Business management 2013 14 by Routledge

R O UT L E D G E

Business & Management New Titles and Key Backlist

www.routledge.com/business

Welcome To The Routledge Politics 2013-14 This catalog contains key textbooks, cutting edge research and titles for professionals, from new and established authors. From key research on vital topics, to textbooks for undergraduate and postgraduate courses, you will find whatever you need to further your own research or professional interests, challenge your students, and provide essential reference materials for your institutional library. Visit us at www.routledge.com to view more information and complete table of contents for these and other related books.

eBooks We have over 30,000 eBooks available across the Humanities, Social Sciences, Behavioural Sciences, Built Environment, STM and Law, from leading imprints, including Routledge, Focal Press and Psychology Press. These eBooks are available for both individual and institutional purchase.

INDIVIDUALS Our eBooks are available for individual purchase at the Taylor & Francis eBookstore. Please visit www.ebookstore.tandf.co.uk to browse and purchase.

LIBRARIES AND INSTITUTIONS Subscribe to or purchase a wide range of eBook packages or pick and mix your own from our complete collection (a minimum number of titles applies). FREE TITLES are available. For more information, please visit www.tandfebooks.com or contact your local sales team.

eUpdates Register your email at www.tandf.co.uk/eupdates to receive information on books, journals and other news within your area of interest. CONTACT Marketing e-mail: sabyasachi.bhuyan@tandfindia.com, Tel: +91 (11) 4315 5174 Customer Service e-mail: kamran.alam@tandfindia.com, Tel: +91 (11) 4315 5221 Book orders & enquiries should be sent to e-mail: inquiry@tandfindia.com

BU SI NESS AND M AN AG E M E N T 252 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

A History of Accounting and Accountants

Accounting for Goodwill

Edited by Richard Brown

Andrea Beretta Zanoni, University of Verona, Italy Series: Routledge Studies in Accounting

First Published in 1968. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge May 2014: 234x156: 520pp Hb: 978-0-714-61279-9: £115.00 Pb: 978-0-415-76039-3: £30.00 eBook: 978-1-315-81041-6 * For full contents and more information, visit: www.routledge.com/9780415760393

Accounting for Goodwill explains the concepts and methods used to determine the valuation of companies whose intangible assets form a large component of their business. This book is an excellent source for understanding how to estimate the market value of internally generated goodwill, and how to explain competitive differentials based on the assessment of intangibles like intellectual property, human capital, and customer relationships.

Routledge Market: Business & Management Studies April 2014 Hb: 978-0-415-45149-9: £135.00 Pb: 978-0-415-75444-6: £30.00 eBook: 978-0-203-87380-9 * For full contents and more information, visit: www.routledge.com/9780415754446

Dummy text to keep placeholder

A Journey into Accounting Thought

Accounting in Networks

Louis Goldberg and Stewart Leech Series: Routledge Studies in Accounting

Edited by Håkan Håkansson, Kalle Kraus, Stockholm School of Economics and Johnny Lind, Stockholm School of Economics, Stockholm Series: Routledge Studies in Accounting

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company. Routledge Market: Accounting, Accounting History, Business April 2014 Hb: 978-0-415-26021-3: £105.00 Pb: 978-0-415-75353-1: £30.00 eBook: 978-0-203-16733-5 * For full contents and more information, visit: www.routledge.com/9780415753531

Accounting in Networks provides a timely contribution to the literature, consolidating and disseminating what has been happening at the frontiers of management accounting research, and examining the implications of network relations and the multiplicity of accounting roles therein.

Routledge Market: Accounting April 2014 Hb: 978-0-415-80647-3: £95.00 Pb: 978-0-415-75445-3: £30.00 eBook: 978-0-203-85431-0 * For full contents and more information, visit: www.routledge.com/9780415754453

Dummy text to keep placeholder

Accounting and Order

Accounting in Politics

Mahmoud Ezzamel, Cardiff University, UK Series: Routledge Studies in Accounting

Devolution and Democratic Accountability Edited by Mahmoud Ezzamel, Cardiff University, UK, Noel Hyndman, Queen's University, Belfast, Åge Johnsen, Oslo University College, Norway and Irvine Lapsley, University of Edinburgh, UK Series: Routledge Studies in Accounting

This book examines the notion of order and argues that accounting is an important part of the ensemble of technologies that construct and underpins order in societies. The book identifies several key roles played by accounting in this context, ranging from cosmology through worldly activities to the preservation of the cult of the dead.

Routledge Market: Business & Management Studies February 2014: 229 x 152: 502pp Hb: 978-0-415-48261-5: £105.00 Pb: 978-1-138-01828-0: £36.00 eBook: 978-0-203-12330-0 * For full contents and more information, visit: www.routledge.com/9781138018280

Using a range of sources, including more than seventy interviews with political representatives in parliaments and national assemblies, advisors and member governments and executives in five countries, this book documents and discusses the impact of devolution, new public management and modern public sector accounting reforms on decision-making and democratic accountability. Routledge Market: Accounting and Politics May 2014 Hb: 978-0-415-42590-2: £95.00 Pb: 978-0-415-75970-0: £30.00 eBook: 978-0-203-92663-5 * For full contents and more information, visit: www.routledge.com/9780415759700

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 253

Dummy text to keep placeholder

Accounting, Accountants and Accountability

Brand Mascots

Norman Macintosh Series: Routledge Studies in Accounting

And Other Marketing Animals Edited by Stephen Brown, University of Ulster, Northern Ireland and Sharon Ponsonby-McCabe, University of Ulster, Northern Ireland

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company. Routledge Market: Accounting and Business February 2014 Hb: 978-0-415-27946-8: £105.00 Pb: 978-1-138-00858-8: £30.00 eBook: 978-0-203-93005-2 * For full contents and more information, visit: www.routledge.com/9781138008588

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Brand Mascots: And Other Marketing Animals is a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. Routledge Market: Business & Management June 2014: 234x156: 300pp Hb: 978-0-415-82676-1: £99.00 eBook: 978-0-203-52775-7 * For full contents and more information, visit: www.routledge.com/9780415826761

Dummy text to keep placeholder

Aesthetics and Human Resource Development

British Manufacturing Investment Overseas (RLE International Business)

Connections, Concepts and Opportunities Stephen Gibb, University of Strathclyde, Glasgow,UK Series: Routledge Studies in Human Resource Development First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge Market: Human Resource Development August 2014 Hb: 978-0-415-36097-5: £100.00 Pb: 978-1-138-01038-3: £30.00 eBook: 978-0-203-00851-5 * For full contents and more information, visit: www.routledge.com/9781138010383

David Shepherd, Aubrey Silberston and Roger Strange Series: Routledge Library Editions: International Business This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on detailed case studies of British international firms. The early chapters assess the available statistical evidence and the theories of overseas investment that had hitherto been put forward. The authors emphasize the need for recognizing the dynamic and varied nature of firms and the relevance of their historical development in order to understand business decision-making. Routledge Market: Business March 2014 Hb: 978-0-415-65776-1: £65.00 Pb: 978-0-415-75213-8: £30.00 eBook: 978-0-203-07654-5 * For full contents and more information, visit: www.routledge.com/9780415752138

Dummy text to keep placeholder

TEXTBOOK

Beyond Strategy

Business in Emerging Latin America Fernando Robles, George Washington University, USA, Nila Wiese, University of Puget Sound, USA and Gladys Torres-Baumgarten, Ramapo College of New Jersey, USA

The Impact of Next Generation Companies Michael Moesgaard Andersen, Copenhagen Business School, Denmark and Flemming Poulfelt, Copenhagen Business School, Denmark This book delves into the inner workings of "black swans" – companies that behave in unconventional and unpredictable ways to distort market mechanisms, with disruptive implications and often massive (and sustained) success. Focusing on "disruptive strategy" and on how a management team can work to develop one, it offers a framework for disruptive strategies, new models for disruptive working, and specific tools for developing new strategies. With coverage of both the conventional and emerging paradigms of business strategy, as well as illustrative, global cases and company diagnostics, this book offers valuable insights to students, professors, and practitioners alike. Routledge Market: Strategic Management May 2014: 246x174: 174pp Hb: 978-0-415-53712-4: £60.00 Pb: 978-0-415-53713-1: £23.99 eBook: 978-1-315-81896-2 * For full contents and more information, visit: www.routledge.com/9780415537131

Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging region, identifies drivers of the region’s market expansion and analyzes strategies of companies both within and outside the area. The book includes examples and cases from across Latin America, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. Capturing the dynamism of this region, the book will appeal to students of international business who have a special interest in Latin America. Routledge Market: International Business July 2014: 229 x 152: 266pp Hb: 978-0-415-85906-6: £75.00 Pb: 978-0-415-85907-3: £34.99 eBook: 978-0-203-79794-5 * For full contents and more information, visit: www.routledge.com/9780415859073

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

254

BU SI NESS AND M AN AG E M E N T 254 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Business Modeling for Life Science and Biotech Companies

Business-to-Business

Creating Value and Competitive Advantage with the Milestone Bridge Alberto Onetti, Insubria University, Italy and Antonella Zucchella, University of Pavia, Italy Series: Routledge Studies in Innovation, Organizations and Technology Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced by bio-entrepreneurs. Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations. Routledge Market: Business & Management March 2014: 229 x 152: 196pp Hb: 978-0-415-87474-8: £85.00 eBook: 978-1-315-85258-4 * For full contents and more information, visit: www.routledge.com/9780415874748

A Global Network Perspective Mario Glowik, Berlin School of Economics, Germany and Sarah Maria Bruhs, Free University Berlin, Germany B2B pioneers such as Apple, Panasonic and Samsung illustrate this book – the first to cover the topic from an international business perspective. Vital reading for students of international management, international marketing and strategic management. Table of Contents:1. Introduction 2. Network characteristics of business-to-business markets 3. Developing business-to-business relationships 4. Analyzing business-to-business networks 5. Networks and innovation 6. Networks and international market entry 7. Interpersonal relationships as most valuable resource assets 8. Implementing the relationships perspective Routledge Market: Business & Management May 2014: 234x156: 296pp Hb: 978-0-415-74087-6: £90.00 eBook: 978-1-315-81549-7 * For full contents and more information, visit: www.routledge.com/9780415740876

TEXTBOOK

Dummy text to keep placeholder

Business Planning for New Ventures

Change Leadership in Developing Countries

A guide for start-ups and new innovations David Butler, Business Growth & Development Consultant, UK Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will continue to be useful beyond the classroom in the process of starting a new business. Routledge Market: Business & Management June 2014: 234x156: 274pp Hb: 978-0-415-74696-0: £90.00 Pb: 978-0-415-74697-7: £34.99 eBook: 978-1-315-79730-4 * For full contents and more information, visit: www.routledge.com/9780415746977

Franca Ovadje, Pan-Atlantic University, Nigeria In Change Leadership for Developing Countries, Franca Ovadje offers readers a comprehensive and integrative model for the design, implementation and evaluation of organizational change. This unique book embodies an African perspective, discussing the specific needs and issues associated with leading change within the institutional, economic, social, and cultural context of developing economies. With examples and case studies drawn from African organizations, this thoroughly-researched book is a vital tool for students and managers who are based in (or interact with) emerging economies. Routledge Market: Organizational Change April 2014: 229 x 152: 288pp Hb: 978-0-415-81922-0: £95.00 Pb: 978-0-415-81923-7: £40.99 eBook: 978-0-203-57645-8 * For full contents and more information, visit: www.routledge.com/9780415819237

3rd Edition • TEXTBOOK

Dummy text to keep placeholder

Business Process Management

Companies, Cultures, and the Region

John Jeston, Management By Process Pty Ltd, Australia and Johan Nelis The no-nonsense clarity of Jeston and Nelis’ approach has helped literally thousands of businesses successfully implement a BPM project. New to this edition are new and revised case studies throughout, enhanced pedagogy, new chapters, including one on IT in BPM and brand new companion website including slides and assignment answers!

Routledge Market: Business and Management January 2014: 246x174: 640pp Hb: 978-0-415-64175-3: £100.00 Pb: 978-0-415-64176-0: £31.99 eBook: 978-0-203-08132-7 * For full contents and more information, visit: www.routledge.com/9780415641753

Interactions and Outcomes Edited by Nick Clifton, Cardiff Metropolitan University (UWIC), UK, Stefan Gartner, University of Applied Sciences Gelsenkirchen, Germany and Dieter Rehfeld, University of Applied Sciences Gelsenkirchen, Germany Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, focusing on the interaction of regional and corporate cultures. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics. This book was originally published as a special issue of the journal European Planning Studies Routledge Market: Business / Corporate culture January 2014: 246x174: 184pp Hb: 978-0-415-84057-6: £85.00 * For full contents and more information, visit: www.routledge.com/9780415840576

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 255

Dummy text to keep placeholder

Complexity and the Experience of Values, Conflict and Compromise in Organizations

Corporate Universities Drivers of the Learning Organization Martijn Rademakers, University of Rotterdam, the Netherlands

Edited by Ralph Stacey, University of Hertfordshire, UK and Douglas Griffin, University at Hertfordshire, UK Series: Routledge Studies in Complexity and Management

Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Strategies to secure alignment between organization and environment need both speed of learning and learning in the right direction. Written for academics in strategy, HRD and organizational behaviour disciplines as well as practicing managers alike, Corporate Universities is the first book that offers a consistent set of concepts, frameworks, and cases to integrate general strategy with organizational learning.

What role do values play in organizational life? How do they shape the efficiency and effectiveness of organizational change? This volume examines what we mean when we use the term values and what it means to act according to values in everyday life.

Routledge Market: Business & Management Studies August 2014 Hb: 978-0-415-45726-2: £95.00 Pb: 978-1-138-01142-7: £30.00 eBook: 978-0-203-92812-7 * For full contents and more information, visit: www.routledge.com/9781138011427

Routledge Market: Business & Management March 2014: 234x156: 156pp Hb: 978-0-415-66054-9: £95.00 eBook: 978-0-203-07398-8 * For full contents and more information, visit: www.routledge.com/9780415660549

Dummy text to keep placeholder

Corporate Social Responsibility

Cross-Border Mergers and Acquisitions

A Research Handbook

UK Dimensions

Edited by Jesse Dillard, Portland State University, USA, Kathryn Haynes, Newcastle University, UK and Alan Murray, University of Leeds, UK This volume sets the agenda for a developing field of thought from a variety of perspectives from academia, policy, business and the professions. The book explores and critiques corporate social responsibility (CSR) goals, and national, organizational and managerial strategies, whilst reviewing the importance, sustainability and long term value of CSR practice to corporations and civil society. This timely and significant contribution to the theory and practice of CSR will prove to be vital reading for students, researchers and practitioners involved with the field. It will also become a key reference for anyone with an interest in business and society.

Moshfique Uddin, Leeds University, UK and Agyenim Boateng, Glasgow Caledonian University, UK Series: Routledge Advances in Management and Business Studies This book discusses and synthesizes the theoretical literature explaining motivation and performance of international merger activities. The authors identify the firm level factors that underpin managers’ decisions to undertake CBM&A activities. Macroeconomic influences on mergers and acquisitions are analyzed empirically, and both the short-run and long-run performance of CBM&As are examined from the financial standpoint. This book focuses on and illuminates the processes of the UK CBM&A market, what drives it, and what lessons can be learned for other regions around the globe.

Routledge Market: Business & Management March 2014: 229 x 152: 368pp Hb: 978-0-415-78171-8: £100.00 Pb: 978-0-415-78312-5: £39.99 eBook: 978-0-203-10608-2 * For full contents and more information, visit: www.routledge.com/9780415783125

Routledge Market: Business and Management June 2014: 229 x 152: 186pp Hb: 978-0-415-83660-9: £90.00 eBook: 978-0-203-45823-5 * For full contents and more information, visit: www.routledge.com/9780415836609

Dummy text to keep placeholder

Corporate Strategy

Cultural Policy

A Feminist Perspective

Management, Value & Modernity in the Creative Industries

Angelique Du-Toit, University of Sunderland, UK Series: Routledge Research in Strategic Management First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge Market: Business and Management August 2014 Hb: 978-0-415-36561-1: £95.00 Pb: 978-1-138-01040-6: £30.00 eBook: 978-0-203-01817-0 * For full contents and more information, visit: www.routledge.com/9781138010406

Dave O'Brien, City University, UK Drawing on a range of case studies, including analysis of the reality of work in the creative industries, urban regeneration and current government cultural policy in the UK, this book discusses the idea of value in the cultural sector, showing how value plays out in cultural organizations.

