE
INDUSTRY GUIDE
1119 1120 1121 1122
08 January 15 January 22 January 29 January
PASSENGER COMFORT & ENTERTAINMENT VEHICLE PRESENTATION MINIBUS
1123 1124 1125 1126
05 February 12 February 19 February 26 February
TELEMATICS TRAINING & SAFETY MINIBUS
1127 1128 1129 1130
05 March 12 March 19 March 26 March
ENGINES & TRANSMISSIONS SEATING, FLOORING & INTERIORS MINIBUS
1131 1132 1133 1134 1135
02 April 09 April 16 April 23 April 30 April
DIGITAL TECHNOLOGY GARAGE EQUIPMENT MINIBUS CV SHOW PREVIEW
1136 1137 1138 1139
07 May 14 May 21 May 28 May
TACHOGRAPHS CV SHOW REVIEW FUEL MANAGEMENT & EMISSION CONTROL MINIBUS
1140 1141 1142 1143
04 June 11 June 18 June 25 June
TICKETING & CASH HANDLING REPAIRS & REFURBISHMENT MINIBUS
1144 1145 1146 1147 1148
02 July 09 July 16 July 23 July 30 July
GLAZING & ENTRY SYSTEMS VEHICLE PRESENTATION MINIBUS TRAINING & SAFETY
1149 1150 1151 1152
06 August 13 August 20 August 27 August
ENGINES & TRANSMISSIONS SECURITY & INSURANCE MINIBUS
1153 1154 1155 1156
03 September 10 September 17 September 24 September
RENTAL LEASING & FINANCE SEATING, FLOORING & INTERIORS MINIBUS
1157 1158 1159 1160 1161
01 October 08 October 15 October 22 October 29 October
DIGITAL TECHNOLOGY GARAGE EQUIPMENT MINIBUS EBE PREVIEW
1162 1163 1164 1165
05 November 12 November 19 November 26 November
FUEL MANAGEMENT & EMISSION CONTROL EBE REVIEW MINIBUS
1166 1167 1168 1169
03 December TICKETING & CASH HANDLING 10 December REPAIRS & REFURBISHMENT 17 December MINIBUS 24 December
For more details please contact
ADVERTISING & MARKETING MANAGER Ian Gillis 01733 293484 ian.gillis@coachandbusweek.com
COMMERCIAL EDITORIAL FEATURES
COACH & BUS MARKET ADVERTISING MANAGER Jade Cassidy 01733 293247 jade.cassidy@coachandbusweek.com
SENIOR SALES EXECUTIVE Caroline Barnes 01733 293248 caroline.barnes@coachandbusweek.com
ADVERTISING SALES EXECUTIVE Brodiee Neumann 01733 293488 brodiee.neumann@coachandbusweek.com
ADVERTISING RATES 2014 DISPLAY Eighth Page – £140 Quarter Page – £260 Half Page – £480 Full Page – £900 Double Page Spread – £1,600 10% agency discount where applicable. Discounts available for series bookings.
SPECIAL POSITIONS lB ound four-page insert – £1,800 plus £16 per gram over 10gms. Not including print. l False four-page cover – £2,400 Plus £16 per gram over 10gms. Not including print. ANNUAL WALL PLANNER l Single Space – £350 l Double Space – £600
VEHICLES FOR SALE l 5 cms x 1 column – £30 l Quarter Page – £150 l Half Page – £250 l Full Page – £400 l Double Page Spread – £750 l Annual Market Unlimited Package – £179* Other sizes available. All advertisements include full colour as standard, photo(s), design and typesetting costs. Discounts available for series bookings. *£129 for existing subscribers.
