New power tools agency awarded

The WORX showcases a highly impressive and unique range of power tools and outdoor power equipment, say its South Africa importers who have recently awarded its local distribution to Brandroid (Pty) Ltd.

“The WORX brand will fit perfectly into Brandroid’s stable of high-quality brands as they exist for innovation and the very best tool brands,” said Positec SA’s General Manager, Greg de Villiers on behalf of the manufacturer of the WORX brand.

“We searched diligently for the right partner and Brandroid ticked all the boxes. We look forward to a long and successful partnership,” said De Villiers.

The brand had a highly successful launch and introduction into South Africa, offering an impressive range of new, innovative and technically advanced power & garden tools.

Due to great distribution and excellent marketing efforts, WORX has achieved good brand awareness in a noticeably brief time.

“We are out to bring WORX to the market aggressively through a well-equipped and excited retail network. Today, retailers and end users are spoilt for choice with new and established power tool brands. They need something special and we believe we’ve got the perfect proposition.

“We have no doubt that WORX as a product is going to blow the industry's socks off with its innovation & quality. it is already doing so in scooping up a variety of awards internationally,” says Dean Lotter of Brandroid.