HOSPITALITY
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Rowland+Broughton is a full-service design firm specializing in architecture and interior design for hotels and resorts, custom homes, restaurants, historic preservation, and commercial mixed-use projects. While our scope is diverse, our approach is always focused and personalized.
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Founded in 2003 by Principals John Rowland, AIA, and Sarah Broughton, AIA, NCIDQ, Rowland+Broughton (R+B) has since grown into a thriving team of dedicated architects, interior designers and administrators. The Aspen studio is located on Main Street at the entrance to town in a restored 1890s historic landmark building, and the Denver studio is located in a restored 1892 historic commercial building in the vibrant downtown neighborhood of LoDo.
Our consistent design approach is credited to the fact that our collaborative process tests conventional thinking. This thread connects across all of our projects, allowing our diverse project experiences to inform one another no matter their type or locale. Our design thinking ranges from ‘macro to micro’ instantly, with the driving force always based on context, spirit of place, environment, and experience.
Ultimately, the satisfaction we experience from building lasting relationships with our clients, and the opportunity to work with them again and again as trusted advisors, transcends all accolades received for our work.
With nearly 500 years of combined experience, the R+B team has worked on over 350 projects across the United States.
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Aspen Studio
Denver Studio
Our process begins with you.
We believe in clear communication and openness, which is why you have direct and easy access to your R+B team from day one. We are collaborative, agile, and always operate with integrity, respect, and accountability. Our hospitality work has a tailored approach that will nourish the human experience and create lasting memories. This combination of strengths produces creative solutions that consistently reach new heights.
“Rowland+Broughton had a really good grasp of our owner’s requirements - budget, design, schematic, and construction administration. They were there the whole time doing whatever they could to support the project and persevered to see it through. I really enjoyed working with Sarah in developing the initial design concepts, thoughts, details, and shop drawings. R+B was there to support the project in outstanding fashion. They rose to the occasion, and we were glad to have them on board.”
Gert Van Moorsel, VP of Development and Construction ASPEN SKIING COMPANY
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LASTING
From preserving and adapting buildings that are deemed historic today to designing those that aspire to be deemed historic in the future, our design is timeless.
We ensure all projects include technological advancements, smart materials, and careful site planning to make the most significant impact and ensure longevity and rootedness.
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We approach each project with a focus on understanding its regional and environmental impact, as well as the social and personal ambitions it aspires to meet.
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LASTING
“Over my 30-year tenure at Hotel Jerome, the hotel has been thoughtfully reinvented while remaining loyal to its revered history and authentic character. Working with the team at Rowland+Broughton once again has ensured that this latest expansion and renovation will continue to honor its legacy, while enticing and accommodating new generations of guests. R+B’s appreciation of and sensitivity toward historical preservation is exemplary, as are their design skills and professionalism. I’m certain our new spaces will be a welcome and exciting addition to the place we all hold so dear.”
Tony DiLucia, General Manager
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HOTEL JEROME, ASPEN TIMES BUILDING
SUITES
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Matsuhisa
Creating a space that continues to evolve the Matsuhisa legacy in its new Cherry Creek location remains true to the Japanese culture through thoughtful, unique, humble, and purposeful design.
Matsuhisa Denver is an exquisitely designed restaurant that elevates Denver’s dining experience. The muted, natural palette provides an elegant setting for the unique food presentation.
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A space that is welcoming and inviting for guests was imperative to the scheme and structure. Utilizing deliberate textural contrast and carefully designed lightscapes, the ambiance for an exquisitely designed sushi restaurant that elevates Denver’s culinary palate was born.
A soothing, natural palette provides an elegant setting for the unique food presentation. Reclaimed Indonesian teak unifies the design as the floor, many walls, ceilings, bar, and millwork were all custom crafted from the same material.
The sliding partition walls are also teak with resin panels that have a compelling story of their own; trimmings of prayer paper that is made by monks in the Himalayas is pressed in the resin. The paper is handmade from shrubs indigenous to the area.
