DESIGN
HEROES
In 1954, the world was introduced to Susan Kare, and so Apple cried out in joyous applause, as their saviour had been brought forth. All joking aside, Susan Kare is the designer best known for her work as the designer for many of the interface elements belonging to the Apple Macintosh in the 1980’s. In 1975 she graduated with a B.A. from Holyoke College in 1975, and received a Ph.D. from New York University in 1978. She began her career at Apple in 1982, originally hired on as a designer for the interface graphics within the Macintosh as well as the interface fonts. Notably, she was an early pioneer of early pixel art ( fonts included ). Her works with apple are still incredibly recognizable, the Chicago typeface, the Geneva typeface, the “Happy Mac” icon, and the command key symbol ( that’s still used today ) are memorable examples of her work. Following her design work, she was also a creative director, before leaving Apple and moving to be a designer for NeXT. It was here that she began working with clients Microsoft and IBM. It was at NeXT she designed the iconic card deck for Microsoft Windows 3.0 Solitaire, as well as the iconography for Eazel’s Nautilus File Manager. More recently, between 2006 and 2010 she designed some of the gift icons for Facebook, as well as being hired in 2015 by Pinterest to lead product design. As of 2018, she currently works in San Francisco, and sells limited run prints of her work from her site kareprints.com I chose her as one of my heroes because of how far reaching, and iconic her work is. Being able to move from Apple and continue to create without having her previous work define current projects is something that I personally find admirable, and I want to be able to achieve something as far as not letting previous work define what I’m able to do.
https://www.areaware.com/collections/susan-kare http://kare.com/portfolio/ https://www.areaware.com/products/solitaire-cards?variant=14622412804
SUSAN KARE
OLLY MOSS
Born in 1987, Oliver “Olly” Moss is probably best known for his poster design and his work as an art director on the game Firewatch. His illustration work began as a hobby, before receiving online attention that led to his turning from advertising to work within illustration as well as graphic design. Moving forward with illustration, in 2010 he created possibly his most famous work, a series of 3 Star Wars posters in a limited series of 400 copies each.Following that, he was commissioned to create posters by Marvel to create a poster for the cast of Thor. With continuous work creating posters, he was also tasked with creating the cover for the Resistance 3 video game, leading to a trailer being developed in a similar style to the packaging he designed. In 2013 he joined the ranks of a newly created developer, Campo Santo. Within Campo Santo, he was to become the art director for the video game Firewatch, the game mimicked the style of 1960’s national park posters. He was also responsible for the game’s color and lighting scheme, as well as handling the logos and designs for props within the game itself. As of 2018, he currently works in Winchester, though the future looks to him working in Washington at the video game developer, Valve. This designer became one of my heroes the second I came across his work. He’s created a defined visual style, but not without compromising his ability to adapt to what is needed from his work, or what is able to grab attention. Moss’ use of negative space is something I hope to be able to achieve within my work, as though it’s subtle, the second it’s seen it captivates the viewer.
https://twitter.com/ollymoss http://ollymoss.com/
Alex Center, born in 1984, is probably best known for his work regarding the vitaminwater visual identity. Secondly, most likely as a speaker within Debbie Millman’s podcast “Design Matters” or his other written work upon the subject of design. He began his career in design at an internship with the New York Knicks, and from there went on to work as a designer at glaceau before its acquisition by Coca Cola. At this point was the beginning of the relationship with the branding belonging to vitaminwater, that continued through the acquisition. He rose through the ranks from senior designer, looking over the branding, packaging, and print advertisement for several brands, to lead designer, and eventually design director. As of 2018, he has opened CENTER design. In 2011, he was named one of the 200 best packaging designers within the Leurzers Archive. His work is immediately recognizable, even without a name to attach to it. It’s far reaching, but isn’t something that has been slammed into everyone’s vision. Without reference, the idea of vitaminwater, smartwater, or POWERADE is able to be recognized without difficulty and without hesitation. And I aspire to create something with that kind of memorability. As of 2018, he currently works in Brooklyn, New York, as the founder of CENTER Design. Alex Center was chosen as one of my design heroes because of his work, and because of how he has been able grow with presence. His work is large scale, recognizable, and somewhat minimal, but without sacrificing a personality. The packaging speaks, without acknowledging the text, and it’s a goal of mine to be able to emulate that type of style.
http://thealexcenter.com/ https://www.wearecollins.com/work/vitaminwater-brandbook
ALEX CENTER
Though currently unsure of where she hopes to end up in the design world, Brooke Baylis has a passion for bright, flat colors, and a blooming interest in web design that so far has resulted in a portfolio site.
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