s ’ e p o r u E & UK E IN Z A G A M L E V A R T LEADING GROUP
e d i u g l a i t n e s s The e l e v a r t p u o r to g JULY 2014 grouptravel world
.com £3.95
Rugby – give it a try
THEATRE REVIEW
Tours, events and match day experiences at World Cup Ven 2015 ues
COACH DRIVERS’ CHOICE
Great benefits and easy acces s
MEDIEVAL MIDLANDS
Heritage attra ctions in Leicesters hire Nottinghamshi and re
AMSTERDAM
Reasons to take a tour of the Dutch Capital
Christmas Special seasonal tours and pantomime s
£3.95 world.com grouptravel AUGUST 2014
NEWS...
● Group Leisu ● Stoke-on-T re Show registration open rent group trave ● 4D Cinem a opens at Cadb l passport ury World
North East England exposed
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03/07/2014
LONDON: GREENWICH & ROYAL TOUR ATTRACTIONS REVIEWED
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NEWS... Exhibitions
WIN Woburn Safari
● New IWM e renovation ● Lincoln Castl sm VAT touri SEPTEMBER ● Call to cut
Park tickets
17:47
PLUS...
tmas ns for Chris ● More optio – Coppélia and ● THEATRE wed in Love revie Shakespeare
08 9 772048 339008 31/07/2014
world.com £3.95
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STEAMING AHEAD
MEDIA
Iconic railw ay attractions for groups
PERFECT PAMPERING
PACK
Ideal venues for celebratin g a hen weekend
The delights
Dorset of
GTW explore s wildlife hav the county’s blissful bea ens and tow ns with charactches, er
NEWS...
● Britannia welco mes ‘boatique’ ● Pencil Muse hotel ● Reader offerum introduces new tour from Wickedly Welsh 001_GTW_Sep14_Cov
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2014 group travel
PLUS
Exploring Polan
Katowice and surrounding areas
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Insider Insight
Mike Newman, b2me Tourism Marketing
09 9 772048 339008 28/08/2014
17:30
2015
Effective exposure to your target audience G
roup Travel World Magazine (GTW) is the UK & Europe’s leading group travel publication. GTW strives to provide a variety of content, which helps to drive groups big or small towards fun attractions and destinations, suitable for any itinerary. GTW offers the ideal opportunity to advertise to a wide group audience, from families to friends, school parties and educational groups to large or small coach tours – even corporate travel organisers. GTW offers effective marketing campaigns to clients, including effective editorial coverage, which is guaranteed to reach the correct target market. GTW is read by thousands of Group Travel Organisers, Coach Operators, Travel Clubs and Educational Groups, amongst other industry professionals. GTW’s audience is continuing to expand, including: l Inbound & Outbound Operators l Employee Benefit Professionals (including workplace travel clubs) l School Trip Planners & Youth Organisations l Clubs Tailored to Retired Professionals (GTOA, for example) l Conference Organisers l Special Interest Clubs & Societies ...and many, many more!
WHY SHOULD YOU ADVERTISE WITH US?
GTW IS THE ONLY PAID FOR PUBLICATION IN THE INDUSTRY People pay a premium price for GTW, which means we can offer guaranteed readership. Our dedicated subscriptions team help to maintain and increase our circulation by marketing and attending relevant travel trade shows.
GTW PRIDES ITSELF ON PROVIDING FLEXIBLE CONTENT Our editorial team is always happy to liaise with clients to arrange special features to suit their needs, including effective editorial coverage and first-hand reviews.
GTW ENCOURAGES A HIGH READER RESPONSE We provide exclusive offers, familiarisation trips (‘fam’ trips) and competitions throughout the year. This means that our readers will regularly engage with our magazine and actively respond to content, including advertisements.
GTW BOASTS PARTNERSHIPS WITH KEY INDUSTRY ORGANISATIONS The most respected organisations within the travel and tourism industry partner with us, including the Coach Tourism Council, UKinbound and London & Partners.
‘fam’ trips
Have you heard of familiarisation trips, usually called ‘fam’ trips? They are a highly costeffective, successful way to increase business. Advertisers simply have to arrange a date for us to bring along some relevant Group Travel Organisers. The group experiences the attraction, venue or restaurant on a complimentary basis with the expectation that they will book in their group and spread the word. We are very experienced at running successful fam trips. What’s more, we also review the trip in the magazine, often including positive testimonials from the GTOs who attended. What better way of attracting more group business than by allowing group organisers to test your products?
Additional opportunities Group Travel World boasts a range of online options, from annual advertising to one-off opportunities. Web-based multimedia campaigns are better suited to clients who wish to keep pace with the current digital age. We use our social media – which is constantly updated with an avid following – to reach the widest audience possible, in addition to online advertising. There are various options available, including: l Magazine belly bands l Cover wraps l Cover mounts l Inserts l Mini supplements l Social media promotion
facebook: www.facebook.com/grouptravelworld twitter: @GTWMagazine
l Advertorials l Email campaigns l Yearly Wallplanner Advertising
Booking an advert on our wallplanner, which is published annually, ensures you remain at the forefront of our audience throughout the year.
