JFK: A Lettermark of NYC

JFK

NEW YO R K C IT Y

If you can make it here, you can make it anywhere.

The city that never sleeps.

The Big Apple.

Cliches be damned.

New York city is unlike any other place.

It is the ultimate culmination of art and culture. It is the epicenter of finance and the home of three different major league sports teams. It has something to offer everyone, and it has the ability to chew you up and spit you back out.

In a few words, New York is: Diverse Serious Immense

D E V ELO P M EN T Tall and thin, yet bold and imposing, like a towering skyscraper. Lettermark development focused on honing typefaces with thin width, large x-height, and a bold stroke. It also focused on motion, as New York is always moving.

L E T T ER M A R K

Tall, thin, bold, moving. The eye follows from the tip of the J to the tail of the K like one might ride the A Train across Manhattan. The right angles mimic the rigid skyline of New York City. The letters are simple sans-serif, like the subway signage any New Yorker could identify.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklnopqrstu vwxyz1234567890

roc k we l l

T Y P EFAC E Complimentary to the clean lines, and even more right angles to mimic the ever-crossing New York City streets.

NEV SLE

new york, new york

VER EE P.

PRIMARY- STEEL BLUE

C O LO R S The contrast of diverse street culture and serious business that occurs in New York deserves the contrasting hues of a New York sunset over the Hudson River.

SECONDARY- POLAR FRONT, GOLDEN HOUR

NEW YORK CITY

TO U C H P O I N T S

It’s not morning time in New York without coffee.

A stroll through central park reminds the New Yorker of their illustrious home city.

R OX Y TO W N S EN D for visual communication 202 at the university of kansas. in the fall semester of 2015, with michael e kidwell, professor.