INVESTING IN YOURSELF

New and enhanced experiences await at Serenity by the sea Spa

BY HANNAH BURKE

For Hilton Sandestin Beach Spa Director Shanelle Lucas and Assistant Spa Director Erin Story, producing the best wellness-treatment results means keeping up with the latest industry trends, technology and protocols.

“Over the last couple of years, there has been a huge emphasis on skin care,” said Story. “The HydraFacial, our number one facial service, will be receiving a major upgrade with new Syndeo towers featuring LED lights, motion sensors and hands-free enhancements for a more seamless experience.”

Serenity will also be adding the Geneo, a customizable facial experience boasting “immediate, long-lasting results,” that has gone viral online and has been featured in Glamour magazine as one of the world’s best facial cleansing brushes.

“Essentially, it’s like a Clarisonic facial brush with changeable heads designed to exfoliate, cleanse and moisturize,” added Lucas. “It’s an elevated, all-in-one experience.”

“Services like these are the highest you can get without going to a med spa,” added

Story. “We want you to get the best benefits, where you leave with glowing skin and look forward to coming back.”

The ladies of Serenity recently attended the International Spa Association (ISPA) Conference & Expo in Las Vegas, where global spa industry professionals experienced cutting-edge technologies, sampled top-rated products and learned sustainable business practices.

Pandemic-spurred touch-free services continue to dominate, and Serenity will be augmenting its services by offering sound therapies, LED light treatments and other facility enhancements for guests to “tune out, and fi nd some zen,” said Story.

Guests can also be on the lookout for new products in the Spa Shoppe, as well as implement them into their treatments. Serenity recently met with the producer of Antedotum, a Colorado-based skin care product that implements the healing properties of white Aspen tree bark and non-THC CBD to hydrate, alleviate and fi rm the skin.

“We’ve watched peoples’ faces change with Antedotum,” said Lucas. “In just six weeks, we had a guest go from not leaving the house without a full face of makeup to only wearing mascara.”

Too, “Power Hour” morning coffee in the locker rooms and afternoon tea time will be offered with Good Pharma beverages — new, revolutionary mushroom-based blends promoting stress relief, cognitive support, sleep aid and energy-boosting benefits.

“ISPA really focused on mental health, for both the client and provider,” added Lucas. “To take better care of you, we want to make sure we’re taking care of our wonderful team. For that reason, we’ll be adding a wellness room just for staff: a place they can go for a quiet break, use a chair or foot massager and relax their muscles.”

Circadia, a top skin care brand at Serenity, will be training the spa’s estheticians on new protocols that will allow for new specials. VOYA, the producer of seaweed-based facial and body products at Serenity, will additionally send a trainer to certify the entire team on how to implement their products for those undergoing cancer treatment.

As our defi nitions of self-care continue to evolve, Serenity continues to expand its menu of full-service spa services and vetted products to meet your individual needs.

As both Lucas and Story say, “It’s worth investing in yourself.”