Routledge Market: Business & Management August 2014: 234x156: 168pp Hb: 978-0-415-81759-2: £65.00 Pb: 978-0-415-81760-8: £24.99 eBook: 978-0-203-58395-1 * For full contents and more information, visit: www.routledge.com/9780415817608

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

256

BU SI NESS AND M AN AG E M E N T 256 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

TEXTBOOK

Customer Value Creation Behavior

Diversity in the Workforce

Youjae Yi, Seoul National University, South Korea

Current Issues and Emerging Trends

Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior. This book fills the existing gap by addressing the need of firms to change their paradigm from treating customers as merely buyers to engaging customers as value creators. This book is a comprehensive reference critically analyzing the current state of customer value creation behavior in research and practice.

Routledge Market: Business April 2014: 234x156: 164pp Hb: 978-1-138-02102-0: £95.00 * For full contents and more information, visit: www.routledge.com/9781138021020

Edited by Marilyn Y. Byrd, University of Mary Hardin-Baylor, USA and Chaunda L. Scott, Oakland University, USA This book offers an American take on diversity issues in the workplace. It is a comprehensive, integrated resource providing readers with tools and methodologies to effectively navigate the multicultural workplace and to counter issues of discrimination and privilege. Exploring traditional topics and emerging trends, this book provides theoretical models, historical perspective, and coverage of legal, ethical, and social justice issues. With end of chapter questions and case studies to stimulate awareness and encourage students to engage in difficult conversations, this book will help students develop the skills they need to mediate or resolve diversity issues as future professionals. Routledge Market: Human resources January 2014: 229 x 152: 376pp Hb: 978-0-415-85902-8: £99.50 Pb: 978-0-415-85903-5: £39.99 eBook: 978-0-203-79777-8 * For full contents and more information, visit: www.routledge.com/9780415859035

Dummy text to keep placeholder

TEXTBOOK

Demystifying Chinese Management

Doing Business In Latin America

Issues and Challenges

Challenges and Opportunities

Edited by Malcolm Warner, University of Cambridge, UK and Chris Rowley, Cass Business School, University of London, UK Today, with a new leadership in place, the People’s Republic of China enters a challenging new phase as an emerging economic superpower. This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. It points to the strategic challenges and issues in terms of realizing the managerial version of the ‘Chinese Dream’. The book was originally published as a special issue of Asia Pacific Business Review

John E. Spillan, University of North Carolina at Pembroke, USA, Nicholas Virzi, Universidad Rafael Landivar, Guatemala and Mauricio Garita, Universidad Rafael Landivar, Guatemala Doing Business in Latin America integrates practitioners’ and scholars’ ideas to examine business conducted in Latin America. It introduces, discusses, and explains in detail the impacts of globalization and business conduct in Latin American countries, while also looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. This book is a vital tool for all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.

Routledge Market: Business / Human Resource Management / Chinese Business April 2014: 246x174: 202pp Hb: 978-0-415-74379-2: £85.00 * For full contents and more information, visit: www.routledge.com/9780415743792

Routledge Market: International Business March 2014: 246x174: 296pp Hb: 978-0-415-89598-9: £87.00 Pb: 978-0-415-89599-6: £40.99 eBook: 978-0-203-08508-0 * For full contents and more information, visit: www.routledge.com/9780415895996

TEXTBOOK

Dummy text to keep placeholder

Diversity in Organizations

Dynamics of Knowledge Intensive Entrepreneurship

A Critical Examination

Business Strategy & Public Policy

Cedric Herring, University of Illinois at Chicago, USA and Loren Henderson, Northeastern Illinois University, USA Diversity in Organizations presents compelling evidence that directly links diversity to the bottom line. The theory is presented in an accessible manner without shying away from the contentious aspects of diversity, and provides concrete advice and guidance to those who seek to implement diversity programs and initiatives in their organizations. Students taking classes in diversity, human resource management, sociology of work, and organizational psychology will find this a comprehensive, helpful resource. Routledge Market: Diversity August 2014: 229 x 152: 224pp Hb: 978-0-415-74250-4: £80.00 Pb: 978-0-415-74251-1: £41.99 eBook: 978-1-315-81366-0 * For full contents and more information, visit: www.routledge.com/9780415742511

Edited by Franco Malerba, Professor of Industrial Economics. Director of CESPRI (Center for Research on Innovation and Internationalization), Bocconi University. Editor of the Journal Industrial and Corporate Change., Yannis Caloghirou, National Technical University of Athens, Greece, Maureen McKelvey and Slavo Radoševic, University College, London Series: Routledge Studies in Innovation, Organizations and Technology Research reveals that the EU has fewer young leading innovators, especially in high R&D intensity sectors, a key weakness in an increasingly knowledge-based economy. This structural malaise which is undermining Europe’s growth potential is well diagnosed, but poorly understood. This volume explores the creation, origins and processes of innovation systems and institutions that are working to address this and this book, and will be essential reading for researchers and students of high-tech and knowledge intensive entrepreneurship as well as policy makers involved with innovation management and public policy. Routledge Market: Business & Management July 2015: 234x156: 256pp Hb: 978-1-138-02528-8: £95.00 eBook: 978-1-315-77519-7 * For full contents and more information, visit: www.routledge.com/9781138025288

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 257 Dummy text to keep placeholder

Dummy text to keep placeholder

Emerging Financial Derivatives

Environmental Management in a Low Carbon Economy

Understanding exotic options and structured products Jerome Yen, Tung Wah College, Hong Kong and Kin Keung Lai, City University of Hong Kong, Hong Kong Series: Routledge Advances in Risk Management

Stephen Tinsley, Edinburgh College, UK Environmental Management in a Low Carbon Economy will prepare students and professionals alike with the ability and understanding to implement an environmental management system which in turn will aid organizations in facilitating their transition to operate in a low carbon economy. By using real world case studies, this text positions EMS as a core and critical management tool and a key requirement for businesses' long-term survival. It provides fundamental building blocks to implement an environmental management system and clearly illustrates how it can be positioned within an organization to deliver innovative products and services to compete in a low carbon economy.

The book introduces a set of dimensions which can be used to describe structured products, such as, movement, number of names, number of assets, path dependency, etc., to help readers classify structured products. It also introduces most commonly traded exotic options in details. The book also discusses key features of each exotic option which can be used to develop structured products and cover their pricing models and when to issue products that contain such exotic options. This book contains several case studies about how to use the models or techniques to price and hedge risks. Routledge Market: Business September 2014: 234x156: 192pp Hb: 978-0-415-82619-8: £90.00 * For full contents and more information, visit: www.routledge.com/9780415826198

Routledge Market: Business & Management March 2014: 234x156: 240pp Hb: 978-0-415-85548-8: £95.00 Pb: 978-0-415-85550-1: £34.99 eBook: 978-0-203-73611-1 * For full contents and more information, visit: www.routledge.com/9780415855501

TEXTBOOK

Dummy text to keep placeholder

Entrepreneurial Marketing

Evaluating Human Capital Projects

An effectual approach

Improve, Prove, Predict

Ed Nijssen, Technical University of Eindhoven, Netherlands

Jane Massy, ABDI Ltd. UK. and Jeremy Harrison, ABDI Ltd. UK

Entrepreneurial Marketing focuses on special challenges faced by entrepreneurial businesses: new marketing methods for new products hitting the market. Selected Table of Contents: 1.Using marketing to create new business with radically new product ideas 2. Identifying an application and market 3. Attracting your first customers 4. Competitive and market considerations 5. Segmentation and positioning 6. Understanding the importance of marketing activities 7. Developing marketing and sales 8. The sales side of customer development 9. Developing the new firm’s marketing and sales capabilities Routledge Market: Business & Management / Marketing April 2014: 216x138: 150pp Hb: 978-0-415-72220-9: £85.00 Pb: 978-0-415-72221-6: £31.99 eBook: 978-1-315-85839-5 * For full contents and more information, visit: www.routledge.com/9780415722209

This book will teach those in public, private and third sectors to plan their projects and programmes with the same kind of discipline that is applied to capital investments. The book addresses the issues of effective planning and stakeholder engagement, result tracking, and opportunities to address and remove barriers, all in order to identify where improvements can be made and thus enhancing the potential for achieving results.

Routledge Market: Business & Management April 2014: 234x156: 236pp Hb: 978-0-415-66308-3: £95.00 Pb: 978-0-415-66309-0: £34.99 eBook: 978-0-203-07171-7 * For full contents and more information, visit: www.routledge.com/9780415663090

Dummy text to keep placeholder

TEXTBOOK

Entrepreneurship, Small Business and Public Policy

Financial Services Management

Evolution and revolution

A Qualitative Approach

Robert J. Bennett, University of Cambridge, UK Series: Routledge-ISBE Masters in Entrepreneurship This text is the first to provide teachers and students with a resource that gives an overview of how institutional and policy structures interact with small firm start-ups, continuation and succession/failures.

Routledge Market: Business & Management June 2014: 234x156: 168pp Hb: 978-0-415-64540-9: £95.00 Pb: 978-0-415-64541-6: £31.99 eBook: 978-0-203-07862-4 * For full contents and more information, visit: www.routledge.com/9780415645409

Stewart Falconer, Edinburgh Napier University, UK This textbook offers an overview of management theories’ development through history, looking at topical issues, such as organizational design, leadership, Marketing, the use of information technology, social responsibility and ethics, and the influence of the external business and social environments, with an eye on how they particularly relate to the financial services sector. This practical textbook mixes theory with application throughout - employing a variety of case studies and examples to render the topic both accessible and memorable. The result is a resource that will help lecturers teaching management skills and students keen to develop their financial services understanding. Routledge Market: Business & Management March 2014: 246x174: 194pp Hb: 978-0-415-82921-2: £95.00 Pb: 978-0-415-82922-9: £34.99 eBook: 978-0-203-51553-2 * For full contents and more information, visit: www.routledge.com/9780415829212

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

258

BU SI NESS AND M AN AG E M E N T 258 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

2nd Edition • TEXTBOOK

Foucault, Governmentality, and Organization

Global Business Leadership

Inside the Factory of the Future

E.S. Wibbeke and Sarah McArthur The second edition of this bestselling textbook has been updated with a synopsis of the latest changes in the fields of intercultural communication and leadership development. This includes new benchmark case studies from some of the world's foremost companies; updates on previous cases; a wealth of proven guidelines, tools, and models; and two new chapters focusing on the influence of gender and technology on culture and leadership.

Alan McKinlay, Newcastle University, UK and Philip Taylor, University of Strathclyde, UK Series: Routledge Research in Employment Relations This book traces how abstract managerial ideas about maximizing production flexibility and employee freedom were translated into concrete, day-to-day practices at the Motorola plant in East Kilbride, UK. Using eyewitness accounts, the book describes how employees dealt with the increased freedom Motorola promoted amongst its employees, how employees adapted to managerial changes, specifically the elimination of large-scale management, and where the ‘managerless’ system came under strain. This book is essential reading for researchers, graduate students, and undergraduates interested in the areas of management studies, human resource management, and organizational studies, among others. Routledge Market: Business February 2014: 229 x 152: 174pp Hb: 978-0-415-74905-3: £85.00 eBook: 978-1-315-79634-5 * For full contents and more information, visit: www.routledge.com/9780415749053

Routledge Market: Business and Management January 2014: 234x156: 304pp Hb: 978-0-415-62981-2: £90.00 Pb: 978-0-415-62982-9: £31.99 eBook: 978-0-203-76871-6 Prev. Ed Hb: 978-0-750-68408-8 * For full contents and more information, visit: www.routledge.com/9780415629812

3rd Edition • TEXTBOOK • NEW EDITION

TEXTBOOK

Fundraising Management

Global Capitalism, Culture, and Ethics Richard Spinello, Boston College, USA

Analysis, Planning and Practice

This book aims to deepen the student’s understanding of the complex ethical challenges that businesses face in an increasingly globalized world. Weaving together themes from economics, history, philosophy and law, Global Capitalism, Culture, and Ethics allows the reader to appreciate globalization from multiple perspectives. Its theoretical cogency and uncompromising clarity make it a rewarding read for students interested in issues of ethics and globalization.

Adrian Sargeant, Plymouth University, UK and Elaine Jay, Freelance specialist in individual fundraising, UK This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without. Routledge Market: NonProfit Management July 2014: 246x174: 440pp Hb: 978-0-415-83157-4: £95.00 Pb: 978-0-415-83158-1: £39.99 eBook: 978-0-203-48587-3 Prev. Ed Pb: 978-0-415-45154-3 * For full contents and more information, visit: www.routledge.com/9780415831581

Routledge Market: Globalization April 2014: 229 x 152: 286pp Hb: 978-0-415-84394-2: £90.00 Pb: 978-0-415-84396-6: £34.99 eBook: 978-0-203-75505-1 * For full contents and more information, visit: www.routledge.com/9780415843966

Dummy text to keep placeholder

TEXTBOOK

Generational Diversity at Work

Global Entrepreneurship

New Research Perspectives

Environment and Strategy

Edited by Emma Parry, Cranfield University, UK

Nir Kshetri, University of North Carolina Greensboro, USA

Over the past decade much attention has been paid to the apparent differences in workplace attitudes and behaviours across generations. There has been some concern in academic circles about the validity of the notion of generations and the evidence base that supports it. Generational Diversity at Work: New Research Perspectives presents and discusses research into generational diversity that adopts a range of new theoretical perspectives or methodological approaches. This book is designed as a first step in addressing the need to critically examine the theoretical and empirical basis for generational differences and to provide some new empirical data in this area.

This book provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world. Kshetri explores global variations in entrepreneurship due to both practical factors (economic, political, cultural, and more) and theoretical factors (the concepts and indicators that impact entrepreneurship differently). With case studies at the end of each chapter, as well as integrative cases, online data resources, and international business planning support, Global Entrepreneurship is a valuable resource for any student or entrepreneur operating in the global economy.

Routledge Market: Business & Management April 2014: 234x156: 238pp Hb: 978-0-415-81753-0: £90.00 eBook: 978-0-203-58406-4 * For full contents and more information, visit: www.routledge.com/9780415817530

Routledge Market: Entrepreneurship April 2014: 229 x 152: 360pp Hb: 978-0-415-88799-1: £90.00 Pb: 978-0-415-88800-4: £43.99 eBook: 978-1-315-79560-7 * For full contents and more information, visit: www.routledge.com/9780415887991

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 259

Dummy text to keep placeholder

Gossip and Organizations

HRD in a Complex World

Kathryn Waddington Series: Routledge Studies in Management, Organizations and Society

Edited by Monica Lee Series: Routledge Studies in Human Resource Development First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

An essential read for anyone interested in organizational studies, especially discourse, work psychology and communication, this text fills the gap in the literature on the latent and informal aspects of organizational discourse. Examining gossip, it argues that gossip shapes and constitutes meaning for individuals, groups and organizations making it an important aspect of organizations and the experience of working life. Routledge Market: Business and Management Studies February 2014: 229 x 152: 192pp Hb: 978-0-415-41785-3: £85.00 Pb: 978-1-138-01831-0: £30.00 eBook: 978-0-203-11178-9 * For full contents and more information, visit: www.routledge.com/9781138018310

Routledge Market: Business and Management February 2014: 234x156: 264pp Hb: 978-0-415-31013-0: £110.00 Pb: 978-0-415-85998-1: £30.00 eBook: 978-0-203-41015-8 * For full contents and more information, visit: www.routledge.com/9780415859981

Dummy text to keep placeholder

TEXTBOOK

Governance of International Strategic Alliances (RLE International Business)

Human Resource Management and the Institutional Perspective

Technology and Transaction Costs Joanne Oxley, University of Toronto, Canada Series: Routledge Library Editions: International Business International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics (TCE) and the factors influencing the formation and governance of these alliances are examined in this analytical text. By bringing rigorous empirical analysis to an arena which has largely been pursued through speculative and theoretical approaches, this book will prove to be an insightful contribution to international business, strategy, and economics. Routledge Market: Economics June 2014: 234x156: 144pp Hb: 978-0-415-65768-6: £65.00 Pb: 978-1-138-00790-1: £30.00 eBook: 978-0-203-07662-0 * For full contents and more information, visit: www.routledge.com/9781138007901

Edited by Geoffrey Wood, University of Warwick, UK, Chris Brewster, University of Reading, UK and Michael Brookes, Middlesex University, UK Series: Global HRM Combining the literature on comparative capitalism with that on comparative human resource management, this book explores the overlapping and distinct elements in work and employment relations within and across country lines. The authors focus on intra-firm relations, internal diversity within varieties of capitalsm, and the uneven and experimental nature of systemic change, all the while employing an impressive level of theoretical rigor and empirical evidence. For those interested in contemporary developments in institutional theory, the relationship between regulation and practice, and in innovation and continuity in HRM, this book is a valuable resource. Routledge Market: Human Resource Management May 2014: 246x174: 226pp Hb: 978-0-415-89692-4: £80.00 Pb: 978-0-415-89693-1: £37.99 eBook: 978-1-315-79607-9 * For full contents and more information, visit: www.routledge.com/9780415896931

Dummy text to keep placeholder

Happiness and Wellbeing

Human Resource Management in Emerging Economies

The Singaporean Experience Siok Kuan Tambyah and Soo Jiuan Tan This book aims to provide a comprehensive reference for academics, practitioners, policy makers, researchers, and students who are interested in the subject of happiness and wellbeing in Singapore. It focuses on the well-being of Singaporeans and details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2011.

