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John Deere Construction: Breaks new ground
John Deere Construction breaks new ground in Africa:
18 new African countries & 26 new machines
Recognised as a leader in the agricultural market and an increasingly prominent player in the construction and forestry industries, John Deere Africa Middle East expanded its construction equipment to 18 countries across Southern and Western Africa in March 2021.
The expansion
The countries who will benefit from this expansion are South Africa, Botswana, Zimbabwe, Swaziland, Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan, and Sudan.
“The expansion provides an opportunity for us to increase our construction footprint, as we expand our existing presence in Africa. We are now able to deliver our product portfolio under the John Deere brand for the first time to these new markets,” says Jaco Beyers, Managing Director for John Deere Africa Middle East.
“As we move into these countries, we are delivering on what customers expect from the John Deere brand, from the legendary product quality and performance to the exceptional customer support, equipment and technologies that we are known for around the world.”
Southern Africa dealers
John Deere Africa Middle East said the new construction and forestry dealers for the Southern Africa region are AFGRI Equipment, Mascor, and Senwes Equipment. Tata International was also recently appointed the John Deere dealer in Zambia and will cater to the needs of both the agriculture and construction sectors.
These dealer groups have made significant enhancements to their business models to serve construction and forestry customers and support the new product and service offerings.
New John Deere Construction products
The existing John Deere Construction lineup of 17 machines, including backhoe loaders, excavators, wheel loaders, motor graders and crawler dozers, was further expanded in September 2021.
The nine new models include the 310L Backhoe loader, the 744L Wheel Loader, the 950K and 1050K Crawler Dozers, the 316GR and 318G Skid Steers and the all-new 310E and 460E Articulated Dump Trucks. and serviced by highly trained and certified equipment technicians who are supported by a network of regional parts distribution centres, including the nearest one in Kempton Park, Gauteng, South Africa.
Customers also have access to the John Deere suite of technology solutions, including JDLink™ Telematics, which provides valuable fleet insights on the job site. Apart from the various benefits that JDLink™ offers, subscriptions to JDLink™ are free of charge.
• The 310L Backhoe, a general-purpose machine, runs a 63kw engine, 4-speed PowerShift Transmission, with a digging depth of 4.2m, with a loading height of 3.1m and a bucket capacity of 0.96cu.m. • The 744L Wheel Loader, an addition to the five available models already offered to the market, is designed with mining and quarry customers in mind. This model runs a 236kW engine with a 3.8 to 5.25cu.m bucket capacity range and an operating weight of 25.3 tons and delivers the performance, reliability, and comfort needed for better productivity. • The 950K and 1050K Dozer models are designed to handle mass-excavation and road-building tasks. They are equally adept at fine grading and site development and will get more done without a lot of extra effort due to a dual-path hydrostatic (HST) transmission. • The 316GR and 318G Skid Steers are general-purpose machines that might be small but offer significant results. The 318G with its vertical lift is a good fit if you looking for a bigger, more powerful machine. This machine can service a broader spectrum of applications and can accommodate more than 100 John Deere attachments. • Saving the biggest for last, the John Deere manufactured 310E and 460E Articulated Dump Trucks (ADT’s), are built with the customers’ needs in mind.
John Deere can proudly say that these machines are built for the long haul.
Additional products and services
Customers also have access to product support through the world-renowned John Deere dealer network. Each piece of John Deere construction equipment is supported Further to superior technology and service, John Deere Financial is also available to customers in this sector.
“We want to offer solutions on all business platforms; therefore, we’re launching a separate and specialised John Deere Financial solution on construction and forestry equipment,” says Antois van der Westhuizen, Managing Director for John Deere Financial in Africa Middle East.
Helping operators in Africa increase productivity
“We have a deep-rooted presence in Africa in the agriculture market, and we know construction customers in these markets are eager to access the John Deere brand and its many advantages,” says Griffiths Makgate, Sales Manager, John Deere Construction & Forestry, John Deere Africa Middle East.
“By providing access to our high-quality equipment, outstanding dealer network and parts availability, and productivity-enhancing technology solutions, we can help operators in Africa increase productivity and boost their bottom lines daily.”
