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The Concept The concept comes by asking ourselves a simple question.
What is the only thing you want to do to unwind after a long day’s work? Watch DStv right? Exactly. And to visually immerse our viewer, we’ve chosen the Couch and the Remote, as visual metaphors in order to transport them into the epic content pool of DStv Premium.
The Couch
The Remote
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The Hitchcock-Digital Dollyzoom/Hyperlapse The Ident series is quite simple, where candidates of different nationalities, ages, races and sexes get home, pick up the remote and switch it to DStv. Their world is transformed and they are transported to a new world of their fantasy. The way we transport our viewer is quite a challenge and we’ve come up with something simple and creative. The Hitchcock Zoom/Dolly Zoom, combined with The Hyperlapse.
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Scenarion 1: The Couch
The viewer are taken on a magical and exciting adventure from their typical living room couch by watching the great entertainment DStv has to offer. The Coach is shot in Studio and we replace it’s background with the amazing journey DStv takes the viewer on.
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Scenarion 2:The Remote.
The popular Centre-Framed Instagram trend hit the world by storm in 2015, and it creatively inspired us to come up with the idea of the TV Remote Ident Series, where multi-cultural South Africans of all races and ages, have a TV Remote in their hands and change TV channels, watching DStv. We film it in a similar centre framed-Intercutting style, where the viewer is transported into the magical world of DStv.
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What does this say about DStv.
With these two Ident Campaigns, we hope to engage the viewer by targeting their emotive responses, intriguing them to switch channels and discover content, and make them feel like they are part of the incredible world that DStv entertainments offers them.