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Section 1: Key Concepts
Case Study 2: Representations and Gender
Case Study: Music and Movies – Digital and Available
1. Approaching Media Texts
Stages of change, and ‘positive/negative’ debates Realisms and representations Comedy and questions of representation Historical and institutional processes Conclusion Reference and further reading
The challenge of copying Piracy Changing models in the film industry
Case Study 3: Images of Migration
Introduction ‘Newness’ and histories Academic approaches Openness, collaboration and ‘users’ ‘The long tail’ Digital copies and the ‘enclosure’ of information New media, old metaphors ‘New media’, vanishing resources Conclusion References and further reading
Introduction Semiotic approaches Structuralism, difference(s), and oppositions Denotation and connotation The social nature of signs Debates Content analysis Conclusion
Analysing a poster, and notes on two photos Voices and sound signifiers Audio-visual moving images Content analysis
Introduction Discourses and stereotypes of ‘migration’ and other kinds of travel News media The ‘grain of truth’ in stereotypes? Varieties of media representations References
2. Narratives
5. Globalisation
General theories of narrative Narration, story and plot Narratives in different media Long running and ‘single’ narratives ‘New media’ and narrative debates Conclusion References and further reading
Your experiences of globalisation Global histories Approaches to globalised media Global-local flows Global futures? Conclusion References and further reading
Case Study: CSI: Miami and Crime Fiction
Case Study: Slumdog Millionaire: Global Film?
The classification ‘crime fiction’ Plot/story Applying Todorov Applying Propp Applying Barthes Applying Lévi-Strauss Narratives, institutions, ideologies References and further reading
The background to a global hit The production of the film Distribution The Bollywood connection Controversies in reception After the Oscar ceremonies . . .
Case Study: Visual and Aural Signs
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MEDA1008 A B C D
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Classifying films: Thelma and Louise (US 1991) Repetition and difference Repertoires of elements Case study: Formats and genres Status and genres 1: ‘escapism’ and verisimilitude Status and genres 2: the cultural context Conclusion References and further reading
Case study: Horror as Popular art The Orphanage and Let the Right One In
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The child in the horror film Global and local audiences Style and the Gothic: different repertoires Authorship and promotion Distribution patterns
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4. Representations
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‘Representation’ now Stereotyping and ‘scripts’
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Case study 1: US Plantation Stereotyping Scripts and performances
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3. Genres and Classification
MEDA1008 A B C D
Brand new for this edition
6. Ideologies and Discourses Introduction ‘Ideology’ and its histories: Marxist approaches The persistence of class and its (in)visibility Post-Marxism and critical pluralism Discoures Lived cultures Conclusion? References and further reading
Case study: The Age of Stupid (UK 2009) and Climate Change Politics Introduction Context: images and discourses The term ‘propaganda’ Textual approaches to the film ‘Cinema’ and its ‘everyday practices’ Conclusion
7. Media as Business Studying business organisations Ownership and control The experience of conglomerates New players in India and China Public or private funding? Public or private in filmed entertainment The new digital environment Business models Different perspectives Conclusion References and further reading
Section 2: Debates 8. ‘New Media’ in a ‘New World’?