Other elements were also designed to acknowledge the Colorado locale. The back bar wall is clad in leathered Sandalwood sandstone quarried from the Western Slope. The Zen garden rock, while inspired by Japanese artist Masatoshi Izumi, was selected from a local supplier and quarried in our home state. The sloped acoustic ceiling is reminiscent of the Rocky Mountains visible to the west.
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“The sophisticated decor makes an impact with reclaimed teak, earth-toned tile, locally sourced stone accents, and ornate Japanese cut-out screens.”
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Zagat
Since the site is oriented on the corner of a busy intersection, it was important to focus the guest experience internally. We did this by cloaking the windows in a custom designed wood screen system. The pattern is inspired by the traditional Japanese Asanoha, or hemp leaf, pattern.
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W Aspen
Redefining a modern day chalet in Aspen, Colorado, rooted in Aspen’s rich history.
At the base of Aspen ski mountain with ski in/ ski out access, the W Aspen is reminiscent of the traditional chalet form. The architecture is a nod to the iconic style that speaks to Aspen’s alpine heritage, with modern details and building systems that root the architecture firmly into the present day while instilling a sense of timelessness.
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CASE STUDY
The iconic chalet style was first introduced to Aspen in the 1940s with long, sloping rooflines and siding adorned with wood and stucco that was prevalent in Aspen when skiing was first introduced. Over time, the style has been slowly eroded. The opportunity to create a modern interpretation of the chalet speaks to Aspen’s ski heritage and the prominence of being at the base of the mountain.
The new design is a modern-day translation and renaissance of the chalet architectural style infused with modern day detailing. The W Aspen hotel will provide a venue and place to stay that encourages youth and fun. The variety of amenities and beautifully designed public spaces will become a hangout for locals and visitors alike.
An oversized split-level living room, the brand’s alternative to the staid hotel lobby, reimagines the traditional dining scene with a modern approach to dynamic cocktails and cuisine. To complete the experience of this incomparable location, the property features an outdoor patio and a rooftop bar and pool, overlooking Aspen Mountain, to create the ultimate experience for après ski and warm weather events.
Locally-inspired, this modern-day mountain chalet celebrates the spirit of Aspen, with 88 guestrooms, including six suites and 11 W-branded fractional Residences.
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“There’s a wonderful historical context that’s woven into the design and architecture. Upon walking in the front you’ll notice an iconic silver nugget suspended over the lobby.”
John Sarpa, Developer W ASPEN
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Limelight Ketchum
Embodying the heritage of its surroundings to create an approachable destination for travelers and the local community.
Located near the Sun Valley ski area, the Limelight Ketchum Hotel inspired by Ketchum’s motto, “Small town, big life!” Taking cues from the area’s laid-back vibe, a modern interior program was intended to nurture body and soul.
The overall design theme is the establishment of the hotel as a community “base camp” in which guests can start and end each day. In public spaces, the concept was executed through design of a large, centrally located seating area focused on a monolithic stone fireplace hearth, dubbed the “campfire.”
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CASE STUDY
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“Our goal was to create spaces that reflect our brand promise to “Lighten Up” and become “the Living Room” for the community. R+B were able to deliver with a design that has been well received by both the community and our hotel guests. It is exciting to see how the communal lobby, lounge, and restaurant areas have been accepted and the vitality that exists there on a nightly basis.”
Don Schuster, Vice President of Hospitality ASPEN SKIING COMPANY
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The relationship of the fireplace to an overhead design installation utilizing fiber optics and linear, radial, and cove lighting replicates the experience of walking through a forest and emerging in a clearing below a starry night sky. The outdoors was further embraced via an architectural, overhead, reclaimed wood trellis detail that moves from the porte cochere, into the lobby, and onto a plaza.
Throughout the hotel, color palettes were inspired by natural environmental colors, textures, and contrast of shade and shadow. Primary materials include white oak, reclaimed barn wood, blackened steel, and natural stone and fibers. Custom, mobile furnishings with integrated technology create flexibility within public areas.
The team was responsible for Interior Design and FF&E for the entire hotel. Sustainability was a critical goal. Silver LEED certification was received.
