Rounds Tackett Group Seller Guide 2018

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DEAR VALUED CLIENT, Real estate is always in a state of change which makes buying and selling homes a challenge at times and a breeze other times. You may ask yourself “what’s the difference between homes that sell and homes that don’t?” The answer - “It’s in the details.” When you decide to hire The Rounds Tackett Group at RE/MAX Fine Properties, you’ll benefit from our: experience with all market conditions, proven sales approach, effective marketing campaigns and utilization of our existing network of home buyers. When you choose The Rounds Tackett Group, no detail is overlooked! With a proven track record and years of sales experience, our team has all the tools needed to sell your home for the most amount of money in the shortest amount of time. If you’re serious about selling your home, we’re serious about getting the job done.


A QUICK, TOP-DOLLAR SALE: Think real estate. Think RE/MAX When you work with the dedicated professionals of The Rounds Tackett Group, you are supported by the most recognized name in real estate - RE/MAX.

•B  rand recognition in over 105 countries •H  ighest market share in Canada •A  ll listings syndicated to web portals

Why RE/MAX? The RE/MAX brand is seen by millions of consumers every day. Combine RE/MAX efforts with the marketing program for The Rounds Tackett Group and your home receives

•N  ational Radio and TV Advertising RE/MAX agents have the experience needed to make your real estate transaction a success!

the exposure it deserves.

18 16 14 In Millions

12 10 8 6 4 2 0

TRANSACTION SIDES PER AGENT • LARGE BROKERAGES ONLY 1


TEAM STATS Rounds Tackett Group at RE/MAX Fine Properties Team of the Year (Arizona School of Real Estate an Business) | 2017

Team Sales at RE/MAX Fine Properties # 1 Team in Sales | 2015, 2017 # 2 Team in Sales | 2016 RE/MAX Regional & State Awards #1 Team in Arizona | 2017 Top 10 Teams in Arizona | 2007-2016 #1 RE/MAX Team Southwest Region | 2017 RE/MAX Nationwide Awards Eagle Award 2017 Diamond Team Award 2017 #19 RE/MAX Team | January - May 2018 Top 25 RE/MAX Teams | 2012, 2014, 2015 Top 15 RE/MAX Teams | 2011 Top 35 RE/MAX Teams | 2016, 2010 Real Trend Magazine Top Team in Arizona | 2015-2017

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MAXIMUM EXPOSURE MARKETING These days, marketing requires more than an MLS listing and lawn sign. You need a strategic action plan to promote your listing so that all the right buyers find out about it, get excited about it, and - most importantly – inquire about it!

How is technology used in our marketing: • Massive exposure

• RE/MAX listing syndication

• Professional home staging consultation

• Broker to Broker marketing

• Professional color photography

• Just listed email campaign

• Yard sign

• Monthly e-newsletter to 10,000+ contacts

• Featured listing on websites

• Drone/aerial photography, if applicable

• Optional open houses

• Listing marketing in multiple MLS systems

• Social Media strategy

• Reverse MLS prospecting

• Strategic online presence 3


A MODERN MOBILE MOUSETRAP

LISTINGS ON THE GO

It is a proven fact that consumers distrust ugly websites. Your property

Email is a highly effective strategy when reaching new buyers. By

deserves to be showcased in all its glory! Our website earns the attention

diversifying our marketing plan across various mediums, including email,

of today’s modern, mobile buyer. Our website is user friendly, beautiful

we are able to cultivate significantly more leads than other Realtors. This

and captures 100’s of leads each month.

is just one of the ways we sell homes faster than the market average.

AN INSTANT LEAD RESPONSE

STAGING

We respond to every lead the second they register using a sophisticated

Real estate buyers start house hunting with a logical list of criteria, but the

auto SMS and email messaging system. You’ll never have to worry about

home they actually buy is chosen largely for emotional reasons. Most

a missed opportunity because it’s impossible for any lead to fall through

buyers have a difficult time understanding how well a home will fit with

the cracks.

their unique style. By staging a home, we remove the most common emotional barriers.

SOCIAL MEDIA Seventy-five percent of American adults are actively using social media

PROFESSIONAL PHOTOGRAPHY

on a daily basis. Home buyers are increasingly turning to sites like

One of the most effective ways to help buyers experience your

Facebook and YouTube to locate and review property listings in their local

home before stepping across the doorstep is by using professional

area and beyond. Using social media, our team can advertise your home

photographs. Our photographers draw upon a highly trained eye to

to the exact target market that is most likely to purchase your home. The

create vivid photographs with inviting composition. Our beautiful photos

design, placement and management of each ad is led by our in-house

are an essential ingredient for a successful sale.

experts. VIDEO PRODUCTION MASSIVE FACEBOOK CAMPAIGN

Our custom videos breathe life into each listing, providing much-needed

Facebook has become a marketing powerhouse. We will create a

edge to stand out in this competitive market. Our film production creates

custom Facebook marketing campaign for your property that reaches

a unique digital story with your home as the star!

thousands of potential buyers, plus choose only the best demographics for your area. Bottom line? We know how to turn LIKES into LEADS!

