Royal Dragon Vodka Brand Profile

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Royal Dragon Vodka is more than just a spirit brand. Based out of Hong Kong, we have developed a Vodka lifestyle concept with a true customer experience. When Michel Morren (Founder) first conceptualized RDV it was with clear positioning, strong unique selling points with global commercial perspectives in mind. The brand has been designed from the ground up just like our impressive bottles. Combining Dutch design with Swiss Gold, quality Diamonds from Belgium, Italian packaging, the Asian Dragon and the best available Winter Harvested Organic Rye from Lithuania. Royal Dragon Vodka is a spectacular high end vodka lifestyle concept with enormous growth potential. In less than 3 years RDV has started trading in 22 countries across Asia and Europe and we are planning to expand into the US market this fall.

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OUR DISTILLERY IN LITHUANIA

100 YEARS OLD COPPER DISTILLER POT

DRAGON SPIRITS LTD. OWN PRODUCTION LINE Royal Dragon Vodka’s production line is rated with the highest overall grade by SGS, the world’s leading inspection company. 3


Royal Dragon is a unique Vodka brand and concept with strong unique selling points: • Our own Russian vodka formula • 23.89 carat Swiss Gold Leaves • The Asian Dragon • Dutch Design • Italian Packaging • Hand Crafted Bottles • 5X Distilled • Ultra Smooth and Refined taste • Available in 2 different Price Segments

DUTCH CHAMBER CORPORATE EXCELLENCE AWARD 2015

CHINA SPIRITS AWARDS 2012/13

HONG KONG MOST VALUABLE & INNOVATIVE COMPANY 2013/14

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CATHAY PACIFIC CHINA BUSINESS AWARDS 2014


The Royal Dragon Vodka Elite is outstanding on the rocks, neat, and in the mix of your favorite cocktail. The exquisite taste is complemented by an elegantly designed gold dragon creating a unique feeling of luxury. Royal Dragon Vodka Elite is the preferred five times distilled ultra smooth vodka for commercial use in all sales channels.

Available in

50ML – 700ML – 750ML

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This is superior craftsmanship in all its elements. An award winning vodka and true masterpiece on its own. The polished taste and exclusive hand-blown bottle with a masterly sculpted glass dragon define perfection. To celebrate a refined taste, the Imperial Vodka is infused with the highest quality edible 23 carat gold leaves from Switzerland. The Imperial collection has been especially developed for high-end bars, clubs, retail, duty-free and the gift market.

Available in

700ML – 750ML – 1000ML – 1500ML – 3000ML – 6000ML

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The ‘Good Luck’ Edition is an exclusive gift with stunning packaging in gold and red, symbolizing good fortune and joy. A customized concept to wish ‘Good Luck’ to your dear friends, family and corporate relations. “May the Superior Taste of Royal Dragon Vodka bring Luck & Success”

Available in

700ML – 750ML – 1000ML

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Nothing beats the allure of gold and diamonds. The Limited Edition by Royal Dragon Vodka, “The Emperor�, is a rare and distinct limited batch of 888 individually numbered masterpieces. The exclusive dragon pendant of 18 carat gold is set with 35 certified brilliant-cut diamonds. The Royal Dragon Emperor bottle is an exceptional piece of art for a peerless vodka. Especially for collectors, connoisseurs and the affluent.

Available in 750ML

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The Royal Dragon Customized Collection is a unique concept and the ultimate luxury gift for corporate events, weddings, launches, high-end nightclubs, member clubs, loyalty programs and anniversaries. The Customized Collection is truly bespoke craftsmanship. Your name, personal message, logo, date or any other artwork will be engraved with gold plate at 600 degrees to create an unforgettable impression. Available on special request.

Available in

700ML – 750ML – 1000ML – 1500ML – 3000ML – 6000ML

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Based on international reports and demand from the international market, we developed the Elite Flavour Collection to complete the full range of Royal Dragon Vodka. Introduction early 2016. • 50ML Bottles – 6 Pack Luxury Gift Box • 50ML Bottles – 24 Pack POP Display

• 700ML – 750ML Individual Bottles with Packaging

Available in

50ML – 700ML – 750ML PASSION FRUIT - LYCHEE - CHOCOLATE - WATERMELON - GREEN APPLE

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SUPERIOR – ULTRA PREMIUM IMPERIAL, EMPEROR, THE CUSTOMIZED COLLLECTION

PREMIUM ELITE PREMIUM CLASSIC, ELITE WATERMELON VODKA, ELITE PASSION FRUIT VODKA, ELITE LYCHEE VODKA, ELITE CHOCOLATE VODKA, ELITE GREEN APPLE, GREY GOOSE, BELVEDERE, KETEL ONE, CIROC

STANDARD 42 BELOW, RUSSIAN STANDARD, SVEDKA, FINLANDIA

MASS VOLUME ABSOLUT, SMIRNOFF, STOLICHNAYA, SKYY

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IN PROGRESS: Brazil China Indonesia India

Israel Japan Russia Spain

PRESENCE 2016: South Africa Taiwan United States Vietnam

Australia Azerbaijan Belgium Bulgaria Canada

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Germany Holland Hong Kong Ireland Iraq

Italy Macau Malaysia Malta New Zealand

Philippines Portugal Singapore South Korea Switzerland

Thailand Turkey UAE UK


Our unique premium packaging has shown great results in many different sales channels:

• Premium On-Trade Outlets • Premium Retailers • Luxury Corporate Gifts • Duty Free Shops

DFS DUTY FREE, DUBAI

• Premium Catering

SELFRIDGES, UK

AMSTERDAM

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HONG KONG


Royal Dragon Vodka Merchandise Materials: • Retail Displays • Ice Buckets

• Designer T-Shirts

• Table Top Displays • Luxury Showcases • Mobile Bars

• LED Bottle Glorifiers • Glassware • Brochures

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Royal Dragon co-brands with globally renowned partners and celebrities: • Benetti Yachts

• Bombardier Jets • Chopard

• DJ David Morales • DJ Tiesto • Genting • INXS

• Lamborghini • McLaren

• Melco Crown • Sands Corp

• Standard Chartered Bank

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Unique 2-segment 21 – 50 Years of Age approach: The Unique Premium and Ultra Premium/Superior category positioning expands the consumer reach for Royal Dragon and allows the brand to reach a wider market segment than traditional vodka brands.

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2012

Wine & Spirits Awards - “Most Innovative Spirit Brand 2012”. CLUB SKY HIGH – LKF Hotel – Hong Kong.

Partners with the prestigious FCC Charity Ball – Hong Kong. 2013

McLaren GT3 Season Sponsor – Asia.

Hainan Rendez-Vous exclusively with Chopard – China.

Partners with the prestigious FCC Charity Ball – Hong Kong. 2014

On Water Open Days – Official vodka provider for Maserati & Ferrari – Hong Kong.

Exclusive vodka provider for the Rotary Club Ball – Hong Kong.

Royal Dragon Vodka presence at the most professional Night-Club exhibition worldwide: MICS Monaco. 2015

Official Vodka for the legendary and iconic band, “KOOL & the GANG” world tour after shows.

Official Vodka during the spectacular “Bringing the World the

Madness” tours, with the world’s top DJs Dimitri Vegas and Like Mike.

Dutch Chamber Awards – “Corporate Excellence 2015. 18



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