Africa's Leading Gambling Trade Publication - Gaming for Africa Magazine Issue 171
Sunbet Surge Drives Robust Sun International Performance
PRAGMATIC PLAY PARTNERS WITH PLAYTSOGO IN SOUTH AFRICA
Kiron Unveils Next-Gen Casino Suite in Landmark Launch with Light & Wonder
NINTH CONSECUTIVE CLEAN AUDIT FOR NATIONAL GAMBLING REGULATOR
Firestorm Ignites at Emperors Palace
STAR CASINO IN KAMPALA: EGT AND GAMING IQ COLLABORATE IN AFRICA
Nominations Open for Inaugural Responsible Gambling Awards
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GAMING for AFRICA
Publisher & Editor
Roy Bannister
Assistant Publisher Luke Bannister
Executive Publisher Ingrid Keulder
Editor-at-Large Bill Healey
ACCOUNTS & Administration
Fax: 086 648 1634
Email: afrogame@mweb.co.za
PUBLISHER & Advertising
Headstart Productions
P.O.Box 607
Langebaan 7357
Fax: 086 648 1634
Cell: 082-468-8622
e-mail: afrogame@mweb.co.za
LAYOUT AND DESIGN
Nicole Cook
Email: nicole.graphicd@gmail.com
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GAMING FOR AFRICA is a bi-monthly magazine focused on casino operators and the manufacturing sector of the African gaming industry. We publish informed comment, and cover developments in legislation, new products, marketing and sales, promotions and general casino resort tourism trends in Africa Information published in GAMING FOR AFRICA or views or opinions expressed by writers are their own and not necessarily endorsed by the owner, publisher or editor of GAMING FOR AFRICA. While reasonable care is taken to report on events and occurrences in an accurate manner, we cannot accept any responsibility for inconveniences arising from misinformation. We welcome unsolicited articles and photographs but cannot accept responsibility for loss or damage. Press releases are published in good faith and the publishers assume that information provided is correct.
Gaming for Africa is a trade publication aimed at the b2b casino and gaming industry in South Africa and across the African continent where legalized gambling is permitted. As such all advertising and editorial in this publication is aimed at professionals within the gambling industry, and not the general gambling public. Gaming for Africa endorses and promotes responsible gambling and proudly subscribes to the aims and initiatives of the legalized gambling industry thorugh the National Responsible Gambling Programme. National Responsible Gambling
From the Editor
Aseismic shift is underway in South Africa’s gambling market, with online betting rapidly eclipsing traditional casinos. Recent data compiled by The Outlier reveals that online betting now accounts for over half of the country’s gambling revenue, amounting to R47.2 billion in the last financial year. In stark contrast, brick-and-mortar casinos, which once dominated the market with 84% of revenue in 2010, now contribute just 37%.
This decline in casino revenue has been accelerated by the Covid-19 pandemic, which forced shutdowns and pushed gamblers online. With increased internet access and the proliferation of smartphones, gambling has become more convenient, allowing players to place bets anytime and anywhere. Sports betting, in particular, has surged in popularity making it easy for users to wager on their favourite events. As the industry adapts to these changes, it’s clear that the future of gambling in South Africa lies in the digital realm, presenting both challenges and opportunities for traditional casino operators.
Focussing the spotlight on this shift, Sun International’s online gaming offering is the star performer as the group once again demonstrated its robust performance, navigating a rapidly changing environment with confidence. Their diversified operating model and strategic discipline have been key to their success, with Sunbet continuing its extraordinary growth trajectory—an impressive 71.8% surge in income that exceeded even their ambitious targets. In related news Sunbet.co.za continues to innovate, announcing a hot new partnership with Habanero. With more than 160 new premium slot, table, and video poker games added to their already extensive portfolio, Sunbet is creating an even more immersive and rewarding environment for players
In regulatory news, we celebrate a major milestone for South Africa’s National Gambling Board (NGB), which has achieved its ninth consecutive clean audit. This consistency signals a new era of transparent and accountable governance, a crucial element in building a strong regulatory framework for the country’s gaming industry. The Eastern Cape Gambling Board’s 10-year run of clean audits showcases the efforts the industry is making in rooting creating a clean image for the regulated gaming industry.
On the partnership front, Pragmatic Play has further expanded its footprint in South Africa through an exciting collaboration with PlayTSOGO. This partnership promises to deliver even more award-winning content to local players, enhancing the gaming experience in the region.
Roy Bannister
Ninth Consecutive Clean Audit For National Gambling Regulator
Consistency is a key factor against which the success of any organisation is measured. At the country’s national gambling regulator, the National Gambling Board (NGB), sentiments are running high following the achievement of a milestone ninth consecutive year of clean audits, signifying the birth of a clean administration era. This comes on the back of the external audit of the government entity’s 2023/2024 Financial Year (FY) performance.