RECRUITMENT & TENDERS l Eighth Page – £234 l Quarter Page – £468 l Half Page – £936 l Full Page – £1,872 l Double Page Spread – £3,744 10% agency discount where applicable. All vacancies also appear on www.coachandbusweek.com/jobs and shared via our Facebook, Twitter and Linkedin social media pages. CLASSIFIED l £12 per Single Column Centimetre
Display & Recruitment FULL PAGE
(Trim) 297mm x 210mm (+3mm bleed)
LOOSE INSERTS l Per full run up to 10gm weight – £350 plus £16 per gram over 10gms. 12 MONTH SPONSORSHIP PACKAGES l Vehicles For Sale – £13,000 l Classified – £11000 l Deliveries – £7,000 l Drivers Page – £6,000 l Digital Edition – £8,000 l People & Recruitment – £7,000 l Minibus News – £7,000 l Minibus Features – £7,000 l Carrier Sheet – £8,000 WEBSITES Coachandbusweek.com Coachandbusmarket.com 10% Tenancies(your advertisement appearing on average every 10th hit) l 728 x 90 top leaderboard – £250 per month l 728 x 90 bottom leaderboard – £150 per month
Vehicles for Sale & Classified
FULL PAGE
(Type Area) 277mm x 190mm
HALF PAGE (Vertical) 272mm x 93mm
EIGHTH PAGE
64mm x 93mm
QUARTER PAGE
(Vertical) 134mm x 93mm
QUARTER PAGE HALF PAGE (Horizontal) 134mm x 190mm
(Horizontal) 64mm x 190mm
STRIP 20mm x 190mm
10 x 1 5x1 5cm x 1 Column
6x1 6cm x 1 Column
10cm x 1 Column
5x2
6x2
5cm x 2 Columns
6cm x 2 Columns
l 300 x 250 mid-page unit – £200
per month
FULL TENANCY POSITIONS l1 20 x 90 button link – £600 per annum l Digital Magazine Sponsorship – £6,000 per annum 10% Tenancies (your advertisement appearing on average every 10th hit) l 728 x 90 top leaderboard – £250 per month l 300 x 250 mid-page unit – £200 per month FULL TENANCY POSITIONS l 590 x 125 Centre Homepage Banner – £750 per quarter l 292 x 115 Centre Homepage SemiBanner – £450 per quarter l 187 x 50 Supplier Panel Featured
Button & 557 x 170 Supplier Page Featured Header – £300 per quarter l 175 x 115 Supplier Panel Standard Button – £150 per quarter
Production Formats lT ype Area: Please ensure there is at least 10mm
clearance between type trim. If this is not adhered to we cannot be held responsible for missing data. lB leed: For full-bleed full page adverts, please include bleed of 3mm on all edges. lF ormats: Our preferred format is high resolution PDF (version 1.3). Files should be supplied to the correct ad size using CMYK colour space with fonts embedded and all elements set to 300 dpi. lO ther formats: Adobe Indesign, Illustrator and Photoshop, Quark Xpress and most current PC software supported. l Images: All image files to be supplied as TIF, EPS or JPG (minimum resolution 300 dpi at size to be used). NB: We do not accept screen graphics taken from websites as they do not conform to magazine printing quality. lT ext: Text only, rich text format or as MS Word document. Fonts must be embedded. lD elivery Methods: Electronic transfer of material using email, post or ftp. lE mail: PDF or compressed (ZIP/SIT), no size limit, send to june@adsproduction.co.uk. lP ost: CD ROM with colour proofs to Coach & Bus Week, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough, Cambridgeshire, PE7 8GX. Tel: 01733 293240.
Copy and Booking CLASSIFIED - Booking Deadline – 5pm Thursday week prior to publication. Copy Deadline - 12 noon Friday week prior to publication VEHICLE SALES (Marketplace) - 12 noon Friday week prior to publication. (Main) – Booking Deadline 12noon Monday week of publication; Copy Deadline 12noon Monday week of publication DISPLAY:Booking Deadline - 2pm Monday week of publication. Copy Deadline - 3pm Monday week of publication INDUSTRY GUIDE Booking Deadline - 5pm Wednesday TWO weeks prior to publication. Ad Copy Deadline 12noon Monday week of publication Editorial Deadline - Friday TWO weeks prior to publication *to take effect as of ‘Telematics’ 5 February. RECRUITMENT Booking & Copy Deadline - 4pm Monday week of publication
the industry’s hub for buying and selling vehicles
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uilt to make buying and selling vehicles easier and more efficient than it has ever been before; coachandbusmarket. com is the industry’s leading and most visited vehiclesfor-sale website. Coachandbusmarket. com matches the modern, professional look and feel of Coach&BusWeek magazine. But above aesthetics, the user-friendly detail and quality of our content makes a real commercial difference to our audience and our advertisers by helping them to sell and buy vehicles, products and services efficiently. Our ‘Market Unlimited’ packages provide Operators with the most comprehensive, lowest priced package for selling used vehicles in the industry. The site provides superb opportunities for you to advertise to the specifically targeted audience visiting our website in their thousands, already in a purchasing frame of mind.