The “base camp” concept carries through in the guest room design. Ensuring full relaxation between adventures, each room features custom elements: entry benches, banquettes for dining or play-time, rift sawn white oak veneer cabinetry and ample built-in storage, such as entry cubbies, dressers, and closets. LED lighting, Water Sense plumbing and quartz porcelain tile was also incorporated.
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CASE STUDY: LIMELIGHT KETCHUM
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Awards
Since its founding, Rowland+Broughton has been honored with design awards and accolades for the firm’s custom hospitality work. A sampling of these awards is highlighted here.
American Institute of Architects (AIA) Colorado Chapter Design Awards
Hotel Jerome | Aspen, CO | 2019
American Institute of Architects (AIA) Award of Distinction and Honorable Mention
Aspen Times Building and Suites at the Hotel Jerome | Aspen, CO | 2019
American Institute of Architects (AIA) Historic Preservation Award
Hotel Jerome | Aspen, CO | 2017
American Institute of Architects (AIA) Colorado West Merit Award
Element 47 | Aspen, CO | 2013
BB’s Kitchen | Aspen, CO | 2011
American Institute of Architects (AIA) Colorado West Honorable Mention
Honor Society | Denver, CO | 2016
American Institute of Architects (AIA) Colorado YAAG Awards
White House Tavern | Aspen, CO | 2016
American Society of Interior Design (ASID) Colorado - Interior Design Award
Sneaky’s Tavern | Snowmass Village, CO | 2009
Crave Kitchen | Basalt, CO | 2008
American Society of Interior Design (ASID) Crystal Award – Commercial
Matsuhisa | Denver, CO | 2018
Woody Creek Distillers | Basalt, CO | 2014
Hotel Jerome | Aspen, CO | 2013
American Society of Interior Design (ASID) Crystal Award – Hospitality
Matsuhisa | Denver, CO | 2018
Hotel Jerome | Aspen, CO | 2013
The Best Restaurant Architects in Denver - Top 10 Firm Achievement | Denver, CO | 2018
ENR Mountain States Merit Award
Hotel Jerome | Aspen, CO | 2013
Gold Hard Hat Award
The Little Nell | Aspen, CO | 2010
Gold Key Award
St. Regis Aspen Resort | Aspen, CO | 2012
Hospitality Design Magazine Award Finalist
Hotel Jerome | Aspen, CO | 2013
Hospitality Design Magazine Award
Aspen Square 410 | Aspen, CO | 2008
Historic Preservation Commission Award
White House Tavern | Aspen, CO | 2014
Hotel Jerome | Aspen, CO | 2013
INTERIOR DESIGN Hospitality Giants
Firm Achievement | Nationwide | 2012 - 2016
INTERIOR DESIGN Rising Giants
Firm Achievement | Nationwide | 2012 - 2018
International Hotel, Motel + Restaurant Show (IHMRS) Gold Key Award
St. Regis Aspen Resort | Aspen, CO | 2012
International Interior Design Association (IIDA)
Rocky Mountain Chapter BESTawards
Hotel Boulderado | Boulder, CO | 2018
Matsuhisa | Denver, CO | 2016
Woody Creek Distillers | Basalt, CO | 2014
BB’s Kitchen | Aspen, CO | 2012
International Interior Design Association (IIDA)
Rocky Mountain Chapter Merit Awards
Hotel Jerome | Aspen, CO | 2013
NEWH TopID – Rocky Mountain Chapter
Firm Achievement | Matsuhisa Denver, Breckenridge
Residence Inn, Limelight Ketchum | 2018
Firm Achievement | Matsuhisa Denver, Hyatt
Regency Denver, Honor Society | 2017
Firm Achievement | Rocky Mountain Region | 2011
Silver Hard Hat Award
Sneaky’s Tavern | Snowmass Village, CO | 2009
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Clients
Rowland+Broughton works together with families, landowners, developers, and investors, as well as major flagship hospitality firms. We successfully navigate brand design specifications and collaborate with the brand leadership to fulfill their vision. With a highly-collaborative approach, our clients are part of the team. Our hospitality clients are highlighted here.
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1830 blake st
denver, co 80202
t 303.308.1373 aspen
500 w main st aspen, co 81611
t 970.544.9006
office@rowlandbroughton.com www.rowlandbroughton.com
denver