9. The Future of Television Introduction Ownership and control in the television industry Paying for television Business models for television broadcasting Public service broadcasting Network television Subscription
10. Regulation Now Introduction Politics and media economics Regulation and ‘freedom’ Historical background Changes in the orthodoxy of economic policies and new models Deregulation, liberalisation and media institutions The contemporary regulatory environment A ‘free market’ for classification, censorship and sex and violence? The public gets the media it deserves? ‘Free choices’ and free speech? Conclusion References and further reading
11. Debating Advertising, Branding and Celebrity Introduction Advertising, marketing and branding Debates Histories Hollywood and branding Hollywood: the brand(s)
Case Study: ‘Brangelina’
12. News and its Futures Introduction The importance of news, and views of ‘the public’ The construction of ‘news’ ‘Impartiality’ and accuracy ‘News values’ Debates on the influence of news Futures: ‘new’ news? Conclusion References and further reading
13. Documentary and ‘reality’ Debates Recent issues in documentary Documentary and assumptions about ‘realism’ and truth ‘Direct Cinema’ Performance and documentary Ethics and documentary Recent hybrids 1: ‘pranksters’ Recent hybrids 2: ‘reality TV’ Recent hybrids 3: forms of ‘drama documentary’ Conclusion References and further reading
14. From ‘audience’ to ‘users’ Introduction Academic representations of audiences The effects model The uses and gratifications model From ‘effects’ to ‘influence’: factual forms ‘Cultural’ approaches Re-mediating audiences Conclusion References and further reading
Media Student’s Book
5th Edition
Gill Branston, Cardiff University, UK with Roy Stafford
fantastic supporting website
completely up-to-date for 2010 stunning full colour design over 200 illustrations
Section 3: Research Methods and Reference 15. Research: Skills and Methods Introduction Basics Using the internet, and print forms Fear of ‘theory’ Methods Qualitative and quantitative Textual approaches Samples Focus groups ‘Ethnographic’ methods Footnote : Wikipedia References and further reading Glossary Index
coming soon!
Citizenship and consumption References and further reading
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The Media Student’s Book 5th Edition over 200 illustrations
Up-to-date The Media Student’s Book is the most up-to-date textbook on media studies available anywhere. From Mad Men to Avatar to Barak Obama’s first year as President of the USA – nothing else comes close.
Comprehensive Film, television, internet, videogames, advertising, newspapers, magazines, photography, politics... The Media Student’s Book has coverage like no other; the most comprehensive introduction to media studies ever.
Dazzling The brand new full colour design is intuitive, exciting and simple for students to use. Illustrated with over 200 images, The Media Student’s Book is the most visually arresting media textbook yet seen.
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Gill Branston, Cardiff University, UK with Roy Stafford The Media Student’s Book is the most comprehensive and up-to-date introduction for all students of media studies, covering all the key topics and providing an unrivalled guide to concepts and debates.
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Now in its fifth edition, this seminal textbook has been completely revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. Structured in three parts: key concepts; debates; research methods and reference, The Media Student’s Book has been designed to lead students through a complete introduction to the subject, from the basics all the way to advanced and complex discussions.
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Media Student’s Book, 5th Edition
978-0-415-55841-9 (Hardback)
£75.00
Media Student’s Book, 5th Edition
978-0-415-55842-6 (Paperback)
£24.99
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Every chapter includes a wide range of examples to work with and case studies both short and in-depth. The longer case studies include: • Slumdog Millionaire • Let the Right One in and The Orphanage • The Age of Stupid and Climate Change Politics • Digital piracy • Images of Migration • ‘Brangelina’. With students in mind, the design has been totally overhauled to be stimulating, exciting and easy-to-use. Features of the new design include: • Full colour throughout • Over 200 illustrations • Photos, definitions and key terms in the margins • Follow-up activities in ‘Explore’ boxes • Suggestions for further reading and online research. May 2010: 246 x 189: 576pp Hb: 978-0-415-55841-9: £75.00 • Pb: 978-0-415-55842-6: £24.99
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The Media Student’s Book online Launching alongside the book, www.mediastudentsbook.com is a dedicated supporting website, full of extra material to make the book come alive. Perfect for use in the classroom or as an aid to independent study, the website will include: • Roy Stafford’s media and film blog – regular updates on the latest news and debates from the world of media studies • International case studies – in-depth case studies, unique to the website, from parts of the world with different and exciting experiences of the media, including Australia and South East Asia • Video and audio clips – the best way to illustrate concepts and discussions from the book • Material from previous editions – whole chapters and case studies from previous Media Student’s Books will be easily accessible on the website. If there are certain case studies you like teaching that aren’t in the new edition you’ll find them all here.
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