4 minute read

Commercial by Royal LePage continues to grow

In only six months, it has grown by over 50 per cent*

Royal LePage helped pioneer the growth and development of commercial real estate in Canada. Our long and storied history of commercial real estate business goes back as far as A.E. LePage himself (see timeline below). The A.E. LePage company and subsequently Royal LePage innovated to service the specific needs of buyers and sellers of commercial real estate across the country, achieving many notable successes. By 2005, Royal LePage Commercial was the leading full-service commercial real estate firm in Canada with over 520 employees before it was acquired by Cushman & Wakefield.

Since that time, commercial practitioners at Royal LePage offices across the country have continued to deliver outstanding service to buyers and sellers of commercial real estate. And in April, 2012, Royal LePage proudly launched Commercial by Royal LePage, a program specifically designed to help support these specialized professionals within our sizeable network. By the end of 2012, the Commercial by Royal LePage network had grown by well over 50 per cent, to include no fewer than 250 participants nationally. Our history of leadership in commercial real estate gives meaningful vision to today’s national network of dedicated commercial real estate professionals. Quality representation, a culture of collaboration and leading-edge marketing and promotional resources combine to help us fulfil – and exceed – client expectations.

Quality associates

Criteria for knowledge, experience and performance achievement give participants the confidence of knowing their peers reinforce the excellent reputation they’ve worked hard to establish. For new commercial agents who aspire to meet the criteria, local mentorship

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Our leadership heritage

A.E. LePage founds his real estate company, at the age of 26. In the following decade, he helps to found the Toronto Real Estate Board. A.E. LePage builds a bungalow in a single day garnering national media attention and seeding future land development and home building pursuits. A dedicated commercial department is formed, engaging in land and industrial development, commercial construction, and home building.

A.E. LePage creates one of Toronto’s first subdivisions by dividing Lady Eaton’s Ardwold estate into 30 lots, some of which are sold for an unprecedented $100,000 each. The company orchestrates one of the most complex real estate deals in Toronto to date, assembling land for the construction of the $125 million Toronto-Dominion Centre.

1913 1922 1940 1950s 1957

opportunities can often be coordinated. Clients benefit from quality representation they can rely upon in both urban centres and smaller markets.

Networking opportunities

Participants leverage our collective strength to build their own business and share referral opportunities. Both live and on-demand resources help participants identify, learn from and network with their peers. These resources include online forums where information and best practices are shared, dedicated learning sessions, and events at our National Sales Conference.

Destination website

The leading-edge Commercial website, www.royallepagecommercial.com, is easy to navigate and is visually compelling attracting both prospective clients and the industry. The site auto-populates ICX listings and also features participants’ exclusive listings. And, the unique ‘Properties Wanted’ feature helps participants connect more buyers and sellers.

Marketing finesse

A strong, professional image is effortlessly projected thanks to our personalized marketing resources that feature our distinctive branding on signage, business cards, letterhead, and presentation templates. A program brochure helps participants win clients and customized property brochures help them to close business.

Preferred partnerships

Participants benefit from the collective strength of our commercial network to access professional development, information, resources and exclusive benefits not found anywhere else.

Future innovation

Commercial by Royal LePage continues to innovate and develop the program’s service offering. From carving out a unique public relations niche to launching new partnerships and services, Commercial by Royal LePage is just getting started.

Ask your local Royal LePage Broker for more information on our unique value proposition and how Commercial by Royal LePage can help your business grow.

www.royallepagecommercial.com/about-us

*Based on the number of participating agents at the time of production.

©iStockphoto.com/buzbuzzer ©iStockphoto.com/Greg Epperson ©iStockphoto.com/inkastudio

The company expands nationally and adds new commercial services such as shopping centre consulting, property management and leasing in and around Toronto. Royal LePage offers commercial clients a suite of leading edge services and support from a national network of dedicated, quality practitioners.

1970s 1984

A.E. LePage and Royal Trust merge in October, and the company is renamed Royal LePage.

2000s Today

Royal LePage Commercial grows to become Canada’s leading fullservice commercial real estate firm with 520 employees and, in 2005, is acquired by Cushman & Wakefield Inc.

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