BRAND MANUAL GUIDELINES W E M A KE YO U R B R A N D E A S I E S T
RoyalCrown Studio We Make Your Brand Easiest
T A B L E
O F
C O N T E N T S
ABOUT THE COMPANY
3
BRAND CORPORATE LOGO
4
LOGO CLEARSPACE
6
THE CORPORATE TYPOGRAPHY
8
TYPOGRAPHY AND TEXT HIERARCHY
10
BRAND COLOS SYSTEM
12
BRAND STATIONARY
16
LOGO PLACEMENT
18
BRAND GRID/LAYOUT SYSTEMS
20
BRAND IMAGEGS AND BLEEDINGS
24
BRAND ICONOGRAPHY
28
01
ABOUT THE COMPANY
DESIGN GUIDELINE Welcome to the new Royal Crwon brand guidelines. These guidelines exist to make us look consistently awesome! follow these guidelines as you create marketing materials, internal and external communications. our design foundation our brand is more than our logo. it is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as demand media.
This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility.
• Our new brand identity is all about demonstrating how Royal Crown is a touchpoint people’s real lives. • We connect people to content that’s relevant to them. We connect businesses to the web. We connect brands with people and people with brands. • Every second of every day people click, swipe, and tap into Content For Real Life on one of our sites. We’re there to help them navigate their lives, satisfy their cravings, explore their interests, and expand their horizons. • We also give businesses the power to connect with their audience in more meaningful ways—through websites, through advertising solutions, and through social conversations.
RC Studio Corporate Brand Guidelines Page-3
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02
BRAND CORPORATE LOGO ABOUT THE LOGO Here it is again—our logo. Our logo is the most visible element of our identity—a universal signature across all Demand
Media communications. It’s a guarantee of quality that unites our diverse products and services.
LOGO TYPE Our Royal Crown Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services the connection between the strength of communication and the different points that influence
LOGO TITLE
LOGO SYMBOL
Logo” is usually taken to be short for “logo name,” which literally means “business name“.
Logo” is usually taken to be short for “logotype,” which literally means “word imprint” in Greek.
.5 MM
100 MM
THE PRIMARY LOGO Our logo is a bold, simple, graphic statement. It signifies a touchpoint, and a connection.
RC Studio Corporate Brand Guidelines Page-4
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DIFFERENT COLOR & PLACE LOGO Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your logo and packaging.
LOGO VERSION 01
LOGO VERSION 02
LOGO VERSION 03
Yellow Logo Version will be used when the backround color is Black colored.
Yellow Logo Version will be used when the backround color is Black colored.
Yellow Logo Version will be used when the backround color is Black colored.
LOGO VERSION 04
LOGO VERSION 05
LOGO VERSION 06
Yellow Logo Version will be used when the backround color is Black colored.
Yellow Logo Version will be used when the backround color is Black colored.
Yellow Logo Version will be used when the backround color is Black colored.
RC Studio Corporate Brand Guidelines Page-5
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03
LOGO CLEARSPACE CLEARSPACE When using the logo, allowing it to “breathe� gives it maximum impact. Wherever possible, allow even more space around the logo than required by Clear space. The Clear space is proportional and is based on the width of the logo. The construction of Clear space is identified below. LOGO SIZING 0.5 x
0.5 x
x
1.5 x
The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 15 mm
0.5 x
FULL LOGO 1
/2 x
1
/2 x
1
/2 x
x
x //22 x
1 1
RC Studio Corporate Brand Guidelines Page-6
The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 15 mm
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1
/2 x
1
/2 x
x
1
/2 x
1
/2 x
LOGO SYMBOL Symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
1
/2 x
1
/2 x
x
/22 x
1
11
/2 x
LOGO TEXT Symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
DIFFERENT COLOR LOGO LOGO- A
LOGO- B
LOGO- C
LOGO- D
LOGO- E
Colored Version
Colored Version
Colored Version
Colored Version
Colored Version
LOGO SIZING
FULL LOGO SIZEMaximum : 1.2 inch 3 inch
60 MM
RC Studio Corporate Brand Guidelines Page-7
60 MM
60 MM
60 MM
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04
THE CORPORATE TYPOGRAPHY Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The
PRIMARY FONTS Our primary typeface is Montserrat, used for headlines and subheads.