Routledge Market: Social Psychology May 2014: 234x156: 146pp Pb: 978-1-138-02325-3: £30.00 * For full contents and more information, visit: www.routledge.com/9781138023253

Piotr Zientara, University of Gdansk, Poland Series: Routledge Studies in Employment and Work Relations in Context Human Resource Management in Emerging Economies explores – by means of qualitative and quantitative research methods – the problematics of human resource management in post-communist emerging economies. The book adopts a multidisciplinary perspective, referring to theories and concepts associated with management, economics, occupational psychology and sociology, and contextualizes the discussion with a politico-historical background. This book’s multi-faceted approach reflects the complex nature of the subject matter, allowing readers to develop a better understanding of the idiosyncrasies of employment relations in Eastern Europe. Routledge Market: Human Resource Management June 2014: 229 x 152: 200pp Hb: 978-1-138-78713-1: £85.00 eBook: 978-1-315-76678-2 * For full contents and more information, visit: www.routledge.com/9781138787131

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

260

BU SI NESS AND M AN AG E M E N T 260 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Human Resource Management in the Hotel Industry

Innovation, Knowledge and Power in Organizations

Strategy, Innovation and Performance Kim Hoque, University of Nottingham, UK Series: Routledge Research in Employment Relations First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. Routledge Market: Management, Business, Hotel and Catering April 2014 Hb: 978-0-415-20809-3: £120.00 Pb: 978-0-415-75781-2: £30.00 eBook: 978-0-203-02086-9 * For full contents and more information, visit: www.routledge.com/9780415757812

Theodora Asimakou, Business School, IST Studies, Greece Series: Routledge Studies in Global Competition This book examines knowledge and innovation in post-industrial societies and knowledge-based organizations. The author investigates the value of knowledge and the question of innovation management in a fully commercial environment for a technology company.

Routledge Market: Business & Management Studies May 2014: 234x156: 208pp Hb: 978-0-415-42666-4: £90.00 Pb: 978-0-415-75972-4: £30.00 eBook: 978-0-203-88348-8 * For full contents and more information, visit: www.routledge.com/9780415759724

2nd Edition • TEXTBOOK • NEW EDITION

Dummy text to keep placeholder

Human Resource Strategy

Institutional Ownership and Multinational Firms

Formulation, Implementation, and Impact

Relationships to Social and Environmental Performance

Peter A. Bamberger, Tel Aviv University, Israel, Michal Biron, University of Haifa, Israel and Ilan Meshoulam, University of Haifa, Israel This book provides an overarching framework for integrating the large and varied body of research relating to the links between strategy and HRM. The authors present complex theoretical models and scientific findings in an accessible and relevant way for students, scholars, and practitioners - in the context of the strategic decisions that executives are forced to make on a regular basis. This exciting new edition features an updated literature review, coverage of the latest challenges to HR strategy, new mini-cases, discussion questions, additional examples, and an emphasis on the strategic implications of the research.

James J. Kennelly Series: Transnational Business and Corporate Culture First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company. Routledge Market: Business and Economics August 2014 Hb: 978-0-815-33355-5: £130.00 Pb: 978-1-138-01209-7: £30.00 eBook: 978-1-315-05332-5 * For full contents and more information, visit: www.routledge.com/9781138012097

Routledge Market: Human Resource Management June 2014: 246x174: 320pp Hb: 978-0-415-65862-1: £93.00 Pb: 978-0-415-65863-8: £43.99 eBook: 978-0-203-07583-8 * For full contents and more information, visit: www.routledge.com/9780415658638

Dummy text to keep placeholder

Innovation and Industrialization in Asia

Interactive Marketing

Edited by Rajah Rasiah, University of Malaya, Malaysia, Yeo Lin, Zhejiang University, China and Yuri Sadoi, Meijo University, Japan This book uses evolutionary economic logic to examine technological catch up experiences in Asia. This book was originally published as a special issue of Journal of Asia Pacific Economy

Routledge Market: Business /Learning & Innovation April 2014 Hb: 978-0-415-50545-1: £85.00 Pb: 978-0-415-75464-4: £30.00 eBook: 978-0-203-71858-2 * For full contents and more information, visit: www.routledge.com/9780415754644

Revolution or Rhetoric? Christopher Miles, Queen Mary, University of London, UK Series: Routledge Interpretive Marketing Research Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

Routledge Market: Marketing July 2014: 229x152: 256pp Hb: 978-0-415-80171-3: £95.00 Pb: 978-1-138-00882-3: £30.00 eBook: 978-0-203-85207-1 * For full contents and more information, visit: www.routledge.com/9781138008823

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 261 Dummy text to keep placeholder

Dummy text to keep placeholder

International Business Handbook (RLE International Business)

International Corporate Finance (RLE International Business)

Edited by V H Kirpalani Series: Routledge Library Editions: International Business The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies. Routledge Market: Business June 2014: 234x156: 688pp Hb: 978-0-415-65763-1: £110.00 Pb: 978-1-138-00788-8: £30.00 eBook: 978-0-203-07674-3 * For full contents and more information, visit: www.routledge.com/9781138007888

Markets, Transactions and Financial Management Edited by Harvey A Poniachek Series: Routledge Library Editions: International Business This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options. Written by professionals, the book guides the reader through each key topic, targeting the issues underpinning successful financial strategy in the global markets of the 1990s. Routledge Market: Business June 2014: 234x156: 448pp Hb: 978-0-415-65770-9: £95.00 Pb: 978-1-138-00791-8: £30.00 eBook: 978-0-203-07659-0 * For full contents and more information, visit: www.routledge.com/9781138007918

Dummy text to keep placeholder

International Business in China

International Entrepreneurship (RLE International Business)

Understanding the Global Economic Crisis Edited by Robert Taylor, University of Sheffield, UK Using country case experiences, this volume discusses the dramatic innovation and learning experiences in East Asia. This book was published as a special issue of Asia Pacific Business Review

Routledge Market: Asian Studies / East Asian Economics / Training April 2014 Hb: 978-0-415-67483-6: £90.00 Pb: 978-0-415-75461-3: £30.00 eBook: 978-0-203-72272-5 * For full contents and more information, visit: www.routledge.com/9780415754613

The Effect of Firm Age on Motives for Internationalization Candida Brush Series: Routledge Library Editions: International Business This volume provides important benchmarks for the integration of entrepreneurship and international business. It extends scholarship beyond the firm as single unit of analysis, instead including the role of the founder/entrepreneur. Exploration of this domain discusses possibilities for theory revision or development as well as providing information about an under-researched segment of companies.

Routledge Market: Business March 2014: 221pp Hb: 978-0-415-63953-8: £80.00 Pb: 978-0-415-75194-0: £30.00 eBook: 978-0-203-07711-5 * For full contents and more information, visit: www.routledge.com/9780415751940

Dummy text to keep placeholder

International Classification of Financial Reporting 3e

International Marketing (RLE International Business)

Christopher Nobes, Royal Holloway, University of London, UK Series: Routledge Studies in Accounting With the growing integration of the international economy, the need for established systems of classification in financial reporting becomes ever more important. Chris Nobes asks whether classification is possible, or even useful, and offers a critical analysis of the current attempts to discern an order in the variety of accounting practices. Revised and updated to reflect the post-IFRS era, this book will be of interest to academics, postgraduates and undergraduates in international accounting, accounting theory and to international accounting professionals. Routledge Market: Business & Management January 2014: 234x156: 144pp Hb: 978-0-415-73693-0: £90.00 eBook: 978-1-315-81827-6 * For full contents and more information, visit: www.routledge.com/9780415736930

Strategy and Management Colin Gilligan, Emeritus Professor, University of Sheffield, UK and Martin Hird Series: Routledge Library Editions: International Business This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues. Routledge Market: Business March 2014 Hb: 978-0-415-64113-5: £90.00 Pb: 978-0-415-75202-2: £30.00 eBook: 978-0-203-07777-1 * For full contents and more information, visit: www.routledge.com/9780415752022

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

262

BU SI NESS AND M AN AG E M E N T 262 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

International Marketing (RLE International Business)

Investor Oriented Corporate Social Responsibility Reporting

A Strategic Approach to World Markets Simon Majaro Series: Routledge Library Editions: International Business Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale. Routledge Market: Business March 2014 Hb: 978-0-415-64336-8: £90.00 Pb: 978-0-415-75207-7: £30.00 eBook: 978-0-203-07774-0 * For full contents and more information, visit: www.routledge.com/9780415752077

Jane Thostrup Jagd, A.P. Moller - Maersk Group This book is written by an experienced compliance officer with years of experience in reporting CSR and provides an easy-to-follow guide for practitioners and students, including a chapter showing how investors can integrate CSR in their quantified analysis of investment-opportunities, formulas, conversion standards and CSR note tables which enable the book to be used as a practical handbook as well as in the classroom.

Routledge Market: Business & Management August 2014: 216x138: 148pp Hb: 978-1-138-01583-8: £80.00 Pb: 978-1-138-01584-5: £26.99 eBook: 978-1-315-79411-2 * For full contents and more information, visit: www.routledge.com/9781138015845

Dummy text to keep placeholder

International Production and the Multinational Enterprise (RLE International Business)

Japanese Multinationals (RLE International Business)

John H Dunning Series: Routledge Library Editions: International Business The book provides a balanced discussion of major themes such as the development of modern theories of international production; the impact of the MNE on the nation-state and the structure of the international market; the response of governments and the appropriate framework for policy measures; and the historical context and likely future of the MNE.

Routledge Market: Business June 2014: 234x156: 456pp Hb: 978-0-415-64313-9: £95.00 Pb: 978-1-138-00784-0: £30.00 eBook: 978-0-203-07781-8 * For full contents and more information, visit: www.routledge.com/9781138007840

Strategies and Management in the Global Kaisha Edited by Nigel Campbell and Fred Burton Series: Routledge Library Editions: International Business International in perspective, this volume provides insights into the important problem of how to transfer Japanese practice to Western countries. It also examines key aspects of Japanese multinationals and discusses how they are developing their global strategies and how they are managing their local workforces. Topics covered include relations with suppliers, governments and competitors, leadership patterns and business philosophy. Routledge Market: Business June 2014: 234x156: 320pp Hb: 978-0-415-65725-9: £85.00 Pb: 978-1-138-00782-6: £30.00 eBook: 978-0-203-07725-2 * For full contents and more information, visit: www.routledge.com/9781138007826

Dummy text to keep placeholder

Interpreting the Maternal Organization

Journeys in Complexity

Edited by Heather Höpfl and Monika Kostera Series: Routledge Studies in Human Resource Development First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Autobiographical Accounts by Leading Systems and Complexity Thinkers Edited by Alfonso Montuori, California Institute of Integral Studies, USA In this edited collection, the new science of complexity is explained and illustrated through the journeys of 9 leading scholars who have applied it in fields such as psychology, social change, Buddhism, creativity, and future studies. This book was originally published as a special issue of World Futures

Routledge Market: Business and Management Studies February 2014 Hb: 978-0-415-28574-2: £115.00 Pb: 978-1-138-00861-8: £30.00 eBook: 978-0-203-21655-2 * For full contents and more information, visit: www.routledge.com/9781138008618

Routledge Market: Organizational Studies/ Complexity Theory August 2014: 246x174: 208pp Hb: 978-1-138-78847-3: £90.00 * For full contents and more information, visit: www.routledge.com/9781138788473

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 263

Dummy text to keep placeholder

Liquid Organization

Management in the Airline Industry Geraint Harvey, Swansea University, UK Series: Routledge Research in Employment Relations

Zygmunt Bauman and Organization Theory Edited by Jerzy Kociatkiewicz, University of Sheffield, UK and Monika Kostera, University of Warsaw, Poland Series: Routledge Studies in Management, Organizations and Society In this innovative and insightful collection, an international selection of leading management scholars explore key topics in current organizational discourse, including networked organizations, control and ambiguity, technologies, work and responsibility, extending Bauman’s liquid modernity to the "liquid organization". Routledge Market: Business & Management March 2014: 234x156: 224pp Hb: 978-0-415-70662-9: £95.00 eBook: 978-1-315-88738-8 * For full contents and more information, visit: www.routledge.com/9780415706629

Combining HRM theory and practice with current debates in critical management and industrial relations, this book, focusing on civil aviation pilots and the peculiar challenge that they present for management, uses original research to offer conclusions on the sphere of the management of human resources in general, union-management relationship and the experience of work. Routledge Market: Business & Management and Airline Industry May 2014: 216x138: 176pp Hb: 978-0-415-39078-1: £95.00 Pb: 978-0-415-75940-3: £30.00 eBook: 978-0-203-93803-4 * For full contents and more information, visit: www.routledge.com/9780415759403

Dummy text to keep placeholder

TEXTBOOK

Management and Neoliberalism

Management Research

Connecting Policies and Practices

Applying the Principles

Alexander Styhre, University of Gothenburg, Sweden Series: Routledge Studies in Management, Organizations and Society This book examines the consequences of neoliberalism for management thinking and practice. Managerial practices in organizations are fundamentally affected by a political agenda emphasizing competition and innovation. Concepts such as auditing, corporate social responsibility, shareholder value, and boundariless careers are some examples of managerial terms and frameworks that are inextricably entangled with the neoliberal agenda. This book demonstrates where neoliberal thinking has served to rearticulate managerial practice, including in the areas of corporate governance, human resource management, and regulatory control of organizations. Routledge Market: Business and Management March 2014: 229 x 152: 242pp Hb: 978-0-415-73724-1: £85.00 eBook: 978-1-315-81816-0 * For full contents and more information, visit: www.routledge.com/9780415737241

Susan Rose, Henley Business School, University of Reading, UK, Nigel Spinks, Henley Business School, University of Reading, UK and Ana Isabel Canhoto, Oxford Brookes University, UK The book reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard. Routledge Market: Business & Management July 2014: 246x174: 420pp Hb: 978-0-415-62811-2: £95.00 Pb: 978-0-415-62812-9: £49.99 eBook: 978-1-315-81919-8 * For full contents and more information, visit: www.routledge.com/9780415628112

Dummy text to keep placeholder

Management and Organization of Temporary Agency Work

Managerial Economics of Non-Profit Organizations

Edited by Bas A.S. Koene, Erasmus University, the Netherlands, Nathalie Galais, University of Erlangen-Nürnberg, Germany and Christina Garsten, Stockholm University, Sweden Series: Routledge Studies in Management, Organizations and Society With the evolution of the use of agency work in the Western world over the past decade, organizations are now facing the challenges of managing a ‘blended workforce’, i.e. a workforce consisting of both direct hires and contractors. This volume shows how a focus on the management and organization of temporary agency work can be helpful to see possibilities and pitfalls for the use of temporary employment. Its particular uniqueness lies in the empirical variety of local case studies and the way in which these are related to wider policy aims, ideological shifts, and the dynamics of organizational practice.

