Authentic Gaming Introduces Live Dealer Gaming to South Africa

James Bustin, Authentic Gaming’s Country Manager for South Africa, talks about the introduction of live dealer games in South Africa.

ONLINE LIVE dealer games is a relatively new vertical in the South African gambling market, but it has already proven to be an essential o ering for local operators. Sports betting customers have enjoyed the cross-over as they are drawn towards table games, and land-based casino customers have also taken to wagering online. This new introduction has led to solid growth for bookmakers’ online revenues in a time when retail gaming has been severely impacted due to Covid-19.

The continued increase of smartphone access and Wifi/data connections in the country means that almost anyone who wants to play online dealer games can easily do so. We see that the live dealer market in South Africa will continue to grow as more players get used to playing table games online. This current market adoption makes it perfect timing for Authentic Gaming to enter the market and bring a fresh new look of mobile-first orientated games to South Africa.

Operators are now also realising that they need to diversify their live dealer offering and look to offer more innovative games to their players. We all know that players nowadays want to play one-handed on their phone, which is why Authentic Gaming has worked to develop the best live roulette experience in portrait mode. Authentic Gaming provides the most extensive online roulette offering in the market. Our games feature multiple camera angles that make the player feel that they are at the table.

James Bustin, Authentic Gaming's Country Manager for South Africa

Authentic Gaming always starts any development with keeping the player top of mind. Our game UI and features are extremely user friendly, intuitive, and entirely player centric. We take inspiration from outside the industry and inside the industry, but we never copy. We roll out best in class products always with an ‘Authentic touch’. With this approach we can stay ahead of the game.

Localisation is essential for developing the live dealer market in South Africa, as operators seek to o er their customers a unique gaming experience. The South African gaming market is very di erent to Europe, and providers must ensure that products are customised to the operator’s needs. Our branded auto roulettes are an excellent way for operators to easily gain customer trust and confidence.

Following regulatory approval from the Western Cape Gambling and Racing Board, Authentic Gaming’s live dealer games are now available to gaming enthusiasts in South Africa. We are delighted to live in the market, and we look forward to developing close partnerships with operators in South Africa. We understand how important it is to work with partners to ensure that games are specifically tailored for local customers.