typography usage examples on the following pages should be followed to ensure all of our communications appear consistent
M O NTS E RR AT REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z FONTS SPECIFICATIONS Font Name : Montserrat Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01
a b c d e f g h i j k l mn o p q r s t u v w x y z BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z NUMBER
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 GET TO DOWNLOAD: fontsquirrel.com/fonts/montserrat
RC Studio Corporate Brand Guidelines Page-8
SYMBOL AND CHARACTERS
! “ # $ % &
‘ ( ) *
+ , - . / < = > ? @ [ \ ] ^ { |
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Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent
L ATO REGULAR
SECONDARY FONTS Our secondary typeface is Open sans and should be reserved for call-out boxes and tag-lines.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z
FONTS SPECIFICATIONS Font Name : Open Sans Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01
NUMBER
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 SYMBOL AND CHARACTERS
! “ # $ % &
‘ ( ) *
RC Studio Corporate Brand Guidelines Page-9
+ , - . / < = > ? @ [ \ ] ^ { |
GET TO DOWNLOAD: fontsquirrel.com/fonts/montserrat
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05
TYPOGRAPHY & TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Design.Inc layouts.
HEADLINES TYPOGRAPHY Our headlines typography is Montserrat, used for headlines and subheads. Montserrat is use as our primary typeface for headlines and subheads.
MAIN HEADING
MAIN HEADING main heading Font Style Size
SUB HEADING
MAIN SUB HEADING main sub heading Font Style Size
RC Studio Corporate Brand Guidelines Page-10
: Montserrat : Normal/Regular : 9/10 Pt
: Montserrat : Normal/Regular : 9/10 Pt
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BODY HEADING
BODY HE ADING body heading Font Style Size
BODY HEADING
: Montserrat : Normal/Regular : 9/10 Pt
BODY CONTENT
BODY CONTENT body content Font Style Size
: Montserrat : Normal/Regular : 9/10 Pt
BODY SINGLE LINE body signle line Font Style Size
: Montserrat : Normal/Regular : 9/10 Pt
GET TO DOWNLOAD: fontsquirrel.com/fonts/montserrat
FONTS SPECIFICATIONS Font Name : Montserrat Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01
RC Studio Corporate Brand Guidelines Page-11
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06
BRAND COLOS SYSTEM BRAND COLOR When using the colors in print, it is important to always seek to use Solid Pant-one inks. This way, all of our materials will be consistent, and our colors look vibrant.
MAIN COLOR : YELLOW
COLOR CODE
Our core colors is yellow what give us our personality. Weâ&#x20AC;&#x2122;re bright, bold, and colorful.
RGB CMYK HKS Web
COLOR TONE
: R00 G00 B00 : 1200 20 10 100 : 02K : # 000000
100% 70% 50% 30%
COLOR GRADIENT
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SECONDARY COLOR : DARK Our Secondary colors is yellow what give us our personality. We’re bright, bold, and colorful. These same vibrant colors cannot be achieved using standard CMYK printing. Only use CMYK colors when absolutely necessary.
MAIN COLOR : YELLOW
COLOR CODE
Our core colors is yellow what give us our personality. We’re bright, bold, and colorful.
RGB CMYK HKS Web
COLOR TONE
: R00 G00 B00 : 1200 20 10 100 : 02K : # 000000
100% 70% 50% 30%
COLOR GRADIENT
RC Studio Corporate Brand Guidelines Page-13
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COLOR VARIATION
COLOR OPTIONS 03
Our color palette is bold, and in certain instances it can appear too bold. So weâ&#x20AC;&#x2122;ve created 6 additional pale colors that can be used to support the primary color palette. These secondary colors should only be used when absolutely necessary. Our preference is to only use primary color palette across most communications.
RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
COLOR OPTIONS 02 RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
COLOR OPTIONS 06 RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
RC Studio Corporate Brand Guidelines Page-14
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COLOR VARIATION
COLOR OPTIONS 01
Our color palette is bold, and in certain instances it can appear too bold. So weâ&#x20AC;&#x2122;ve created 6 additional pale colors that can be used to support the primary color palette. These secondary colors should only be used when absolutely necessary. Our preference is to only use primary color palette across most communications.
RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
COLOR OPTIONS 04 RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
COLOR OPTIONS 05 RGB CMYK Pantone HKS Web
: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000
100% 70% 50% 30%
RC Studio Corporate Brand Guidelines Page-15
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07
BRAND STATIONARY LETTER HEAD This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand backside of the letterheads. SPECIFICATIONS
ROYAL CROWN MAKE YOUR DREAMS
Corporate
123 Street, Building No, City, Zip Code, Country
Contact
P: 011 0123456789 F: 011 0123456789 E: info@yourmailid.com W: www.yourdomain.com
Dated: 05/05/2015
To Chairman RoyalCrown (Pvt.)
To Chairman RoyalCrown (Pvt.)
