Training to keep you ahead of the crowd

Innovative tools, programs and workshops to help you succeed

This year, Royal LePage celebrates 100 years as a leader in Canadian real estate; and 100 years of innovation within the industry. Prior to practising real estate, our founder, A.E. LePage, took correspondence courses in salesmanship, advertising and journalism, all of which were evident in the way he ran his business. Mr. LePage also understood the importance of educating others; he was a great believer in the teachings of Dale Carnegie and gave Carnegie’s book How to Win Friends and Influence People to every salesperson who worked for him. This spirit of lifelong learning continues to thrive today at Royal LePage.

Our Learning Consultants make the difference

We are proud to be the only real estate company in Canada that employs a team of adult learning professionals to develop and deliver training programs that are relevant, practical and geared toward growing your business. The goal of our Learning Consultants is to ensure our network members remain ahead of the curve in their understanding of industry best practices, marketing trends and the latest technological tools. They cross the country twice each year to facilitate in-person workshops for our network of REALTORS®, brokers and administrators from St. John’s, N.F. to Fort Nelson, B.C., and everywhere in between.

Learning for any experience level

Whether you are just getting started in the industry or have been practising real estate for a while, you can find Learning Services programs to increase your skills and knowledge. Our programs are divided into three learning streams: Getting Started, Staying Current and Accelerating Performance.

Getting Started

If you’re new to Royal LePage our Welcome Webinar is a great way to start. It lets you connect with your new Royal LePage colleagues across Canada for a live, online overview of all the tools available at your fingertips – and exclusive to Royal LePage!

Following the Welcome Webinar is RLP101: a self-directed training series that breaks out in more detail each of the tools and services introduced in our webinar. Since each module covers a different topic, you can drill deep into each subject in manageable 10- to 25-minute sessions. The program covers best practices for managing prospects, marketing listings and maintaining client relationships for repeat and referral benefits. And, it provides a practical way to leverage our own suite of tools and services to meet each of these needs to help you build your business.

Staying Current

Twice a year, our team of Learning Consultants develops and delivers live REALTOR® Marketing Workshops that combine relevant and timely information on current trends and best practices for real estate marketing with hands-on training on proprietary and third-party tools that you can leverage in your own marketing. Our workshops are offered in the spring and fall, with a different curriculum each time.

If you’re looking to expand your knowledge between workshops, consider the self-directed training options available through Royal LePage University (RLP University) in addition to our extensive online library of video & web tutorials.

RLP University offers online business and technology training available any time of the day or night. These courses, offered by respected third-party providers, cover topics such as negotiating skills, accounting for non-financial professionals, managing difficult clients and Microsoft skills. RLP University is also home to our proprietary and industry designations (see Accelerating Performance).

Our video tutorials are produced in-house, specifically for a Royal LePage audience. These short, easy-to-follow tutorials guide you through the Royal LePage website, our online Marketing Centre and also cover topics such as blogging, YouTube and cross-generational marketing.

Our library of links to web tutorials and online resources help you make the most of mobile and web technology. We’ve combed the Internet for the best external resources to help you maximize your smartphone capabilities, from setting up email, to taking advantage of the latest apps for business.

Accelerating Performance

As part of our goal to stay ahead of the curve, Royal LePage provides opportunities to earn designations and participate in mentorship programs to accelerate your performance and differentiate yourself in the market. Our proprietary designations – e-Agent and Social Marketer – help you to gain technical competency with both Microsoft products and social media which can set you apart from your competitors.

Also available through RLP University are Canadian designations from our respected and industry leading partners including the Seniors Real Estate Specialist® designation from the National Association of REALTORS®; the National Association of Green Agents and Brokers’ Accredited GreenAgent/ GreenBroker™ designation and the Institute for Luxury Home Marketing’s Certified Luxury Home Marketing Specialist™ designation which also includes a module on the Carriage Trade program.

Each designation is offered to Royal LePage agents at an exclusive discount and provides you with the knowledge to capably service niche sectors and brand your own marketing with partner logos. And, for professionals seeking coaching and mentorship, we have partnered with two of the best names in the industry: Brian Buffini and Chris Leader. Both the Buffini and Co. Peak Producers® program and the Leader’s Edge virtual training offer proven, activity-based systems for building your business.

What does the future hold?

More learning opportunities are on the horizon, including third-party partnerships, proprietary designations, including our upcoming online relationship management designation. And, there will be further additions to our video and web tutorial library. In these ways Learning Services will be keeping A.E. LePage’s spirit of innovation alive well into our next hundred years.

To learn more about Learning Services, visit marketing.rlpnetwork.com/learningservices.

©veer.com/Yuri Arcurs