The Voice of Canadian Real Estate When it Comes to Public Relations, Royal LePage is in The Major League
The more doors we open through PR, the more business we gain Our public relations program helps us achieve a number of goals: • To gain mind-share versus the competition; • To promote positive consumer awareness; • To advance thought leadership, goodwill and third-party endorsements. PR stimulates awareness of and the demand for our company’s products or services. It creates credibility by strengthening our company’s image and perception. By increasing our visibility, PR has a direct correlation to our sales. PR that gets results takes time and targeted efforts
When the Bank of Canada looks for information regarding trends in home purchases, where does it turn? The answer: the Survey of Canadian Home Prices, published quarterly by Royal LePage! Surprised? The Bank of Canada is just one of the many organizations and individuals that rely heavily on Royal LePage and our public relations activities. Through sustained, thoughtful, and innovative public relations, or PR as it’s commonly called, Royal LePage has become the Voice of Canadian Real Estate. Royal LePage consistently outpaces competitors in media coverage Research shows that publicity is an extremely powerful consumer awareness tool. And at Royal LePage, we not only
recognize this, we consistently outpace the competition. PR builds awareness of the Royal LePage brand. And this helps to position our brokers and agents as the leaders and experts in all things real estate. PR efforts generate extensive publicity and awareness We use public relations to gain trust and understanding between our organization and our various stakeholders, including clients, employees, investors, government and the Canadian public. Just look at the influence of our quarterly Survey of Canadian House Prices, a PR vehicle we’ve published since 1974. Today, this has become a main source of reference for the Bank of Canada, as well as governments, businesses and individual Canadians.
It takes time to develop the right messaging and to nurture media relationships. We also closely follow public dialogue so that Royal LePage reports and articles are relevant and valuable to the public. Our PR program includes: summer and winter recreational property reports, quarterly house price surveys, market survey forecasts issued twice a year, as well as special reports and releases based on timely housing topics that provide guidance and expert advice.
Tammy Gilmer is the Director, Public Relations and National Communications at Royal LePage Canada. Tammy oversees our public relations and communications programs and can be reached at tgilmer@royallepage.ca.
Fall 2009 | Leading Edge Magazine | 23