Marc Jegers, Vrije University, Belgium Series: Routledge Studies in the Management of Voluntary and Non-Profit Organizations The first book to bring together the microeconomic insights on the functioning of non-profit organizations, complementing the wide range of books on the management of non-profit organizations by focusing on both theoretical and empirical work.

Routledge Market: Business & Management Studies / Economics August 2014 Hb: 978-0-415-43382-2: £95.00 Pb: 978-0-415-76182-6: £30.00 eBook: 978-0-203-93084-7 * For full contents and more information, visit: www.routledge.com/9780415761826

Routledge Market: Business and Management February 2014: 229 x 152: 206pp Hb: 978-0-415-89581-1: £85.00 eBook: 978-1-315-81583-1 * For full contents and more information, visit: www.routledge.com/9780415895811

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

264

BU SI NESS AND M AN AG E M E N T 264 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Managing Nongovernmental Organizations

Managing the Global Firm (RLE International Business)

Culture, Power and Resistance Frederik Claeyé, Lille Catholic University, France Series: Routledge Studies in the Management of Voluntary and Non-Profit Organizations ‘Managing for development results’ has become one of the central tenets in the discourse on international aid. But how appropriate are these ideas, tools, and techniques for non-governmental development organizations (NGOs), and how much does geographic context matter? Examining the current debate on aid effectiveness and the role of NGOs in contributing to it, this book highlights the critical importance of understanding how the global and the local interact to increase aid efficacy and develop more culturally astute ways of managing NGOs. Routledge Market: Business and Management March 2014: 229 x 152: 226pp Hb: 978-0-415-72972-7: £85.00 eBook: 978-1-315-85085-6 * For full contents and more information, visit: www.routledge.com/9780415729727

Edited by Christopher A Bartlett, Yves Doz and Gunnar Hedlund Series: Routledge Library Editions: International Business This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management. Routledge Market: Business March 2014: 234x156: 364pp Hb: 978-0-415-63918-7: £90.00 Pb: 978-0-415-75193-3: £30.00 eBook: 978-0-203-07794-8 * For full contents and more information, visit: www.routledge.com/9780415751933

Dummy text to keep placeholder

Managing Performance Abroad

Marketing and the Common Good

A New Model for Understanding Expatriate Adjustment

Essays from Notre Dame on Societal Impact

Arno Haslberger, Middlesex University, UK, Chris Brewster, University of Reading, UK and Thomas Hippler, University of Essex, UK Series: Routledge Studies in Human Resource Development International human resource management, including expatriation, career management, and talent management is a growing topic in the business and management literature and in universities. A thorough understanding of the adjustment of expatriates to their new environment is critical not only for selection and preparation of potential expatriates, but also for the management of expatriate performance. This book summarizes and extends what is known about the topic of expatriate management and adjustment, presenting a new approach to the adjustment process and offering guidance for researchers and practitioners alike. Routledge Market: Business and Management July 2014: 229 x 152: 198pp Hb: 978-0-415-53647-9: £85.00 eBook: 978-0-203-11146-8 * For full contents and more information, visit: www.routledge.com/9780415536479

Edited by Patrick E. Murphy, University of Notre Dame, USA and John F. Sherry, University of Notre Dame, USA Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

Routledge Market: Business & Management June 2014: 234x156: 352pp Hb: 978-0-415-82882-6: £80.00 Pb: 978-0-415-82883-3: £34.99 eBook: 978-0-203-36630-1 * For full contents and more information, visit: www.routledge.com/9780415828833

Dummy text to keep placeholder

Managing Risk of Supply Chain Disruptions

Marketing Geography (RLE Retailing and Distribution)

Tong Shu, Hunan University, China, Shou Chen, Hunan University, China, Kin Keung Lai, City University of Hong Kong, Hong Kong, Xizheng Zhang, Hunan University, China and Shouyang Wang, Chinese Academy of Sciences, China Series: Routledge Advances in Risk Management This book discusses important issues related to managing supply chain disruption risks from various perspectives. It explores the essence and principles relating to managing these risks and provides the framework and multi-goal model groups for managing such risks. The book will contribute significantly to the growing body of knowledge concerning the theory of managing supply chains. Routledge Market: Business May 2014: 234x156: 200pp Hb: 978-0-415-84195-5: £95.00 * For full contents and more information, visit: www.routledge.com/9780415841955

With special reference to retailing Ross Davies Series: Routledge Library Editions: Retailing and Distribution This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Routledge April 2014 Hb: 978-0-415-54030-8: £75.00 Pb: 978-0-415-75429-3: £30.00 eBook: 978-0-203-10378-4 * For full contents and more information, visit: www.routledge.com/9780415754293

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 265 Dummy text to keep placeholder

Dummy text to keep placeholder

Marketing in the Service Industries

Monitoring Business Performance

Marketing Service Inds

Models, Methods, and Tools

Edited by Gordon Foxall First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company. Routledge June 2014: 216x138: 624pp Hb: 978-0-714-63270-4: £130.00 Pb: 978-0-415-76118-5: £30.00 eBook: 978-1-315-03511-6 * For full contents and more information, visit: www.routledge.com/9780415761185

Per Lind, Uppsala University, Sweden Series: Routledge Advances in Management and Business Studies Monitoring Business Performance – Models, Methods and Tools elucidates how the assumptions and perceptions that guide performance assessment are often based on models that are poor interpretations and descriptions of reality. The author scrutinizes the models underlying a number of well-known business methods and tools, and sheds light on the assumptions and subjective perceptions that undermine their effectiveness. This singular book offers a unique criticism of accepting business models without questioning their relevance and applicability. Routledge Market: Business and Management July 2014: 229 x 152: 226pp Hb: 978-0-415-83670-8: £85.00 eBook: 978-0-203-69422-0 * For full contents and more information, visit: www.routledge.com/9780415836708

TEXTBOOK

Dummy text to keep placeholder

Marketing Management

Multicultural Perspectives in Customer Behaviour

Worldwide Cases Luiz Moutinho, University of Glasgow, UK The case study method has been one of the most effective teaching tools in business management education. This book is one of the first to use this method to provide a truly global perspective on the different realities of marketing management. Routledge Market: Business and Management/Marketing/International Marketing August 2014: 246x174: 584pp Pb: 978-0-415-45889-4: £39.99 * For full contents and more information, visit: www.routledge.com/9780415458894

Edited by Maria G. Piacentini, University of Lancaster, UK and Charles C. Cui Series: Key Issues in Marketing Management With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. The chapters in this book address important themes raised in marketing literature and draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. They report on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. This book was originally published as a special issue of the Journal of Marketing Management. Routledge Market: Marketing Management / Consumer Behaviour July 2014: 246x174: 184pp Hb: 978-0-415-62890-7: £90.00 Pb: 978-1-138-00892-2: £30.00 eBook: 978-0-203-72241-1 * For full contents and more information, visit: www.routledge.com/9781138008922

Dummy text to keep placeholder

Meeting the Challenge of Human Resource Management

Multinational Business and Labour (RLE International Business)

A Communication Perspective Edited by Vernon D. Miller, Michigan State University, USA and Michael E. Gordon, Rutgers University, USA Written at the cross-section of two established and critically linked fields, this book compiles readings by thought leaders in the fields of human resource management and communication. Chapters cover the foundations of strategic human resource management and offer a critical review of the research literature. Using a communication perspective, the book also provides an analysis of the impact of corporate strategy on human resource systems, and of the relationship between a company’s human capital and its effectiveness. This book is a must-have for graduate human resource management and organizational communication students, as well as for high-level human resource management practitioners. Routledge Market: Human Resource Management May 2014: 246x174: 270pp Hb: 978-0-415-63020-7: £90.00 Pb: 978-0-415-63021-4: £34.99 eBook: 978-0-203-09798-4 * For full contents and more information, visit: www.routledge.com/9780415630214

Peter Enderwick Series: Routledge Library Editions: International Business Aimed at senior undergraduate and post-graduate students following courses in International Business and Industrial Relations this book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need to underpin analysis of the labour market effects of multinational business with conceptual understanding of the theory of multinational enterprise.

Routledge Market: Business June 2014: 234x156: 248pp Hb: 978-0-415-64315-3: £80.00 Pb: 978-1-138-00785-7: £30.00 eBook: 978-0-203-07779-5 * For full contents and more information, visit: www.routledge.com/9781138007857

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

266

BU SI NESS AND M AN AG E M E N T 266 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Multinational Corporations and the Third World (RLE International Business)

Multinational Service Firms (RLE International Business)

Edited by Chris J Dixon, David Drakakis-Smith and H Doug Watts Series: Routledge Library Editions: International Business This book is a comprehensive study of the role of multinational corporations in the economies of the Third World. It begins by providing a comprehensive overview of the activities of multinational corporations and the main areas of research and debate. It goes on to discuss specific sociological, developmental and material effects on Third World countries resulting from involvement with multinational corporations. It includes case studies detailing the mid-twentieth century history and probable effects of specific multinational corporations’ involvement in Third World countries. Routledge Market: Business March 2014 Hb: 978-0-415-65729-7: £75.00 Pb: 978-0-415-75198-8: £30.00 eBook: 978-0-203-07718-4 * For full contents and more information, visit: www.routledge.com/9780415751988

Edited by Peter Enderwick Series: Routledge Library Editions: International Business The book examines the operations and the style of the firms considered and explores how they dominate their sectors. It charts how the firms have developed, discusses the critical issues facing them; and suggests how present trends may continue in the future.

Routledge Market: Business March 2014 Hb: 978-0-415-64319-1: £90.00 Pb: 978-0-415-75201-5: £30.00 eBook: 978-0-203-07778-8 * For full contents and more information, visit: www.routledge.com/9780415752015

Dummy text to keep placeholder

Multinational Enterprises and Government Intervention (RLE International Business)

Multinationals and Economic Development (RLE International Business)

Thomas A Poynter Series: Routledge Library Editions: International Business Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they implement various global management systems and recommends a general strategy. Such a strategy will allow multinationals to continue foreign investment with the longer term horizons that will benefit both the firms and their host

An Integration of Competing Theories James C.W. Ahiakpor, California State University, USA Series: Routledge Library Editions: International Business By integrating theories of multinational enterprise and of development economics, the author presents a critical analysis of the various competing policy options and their consequences. Using empirical evidence from Asia, Africa and Latin America and covering such areas as imports, exports, resource utilization and new technology, the author maintains that a classical neutralist policy towards MNCs would be the most effective way of stimulating growing economies.

countries. Routledge Market: Business March 2014 Hb: 978-0-415-65771-6: £65.00 Pb: 978-0-415-75211-4: £30.00 eBook: 978-0-203-07657-6 * For full contents and more information, visit: www.routledge.com/9780415752114

Routledge Market: Business March 2014: 234x156: 102pp Hb: 978-0-415-63920-0: £70.00 Pb: 978-0-415-75192-6: £30.00 * For full contents and more information, visit: www.routledge.com/9780415751926

Dummy text to keep placeholder

Multinational Joint Ventures in Developing Countries (RLE International Business)

Multinationals and Europe 1992 (RLE International Business)

Paul Beamish Series: Routledge Library Editions: International Business This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the problems of partner selection, implementation and control and points out the various benefits and pitfalls. He draws out the implications for improving practice and discusses how the experience of joint ventures affects the theory of the multinational enterprise.

Routledge Market: Business June 2014: 234x156: 160pp Hb: 978-0-415-63915-6: £70.00 Pb: 978-1-138-00781-9: £30.00 eBook: 978-0-203-07793-1 * For full contents and more information, visit: www.routledge.com/9781138007819

Strategies for the Future Edited by Beat Burgenmeier and Jean-Louis Mucchielli, Université Paris 1, Panthéon-Sorbonne, France Series: Routledge Library Editions: International Business Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved. Routledge Market: Business March 2014: 234x156: 248pp Hb: 978-0-415-63960-6: £80.00 Pb: 978-0-415-75195-7: £30.00 eBook: 978-0-203-07792-4 * For full contents and more information, visit: www.routledge.com/9780415751957

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 267

Dummy text to keep placeholder

Multinationals and the Restructuring of the World Economy (RLE International Business)

Nasdaq A Guide to Information Sources Lucy Heckman Series: Research and Information Guides in Business, Industry and Economic Institutions

The Geography of the Multinationals Volume 2 Edited by Michael Taylor and Nigel Thrift Series: Routledge Library Editions: International Business

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales. The book takes as its theme the differential spatial outcomes of the restructuring of different types of multinational corporation.

Routledge Market: Business March 2014 Hb: 978-0-415-65808-9: £95.00 Pb: 978-0-415-75215-2: £30.00 eBook: 978-0-203-07628-6 * For full contents and more information, visit: www.routledge.com/9780415752152

Routledge Market: Business April 2014 Hb: 978-0-815-32118-7: £115.00 Pb: 978-0-415-76377-6: £30.00 eBook: 978-1-315-05020-1 * For full contents and more information, visit: www.routledge.com/9780415763776

Dummy text to keep placeholder

Multinationals, Governments and International Technology Transfer (RLE International Business)

New Developments in Online Marketing

Edited by Edward Safarian, University of Toronto, Canada and Gilles Bertin Series: Routledge Library Editions: International Business This book examines the international technology transfer process and the role of both multinationals and host-country governments in that process, with emphasis on the experience of the more developed countries. It discusses in particular the strategies of the multinationals, assessing how far they are willing to accept technology transfer to external partners (as opposed to subsidiaries which they can control). It also examines how far technical transfers are successful from the viewpoint of the firm and countries involved, arguing that governments are most likely to succeed in attracting multinational transfers if they are aware of and accommodate to some degree multinationals’ preferences. Routledge Market: Business June 2014: 234x156: 240pp Hb: 978-0-415-65773-0: £75.00 Pb: 978-1-138-00792-5: £30.00 eBook: 978-0-203-07655-2 * For full contents and more information, visit: www.routledge.com/9781138007925

Edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi, Ca' Foscari University Venice, Italy Series: Key Issues in Marketing Management There can be little doubt about the profound impact the Internet has had on all aspects of business over the past decade. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global 'Net generation' culture. Success in this online environment requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. It was originally published as a special issue of the Journal of Marketing Management Routledge Market: Marketing Management April 2014 Hb: 978-0-415-62887-7: £90.00 Pb: 978-0-415-75462-0: £30.00 eBook: 978-0-203-72238-1 * For full contents and more information, visit: www.routledge.com/9780415754620

Dummy text to keep placeholder

Multinationals: The Swedish Case (RLE International Business)

New Theories of the Multinational Enterprise (RLE International Business)

Erik Hornell and Jan-Erik Vahlne Series: Routledge Library Editions: International Business

Edited by Alan Rugman, University of Reading, UK Series: Routledge Library Editions: International Business

This book considers the question of the impact of multinationals on Sweden. .It relates the Swedish case of multinationals to theories of multinational enterprise and to theories of industrial change. It reviews the extensive debate within Sweden on the question and discusses the policy options available to Sweden. It argues that the mix within a multinational and the spatial distribution (either at home or abroad) of production, research and development, marketing and central functions is important in determining whether a multinational has a beneficial or adverse effect on a country like Sweden.

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and

Routledge Market: Business June 2014: 234x156: 208pp Hb: 978-0-415-65662-7: £75.00 Pb: 978-1-138-00787-1: £30.00 eBook: 978-0-203-07766-5 * For full contents and more information, visit: www.routledge.com/9781138007871

USA. Routledge Market: Business March 2014 Hb: 978-0-415-65772-3: £85.00 Pb: 978-0-415-75212-1: £30.00 eBook: 978-0-203-07656-9 * For full contents and more information, visit: www.routledge.com/9780415752121

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

268

BU SI NESS AND M AN AG E M E N T 268 BUSINESS AND MANAGEMENT 3rd Edition

Dummy text to keep placeholder

Non-Governmental Organizations, Management and Development

Organisational Capital

David Lewis, London School of Economics, UK The third edition of Non-Governmental Organizations, Management and Development is fully updated and thoroughly reorganized, covering key issues including, but not limited to, debates on the changing global context of international development and the changing concepts and practices used by NGOs. This book remains the first and only comprehensive and academically-grounded guide to the issues facing international development NGOs as they operate in increasingly complex and challenging conditions around the world.