Online advertising from as little as £49.99 for 12 months GTW is a glossy, monthly publication distributed to subscribers across the globe. In addition to the standard print medium, our magazine is also published online with extended features, including an online directory, calendar of events and special offers for clients. Subscribers to our print publication are automatically granted digital access, ensuring our readers engage with both. Annual directory listings are available which allows you to include website links, images, contact details and group rates. Hard copy rates are located on the back page. See annual directory listings and standard online advertising rates below:
DIRECTORY LISTINGS Promotional value listing - £49.99 Professional listing - £79.99 Professional featured listing - £129.99 (your listing appears at the top of a search)
BANNER ADVERTISING
Top leaderboard banner - £150 per month or £1500 for 12 months
MID-PAGE BOX
£100 per month or £1000 for 12 months
BOTTOM LEADERBOARD BANNER
£125 per month or £1250 for 12 months
Advertising campaign packages, such as those listed above, may be subject to discounted rates suited to the clients’ needs, and our highly flexible editorial team ensure they are available to discuss supporting editorial opportunities, whether long or short term. Our features list has been specifically tailored to meet the needs of our audience and clients especially, with diversity and efficiency working in their favour.
contacts Julie Cousins
Advertising and Marketing Manager 01733 293242 julie.cousins@grouptravelworld.com
Harley Denham
Advertising Client Manager 01733 293249 harley.denham@grouptravelworld.com
We look forward to working with you in 2015 and beyond
MONTHLY FEATURES Group Travel World’s regular sections are designed to accompany our annual features list. This offers additional opportunities for clients to plan ahead and increase their advertising and marketing plans dependent on the relevant features. Each article provides a valuable opportunity to include editorial and image support, alongside your advertisement.
ACCOMMODATION/BEST OF THE BEST Our regular accommodation section boasts first-hand reviews and/or relevant news from the hotel sector, which can be a top consideration when planning a group itinerary. Our ‘Best of the Best’ feature often fills a double page spread, with a detailed write up of an exceptional hotel or restaurant visited.
THEATRE NEWS, REVIEWS & LISTINGS This monthly theatre supplement seeks to expand in 2015, with additional comedy reviews and tour listings. Up to date details of other current and upcoming shows, both touring and in the West End are listed alongside first-hand reviews and the latest theatre, music and pantomime news.
NEWS We provide the latest travel and tourism stories, combined with current affairs. Special reader offers will also be featured here.
INSIDER INSIGHT/VOICE OF A GTO Each month, we will aim to provide a faceto-face interview with a ‘person of interest’ in the travel trade industry, a review from a Group Travel Organiser regarding a recent trip, and/or tips and advice from various B2B industry experts.
REGIONAL FEATURES This monthly regional feature is tailored to UK-based clients especially, outlining popular attractions for groups in the area, with a strong focus on transport and accommodation within the designated city, region or county.
EUROZONE GTW travels further afield, assuming a more ‘international’ stance. This could include an informative feature or review of a recent fam/press trip in Europe. Some of our upcoming features include Germany, Switzerland, France, Belgium, Amsterdam and Norway.
GTO GRAPEVINE In this section, GTW provides news particularly relevant to Group Travel Organisers, accompanied by “five of the best” where we review the latest tried and tested travel products. Our monthly competitions are also featured here.
TEAM ON TOUR Our monthly “out and about” feature, where a member of our team visits an attraction for testing and/or review; here you can see which venues receive GTW’s group friendly seal of approval.
UP CLOSE & PERSONAL The back page interview features the same light-hearted questions each month, and is often addressed to a considerable ‘person of interest’ within the tourism and travel trade industry. If you would like to participate, feel free to call a member of the editorial team and they will be more than happy to discuss this with you.
TESTIMONIAL
SUBSCRIBE TODAY
5
ISSUES FOR ONLY
ÂŁ5
WHY SUBSCRIBE? Each month Group Travel World magazine provides inspiration and fresh ideas for group travel organisers.
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It includes exclusive group rates, extra discounts on popular attractions and organiser incentives.
Find us on Facebook at www.facebook.com/ grouptravelworld Join the discussion on Twitter by following us at @GTWMagazine
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TO SUBSCRIBE
Group Travel World also offers a genuinely interesting and enlightening read.