BANNER ADVERTISING Taking a banner on the website is a brilliant way to put your product or service in front of buyers. Remind them, while they buy an addition to their fleet, why your product or service is most suitable to their needs. We offer a leaderboard banner (728x90px) in the header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. There is also full banner (468x60px) space SUPPLIERS SECTION Anyone who is buying a vehicle, might also be seeking insurance, refurbishment, tyres, finance, safety
equipment etc. The suppliers section is the perfect place to support or enhance your visibility as a clear and superior choice. It can also help to improve the traffic and SEO (search engine optimisation) to your own website. Becoming one of our featured suppliers will get you a supplier logo on the homepage, and in addition you’ll own the prime space on the main page in your product’s respective category. If the featured space is
The site provides superb opportunities for you to advertise to the specifically targeted audience
already taken or you feel a regular slot will fulfil the coverage you’re looking for, then you can take a regular space on the main page of the suitable category. DEALER AND MANUFACTURER PAGES If you are a vehicle dealer or a manufacturer you can have your own page on coachandbusmarket.com. It’s like having your own showroom on our site. There are thousands of visitors coming to our website, all looking to buy a vehicle, so why not make it as easy as possible for them to buy one of yours and generate extra traffic to your own site at the same time? As well as all of your vehicles automatically displaying on your own page, you can customise its main content and sidebar. We’ll work with you to advertise your presence to the market and build a page which will constantly help you sell more vehicles.
The home of online news and information for the Coach, Bus and Minibus industry Coachandbusweek.com is the only paid-for industry website giving it a unique and superbly targeted audience of top industry buyers. Since relaunching the website in August 2011, we’ve gained many UK and European digital subscribers as well as visitors and subscribers from the UAE, Northern Africa, the Americas and the Far East. In fact the website has been visited from a total of 114 countries so far and includes a translation function so that it can be read globally. INSIDE THE WEBSITE The homepage covers all the vital areas of the industry acting as a hub to the week’s main news and information. Individual sections of the website cover specific topics such as financial, technical and legal news. Many pages on the site are available for sponsorship advertising as they service a highly targeted audience specific to a
CONTACTS
particular sector of the industry. If you have any events or dates you want the industry to know about then the diary section of the website is a great place to promote them. Just let our sales or editorial team know about your event and in turn, we can let the rest of the industry know. The website also has a page dedicated to recruitment. All of
EDITORIAL Publisher Jonathan Taylor 01733 293240 jonathan.taylor@coachandbusweek.com Editor Gareth Evans 01733 293243 gareth.evans@coachandbusweek.com Features Editor Andy Izatt 01733 293240 andrew.izatt@coachandbusweek.com
Technical & Minibus Editor Martin Cole 01733 293245, 07885 692144 martin.cole@coachandbusweek.com Digital Editor James Day 01733 293244 james.day@coachandbusweek.com
the jobs that are advertised in the magazine are placed on the website. It’s a great extra service for our recruitment clients that helps them reach as many prospective applicants as possible. A featured job of the week is also displayed on the homepage. TARGET AUDIENCE The target audience of coachandbusweek.com is the
ADVERTISING, MARKETING & EVENTS Advertising & Marketing Manager Ian Gillis 01733 293484 ian.gillis@coachandbusweek.com
Coach & Bus Market Advertising Manager Jade Cassidy 01733 293247 jade.cassidy@coachandbusweek.com
Senior Sales Executive Caroline Barnes 01733 293248 caroline.barnes@coachandbusweek.com
Advertising Sales Executive Brodiee Neumann 01733 293488 brodiee.neumann@coachandbusweek.com Advertising Production June Barnard 01473 858761 june@adsproduction.co.uk
same as the magazine; however the website has expanded that audience numerically and geographically as well as increasing the frequency of interaction with us and our advertisers. Visitors to the site are primarily senior decisionmakers in the coach, bus and minibus industries, middle managers, and engineering/ depot staff. BANNER ADVERTISING Taking a banner on coachandbusweek.com puts your product or service in front of serious buyers in vehicle operator companies from the smallest to the large plcs. You can take a leaderboard banner (728x90px) in the header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. Details of the pricing of these advertising spaces can be found in the pricesheet of this pack. You can also place a larger banner above the main content of any page as a sponsor. Contact a member of the sales team for more information about sponsorship and pricing.
SUBSCRIPTIONS & CIRCULATION Subscriptions & Circulation Manager Samantha Noble 01733 293480 samantha.noble@coachandbusweek.com
Subscriptions Executive Lorraine Jackson 01733 293483 lorraine.jackson@coachandbusweek.com
Coach & Bus Week, First Floor, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough PE7 8GX Switchboard 01733 293240 Fax 0845 280 2927 Web www.coachandbusweek.com www.coachandbusmarket.com Distributed by COMAG