Routledge Market: Management; Development Studies February 2014: 234x156: 316pp Hb: 978-0-415-81649-6: £90.00 Pb: 978-0-415-81650-2: £34.99 eBook: 978-0-203-59118-5 Prev. Ed Pb: 978-0-415-37093-6 * For full contents and more information, visit: www.routledge.com/9780415816502

Modelling, Measuring and Contextualising Edited by Ahmed Bounfour, European Chair On Intellectual Capital Management University Paris-Sud Series: Routledge Studies in Innovation, Organizations and Technology The most common types of intangible assets are trade secrets (e.g., customer lists and know-how), copyrights, patents, trademarks, and goodwill. This new volume introduces and critically examines organizational capital as an intangible asset.

Routledge Market: Business and Management Studies May 2014 Hb: 978-0-415-43771-4: £130.00 Pb: 978-0-415-76190-1: £30.00 eBook: 978-0-203-88521-5 * For full contents and more information, visit: www.routledge.com/9780415761901

2nd Edition • TEXTBOOK • NEW EDITION

3rd Edition • TEXTBOOK • NEW EDITION

Nonprofit Organizations

Organizational Change for Corporate Sustainability

Theory, Management, Policy Helmut K. Anheier, Hertie School of Governance, Germany In this new edition of his popular textbook, Nonprofit Organizations, Helmut K. Anheier has fully updated, revised and expanded his comprehensive introduction to this field. Covering the full range of nonprofit organizations in different fields, the text takes an international perspective, providing a systematic treatment of theories, management approaches and policy analyses. The previous edition was winner of the Best Book Award at the American Academy of Management in 2006, and this new edition will fit both the North American and European schedules of academic teaching. Nonprofit Organizations: Theory, Management, Policy is an ideal resource for students on both undergraduate and postgraduate courses. Routledge Market: Business & Management / Public Administration and Management March 2014: 246x189: 580pp Hb: 978-0-415-55046-8: £95.00 Pb: 978-0-415-55047-5: £34.99 eBook: 978-1-315-85104-4 Prev. Ed Pb: 978-0-415-31419-0 * For full contents and more information, visit: www.routledge.com/9780415550475

Suzanne Benn, University of Technology, Sydney, Australia, Dexter Dunphy, University of Technology, Sydney, Australia and Andrew Griffiths, University of Queensland, Australia Series: Routledge Studies in Organizational Change & Development This new edition integrates up-to-date research to reflect how new approaches affect change and leadership. The book is strengthened by references to the global financial crisis, burgeoning world population numbers and the rise of China and contains new case studies including BP’s Gulf oil spill. Routledge Market: Business & Management May 2014: 234x156: 350pp Hb: 978-0-415-69548-0: £95.00 Pb: 978-0-415-69549-7: £34.99 eBook: 978-1-315-81918-1 Prev. Ed Hb: 978-0-415-39329-4 * For full contents and more information, visit: www.routledge.com/9780415695480

Dummy text to keep placeholder

Occupy Management

Organizational Change, Leadership and Ethics

Inspirations and Ideas for Self-Organization and Self-Management

Leading Organizations Toward Sustainability

Monika Kostera, University of Warsaw, Poland The objective of Occupy Management: Inspirations and Ideas for Self-Organization and Self-Management is to make it evident to the student why and how he or she can manage without becoming part of corporate power structures. Aimed at postgraduate students studying organizational and management theory as well as social entrepreneurship, this book is not a simple repetition of essential knowledge in these areas, but a re-direction of such knowledge towards self-management and self-organization.

Routledge Market: Business & Management January 2014: 234x156: 228pp Hb: 978-0-415-70305-5: £90.00 eBook: 978-0-203-79503-3 * For full contents and more information, visit: www.routledge.com/9780415703055

Edited by Rune Todnem By, Staffordshire University, UK and Bernard Burnes, University of Manchester, UK Series: Routledge Studies in Organizational Change & Development Given the recent financial crises and scandals, the rise of corporate social responsibility and the challenge of environmental sustainability, few would disagree that the role of ethics has taken centre stage in the management of organizations. By and Burnes bring together leading international scholars, including David Boje, Dexter Dunphy, Suzanne Benn and Carl Rhodes amongst others in the fields of organizational change and leadership. This text explores the context, theory and successful promotion of ethical behaviour in organizations. Organizational Change, Leadership and Ethics is a truly unique volume and a must-read. Routledge Market: Business & Management January 2014: 234x156: 288pp Hb: 978-0-415-59244-4: £90.00 Pb: 978-0-415-67987-9: £31.99 eBook: 978-0-203-10601-3 * For full contents and more information, visit: www.routledge.com/9780415679879

email: marketing@tandfindia.com, inquiry@tandfindia.com

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 269

Dummy text to keep placeholder

Organizations and the Media

Perspectives on International Marketing - Re-issued (RLE International Business)

Organizing in a Mediatized World Edited by Josef Pallas, Uppsala University, Sweden, Lars Strannegård, Stockholm School of Economics, Sweden and Stefan Jonsson Series: Routledge Studies in Management, Organizations and Society This book explores how organizations and organizing can be understood as a part of a mediatized world and addresses what kind of consequences such mediatization has. Routledge Market: Business & Management January 2014: 234x156: 258pp Hb: 978-0-415-81365-5: £95.00 eBook: 978-0-203-06805-2 * For full contents and more information, visit: www.routledge.com/9780415813655

Edited by Stanley Paliwoda Series: Routledge Library Editions: International Business This book draws together an eminent and international body of researchers to analyse changes in world markets and marketing practices. It offers industry specific studies of international marketing practices and their relative successes and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area. Routledge Market: Business March 2014 Hb: 978-0-415-65769-3: £85.00 Pb: 978-0-415-75209-1: £30.00 eBook: 978-0-203-07661-3 * For full contents and more information, visit: www.routledge.com/9780415752091

Dummy text to keep placeholder

Pathways to Public Relations

Positioning Theory and Strategic Communication

Histories of Practice and Profession

A new approach to public relations research and practice

Edited by Burton St. John III, Old Dominion University, USA, Margot Opdycke Lamme, University of Alabama, USA and Jacquie L'Etang, University of Stirling, UK Series: Routledge New Directions in Public Relations & Communication Research Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualize public relations, this book showcases a unique range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

Melanie James, University of Newcastle, Australia Series: Routledge New Directions in Public Relations & Communication Research This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Routledge Market: Public Relations/Communication Studies April 2014: 234x156: 354pp Hb: 978-0-415-66035-8: £95.00 eBook: 978-0-203-07418-3 * For full contents and more information, visit: www.routledge.com/9780415660358

Routledge Market: Business & Management June 2014: 234x156: 228pp Hb: 978-0-415-53263-1: £90.00 eBook: 978-1-315-88608-4 * For full contents and more information, visit: www.routledge.com/9780415532631

Dummy text to keep placeholder

Perspectives on Ethical Leadership

Public Innovation through Collaboration and Design

Edited by Steven L Grover, University of Otago, New Zealand, Thierry Nadisic, Emlyon Business School, Ecully, France and David L Patient Ethical leadership has come to the forefront of management thought in the twenty-first century in the wake of breaches of judgement and integrity that have plagued international markets. This volume assembles an international cadre of management scholars to explore questions surrounding ethical leadership. Using a variety of methods and approaches, this collection of studies examines how people determine the ethicality of their leaders, the complex connection of trust and those perceptions, and how that affects positive employee outcomes in the private and public sectors. This book was originally published as a special issue of the Journal of Change Management Routledge Market: Business / Leadership April 2014: 246x174: 128pp Hb: 978-1-138-01549-4: £85.00 * For full contents and more information, visit: www.routledge.com/9781138015494

Edited by Christopher Ansell, UC Berkeley, USA and Jacob Torfing, Roskilde University, Denmark Series: Routledge Critical Studies in Public Management This book provides a new specification for sustaining a robust vision of public innovation, governance and stakeholder participation, through collaboration, creative problem-solving, and design. Contents:1. The Innovative Public Sector 2. Collaborating to Innovate 3. Complexity of Innovation Governance 4. Leadership of Innovation Governance 5. Negotiating Collaborative Innovation 6. Design as Innovation Catalyst 7. Collaborative Design 8. Facilitating Stakeholder Participation 9. Rhetoric of Collaborative Innovation 10. Promise and Challenge of Collaborative Innovation Routledge Market: Business & Management January 2015: 234x156: 246pp Hb: 978-0-415-85859-5: £90.00 eBook: 978-0-203-79595-8 * For full contents and more information, visit: www.routledge.com/9780415858595

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

270

BU SI NESS AND M AN AG E M E N T 270 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Public Relations and the History of Ideas

Public Sector Reforms in Developing Countries

Simon Moore, Bentley University, USA Series: Routledge New Directions in Public Relations & Communication Research

Paradoxes and Practices Edited by Charles Conteh, Brock University, Canada and Ahmed Shafiqul Huque, McMaster University, Canada Series: Routledge Critical Studies in Public Management

This book discusses what we can learn about the force of public communication and the power that lies in managing the process, from great thinkers such as Confucius, Plato, Luther, and Jung. 'Public Relations and the History of Ideas offers an excellent primer that ranges across history, space, different fields of thought, and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past.' - David McKie, University of Waikato,

Building on theory and practice, this book argues that advancing the theoretical frontlines of development management research and practice can benefit from developing models based on innovation, collaboration and governance.

New Zealand Routledge Market: Business & Management January 2015: 234x156: 146pp Hb: 978-0-415-63454-0: £90.00 eBook: 978-0-203-09439-6 * For full contents and more information, visit: www.routledge.com/9780415634540

Routledge Market: Business & Management April 2014: 234x156: 208pp Hb: 978-0-415-85856-4: £90.00 eBook: 978-0-203-79758-7 * For full contents and more information, visit: www.routledge.com/9780415858564

Dummy text to keep placeholder

TEXTBOOK

Public Relations Ethics and Professionalism

Purchasing and Supply Chain Management

The Shadow of Excellence

A Sustainability Perspective

Johanna Fawkes, Charles Sturt University, Australia Series: Routledge New Directions in Public Relations & Communication Research This book suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process and that deep dialogue within the field is a prerequisite for the development of ethics that will genuinely contribute to society. Contents: 1. Introduction 2. PR as a Profession 3. PR and the Professions 4. Professional and Ethical Conflicts 5. A Solution 6. Implications for Theory and for Practice 7. Conclusions and Research Directions Routledge Market: Public Relations/Communication Studies June 2014: 234x156: 244pp Hb: 978-0-415-63038-2: £90.00 eBook: 978-0-203-09767-0 * For full contents and more information, visit: www.routledge.com/9780415630382

TEXTBOOK

Thomas E. Johnsen, Audencia Nantes School of Management, France, Mickey Howard, University of Exeter, UK and Joe Miemczyk, Audencia Nantes School of Management, France The textbook provides a comprehensive student guide to the field of Purchasing and Supply Chain Management and the links it has with environmental sustainability. Although there are a number of supply chain management textbooks available, those which cover sustainability at all do so with "bolt-on" chapters; this text is unique in that it fully integrates the key sustainability issues, making it stand out from the crowd. Routledge Market: Business & Management April 2014: 246x189: 420pp Hb: 978-0-415-69087-4: £95.00 Pb: 978-0-415-69088-1: £34.99 eBook: 978-1-315-81921-1 * For full contents and more information, visit: www.routledge.com/9780415690874

Dummy text to keep placeholder

Public Sector Accounting Tjerk Budding, VU Amsterdam, the Netherlands, Giuseppe Grossi, University of Siena, Italy and Torbjörn Tagesson, Halmstad University, Finland As change sweeps across the public sector, a huge range of accounting and financial management challenges are created. This textbook analyzes the reforms that are being introduced to deal with these challenges and their global impact on the public sector. This concise and accessible textbook will be core reading for public sector accounting and financial management students and will also be required reading for students of public management and administration more generally. Managers and accountants working in the public sector will also find the book to be a useful reference. Routledge Market: Accounting & Finance / Management August 2014: 234x156: 178pp Hb: 978-0-415-68314-2: £95.00 Pb: 978-0-415-68315-9: £34.99 eBook: 978-1-315-84838-9 * For full contents and more information, visit: www.routledge.com/9780415683159

Regional Development through Ecological Business Unique Cases in Japanese Rural Regions Makoto Hirano, Kochi University of Technology, Japan Series: Routledge Studies in the Modern World Economy The book delivers refreshing insight on the vitalization of regional business management. It also illustrates many unique business case studies on how powerless rural regions without sufficient resources have managed. The book is very useful in providing what ecological business manners should be adopted for business sustainability and innovation.

Routledge Market: Economics March 2014 Hb: 978-0-415-69441-4: £100.00 Pb: 978-0-415-70523-3: £30.00 eBook: 978-0-203-09786-1 * For full contents and more information, visit: www.routledge.com/9780415705233

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 271 Dummy text to keep placeholder

Dummy text to keep placeholder

Research in International Marketing (RLE International Business)

Retail and Marketing Channels (RLE Retailing and Distribution)

Edited by Peter W Turnbull and Stanley Paliwoda Series: Routledge Library Editions: International Business This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Edited by Srinivas K. Reddy, Singapore Management University and Luca Pellegrini, Università Iulm, Italy Series: Routledge Library Editions: Retailing and Distribution This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

Routledge Market: Business June 2014: 234x156: 392pp Hb: 978-0-415-65811-9: £85.00 Pb: 978-1-138-00794-9: £30.00 eBook: 978-0-203-07625-5 * For full contents and more information, visit: www.routledge.com/9781138007949

Routledge April 2014 Hb: 978-0-415-54039-1: £75.00 Pb: 978-0-415-75433-0: £30.00 eBook: 978-0-203-10365-4 * For full contents and more information, visit: www.routledge.com/9780415754330

TEXTBOOK

Dummy text to keep placeholder

Research Methods in Public Administration and Public Management

Retail Geography (RLE Retailing and Distribution)

An Introduction Sandra van Thiel, Erasmus University, the Netherlands Series: Routledge Masters in Public Management Research Methods in Public Administration and Public Management represents a comprehensive guide to doing and using research in public management and administration. It is impressively succinct but covers a wide variety of research strategies with numerous international examples and practical exercises to illuminate the research journey. For those studying research methods or carrying out research on public management and administration this book will guide you to carry out impactful research. Routledge Market: Business & Management March 2014: 234x156: 196pp Hb: 978-0-415-65581-1: £90.00 Pb: 978-0-415-65582-8: £31.99 eBook: 978-0-203-07852-5 * For full contents and more information, visit: www.routledge.com/9780415655811

Edited by John Dawson Series: Routledge Library Editions: Retailing and Distribution Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis, a traditional area of academic interest; consumer behaviour, of particular interest to psychologists; and retail organisation and government involvement, of interest to those in retail planning and management. Routledge April 2014 Hb: 978-0-415-54035-3: £75.00 Pb: 978-0-415-75431-6: £30.00 eBook: 978-0-203-10373-9 * For full contents and more information, visit: www.routledge.com/9780415754316

Dummy text to keep placeholder

3rd Edition • TEXTBOOK • NEW EDITION

Retail and Commercial Planning (RLE Retailing and Distribution)

Retail Product Management

Ross Davies Series: Routledge Library Editions: Retailing and Distribution This classic work begins by examining the growth of office blocks and shopping centres, and goes on to analyse and criticise the existing planning processes, suggesting alternative procedures. It looks at the dual needs of development on the one hand and renovation and redevelopment on the other and discusses how these should be dealt with in the future. More specific problems are also examined: the impact created by new shopping schemes, the decline of small shops, the conflict over transport demands and provisions and the special physical needs of particular urban and rural environments. Throughout, the argument is supported by detailed examples of particular developments. Routledge April 2014 Hb: 978-0-415-54034-6: £85.00 Pb: 978-0-415-75430-9: £30.00 eBook: 978-0-203-10375-3 * For full contents and more information, visit: www.routledge.com/9780415754309

Buying and merchandising Rosemary Varley, London College of Fashion, UK Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing. Routledge Market: Business & Management August 2014: 246x174: 300pp Hb: 978-0-415-57757-1: £80.00 Pb: 978-0-415-57758-8: £29.99 eBook: 978-1-315-78061-0 Prev. Ed Hb: 978-0-415-32714-5 * For full contents and more information, visit: www.routledge.com/9780415577571