Call Sam Noble 01733 293480 or visit www.grouptravel world.com/subscribe
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Group Travel World is one of my favourite travel magazines, so full of great ideas for the discerning Group Organiser . We spent a great evening at the Medieval Banquet in London, such a laugh, dancing, music and the food was brilliant, we all felt we had gone back in time. Everyone loved the evening so I promised we would return again one day. I always judge a good read, as to whether I flick through the pages or read every page, with Group Travel World, you really do read every page. Sylvia Saxon Saxon Group Travel/ GTOA Board of Directors
Features 2015 JANUARY l Great Days Out (Preview) l Historic Attractions and Gardens l Upcoming Events 2015 l Table for 50 (Food) l School Group Focus l Eurozone: Isle of Man
FEBRUARY l English Country Gardens l Magnificent Midlands l Weekends Away/ Short Breaks l A Day At The Races l Brewery and Distillery Tours l Eurozone
MARCH l UK Coach Awards (Preview) l Norfolk and Suffolk l Island Hopping l Britain’s Heritage Railways l Coach Friendly Attractions l Caravan/Holiday Parks l Eurozone: Belgium
APRIL l BUMPER LONDON SUPPLEMENT l Britain’s Best Theme Parks l Castles, Abbeys and Cathedrals l UK & European Shopping Destinations l Wonderful Wales l Hostel Focus (Accommodation) l Eurozone
MAY l Britain’s Best Afternoon Tea l Animal Magic l Sunny South West l Fantastic Ferries l Extreme Sporting l Eurozone: Paris
JUNE l Draws of Yorkshire l Horrific Halloween & Fabulous Fireworks l Winter Cruises l Best City and Walking Tours l Marvellous Markets l Family Friendly Destinations l Eurozone: Switzerland
OCTOBER l BUMPER EDUCATIONAL SUPPLEMENT l World Travel Market (Preview) l Theatre & Dine Special l Cultural Cotswolds l Animal Parks, Zoo’s & Aquariums l Eurozone
NOVEMBER l Rail, Ferry & Air Travel l Team Building l Museums and Art Galleries l Coach Friendly Destinations l Family Friendly 2016 l Eurozone: Norway
DECEMBER l World Travel Market (Review) l Stratford and Warwickshire l Conference and Hotels l Top Charity Destinations l Food and Fine Dining l Festivals and Camping l Eurozone
JULY l South Coast l Christmas and Pantomime l Festive Food and Events l Sports Tours and Museums l Coach Drivers’ Choice l Science and Technology l Eurozone: Amsterdam
AUGUST l Group Leisure Show (Preview) l Christmas and Pantomime l North East l London’s South Bank l Group Friendly Approved l Breweries & Distilleries l Eurozone: Germany
SEPTEMBER l North West l Theme Parks and Adventure Centres l Remarkable Railways l Spa, Shop and Stay l Dorset & Hampshire l Eurozone: France
NO. OF INSERTIONS
DISPLAY RATES
Display Dimensions and rates 2015
1
Full Page Half Page Quarter Page Strip
3
6
10
12
£900 £875 £850 £800 £775 £500 £480 £460 £420 £420 £300 £290 £275 £250 £225 £200 £195 £190 £185 £175
CLASSIFIED RATES 3x1 £36 3x2 £72
4x2 £96 £12 per cm
FULL PAGE (Trim)
SPECIAL POSITIONS
297mm x 210mm (+3mm bleed)
FULL PAGE
(Type Area)
277mm x 190mm
THEATRE COVER (Trim)
225mm x 210mm (+3mm bleed)
Inside Front Cover Outside Back Cover Double Page Spread Guaranteed Position
BELLY BAND £1,100 £1,050 £1,700 +15
£3,000
FULL COVER WRAP £4,000
LOOSE INSERTS 10g - Full Run
£200 per 1,000
Add £10 per 1,000 per 10g increase (i.e) 20g = £210/1,000
Finished advert artwork deadline: 15th of the month
HALF PAGE
EIGHTH PAGE
64mm x 93mm
QUARTER PAGE
(Vertical) 272mm x 93mm
(Vertical) 134mm x 93mm
QUARTER PAGE HALF PAGE
(Horizontal) 134mm x 190mm
(Horizontal) 64mm x 190mm
STRIP 20mm x 190mm
PRODUCTION FORMATS l Type Area: Please ensure there is at least 10mm clearance between type trim. If this is not adhered to we cannot be held responsible for missing data. l Bleed: For full-bleed full page adverts, please include bleed of 3mm on all edges. l Formats: Our preferred format is high resolution PDF (version 1.3). Files should be supplied to the correct ad size using CMYK colour space with fonts embedded and all elements set to 300 dpi. l Other formats: Adobe Indesign, Illustrator and Photoshop, Quark Xpress and most current PC software supported. l Images: All image files to be supplied as TIF, EPS or JPG (minimum resolution 300 dpi at size to be used). NB: We do not accept screen graphics taken from websites as they do not conform to magazine printing quality. l Text: Text only, rich text format or as MS Word document. Fonts must be embedded. l Delivery Methods: Electronic transfer of material using email or ftp. l Email: PDF or compressed (ZIP/SIT), no size limit, send to adsproduction@grouptravelworld.com.
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