Fusing by Roxanna

Fusing Roxanna Robayna

r o x a n n a r o b ay n a

fusing

Copyright ÂŠ 2015 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, w i t h o u t t h e p r i o r w r i t t e n p e r m i s s i o n o f t h e p u b l i s h e r, e x c e p t i n the case of brief quotations embodied in critical reviews and c e r t a i n o t h e r n o n c o m m e r c i a l u s e s p e r m i t t e d b y c o p y r i g h t l a w. Fo r p e r m i s s i o n r e q u e s t s , w r i t e t o t h e p u b l i s h e r, a t t h e a d d r e s s b e l o w. Roxanna Robayna 8 5 6 P r e s i d i o Av e San Francisco, CA 94115 w w w. r o x a n n a r o b a y n a . c o m

Printed in the United States of America

d e d i c at i o n

Dedicated to This book is dedicated to family and friends who supported me throughout my time in school.

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ta b l e o f c o n t e n t s

Table of Contents Project

01 Nature’s Important Inhabitants

02 Inspired by Grandma’s Recipes

03 Sidewalk Icon

04 A Helpful Source

05 A Healthy Mind and Body

06 The Art of Managing Money

0 7 A Tra d i t i o n o f I n n o v a t i o n

0 8 E v e r y t h i n g Yo u N e e d i n O n e P l a c e

09 A Pure Workout

1 0 Ty p o g ra p h i c a l l y D r i v e n

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introduction

fusing

Designing is a fusion of different elements and media. When I design, I combine what I have researched and what has inspired

my projects. Also, having a different point of view and trying out the suggestions of my peers and instructors are helpful in the design process, because they may have a different view or think of something I may have not thought of. I feel that when designing one has to try out many different approaches until creating a final product that successfully works.

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Nature’s Important Inhabitants

objective / The project was to design an experimental scientific coffee table book.

approach / The concept was around the natural sciences; in this case, the fungi kingdom. The book’s design has a scientific, technical feel to it. The text is about the influence of the fungi kingdom on everyday life, how it is very helpful to humans, not just as a source of food, but also fungi’s medicinal purposes and how without them we wouldn’t survive.

project title / Timber Press

instuctor / Ariel Grey

course / Typography 3

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Inspired by Grandma’s Recipes

objective / This project was to choose an existing store or company that manufactures a line of products and design seasonal or bi-annual promotional campaign for it.

approach / The company chosen was Susie Cakes bakery. The mission was to talk about what inspires the bakery and its products. The concept for the design centered around the recipes handed down by the owner’s grandmothers’ and the traditional way the baked goods are made.

project title / Susie Cakes

instuctor / Ezster Clark

course / Visual Systems 2

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Sidewalk Icon

objective / The project entailed the redesign the brand of an existing company and create an accompanying systems manual.

approach / The company chosen was Skechers. The concept was based around the Southern California beach town vibe, since their headquarters are in Manhattan Beach, CA. The unique selling position was that Skechers, beyond shoes...itâ&#x20AC;&#x2122;s a lifestyle. In the systems manual along with showing how the logo and brand was redesigned, different brand applications were shown.

project title / Skechers

instuctor / Todd Hedgpeth

course / Identity 2

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home

women

men

womens run $ 99.95

womens run $ 89.95

womens run $ 79.95

womens run $ 100.00

girls

boys

sale

womens run $ 65.99

womens run $ 95.99

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men women

girls

boys

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A Helpful Source

objective / The project was to create a mobile website that showed collected data through graphs and infographics.

approach / The theme for this site was employment information in San Francisco. The website would target people searching for jobs locally or for people who were thinking about moving to the city. The site gives different facts about average salary rates, some of the major industries in the city, levels of education, and so forth.

project title / Employment SF

instuctor / Anthony Palmer

course / Information Design

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A Healthy Mind and Body

objective / The project was to create a promotional brochure and poster for a presentation about a condition that affects society.

approach / The topic covers what are the causes of anxiety and stress, and how it could be prevented or treated. The brochure includes informational graphics and facts about these conditions.

project title / Ted Ed

instuctor / Megumi Kiyama

course / Visual Systems 1

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The Art of Managing Money

objective / For this project an app had to be created. The app had to serve a purpose, how it could be helpful to people.

approach / Save Up is about managing your money, and keeping your bills and expenses in order. It also has a feature where the user can set a weekly budget for themselves; and put some money aside to save up for something specific. The app is directed at college students, specifically art school, who are going to be on their own and not have their parents paying for things. This app can help keep their expenses organized.

project title / Save Up

instuctor / Matt David

course / Graphic Design 3

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11:56 AM

AT&T

Sav

Back

Boots

October 2014

App Logo

New Laptop Trip to Italy

Spent Have

$ave Sign In New User

AT&T

11:56 AM

AT&T

Save Up

Welcom W

Welcome, User. W

Welcome, User.