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

272

BU SI NESS AND M AN AG E M E N T 272 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

Science Fiction and Organization

Shopping Centre Development (RLE Retailing and Distribution)

Edited by Matthew Higgins, Geoff Lightfoot, Martin Parker and Warren Smith Series: Routledge Studies in Human Resource Development First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge Market: Business, Management and Human Resource Development April 2014: 234x156: 228pp Hb: 978-0-415-21588-6: £115.00 Pb: 978-0-415-75821-5: £30.00 eBook: 978-0-203-40198-9 * For full contents and more information, visit: www.routledge.com/9780415758215

Edited by John Dawson and Dennis Lord Series: Routledge Library Editions: Retailing and Distribution The shopping centre has become an established feature of urban structure over the past thirty years. Development of centres has been rapid and little attempt has been made to consider the development process and the problems caused by it. There is a growing awareness that centres are not always wholly beneficial to their host cities and that some public policy control is necessary. This book examines the shopping centre development process and analyses the control policies which have been taken and which are needed. It draws on material from throughout the developed world. First published 1985. Routledge April 2014 Hb: 978-0-415-54044-5: £75.00 Pb: 978-0-415-75432-3: £30.00 eBook: 978-0-203-10372-2 * For full contents and more information, visit: www.routledge.com/9780415754323

TEXTBOOK

Dummy text to keep placeholder

Segmentation, Revenue Management and Pricing Analytics

Small Businesses Trickling Up in Central and Eastern Europe

Tudor Bodea, University of Groningen, Netherlands and Mark Ferguson, University of South Carolina, Columbia, USA

Galen Spencer Hull Series: Transnational Business and Corporate Culture

Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. It introduces concepts and quantitative methods, including proven sales data analysis techniques, for improving profit through smarter capacity allocation and pricing. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge Market: Marketing March 2014: 246x174: 255pp Hb: 978-0-415-89832-4: £90.00 Pb: 978-0-415-89833-1: £34.99 eBook: 978-0-203-80215-1 * For full contents and more information, visit: www.routledge.com/9780415898331

Routledge May 2014: 216x138: 312pp Hb: 978-0-815-33236-7: £130.00 Pb: 978-1-138-00179-4: £30.00 eBook: 978-0-203-05536-6 * For full contents and more information, visit: www.routledge.com/9781138001794

Dummy text to keep placeholder

Sexual Orientation at Work

Social Enterprise and the Third Sector

Contemporary Issues and Perspectives

Changing European Landscapes in a Comparative Perspective

Edited by Fiona Colgan, London Metropolitan University, UK and Nick Rumens, University of Bristol, UK Series: Routledge Studies in Management, Organizations and Society This book brings together contemporary international research on sexual orientation and draws out its implications for lesbian, gay, bisexual, trans and heterosexual employees and managers. It offers new empirical and theoretical insights into sexual orientation employment discrimination and equality work in countries such as South Africa, Turkey, Australia, Austria, Canada, US and the UK, providing readers with a nuanced look into the attitudes, behavior, and dynamics of sexuality in organizations. Routledge Market: Business and Management June 2014: 229 x 152: 258pp Hb: 978-0-415-53649-3: £85.00 eBook: 978-0-203-11145-1 * For full contents and more information, visit: www.routledge.com/9780415536493

Edited by Jacques Defourny, University of Liege, Belgium, Lars Hulgård, Roskild University, Denmark and Victor Pestoff, Ersta-Skondal University, Sweden The concepts of social enterprise and social entrepreneurship are attracting rapidly increasing attention from a wide audience and are perceived as defining innovative and dynamic responses to major global challenges in today’s societies. This book presents the more comprehensive set of contributions reflecting the European side of this debate, with frequent connections to evolutions in other parts of the world. This book will appeal to all third sector researchers, social economy and social enterprise MBA and postgraduate students as well as social enterprise leaders and practitioners. Routledge Market: Business & Management June 2014: 234x156: 280pp Hb: 978-0-415-83155-0: £80.00 Pb: 978-0-415-83156-7: £31.99 eBook: 978-0-203-48774-7 * For full contents and more information, visit: www.routledge.com/9780415831567

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 273 Dummy text to keep placeholder

Dummy text to keep placeholder

Storytelling Organizational Practices

Strategic Management in Public Organizations

Managing in the quantum age

European Practices and Perspectives

David M. Boje, New Mexico State University, USA Once upon a time the practice of storytelling was about collecting interesting stories about the past, but now storytelling practices and theory are changing, and as such there is a growing need to look at new and different methodologies. Within this exciting new book, David M. Boje develops new ways to ask questions in interviews and make observations of practice that are about storytelling the future. Storytelling Organizational Practice takes the reader on a journey: from looking at narratives of past experience to looking at living stories of emergence in the present, through to looking at how the future is arriving in ways that prompts a re-storying of the past.

Edited by Paul Joyce, Birmingham City University, UK and Anne Drumaux, University of Brussels, Belgium Series: Routledge Critical Studies in Public Management Strategic management has often been seen as theoretically ‘incompatible’ with the political and bureaucratic character of public organizations. There is an increasing absorption of strategic management models in government and public services across Europe – and not without some pitfalls. Taking into account the political dimensions, not least the relationship between elected politicians on one hand and civil servants and public managers on the other, this book demonstrates the confusion and complexity surrounding the interaction between democracy, policy making, and strategic management, and offers requirements for effective strategic management within public organizations.

Routledge Market: Business & Management June 2014: 234x156: 362pp Hb: 978-0-415-81546-8: £95.00 Pb: 978-0-415-81547-5: £34.99 eBook: 978-0-203-59776-7 * For full contents and more information, visit: www.routledge.com/9780415815475

Routledge Market: Business and Management June 2014: 229 x 152: 324pp Hb: 978-0-415-72987-1: £85.00 eBook: 978-1-315-85073-3 * For full contents and more information, visit: www.routledge.com/9780415729871

TEXTBOOK

Dummy text to keep placeholder

Strategic Financial and Investor Communication

Strategic Pricing for the Arts

The Stock Price Story

Michael Rushton, Indiana University, USA

Ian Westbrook, Westbrook Financial Communications, Australia In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking: communication counts. In Strategic Financial and Investor Communication: The Stock Price Story Ian Westbrook argues that share price is more a story than a number. This book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communications. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media can't ignore. Routledge Market: Business & Management April 2014: 246x189: 292pp Hb: 978-0-415-81205-4: £95.00 Pb: 978-0-415-81206-1: £34.99 eBook: 978-0-203-06951-6 * For full contents and more information, visit: www.routledge.com/9780415812061

This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, appropriate and accessible for students or practitioners with no formal training in economics. Contents: 1. Taking Pricing Seriously 2. Setting a Single Price 3. Concessionary Prices 4. Different Prices for Different Qualities 5. Subscriptions, Memberships and Other Quantity Discounts 6. Two-Part Pricing 7. Discounts with Other Firms 8. Dynamic Pricing 9. Ticket Re-Sale 10. Pricing for Social Mission Routledge Market: Business & Management July 2014: 216x138: 115pp Hb: 978-0-415-71366-5: £85.00 Pb: 978-0-415-71367-2: £26.99 eBook: 978-1-315-88314-4 * For full contents and more information, visit: www.routledge.com/9780415713672

2nd Edition • TEXTBOOK • NEW EDITION

Dummy text to keep placeholder

Strategic Integrated Marketing Communications

Strategies for International Industrial Marketing (RLE International Business)

Larry Percy, Larry Percy Consulting, US With advancing technologies bringing novel, interesting promotional tools to our fingertips, there’s never been a more exciting time to be in marketing communications. However, the newness of these opportunities can bring uncertainty and potential pitfalls. Now in its second edition, Strategic Integrated Marketing Communications is the only IMC textbook with a strategic perspective to help you meet the challenges and goals of the organization. As an experienced top-level consultant and Professor of marketing at the Copenhagen Business School, Percy writes with practicality, clarity and brevity, making this the perfect textbook of choice for shorter courses and learning

The Management of Customer Relationships in European Industrial Markets Edited by Peter W Turnbull and Jean-Paul Valla Series: Routledge Library Editions: International Business This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

professionals. Routledge Market: Business & Management June 2014: 234x156: 320pp Hb: 978-0-415-82208-4: £95.00 Pb: 978-0-415-82209-1: £31.99 eBook: 978-0-203-55391-6 Prev. Ed Hb: 978-0-750-67980-0 * For full contents and more information, visit: www.routledge.com/9780415822084

Routledge Market: Business March 2014 Hb: 978-0-415-65812-6: £85.00 Pb: 978-0-415-75216-9: £30.00 eBook: 978-0-203-07624-8 * For full contents and more information, visit: www.routledge.com/9780415752169

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

274

BU SI NESS AND M AN AG E M E N T 274 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

2nd Edition • TEXTBOOK • NEW EDITION

Strategies for Joint Venture Success (RLE International Business)

Sustainability Accounting and Accountability Edited by Jan Bebbington, University of St. Andrews, UK, Jeffrey Unerman, Royal Holloway, University of London, UK and Brendan O'Dwyer, University of Amsterdam, the Netherlands

Peter Killing Series: Routledge Library Editions: International Business Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of managers in both successful and unsuccessful joint ventures has been written expressly to help managers improve the performance of their joint ventures. It discusses the area of joint venture design and management including the management of ventures between corporations and government bodies. Routledge Market: Business March 2014 Hb: 978-0-415-64332-0: £70.00 Pb: 978-0-415-75205-3: £30.00 eBook: 978-0-203-07775-7 * For full contents and more information, visit: www.routledge.com/9780415752053

This new edition of Sustainability Accounting and Accountability updates the insights on the management and balancing of social, environmental and economic sustainability, incorporating the rapid developments in both theory and practice. Whilst the popular features from the first edition will be retained, several chapters are combined, condensed and reorganized and new substantive chapters are introduced on water resource accounting, carbon accounting, and decision making. Routledge Market: Accounting June 2014: 246x174: 300pp Hb: 978-0-415-69557-2: £95.00 Pb: 978-0-415-69558-9: £44.99 eBook: 978-1-315-84841-9 Prev. Ed Hb: 978-0-415-38488-9 * For full contents and more information, visit: www.routledge.com/9780415695572

Dummy text to keep placeholder

Strategies in Global Competition (RLE International Business)

Sustainability in Accounting Education Edited by Maria Cadiz Dyball, Macquarie University, Australia, Ian Thomson, University of Strathclyde, UK and Richard M.S. Wilson, Loughborough University, UK

Selected Papers from the Prince Bertil Symposium at the Institute of International Business

Accounting sustainably involves accounting for and to the natural environment, and accounting for and to society, including groups currently oppressed or disadvantaged by unsustainable processes and practices. This book creates a compelling case for the inclusion of sustainability at the heart of accounting educational programmes, offering critical lessons and identifying risks to avoid when designing accounting programmes and courses. This book was originally published as a special issue of

Edited by Neil Hood and Jan-Erik Vahlne Series: Routledge Library Editions: International Business The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.

Accounting Education Routledge Market: Business / Accounting Education May 2014: 246x174: 144pp Hb: 978-1-138-77973-0: £85.00 * For full contents and more information, visit: www.routledge.com/9781138779730

Routledge Market: Business March 2014 Hb: 978-0-415-65756-3: £95.00 Pb: 978-0-415-75203-9: £30.00 eBook: 978-0-203-07685-9 * For full contents and more information, visit: www.routledge.com/9780415752039

Dummy text to keep placeholder

Strategy Implementation

The Academy of Management Annals

Kurt Verweire

Volume 7

This book presents new conceptual models and tools to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Selected Table of Contents: Part 1: Strategy Formulation and Implementation Part 2: Strategy and Implementation for the Product Leadership Organization Part 3: Strategy and Implementation for Customer Intimacy Organziations Part 4: Strategy and Implementation for Operational Excellence Firms

Edited by Royston Greenwood Series: The Academy of Management Annals

Routledge Market: Business & Management May 2014: 234x156: 284pp Hb: 978-0-415-73198-0: £95.00 Pb: 978-0-415-73199-7: £34.99 eBook: 978-1-315-84944-7 * For full contents and more information, visit: www.routledge.com/9780415731997

@text The Academy of Management is proud to announce the seventh volume of the Academy of Management Annals. This exciting series follows one guiding principle: The advancement of knowledge is possible only by conducting a thorough examination of what is known and unknown in a given field. Routledge Market: Business August 2014: 229 x 152 Hb: 978-1-138-82692-2: £85.00 * For full contents and more information, visit: www.routledge.com/9781138826922

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 275 Dummy text to keep placeholder

Dummy text to keep placeholder

The Academy of Management Annals, Volume 6

The Development of Accounting in an International Context

Edited by Royston Greenwood, James P. Walsh, University of Michigan, USA and Arthur P. Brief, University of Utah, USA Series: The Academy of Management Annals This book is the sixth volume of the Academy of Management Annals, featuring comprehensive and critical research written by top scholars of management and organizational studies. This latest volume includes research on topics such as religion and organization, competitive dynamics, leadership, organizational discourse, collaboration, and more. Like its companion volumes, this collection is a "must read" for every management and organizational scholar, graduate student, and practitioner. Routledge Market: Business & Management April 2014: 228 x 152: 720pp Hb: 978-1-138-80046-5: £90.00 * For full contents and more information, visit: www.routledge.com/9781138800465

TEXTBOOK

A Festschrift in Honour of R. H. Parker Edited by T.E. Cooke and C.W. Nobes Series: Routledge International Studies in Business History First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company. Routledge Market: Business Studies and Economics February 2014: 274pp Hb: 978-0-415-15528-1: £135.00 Pb: 978-0-415-75708-9: £30.00 eBook: 978-0-203-01341-0 * For full contents and more information, visit: www.routledge.com/9780415757089

Dummy text to keep placeholder

The Chinese Way Min Ding, Pennsylvania State University, US and Jie Xu, Fudan University, China This book describes the contemporary Chinese way of life based on extensive primary and secondary data. With personal perspectives from close to 1000 successful Chinese from academia, business, and government, it equips students and practitioners of international or Asian business with a deep understanding of a major player in global business.

Routledge Market: Business in Asia September 2014: 229 x 152: 366pp Hb: 978-0-415-53496-3: £90.00 Pb: 978-0-415-53497-0: £37.99 eBook: 978-1-315-81891-7 * For full contents and more information, visit: www.routledge.com/9780415534970

The Evaluation of Transportation Investment Projects Joseph Berechman, City College of New York, USA Series: Routledge Advances in Management and Business Studies This book constructs a comprehensive and methodical economic, planning and decision-making framework for the evaluation of proposed transportation infrastructure investment projects, based on well-established theoretical principles.

Routledge Market: Business & Management Studies April 2014 Hb: 978-0-415-77715-5: £95.00 Pb: 978-0-415-75446-0: £30.00 eBook: 978-0-203-87328-1 * For full contents and more information, visit: www.routledge.com/9780415754460

Dummy text to keep placeholder

The Corporate Firm in a Changing World Economy (RLE International Business)

The Evolution of Integrated Marketing Communications

Case Studies in the Geography of Enterprise

The Customer-driven Marketplace

Edited by Marc de Smidt and Egbert Wever Series: Routledge Library Editions: International Business This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.

Routledge Market: Business June 2014: 234x156: 264pp Hb: 978-0-415-65777-8: £75.00 Pb: 978-1-138-00793-2: £30.00 eBook: 978-0-203-07652-1 * For full contents and more information, visit: www.routledge.com/9781138007932

Edited by Don Schultz, Northwestern University, USA, Charles H. Patti, University of Denver, Colorado and Philip J. Kitchen, Brock university, Canada This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications

Routledge Market: Marketing / Communication Studies July 2014: 246x174: 144pp Hb: 978-0-415-66892-7: £95.00 Pb: 978-1-138-00894-6: £30.00 eBook: 978-1-315-87272-8 * For full contents and more information, visit: www.routledge.com/9781138008946

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

276

BU SI NESS AND M AN AG E M E N T 276 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

The Geography of Multinationals (RLE International Business)

The Growth of International Business (RLE International Business)

Studies in the Spatial Development and Economic Consequences of Multinational Corporations. Edited by Michael Taylor and Nigel Thrift Series: Routledge Library Editions: International Business Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates on the latter Post-War period of corporate restructuring and readjustment in response to world-wide recession in the mid-1980s. The common theme that links all the papers is their emphasis on careful historical analysis of different forms of spatial organisation and their transformation into other, different forms. Routledge Market: Business March 2014 Hb: 978-0-415-65804-1: £85.00 Pb: 978-0-415-75214-5: £30.00 eBook: 978-0-203-07629-3 * For full contents and more information, visit: www.routledge.com/9780415752145

TEXTBOOK

Edited by MARK CASSON Series: Routledge Library Editions: International Business This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.