Feel free to ask The Rounds Tackett Group how they will strategically customize a marketing plan for your home and all of its unique details!

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+ WEBSITE/FACEBOOK RETARGETING


THE STATS

Monthly web traffic: WEBSITE

FACEBOOK

SeePhoenixAreaHomes.com

@RoundsTackettGroup

1,000 Website Views Weekly

4,000 Page Likes

12,000 Page Views Monthly

125,000 People Reached Monthly 2,115 Monthly Post Engagement

GOOGLE ADWORDS

8,000 Average Boosted Post Impressions

SeePhoenixAreaHomes.com 8,800 Impressions Monthly

EMAIL

350 Clicks Monthly

12,000+ Active Email Database

Follow Us On Social Media @RoundsTackettGroup FB, Insta, Twitter, YouTube

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THE SELLING PROCESS AT-A-GLANCE

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WITH SO MANY STEPS, YOU NEED A WE

WE meet

WE

WE

prepare your house (staging, photography, etc.)

finalize price

WE

list your home

WE

get an offer

WE

WE

begin showings & open houses

launch personalized marketing campaign

WE

are under contract & stop showing house

WE

WE

schedule the house inspection

We facilitate supplemental inspections

WE

negotiate inspection issues

WE

transfer/turn off utilities

WE

oversee appraisal

Time to Move out WE

have final walkthrough

7

WE close 7


APPROXIMATE SELLING COSTS • Staging and preparing the home (Approx $1000$1500 in staging and total painting fees) • 6% commission to the real estate brokerages (3%

revealed, OR much lower if the house is completely renovated.)

standard Buyer Agent fee + 3% to RE/MAX Fine

• Any final utility pay-offs

Properties)

• Wire fees at closing

• Approximately $2500 - $5000 on average to cover

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structural, environmental or mechanical issues are

• Your Mortgage pay-off

most home inspection issues, as either repairs

• Moving Costs

or credits at closing. (This can be higher if major

(All information is approximate and to be used as a guide only.)


EXAMPLE PROPERTY $619,000 Sale Price • $1,200 Prep, Painting & Updates • $37,140 Total Broker Commissions • $1,600 Home Inspections Concession to Close

TOTAL: $39,940 NET: $579,060 to Seller Please note that this closing cost list is an approximation and your final closing costs are determined by your lender - they vary buyer to buyer, based on your loan fees, tax amounts, etc. This is purely a guide and are not exact amounts.


A FEW ROUNDS TACKETT GROUP SUCCESS STORIES

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20173 N 83rd Place Scottsdale $1,250,000 list price $1,250,000 sale price

11210 E Del Timbre Drive Scottsdale $1,200,000 list price $1,125,000 sale price

23205 N 39th Way Phoenix $950,000 list price $916,000 sale price

4808 E Patrick Lane Phoenix $565,000 list price $565,000 sale price

1 days

13 days

7 days

26 days

5041 E Cortex Drive Scottsdale $569,000 list price $569,000 sale price

22511 N 77th Place Scottsdale $545,000 list price $510,000 sale price

22922 N 40th Place Phoenix $500,000 list price $495,000 sale price

22211 N 51st Street Phoenix $524,900 list price $500,000 sale price

15 days

10 days

25 days

21 days

4410 E Adobe Drive Phoenix $425,000 list price $415,000 sale price

2234 W Stonewall Drive Anthem $393,000 list price $393,000 sale price

4038 E Expedition Way Phoenix $375,000 list price $375,000 sale price

5408 E Dew Drop Trail Cave Creek $1,449,000 list price $1,449,000 sale price

18 days

28 days

3 days

21 days


WHAT OUR CLIENTS ARE SAYING ABOUT US

quickly sold our ‘starter’ home, and you

what we wanted. Your professionalism

was extremely responsive and his

were there for the ‘relocation.’ Without

and great personality had been advised

experience came through in the

a doubt, you are a credit to your

to us from others and we couldn’t say

negotiation processes. He not only

company and the entire estate industry.”

any less. “

“We really appreciate how fast you got

“What can I say? Your team ROCKS.

us into our new house! Thanks for all

Thank you for your dedication to my

listed and sold our house in a very timely manner, but also helped us

He was extremely patient with us as

investments.”

we looked at a lot of houses in order

one we wanted, he helped guide us

certainly recommend you to everyone

- Bradley & Velinda Ward, Buyer &

we know. “

Seller

- Barb Kravetz, Buyer “Thank you so much for your wonderful

- Branch McNeal, Seller

“Thank you for the wonderful service

assistance, patience and knowledge

you provided in the purchase of our

regarding the sale of our house and the

new home. We really were happy that “You did it again - three times in a row!

the process only took one week. You

was attentive and accommodating.”

listened to our needs and found exactly

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SeePhoenixAreaHomes.com 21000 N. Pima Road Scottsdale, AZ 85255 Each office independently owned and operated.


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