Mood, ambience, amenities and inimitable character are what make retail spaces succeed in a sea of competitors; without them, these businesses would just fade into the background. While you certainly will notice our attention to detail, commitment to quality craftsmanship, exploration of innovative textiles and building materials, you won’t recognize a Rowland project. We do not impose our “signature” or “style” on a space. Rather, it is the menu, tradition, demographic or physical context that provides the inspiration and ultimate design solution for our projects.
retail
Long admired as one of the finest family owned jewelry merchants in Indianapolis, Reis-Nichols retained Rowland Design to give their flagship store a modern update that would respect the traditions of their business and at the same time attract and retain new clients. Rowland’s design program created an elegant presentation of Reis-Nichols’s premium product, and the store’s design is characterized by the blending of contemporary styling with traditional materials. Inside the store is an area where guests can view the jewelry design process, offices for staff, and a variety of dramatic display areas. Reis-Nichols prides itself on the open dialogue its employees have with their customers, and Rowland’s design solution was inspired by this relationship.
reis nichols indianapolis, in
Targeted to attract a price conscious, youthful clientele, this venture of an established jeweler was designed to reflect the casual atmosphere of an open air marketplace. Rowland completely renovated a previous Harley Davidson dealer by painting and crafting bold banners on the exterior of the building to give it heightened visibility, designed custom jewelry showcases and strung overhead lights to reinforce the informal mood. The contemporary aesthetic has certainly caught the attention of younger customers, Preston’s Rocks has become the jeweler of choice for first time diamond buyers.
preston’s rocks carmel, in
Inspired by turn of the century produce stands, Broccoli Bill’s Market acts as a gathering place in a ‘new urbanism’ neighborhood. In addition to providing locally grown produce, fresh meats and specialty groceries, the market offers daily prepared foods drawing residents in throughout the day. Dining inside and on an outdoor terrace overlooking a pond furthers the public embrace of this specialty retailer. Rowland’s holistically conceived environment extends to the design of the market’s signage, menu boards and Broccoli Bill’s private label foodstuffs.
broccoli bill’s gourmet market carmel, in
What used to be the site of a bankrupted department store is now a bustling, mixed-use area with locally owned restaurants, retail shops, banks and medical offices. At the turn of the last century, this area of East Grand Rapids was home to a vibrant amusement park and numerous commercial establishments. Rowland Design, together with the Jade Pig Ventures development company, have brought pride and excitement back to the Gaslight district. The mass of the two block parcel is broken into numerous storefront faรงades offering varying identities for potential tenants. Additionally, a vibrant civic plaza at the heart of the complex is the site of art fairs, concerts and community socials. The focal point of the plaza is a whimsical fountain inspired by the billowing regatta sails seen on the nearby lake.
gaslight village east grand rapids, mi
On the occasion of their newly formed alliance with Herman Miller and the introduction of several new product lines, Bretford, a furniture manufacturer dedicated to enhancing how people work and learn, retained Rowland to re-establish their showroom presence in Chicago’s Merchandise Mart. Designed to be renovated in annual phases, the first step was to introduce flexible open and enclosed meeting spaces, reinforce the corporate mark and color palette, re-use existing lighting and floor coverings and to apply the furniture offering so as to promote their focus on training and learning environments. Subsequent phases will annually refresh product applications, incorporate new introductions and augment interior architecture.
bretford showroom chicago, il
This 1960’s era shopping center has been given new life to appeal to the rapidly increasing sophistication of the local shopping population. What had always been a high-end center with many locally owned tenants was losing its place in the market to newly built centers. To reverse this trend, Rowland turned the mall inside-out, giving strong visibility to the anchor tenants. Each has its own façade designed in alliance with its unique brand identity. Whimsical landscaping, signage and wayfinding, interior concourse renovation and eclectic groupings of furnishings have reestablished Breton Village’s presence in Grand Rapids’ retail environment.
breton village grand rapids, mi
Nebo Ridge Bicycles came to Rowland with a design challenge. They wanted their store to be inspiring, energizing and easy to access, but most importantly they wanted to help their customers celebrate the best in Indiana cycling. The space of the store was originally a large white box, and Rowland Design created intrigue by adding curved walls and display tables. The company’s colors of green, plum, gray and yellow helped to personalize and brand the space, creating an active energy that customers feel the moment they step through the doors. Unique and functional displays for clothing, bikes and accessories make this store truly one-of-a-kind.
nebo ridge bicycles indianapolis, in
Located at a busy intersection in Bloomington, Indiana, the College Mall promises a successful and stress-free shopping experience. Featuring more than 90 specialty stores and eateries, the College Mall needed to be a place where shoppers could easily navigate and where retailers could display their signage and merchandise effectively and clearly. Rowland Design was retained for the environmental graphic design and space planning of College Mall, and the end result was a unique shopping experience for consumers and retailers alike.
college mall simon property group | bloomington, in
Designed to appear as if they were industrial buildings developed over time and renovated to accommodate current day retail use, these in-line centers fulfilled the owner’s desire to attract high-end retail and restaurant tenants to this new mixed-use center. The polychromatic brick patterning, metal roof and rough timber archways lend the structures an early twentieth century warehouse sensibility and appeal to the city’s desire for architectural variety in this newly zoned retail area.
rivertown circle grandville, mi
Designed to evoke the atmosphere of a backyard Texas barbecue, this food court renovation for Simon Property Group has become one of the shopping center magnate’s most profitable operations nationwide. The space is organized into three distinct zones: the veranda, a food court tenant “porch” replete with ceramic tile, oriental rugs and over-scaled furniture; the trellis, a vinecovered overhead canopy organizing seating areas; and a lawn contained by stone garden walls. In addition to the thematic design work, Rowland developed tenant standards, neutral pier design, HVAC, restrooms and the court’s graphic identity.
barton creek mall austin, tx
Downtown Louisville’s Main Street is home to numerous museums, all within a short walking distance from each other. As part of the LSC’s effort to renew its visibility in the community, Rowland has renovated many of their most public, street oriented spaces. The redesign of the gift shop required a clear merchandising statement to differentiate it from other gift shops in the area and simplified circulation to make shopping as pleasurable an experience as touring the museum. The vibrant color palette unifies the shop with the aesthetic of the rest of the museum and is a key element in the establishing of its identity.
louisville science center gift shop louisville, ky
The University Spirit stores are independently owned and operated, but each store has the same goal: to focus their sales efforts on college and Greek students as their primary target market. This unique characteristic distinguishes member stores from all other college retailers, and the owner of the Tippecanoe Mall University Spirit store wanted to use design features like exposed beams and contemporary lighting to prominently display his college-oriented merchandise. Rowland Design used shelving and displays made from natural products throughout the store, creating a sleek appearance with many versatile display options. A neutral color palette allows for the store to appear brightly lit without being overpowering, so the merchandise can take center stage.
university spirit lafayette, in
Housed in a historically significant Burnham and Root structure on a primary corner in downtown Indianapolis, Paul Harris’s flagship location brought new luster to an already stunning bank lobby. Challenged with unifying and merchandising a two story selling floor, Rowland introduced a sculptural, glass and steel stairway that became the focal point of the new space. This deliberate contrast between the decorative, brass and marble teller cages and ornate, neoclassical details brought about a renewed awareness of the historic lobby. Seasonally changing graphic murals that coordinated with fashion’s color trends were also incorporated to further the clothing retailer’s merchandising strategy.
paul harris indianapolis, in
Rowland Design 701 East New York Street Indianapolis, IN 46202 www.rowlanddesign.com P | 317.636.3980 F | 317.263.2073