Routledge Market: Business March 2014: 276pp Hb: 978-0-415-63962-0: £80.00 Pb: 978-0-415-75196-4: £30.00 eBook: 978-0-203-07783-2 * For full contents and more information, visit: www.routledge.com/9780415751964

Dummy text to keep placeholder

The Global Leadership Challenge J. Stewart Black, IMD, Switzerland and Allen J. Morrison, IMD, Switzerland Written by authoritative experts, this bookprovides specific, research based and practical tools to develop global leaders, with the aid of real-life examples, and up-to-date in-depth interviews with senior executives.

Routledge Market: Business & Management May 2014: 234x156: 248pp Hb: 978-0-415-70339-0: £100.00 Pb: 978-0-415-70340-6: £31.99 eBook: 978-0-203-79463-0 * For full contents and more information, visit: www.routledge.com/9780415703406

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services Evidence from Korea and Taiwan Jung Kee Hong and You-il Lee, University of South Australia, Australia The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Routledge Market: Business April 2014: 234x156: 190pp Hb: 978-0-415-82864-2: £90.00 * For full contents and more information, visit: www.routledge.com/9780415828642

Dummy text to keep placeholder

The Growth of Global Business (RLE International Business)

The Italian Multinationals (RLE International Business)

Edited by Howard Cox, Jeremy L Clegg and Grazia Ietto-Gillies, London South Bank University, UK Series: Routledge Library Editions: International Business In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.

Routledge Market: Business June 2014: 234x156: 264pp Hb: 978-0-415-63970-5: £80.00 Pb: 978-1-138-00783-3: £30.00 eBook: 978-0-203-07782-5 * For full contents and more information, visit: www.routledge.com/9781138007833

Edited by Fabrizio Onida and Gianfranco Viesti Series: Routledge Library Editions: International Business This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s. It: surveys the size, geographical and sectoral distribution of Italian multinationals examines why they went international, how and what they gained discusses the strategic position of Italian multinationals in the world economy examines the effect of multinationals investment both inward and outward on the Italian economy provides detail on individual companies Routledge Market: Business March 2014 Hb: 978-0-415-64349-8: £70.00 Pb: 978-0-415-75208-4: £30.00 eBook: 978-0-203-07773-3 * For full contents and more information, visit: www.routledge.com/9780415752084

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT 277

Dummy text to keep placeholder

The Large International Firm (RLE International Business)

The Multinational Man (RLE International Business)

Edith Penrose Series: Routledge Library Editions: International Business This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries. Routledge Market: Business March 2014 Hb: 978-0-415-65843-0: £85.00 Pb: 978-0-415-75210-7: £30.00 eBook: 978-0-203-07602-6 * For full contents and more information, visit: www.routledge.com/9780415752107

The Role of the Manager Abroad Thomas Aitken Series: Routledge Library Editions: International Business The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies. Routledge Market: Business June 2014: 234x156: 176pp Hb: 978-0-415-63919-4: £70.00 Pb: 978-1-138-00780-2: £30.00 eBook: 978-0-203-07795-5 * For full contents and more information, visit: www.routledge.com/9781138007802

Dummy text to keep placeholder

The Lunacy of Modern Finance Theory and Regulation

The Multinational Motor Industry (RLE International Business)

Les Coleman, University of Melbourne, Australia This provocative book provides insight into a finance industry that is run for the benefit of banks and service providers who rely on Beatles-era theories and regulation which are totally unsuited to the modern world. The author has a near-unique perspective based on over 30 years of working – literally around the globe – for corporates, fund managers and as a finance academic.

George Maxcy Series: Routledge Library Editions: International Business This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.

Routledge Market: Business July 2014: 234x156: 172pp Hb: 978-1-138-77899-3: £95.00 Pb: 978-1-138-77900-6: £30.99 * For full contents and more information, visit: www.routledge.com/9781138779006

Routledge Market: Business June 2014: 234x156: 296pp Hb: 978-0-415-65766-2: £75.00 Pb: 978-1-138-00789-5: £30.00 eBook: 978-0-203-07669-9 * For full contents and more information, visit: www.routledge.com/9781138007895

Dummy text to keep placeholder

The Multinational Enterprise (RLE International Business)

The Peak Performing Organization

Edited by John H Dunning Series: Routledge Library Editions: International Business The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the international transfer of technology; industrial relations and labour utilization in foreign-owned firms in the UK; multinational companies and trade union interests; foreign direct investment, the balance of payments and trade flows; the multinational enterprise and developing countries. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject. Routledge Market: Business March 2014: 368pp Hb: 978-0-415-64314-6: £90.00 Pb: 978-0-415-75200-8: £30.00 eBook: 978-0-203-07780-1 * For full contents and more information, visit: www.routledge.com/9780415752008

Edited by Ronald J. Burke, York University, Canada and Cary L. Cooper, Lancaster University, UK Series: Routledge Research in Strategic Management This international collection of essays from leading authorities in the field of organizational studies, combines empirical and theoretical evidence and analyses how effective human resource management can lead to successful organizations.

Routledge Market: Business & Management Studies August 2014 Hb: 978-0-415-45170-3: £120.00 Pb: 978-1-138-01141-0: £30.00 eBook: 978-0-203-97161-1 * For full contents and more information, visit: www.routledge.com/9781138011410

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

278

BU SI NESS AND M AN AG E M E N T 278 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Dummy text to keep placeholder

The ROI of Pricing

The Unaccountable & Ungovernable Corporation

Measuring the Impact and Making the Business Case

Companies' use-by-dates close in

Edited by Stephan Liozu, Value Innoruption Advisors, USA and Andreas Hinterhuber, Hinterhuber and Partners, Austria

Frank Clarke, University of Sydney, Australia, Graeme Dean, University of Sydney, Australia and Matthew Egan

This book, edited by globally renowned thought leaders Stephan Liozu and Andreas Hinterhuber, is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

In this book, the authors tell the story of how deregulation and crisis have rendered the modern corporation unaccountable and ungovernable. The book provides a series of urgent recommendations for reforms designed to bring the corporation back to the real world and restore its purpose. 1. Corporations: Soulless, Heartless 2. Ethos Abandoned, Heritage Lost 3. Regulation Misplaced 4. Regulation Misplaced 5. Executive Snouts in the Trough 6. Corporate Groupthink 7. Epilogue

Routledge Market: Business & Management January 2014: 234x156: 220pp Hb: 978-0-415-83379-0: £95.00 Pb: 978-0-415-73071-6: £26.99 eBook: 978-0-203-36266-2 * For full contents and more information, visit: www.routledge.com/9780415730716

Routledge Market: Business & Management March 2014: 234x156: 178pp Hb: 978-0-415-71912-4: £95.00 Pb: 978-0-415-71914-8: £31.99 eBook: 978-1-315-86757-1 * For full contents and more information, visit: www.routledge.com/9780415719148

Dummy text to keep placeholder

The Spatial Organisation of Multinational Corporations (RLE International Business)

The Video Game Industry

Ian M Clarke Series: Routledge Library Editions: International Business This book, based on extensive original research, examines the spatial structure and geographical implications of modern multinational corporations. It looks at the geography of multinational corporations, relates this geography to management and decision making structures and discusses how these items are changing. Exploring the themes of centre and periphery in the corporation it surveys the impact of corporate change and restructuring on regional economies. Routledge Market: Business March 2014 Hb: 978-0-415-65723-5: £85.00 Pb: 978-0-415-75197-1: £30.00 eBook: 978-0-203-07723-8 * For full contents and more information, visit: www.routledge.com/9780415751971

TEXTBOOK

Formation, Present State, and Future Edited by Peter Zackariasson, University of Gothenburg, Sweden and Timothy Wilson, Umeå University, Sweden Series: Routledge Studies in Innovation, Organizations and Technology This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. This book will serve as a reference in curricula associated with video game development for years to come. Routledge Market: Business and Management May 2014: 229x152: 282pp Hb: 978-0-415-89652-8: £90.00 Pb: 978-1-138-80383-1: £30.00 eBook: 978-0-203-10649-5 * For full contents and more information, visit: www.routledge.com/9781138803831

Dummy text to keep placeholder

The Strategic Manager Harry Sminia, University of Strathclyde, UK Strategy is something with which managers engage regularly throughout their working lives, yet it is often written and researched as though periodic box-ticking exercises were the only show in town. This textbook provides students and professionals with a solid understanding of strategic management theories along with the tools needed to apply them and contribute toward successful organizations. Primarily aimed at postgraduate students and those in executive education, this textbook will also be useful as a handbook for managers looking to get their heads around this easily confused subject. Routledge Market: Business & Management July 2014: 246x174: 168pp Hb: 978-1-138-77881-8: £90.00 Pb: 978-1-138-77882-5: £31.99 eBook: 978-1-315-77163-2 * For full contents and more information, visit: www.routledge.com/9781138778825

The World Bank and Global Managerialism Jonathan Murphy, Cardiff University, UK Series: Routledge Studies in International Business and the World Economy An original and insightful contribution to the literature on globalization, this book develops and clearly illustrates, using the World Bank (a major agent of the new global managing elite) as a case study, the concept of a new ‘global managerialism’ and its impact on business across the world

Routledge Market: International Business May 2014: 234x156: 208pp Hb: 978-0-415-41269-8: £105.00 Pb: 978-0-415-75955-7: £30.00 eBook: 978-0-203-93619-1 * For full contents and more information, visit: www.routledge.com/9780415759557

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

BUSINESS AND MANAGEMENT 279

Dummy text to keep placeholder

Tin and Global Capitalism, 1850-2000

Transaction Costs & Trade Between Multinational Corporations (RLE International Business)

A History of "the Devil's Metal" Edited by Mats Ingulstad, Norwegian University of Science and Technology, Norway, Andrew Perchard, University of Strathclyde, UK and Espen Storli, Norwegian University of Science and Technology, Norway Series: Routledge International Studies in Business History This book uses the tin industry to illustrate how the interactions of business and governments shape the evolution of the global economic trade. The history of the international tin industry reveals the complex interactions and interdependencies between the local actors and international networks, decolonization and globalization, as well as government foreign policies and entrepreneurial tactics. By highlighting the global struggles for control, and the constantly shifting economic, geographical and political constellations within one specific industry, this collection of essays brings the state back into business history, and the firm into the history of international relations. Routledge Market: Business and Management September 2014: 229 x 152 Hb: 978-0-415-73705-0: £85.00 eBook: 978-1-317-81615-7 * For full contents and more information, visit: www.routledge.com/9780415737050

C Paul Hallwood, University of Connecticut, USA Series: Routledge Library Editions: International Business Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book Describes the global offshore oil supply industry and its features on one of the world’s major offshore oil services bases Draws on the theory of the multinational corporation to explain why buyers and sellers should have internationalized themselves into a symbiotic relationship Discusses the preference of the oil companies for vertical disintegration Explains the transaction cost paradigm. Routledge Market: Business June 2014: 234x156: 224pp Hb: 978-0-415-64326-9: £80.00 Pb: 978-1-138-00786-4: £30.00 eBook: 978-0-203-07776-4 * For full contents and more information, visit: www.routledge.com/9781138007864

4th Edition • TEXTBOOK • NEW EDITION

Dummy text to keep placeholder

Total Quality Management and Operational Excellence

Transnational Corporations and Uneven Development (RLE International Business)

Text with Cases

The Internationalization of Capital and the Third World John S. Oakland, Leeds University Business School, UK

Quality guru John Oakland’s famous TQM model has evolved to become the ultimate holistic overview of performance improvement strategy. Oakland’s popular, practical, jargon-free style, along with eight brand new case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve a sustainable competitive advantage. Total Quality Management and Operational Excellence: Text with th Cases (4 Edition) is supplemented for the first time with a suite of online teaching aids for busy tutors. This text is perfect for all students studying for professional qualifications in the management of quality. Routledge Market: Business and Management May 2014: 246x189: 500pp Hb: 978-0-415-63549-3: £100.00 Pb: 978-0-415-63550-9: £41.99 eBook: 978-1-315-81572-5 * For full contents and more information, visit: www.routledge.com/9780415635493

Rhys Jenkins Series: Routledge Library Editions: International Business Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries? This book presents five different perspectives on the role of TNCs: Neo-Classical Global Reach Neo-Imperialist Neo-Fundamentalist Internationalization of capital The author looks at their effect on local labour and capital, and considers the future prospects for TNC involvement in the Third World. The book provides an excellent comparative analysis of TNCs and will appeal to students in development studies and international economics. Routledge Market: Business March 2014 Hb: 978-0-415-65663-4: £75.00 Pb: 978-0-415-75204-6: £30.00 eBook: 978-0-203-07765-8 * For full contents and more information, visit: www.routledge.com/9780415752046

Dummy text to keep placeholder

Trade Among Multinationals (RLE International Business)

Visual Culture and Public Policy

Intra-Industry Trade and National Competitiveness Donald C MacCharles Series: Routledge Library Editions: International Business This book demonstrates that the protectionist policies of the 1980s were mistaken and did serious damage to industries in the countries concerned. Based on extensive original research the book provides important empirical evidence concerning the proportion of all trade which is intra-industry trade; concerning the key role of multinationals in the growth of intra-industry trade and concerning the contrasting response – particularly between those companies which are multinational parents and those which are multinational subsidiaries – to the changing competitive conditions. Routledge Market: Business March 2014 Hb: 978-0-415-65764-8: £75.00 Pb: 978-0-415-75206-0: £30.00 eBook: 978-0-203-07673-6 * For full contents and more information, visit: www.routledge.com/9780415752060

Towards a visual polity? Victor Bekkers, Erasmus University of Rotterdam, NL and Rebecca Moody, Erasmus University, Rotterdam, NL Series: Routledge Critical Studies in Public Management This book links the emerging impact of visual culture on policy, exploring how it influences the course, content and outcome of public policy making. With a diverse range of international cases (water management, risk management, minority integration, racism, freedom of speech, healthcare, disaster evaluation and terrorism), it covers the impact of the visual on the policy cycle from agenda-setting to policy design, decision making to evaluation. Essential reading for researchers and academics in Public Administration and Public Policy and all scholars interested in visual culture Routledge Market: Business & Management July 2014: 234x156: 244pp Hb: 978-1-138-02398-7: £90.00 eBook: 978-1-315-77613-2 * For full contents and more information, visit: www.routledge.com/9781138023987

TO ORDER –

You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy e-Inspection

Fax: +91 (11) 23712132 New in Paperback

Online: www.routledge.com Companion Website

280

BU SI NESS AND M AN AG E M E N T 280 BUSINESS AND MANAGEMENT Dummy text to keep placeholder

Voice and Involvement at Work Experience with Non-Union Representation Edited by Paul J. Gollan, Macquarie University, Australia, Bruce E. Kaufman, Georgia State University, USA, Daphne Taras, University of Saskatchewan, Canada and Adrian Wilkinson, Griffith University, Australia Series: Routledge Research in Employment Relations Nonunion employee representation (NER) has been much-discussed in the fields of human resource management, employment relations, and employment/labor law. This book examines the purpose, structure, and performance of employee representation bodies created by companies in non-union settings to promote collective forums at the workplace. It presents the first longitudinal study on the performance, success, and failure of NER plans. Including twelve in-depth case studies of NER plans in operation, this book captures an unequalled international and comparative perspective through a wide cross-section of different nonunion employee representation forms. Routledge Market: Business and Management August 2014: 229 x 152: 406pp Hb: 978-0-415-53721-6: £85.00 eBook: 978-0-203-11063-8 * For full contents and more information, visit: www.routledge.com/9780415537216

Dummy text to keep placeholder

Wisdom and Management in the Knowledge Economy David Rooney, University of Queensland, Australia, Bernard McKenna, University of Queensland, Australia and Peter Liesch, University of Queensland, Australia Series: Routledge Research in Strategic Management This book reinvigorates the use of wisom in management and work practice, promoting it as an important research topic and demonstrating how it can be applied across a number of important management areas such as knowlege innovation and strategy.