Octobe

Spent

Set Budget

Set Budget$425.62 4 Sp $ 2

October 2014

Monthly Bills Spent

pent Spent

Have

Have ave

Monthly Report

Monthly Bills

Monthly Report

S H

Receipt File

11:5

AT&T

Receipt File

Weekl Budge $550.0

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New

Save

Back

New

Save

Back

Boots

Macbook Pro

Price: Amount Saved: Deadline:

$ 1,900.00 $ 965.00 Jan. 5th, 15

Price: Amount Saved: Deadline:

New

$ 1,900.00 $ 965.00 Jan. 5th, 15

Edit

New Laptop

Trip to Italy

Q W E R T Y U

I O P

A S D F G H J K L Z X C V B N M space

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56 AM

Back

Budget

Set

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Budget

Set

me, User.

er 2014

You have a weekly budget of:

Set Amount:

$500.00

Have $5,782.31

ly et 00

$ 00.00

You have spent so far $ 205.88 this week.

Start Stop Edit/Delete

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A Tradition of Innovation

objective / In this project a logo and brand had to be redesigned for a paper company.

approach / The paper company chosen was Neenah Paper. Aside from redesigning a new logo, it had to be applied to a stationery system, promotional brochure, poster, and other collateral. The concept for the design was to honor the tradition of this paper company but bring it into modern times to appeal to designers who would be purchasing Neenah Paperâ&#x20AC;&#x2122;s line of products.

project title / Neenah

instuctor / David Hake

course / Graphic Design 2

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Everything You Need in One Place

objective / The project entitled redesigning the brand of an existing store or company and create an accompanying systems manual.

approach / The company chosen was KMart. The concept for the brand was to give it a more modern feel to attract younger buyers. The brand book shows the new logo, rules of how to use the logo and different ways in which the brand would be applied.

project title / Kmart

instuctor / Jessica Peltz

course / Identity 1

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A Pure Workout

objective / The project was to come up with a non existing product and create a brand for it.

approach / The product was a self cleaning yoga mat, made out of antibacterial material that doesnâ&#x20AC;&#x2122;t need special cleaners. The concept was based on giving the user was a pure, clean workout. The project included designing a wordmark for it, and creating a promotional brochure and mailer.

project title / Ren Zen

instuctor / David Hake

course / Graphic Design 2

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REN ZEN

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Typographically Driven

objective / The objective of this project was to create a typographic classification poster series.

approach / The type of classification system was based on the Vox System. First, we started out with the Garalde poster and from then on designing the Slab serif and Lineale posters. All three posters design had to feel like a set, but include details that belonged to each of the typographic class and the period of time.

project title / Poster Series

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instuctor / Nita Ybarra

course / Typography 1

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acknowledgements

Thank You I wou ld l i ke t o t h a n k :

M y mom a n d d a d fo r a ll t h e h a rd w o r k t h ey h ave d o n e t o su p p ort m e t h ro u g h o u t my w h o l e l i fe, d u r i n g my s t u d i es a n d always en c o u ra g i n g m e t o d o b et t er. Fri e n d s a n d c l a s s m a t es fo r h el p i n g m e o u t w h en ever i t was n eed ed . Fo r t h e s u p p o r t w e o f fered ea c h o t h er t o n o t g i ve u p a n d c o n t i n u e t o w o r k t o rea c h o u r g o a l s . To all my i n s t r u c t o rs fo r t h e l es s o n s t a u g h t i n c l a s s . Also fo r p u s h i n g u s t o w o r k h a rd er, en c o u ra g i n g u s t o s t ep ou t o f o u r c o m fo r t z o n e a n d t o c o n t i n u e t o l ea r n a n d g row as d es i g n ers .

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colophon

Colophon

S c ho o l: Aca d emy o f A r t U n i vers i t y, S c h o o l o f G ra p h i c D es i g n Co u rse : S en i o r Po r t fo l i o Inst ru c to r : Ma r y S c o t t S t u d e nt : Rox a n n a Ro b ay n a

Te le p h o n e: 4 15 . 31 8. 9 59 1 Ad d re ss : 8 56 P res i d i o Ave, S a n Fra n c i s c o , C A 9 41 15 e mai l: rox a n n ayel en a @ ya h o o . c o m we b si t e : rox a n n a ro b ay n a . c o m B o o k b in d er y : Ta u r u s B i n d er y 2 7 3 6 1 6 t h S t , S a n Fra n c i s c o , C A 94 10 3 Pri nt e r: G i a n t H o rs e P r i n t i n g 1 3 3 6 S a n Ma t eo Ave, S o u t h S a n Fra n c i s c o , C A 94 08 0 Di e maker : C a l A r t I n c . Ph o t o g ra p hy : S t o c k P h o t o g ra p hy f ro m S h u t t ers t o c k T i t le of b o o k : Fu s i n g Cove r S t o c k : A r res t ox Text S t o c k : 10 0 F i n c h F i n e I d Tex t S t o c k Font s: D i n Nex t L t P ro S o f t ware: Ad o b e C rea t i ve C l o u d ÂŠ 2 0 1 5 All r i g h t s res er ved . No p a r t o f t h i s p u b l i ca t i o n ca n b e rep ro d ce d wi t h o u t ex p res s p er m i s i o n f ro m Rox a n n a Ro b ay n a .

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