210 MM X 297 MM
Weight :
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210 MM X 297 MM
Color :
210 MM X 297 MM
USAGES
MAKE YOUR DREAMS
Dated: 05/05/2015
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Dimensions :
ROYAL CROWN
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Corporate
123 Street, Building No, City, Zip Code, Country
Contact
P: 011 0123456789 F: 011 0123456789 E: info@yourmailid.com W: www.yourdomain.com
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum dolor sit amet, cons
Dated: 05/05/2015 To Chairman RoyalCrown (Pvt.)
It will be used for all official communication that is going out of Design.Inc company.
RC Studio Corporate Brand Guidelines Page-16
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BUSINESS CARD ROYAL CROWN
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.
ASHRAFUL ISLAM SHOBUJ CHIEF EXECUTIVE OFFICE (CEO)
ROYAL CROWN CORPORATE ADDRESS
www.bdroyalcrown.com
123 Street Name, Building Name, State/City, Zip Code, Country,
SPECIFICATIONS
CONACT ADDRESS Call: +88 01825140361 mail: info@bdroyalcrown.com www.bdroyalcrown.com
Dimensions :
210 MM X 297 MM Weight :
USAGES
Color :
It will be used for all official communication that is going out of Design.Inc company.
210 MM X 297 MM 210 MM X 297 MM
ENVELOPE
SPECIFICATIONS
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.
Dimensions :
RC Studio Corporate Brand Guidelines Page-17
210 MM X 297 MM Weight :
210 MM X 297 MM
Color :
210 MM X 297 MM
USAGES It will be used for all official communication that is going out of Design.Inc company.
ROYAL CROWN CORPORATE ADDRESS 123 Street Name, Building Name, State/City, Zip Code, Country, Call: +88 01825140361 mail: info@bdroyalcrown.com www.bdroyalcrown.com
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08
LOGO PLACEMENT LOGO PLACEMENT This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.
SPECIFICATIONS Dimensions :
210 MM X 297 MM
Weight :
210 MM X 297 MM
Color :
210 MM X 297 MM
RC Studio Corporate Brand Guidelines Page-18
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LOGO PLACEMENT This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.
RC Studio Corporate Brand Guidelines Page-19
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09
BRAND GRID/LAYOUT SYSTEMS PAPER GRID SYSTEM This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads
A4 VERTICAL GRID
RC Studio Corporate Brand Guidelines Page-20
Dimensions : 210 MM X 297 MM
Grid : 12 column x 6 column
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RESPONSIVE SCREEN GRID SYSTEM
RC Studio Corporate Brand Guidelines Page-21
Dimensions : 210 MM X 297 MM
Grid : 12 column x 6 column
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This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
RC Studio Corporate Brand Guidelines Page-22
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and back
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We Make Your Brand Easiest RC Studio Corporate Brand Guidelines Page-23
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10
BRAND IMAGEGS AND BLEEDINGS BRAND MAGE Our photography captures a slice of everyday life. It’s never fake or frivolous. It should make you feel like you are right there in the room. It’s about telling stories through personalities, interactions, and experiences. So it feels real, honest and straightforward.
LANDSCAPE IMAGES
RC Studio Corporate Brand Guidelines Page-24
Dimensions : 210 MM X 297 MM
Grid : 12 column x 6 column
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RC Studio Corporate Brand Guidelines Page-25
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PORTRAIT IMAGES
RC Studio Corporate Brand Guidelines Page-26
Dimensions : 210 MM X 297 MM
Grid : 12 column x 6 column
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WEB ELEMENTS IMAGES
RC Studio Corporate Brand Guidelines Page-27
Dimensions : 210 MM X 297 MM
Grid : 12 column x 6 column
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11
BRAND ICONOGRAPHY A number of icons have been designed to communicate the many different types of content we produce, and the many different audiences we reach. They are there to support specific themes in marketing communications.The icons can appear in any of our primary colors.
ICON GALLERY ONE
RC Studio Corporate Brand Guidelines Page-28
SIZE 3 MM X 3 MM
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A number of icons have been designed to communicate the many different types of content we produce, and the many different audiences we reach. They are there to support specific themes in marketing communications.The icons can appear in any of our primary colors. SMALL ICON
SIZE 3 MM X 3 MM
SPECIFICATIONS Dimensions :
210 MM X 297 MM Weight :
210 MM X 297 MM
USAGES It will be used for all official communication that is going out of Design.Inc company.
RC Studio Corporate Brand Guidelines Page-29
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GET IN TOUCH OFFICE ADDRESS
OVER PHONE
ON ONLINE
Royal Crown Studio
Phone : + 1 020 7800 800
Email : info@.bdroyalcrown.com
7th Avenue, Manhattan 578 New York, United States
Call
: + 1 0800 123 123
Email : info@.bdroyalcrown.com
: + 1 020 7800 800
Web : www.bdroyalcrown.com
Fax