Routledge Market: Business & Management Studies February 2014 Hb: 978-0-415-44573-3: £95.00 Pb: 978-1-138-00883-0: £30.00 eBook: 978-0-203-85279-8 * For full contents and more information, visit: www.routledge.com/9781138008830

Dummy text to keep placeholder

Working on Innovation Edited by Christophe Midler, École Polytechnique, France, Guy Minguet, École des Mines de Nantes, France and Monique Vervaeke Series: Routledge Studies in Innovation, Organizations and Technology Entry

Routledge Market: Business & Management Studies August 2014 Hb: 978-0-415-49844-9: £95.00 Pb: 978-0-415-75447-7: £30.00 eBook: 978-0-203-87283-3 * For full contents and more information, visit: www.routledge.com/9780415754477

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT REVIVALS 281

Dummy text to keep placeholder

Adding Value (RLE Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Brands and Marketing in Food and Drink Edited by Geoffrey G. Jones, Harvard Business School, USA and Nicholas J. Morgan Series: Routledge Library Editions: Marketing An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Stuart St P Slatter Series: Routledge Library Editions: Marketing This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Routledge Market: Marketing August 2014: 234x156: 364pp Hb: 978-1-138-79366-8: £85.00 eBook: 978-1-315-76098-8 * For full contents and more information, visit: www.routledge.com/9781138793668

Routledge Market: Marketing August 2014: 234x156: 148pp Hb: 978-1-138-79352-1: £65.00 * For full contents and more information, visit: www.routledge.com/9781138793521

Dummy text to keep placeholder

Advertising for Account Holders (RLE Marketing)

Corporate Innovation (RLE Marketing)

Nigel Linacre, Extraordinary Leadership Ltd. Series: Routledge Library Editions: Marketing The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Routledge Market: Marketing August 2014: 234x156: 194pp Hb: 978-1-138-78703-2: £65.00 eBook: 978-1-315-76686-7 * For full contents and more information, visit: www.routledge.com/9781138787032

Marketing and Strategy Gordon Foxall Series: Routledge Library Editions: Marketing This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Routledge Market: Marketing August 2014: 234x156: 278pp Hb: 978-1-138-79240-1: £75.00 eBook: 978-1-315-76212-8 * For full contents and more information, visit: www.routledge.com/9781138792401

Dummy text to keep placeholder

Business Policies in the Making (Routledge Revivals)

Export Strategy: Markets and Competition (RLE Marketing)

Three Steel Companies Compared Jonathan Boswell Series: Routledge Revivals

Nigel Piercy Series: Routledge Library Editions: Marketing

First published in 1983, this study investigates and compares three leading firms in the British iron and steel industry between 1914 and 1939, analysing their strategies, boardroom politics, and their responses to the problems posed by the Great War and by the vicissitudes of the 1920s and ‘30s. Boswell’s rejection of economic determinism; his insistence that managerial influences fall into definable long-run patterns; and his theses on managerial specialisation and long-term policy biases confront fundamental issues for theories of the firm. Routledge Market: Business Management/Industry/Decision-making March 2014: 216x138: 242pp Hb: 978-1-138-77880-1: £80.00 eBook: 978-1-315-77006-2 * For full contents and more information, visit: www.routledge.com/9781138778801

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book. Routledge Market: Marketing August 2014: 234x156: 280pp Hb: 978-1-138-79019-3: £75.00 eBook: 978-1-315-76434-4 * For full contents and more information, visit: www.routledge.com/9781138790193

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

282

BU SI NESS AND M AN AG E M E N T

282 BUSINESS AND MANAGEMENT REVIVALS Dummy text to keep placeholder

Dummy text to keep placeholder

Industrial Advertising Copy (RLE Marketing)

Inquiry and Decision (Routledge Revivals)

R. Bigelow Lockwood Series: Routledge Library Editions: Marketing

John O'Shaughnessy Series: Routledge Revivals

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the 20th century. This is a practical textbook of its time, highlighting key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although it is a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain part of modern advertising theory.

First published in 1972, this book details the processes of inquiry – namely description, explanation, evaluation and prediction – and shows the role they play in prescriptive decision-making. It is argued that an understanding of these processes lies behind successful inquiry and is an aid to effective decision-making. Broad in scope, the reissue will appeal to all those engaged in inquiry in the fields of sociology, psychology, political science, and business and management studies, as well as the manager in both the public and private sector.

Routledge Market: Marketing August 2014: 234x156: 344pp Hb: 978-1-138-79106-0: £85.00 eBook: 978-1-315-76312-5 * For full contents and more information, visit: www.routledge.com/9781138791060

Routledge Market: Business and Management/Decision-Making/Methodology July 2014: 216x138: 196pp Hb: 978-1-138-81373-1: £75.00 eBook: 978-1-315-74789-7 * For full contents and more information, visit: www.routledge.com/9781138813731

Dummy text to keep placeholder

Industrial Marketing Research (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Management and Technique Nicholas Stacey and Aubrey Wilson Series: Routledge Library Editions: Marketing The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Routledge Market: Marketing August 2014: 234x156: 286pp Hb: 978-1-138-79163-3: £75.00 eBook: 978-1-315-76268-5 * For full contents and more information, visit: www.routledge.com/9781138791633

Nigel Piercy and Martin Evans Series: Routledge Library Editions: Marketing A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Routledge Market: Marketing August 2014: 234x156: 238pp Hb: 978-1-138-79314-9: £75.00 eBook: 978-1-315-76149-7 * For full contents and more information, visit: www.routledge.com/9781138793149

Dummy text to keep placeholder

Innovation and New Product Marketing (RLE Marketing)

Marketing (RLE Marketing) The Management Way

David F. Midgley Series: Routledge Library Editions: Marketing

Arnold K. Weinstein Series: Routledge Library Editions: Marketing

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Routledge Market: Marketing August 2014: 234x156: 292pp Hb: 978-1-138-78839-8: £75.00 eBook: 978-1-315-76559-4 * For full contents and more information, visit: www.routledge.com/9781138788398

Routledge Market: Marketing August 2014: 234x156: 226pp Hb: 978-1-138-79405-4: £75.00 eBook: 978-1-315-75906-7 * For full contents and more information, visit: www.routledge.com/9781138794054

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT REVIVALS 283

Dummy text to keep placeholder

Marketing and Marketing Assessment (RLE Marketing)

Marketing in Developing Countries (RLE Marketing)

J. L. Sewell Series: Routledge Library Editions: Marketing This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Routledge Market: Marketing August 2014: 234x156: 196pp Hb: 978-1-138-78846-6: £65.00 eBook: 978-1-315-76549-5 * For full contents and more information, visit: www.routledge.com/9781138788466

Edited by G. S. Kindra Series: Routledge Library Editions: Marketing The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Routledge Market: Marketing August 2014: 234x156: 272pp Hb: 978-1-138-79253-1: £75.00 eBook: 978-1-315-76194-7 * For full contents and more information, visit: www.routledge.com/9781138792531

Dummy text to keep placeholder

Marketing Budgeting (RLE Marketing)

Marketing in Perspective (RLE Marketing)

A Political and Organisational Model Nigel Piercy Series: Routledge Library Editions: Marketing This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Simon Majaro Series: Routledge Library Editions: Marketing This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Routledge Market: Marketing August 2014: 234x156: 538pp Hb: 978-1-138-79089-6: £100.00 eBook: 978-1-315-76393-4 * For full contents and more information, visit: www.routledge.com/9781138790896

Routledge Market: Marketing August 2014: 234x156: 248pp Hb: 978-1-138-78763-6: £75.00 eBook: 978-1-315-76624-9 * For full contents and more information, visit: www.routledge.com/9781138787636

Dummy text to keep placeholder

Marketing for the Developing Company (RLE Marketing)

Marketing Management in Air Transport (RLE Marketing)

John Winkler Series: Routledge Library Editions: Marketing

Jack L. Grumbridge Series: Routledge Library Editions: Marketing

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

Routledge Market: Marketing August 2014: 234x156: 270pp Hb: 978-1-138-79281-4: £75.00 eBook: 978-1-315-76173-2 * For full contents and more information, visit: www.routledge.com/9781138792814

Routledge Market: Marketing August 2014: 234x156: 148pp Hb: 978-1-138-78724-7: £65.00 * For full contents and more information, visit: www.routledge.com/9781138787247

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

284

BU SI NESS AND M AN AG E M E N T 284 BUSINESS AND MANAGEMENT REVIVALS Dummy text to keep placeholder

Dummy text to keep placeholder

Marketing Organisation (RLE Marketing)

Planning the Corporate Reputation (RLE Marketing)

Nigel Piercy Series: Routledge Library Editions: Marketing

Vic Markham Series: Routledge Library Editions: Marketing

This book examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Routledge Market: Marketing August 2014: 234x156: 248pp Hb: 978-1-138-79151-0: £75.00 eBook: 978-1-315-76061-2 * For full contents and more information, visit: www.routledge.com/9781138791510

Routledge Market: Marketing August 2014: 234x156: 200pp Hb: 978-1-138-79083-4: £75.00 * For full contents and more information, visit: www.routledge.com/9781138790834

Dummy text to keep placeholder

Masters of Advertising Copy (RLE Marketing)

Strategic Marketing Management (RLE Marketing)

Edited by J. George Frederick Series: Routledge Library Editions: Marketing

Gordon Foxall Series: Routledge Library Editions: Marketing

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized.

Routledge Market: Marketing August 2014: 234x156: 396pp Hb: 978-1-138-79114-5: £75.00 eBook: 978-1-315-76301-9 * For full contents and more information, visit: www.routledge.com/9781138791145

Routledge Market: Marketing August 2014: 234x156: 286pp Hb: 978-1-138-79241-8: £75.00 eBook: 978-1-315-76204-3 * For full contents and more information, visit: www.routledge.com/9781138792418

Dummy text to keep placeholder

Organization and Marketing (RLE Marketing)

The Advertising Agency (RLE Marketing)

Peter Spillard Series: Routledge Library Editions: Marketing Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Routledge Market: Marketing August 2014: 234x156: 238pp Hb: 978-1-138-79355-2: £75.00 eBook: 978-1-315-76106-0 * For full contents and more information, visit: www.routledge.com/9781138793552

Procedure and Practice Floyd Y. Keeler and Albert E. Haase Series: Routledge Library Editions: Marketing This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Routledge Market: Marketing August 2014: 234x156: 314pp Hb: 978-1-138-79438-2: £85.00 eBook: 978-1-315-75923-4 * For full contents and more information, visit: www.routledge.com/9781138794382

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT BUSINESS AND MANAGEMENT REVIVALS 285

Dummy text to keep placeholder

The Climate of Workplace Relations (Routledge Revivals)

The Marketing Environment (RLE Marketing)

Ali Dastmalchian, University of Victoria, Canada, Paul Blyton and Ray Adamson Series: Routledge Revivals First published in 1991, this book investigates not only the processes of industrial relations themselves but also the climate in which they work. It will be of importance to all those studying the dynamics of organizations and industrial relations processes, and ways in which a productive climate can be established and maintained.

Routledge Market: Business/Employment/Workplace Relations January 2014: 216x138: 216pp Hb: 978-1-138-77781-1: £80.00 eBook: 978-1-315-77241-7 * For full contents and more information, visit: www.routledge.com/9781138777811

John A. Dawson, University of Edinburgh, UK Series: Routledge Library Editions: Marketing This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography.

Routledge Market: Marketing August 2014: 234x156: 376pp Hb: 978-1-138-79234-0: £85.00 eBook: 978-1-315-76214-2 * For full contents and more information, visit: www.routledge.com/9781138792340

Dummy text to keep placeholder

The Early Advertising Scene (RLE Marketing)

The Rise and Decline of Small Firms (Routledge Revivals)

Harden B. Leachman Series: Routledge Library Editions: Marketing Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising. Routledge Market: Marketing August 2014: 234x156: 252pp Hb: 978-1-138-78729-2: £75.00 eBook: 978-1-315-76626-3 * For full contents and more information, visit: www.routledge.com/9781138787292

Jonathan Boswell Series: Routledge Revivals First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management succession and inheritance; the strengths and weaknesses of family firms; the reasons why small firms are taken over; and the social, economic and managerial context of their growth, decline, and revival.With particular relevance to the difficulties faced by entrepreneurs in today’s economic environment, this title advances selective measures to deal with old firms and inheritance, and a wide range of policies to encourage new entrepreneurship. Routledge Market: Business/Management and Practice March 2014: 216x138: 268pp Hb: 978-1-138-77883-2: £80.00 eBook: 978-1-315-77016-1 * For full contents and more information, visit: www.routledge.com/9781138778832

Dummy text to keep placeholder

The Economics of Quality, Grades and Brands (Routledge Revivals)

The Rise and Fall of Mass Marketing (RLE Marketing)

Peter Bowbrick Series: Routledge Revivals Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies. Routledge Market: Business Studies/Marketing/Quality Economics June 2014: 216x138: 344pp Hb: 978-1-138-79322-4: £85.00 eBook: 978-1-315-76139-8 * For full contents and more information, visit: www.routledge.com/9781138793224

Edited by Richard S. Tedlow and Geoffrey G. Jones, Harvard Business School, USA Series: Routledge Library Editions: Marketing This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. Routledge Market: Marketing August 2014: 234x156: 252pp Hb: 978-1-138-78639-4: £75.00 eBook: 978-1-315-76729-1 * For full contents and more information, visit: www.routledge.com/9781138786394

TO ORDER – You can order by: Tel: +91 (11) 4315 5100 Complimentary Exam Copy

Fax: +91 (11) 23712132 e-Inspection

New in Paperback

Online: www.routledge.com Companion Website

286

BU SI NESS AND M AN AG E M E N T 286 BUSINESS AND MANAGEMENT REVIVALS Dummy text to keep placeholder

Tourism Marketing and Management in the Caribbean (RLE Marketing) Edited by Dennis J. Gayle, American University in the Emirates and Jonathan N. Goodrich Series: Routledge Library Editions: Marketing When originally published this volume was the first to provide a comprehensive discussion of tourism in the Caribbean. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Routledge Market: Marketing August 2014: 234x156: 298pp Hb: 978-1-138-78633-2: ÂŁ85.00 eBook: 978-1-315-76733-8 * For full contents and more information, visit: www.routledge.com/9781138786332

Browse and order online: www.routledge.com

BUSINE S S AND MANAGE ME NT

TO ORDER – You can order by: Tel: +91 (11) 4315 5100

Fax: +91 (11) 23712132

Online: www.routledge.com

BU SI NESS AND M AN AG E M E N T

India

2004â&#x20AC;&#x201C;14

BOOKS

5,000 new books 60,000 backlist titles 1,700 Journals 45,000 ebooks

We publish books in Science, Built Environment, Humanities, Social Science, Education, Health, Behavioral Science, and other professional subjects.

REFERENCE WORKS

We offer a range of print and online resources, providing librarians, researchers, teachers, students, and professionals with access to authoritative reference content.

JOURNALS

Keep up to date with cutting-edge research and innovative current content via access to over 1,700 established journals.

CRCNETBASE

An award-winning platform consisting of more than 12,000 references in over 350 subject areas and more than 40 collections featuring 10 million pages of rich content and authoritative resources.

DATABASES

We provide high quality comprehensive databases comprising fully indexed abstracts covering current international research available online.

E-BOOKS

Over 45,000 eBook titles in the Humanities, Social Sciences, Science, Technology, Management, and Law from some of the world's leading imprints.

For more information or pricing enquiries, please contact your local sales team:

Taylor & Francis India 912 Tolstoy House, 15-17 Tolstoy Marg, Connaught Place, New Delhi 110 001 Tel: +91(11)4315 5100, Fax: +91 (11)2371 2132 Enquiries: inquiry@tandfindia.com, marketing@tandfindia.com