3 minute read
Profile: MSC Cruises
by Media Xpose
MSC Cruises
MSC Cruises is the world’s third-largest cruise brand as well as the leader in Europe, South America, the Gulf region and Southern Africa, with more market share in addition to deployed capacity than any other player. The company is also the fastest-growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.
MSC Cruises, part of the MSC Group, is headquartered in Geneva, Switzerland. MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate, has over 300 years of maritime heritage. MSC Cruises employs over 30 000 staff globally and sell cruise holidays in many countries around the world.
At MSC Cruises, our love for the sea goes back many generations and we are eager to pass this passion on to future generations. That is why we are dedicated to making each of our cruises a voyage of discovery and unforgettable memories for every guest. We offer an enriching, immersive and safe cruise experience, where guests can enjoy international dining, worldclass entertainment, award-winning family programmes and the latest user-friendly technology on board.
With our cruises, guests can decide where to go and for how long. They can choose among the best cruise destinations, with a wide variety of itineraries mapped to reveal the sights, sounds and flavours of the world's most intriguing cultures.
Our ships sail year-round in the Mediterranean and the Caribbean (also visiting Ocean Cay MSC Marine Reserve, our private island in the Bahamas). Our seasonal itineraries include Northern Europe, South America, southern Africa, Asia, North America, Dubai, Abu Dhabi & Qatar, and Saudi Arabia & Red Sea.
The fleet
We want guests to discover the world in absolute style, comfort and safety. That’s why we are constantly expanding and improving our fleet, not only to give passengers a greater choice of destinations, but also to offer them an amazing state-of-the-art cruising experience wherever they go.
We have a modern fleet of vessels combined with a sizeable future global investment portfolio of new ships. The fleet is projected to grow to 23 cruise ships by 2025, with options for six vessel orders in place through 2030.
Health & safety is high priority
Our number one priority has always been the health and safety of guests and crew, as well as the communities we serve.
In August 2020, we implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. Thanks to these measures embarking on an MSC Cruise Ship affords our guests a safe, enjoyable and stress-free holiday.
Sustainability
We have long been committed to environmental stewardship with a long-term goal to achieve zero emissions for our operations. We are also a significant investor in nextgeneration environmental marine technologies, with the objective to support their accelerated development and availability industry-wide.
Our commitment to sustainability goes above and beyond our efforts to reduce our environmental impact. It is also
reflected in the way we support our employees and those who choose to travel with us, as well as how we interact with our partners and the communities and places we visit.
MSC Foundation
As a family-owned company with a global seafaring heritage that dates back to 1675, we care passionately about the seas and have a real love of the beautiful places and inspiring cultures we take our guests to explore all over the world. This has led us to launch many life-changing initiatives over the years.
The MSC Foundation was founded in 2018, developing the longstanding philanthropic partnerships of all the MSC Group companies and launching many new initiatives.
Our Foundation works to restore the critical balance between people and nature, using our global reach and unique knowledge of the sea to take immediate action to protect and nurture the blue planet, its peoples and our shared cultural heritage.
We help disaster-struck populations toward recovery, and support vulnerable communities around the world to realise their full potential through education, sustainable development, and humanitarian medical programmes. Our Foundation works to achieve these both independently and together with trusted partners that have a strong innovative vision or track record for effective action. Our principal partners are UNICEF, the Andrea Bocelli Foundation, Marevivo and Mercy Ships. ■
MSC Cruises South Africa
150 Rivonia Office Park, Rivonia Road, Building 3 Johannesburg (South Africa) T 087 630 0333