ADVERTORIAL John Deere Construction
John Deere Construction breaks new ground in Africa: 18 new African countries & 26 new machines
Recognised as a leader in the agricultural market and an increasingly prominent player in the construction and forestry industries, John Deere Africa Middle East expanded its construction equipment to 18 countries across Southern and Western Africa in March 2021.
The expansion
The countries who will benefit from this expansion are South Africa, Botswana, Zimbabwe, Swaziland, Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan, and Sudan. “The expansion provides an opportunity for us to increase our construction footprint, as we expand our existing presence in Africa. We are now able to deliver our product portfolio under the John Deere brand for the first time to these new markets,” says Jaco Beyers, Managing Director for John Deere Africa Middle East. “As we move into these countries, we are delivering on what customers expect from the John Deere brand, from the legendary product quality and performance to the exceptional customer support, equipment and technologies that we are known for around the world.”
Southern Africa dealers
John Deere Africa Middle East said the new construction and forestry dealers for the Southern Africa region are AFGRI Equipment, Mascor, and Senwes Equipment. Tata International was also recently appointed the John Deere dealer in Zambia and will cater to the needs of both the agriculture and construction sectors. These dealer groups have made significant enhancements to their business models to serve construction and forestry customers and support the new product and service offerings.
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