At the helm of the NGB for the entire period of its clean administration, the Accounting Authority, Ms. Caroline Kongwa, comments: “For me, this is ample proof that we take accountability seriously at the NGB, that financial management is conducted with all due care, and that we continue to put in place the checks and balances that are needed to comply with the framework of good governance. The team at the NGB has achieved what we set out to do, and have become a formidable force for bringing the organisation firmly into this new era.”
The history of the NGB has not been without its challenges, with some detractors continuing to fixate on darker days of governance failures. “We have turned a corner in the administration of our organisation a long time ago,” Ms. Kongwa says. “The track record of the past nine financial years speaks louder than any words ever could – it exemplifies good governance in action.”
The letter of the law remains an important lodestar guiding the frameworks and policies at the NGB. A rigorous schedule of planning and implementation ensures that compliance is factored into all key performance targets, with regular checks conducted during the financial year and the necessary balances put in place. This mindset is echoed in the core function of the entity, where compliance and
enforcement of the law is conducted regularly through an oversight function, to ensure that Provincial Licensing Authorities are also towing a legal line. “Developments in an increasingly digital world keep us on our toes. Changes in society need to be echoed in our legal frameworks, and that is what we continue to grapple with as we steam ahead towards continuous improvement,” Ms. Kongwa concludes.
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Sunbet Surge Drives Robust Sun International Performance
Highlights
• Continuing income for the period up 5.0% to R6.0 billion
• Continuing adjusted EBITDA up 4.0% to R1.6 billion, with adjusted EBITDA margin at 27.3%
• Record Sunbet income up 71.8% to R512 million
• Sun City adjusted EBITDA, pre-management fees, of R193 million
• 66.7% of R1.7 billion cash generated by South African operations converted to free cash
• 104.8% of adjusted EBITDA converted to cash generated by South African operations
• Debt to adjusted EBITDA at 1.6x, well within bank covenant of less than 3.0x
• Earnings per share (EPS) up 97.1% to 337 cents per share
• Adjusted headline earnings per share (AHEPS) up 9.1% to 215cps
• Interim dividend of 161 cps up 8.8%
Sun International has delivered a robust trading performance in a fast-changing gaming and hospitality environment, underpinned by the strength of its diversified operating model, the resilience of its omnichannel portfolio, and disciplined strategic execution. Sunbet continued its phenomenal growth trajectory, with income surging by 71.8% and surpassing once again its aggressive growth targets.
The performance of the group and the successful execution of its strategy of growing its online gaming business and omnichannel offering has yielded a continuing adjusted EBITDA of R1.6 billion, up 4.0%, with group adjusted headline earnings up 8.7% to R524 million. Adjusted headline earnings per share up 9.1% to 215 cents per share when compared to the prior period.
The group’s income for the period increased by 5.0%, to R6.0 billion. Gaming income, which constitutes 77.4% of the group’s total income, demonstrated sustained growth, increasing by 3.4%.
The group’s 5.0% increase in income, combined with effective cost control, yielded a continuing adjusted EBITDA margin of 27.3%, which was in line with the prior period. This consistency highlights the effectiveness of cost optimisation initiatives
implemented by the group and lower diesel costs following the reduction in load shedding.
The group is in a strong financial position, with South African debt (excluding IFRS 16 lease liabilities) at R5.4 billion, down from R5.7 billion as at 31 December 2023, with debt to adjusted EBITDA at 1.6 times. The debt levels take into account the payment of the 2023 final net dividend of R510 million.
As part of its shareholder value proposition, the group strategically bought back 3 871 138 Sun International ordinary shares in the open market at an average price of R36.54 per share during the period.
In line with Sun International’s dividend strategy to provide its shareholders with an appropriate, sustainable pay-out over the long term while maintaining a targeted debt to adjusted EBITDA ratio of two times and a dividend pay-out ratio of 75% of adjusted headline earnings per share, the board has resolved to pay an interim gross cash dividend of 161 cents per share, totalling R416 million.
The proposed acquisition of Peermont Holdings Proprietary Limited, which received overwhelming
shareholder approval on 4 March 2024, is progressing well. Sun International has received credit approved funding from its current lenders, for the total enterprise value of R7.3 billion. The group awaits Competition Commission and Gambling regulatory approval for the proposed acquisition, with a likely outcome in the first quarter of 2025.
Urban casino income was up 0.5%, with adjusted EBITDA, pre-management fees, of R1.1 billion for the period. The group‘s larger properties have continued to grow and protect margins, while regional properties lacked topline income growth. The adjusted EBITDA margin, pre-management
Sun International Group CEO remain focused on enhancing the customer experience through our services and products to ensure that our acquisition and retention strategies result in sustainable revenue growth.“
Continued on Page 22
Firestorm Ignites at Emperors Palace
Aruze’s Firestorm line debuts in Africa at The Palace of Dreams
Aruze’s popular Firestorm series video slot has launched at Peermont’s Emperors Palace, making it a first for the African continent. This new slot series on Aruze’s oversized Muso-55 cabinet features unique free-game and hold-and-spin sequences, all on two inaugural base games, Firestorm Lion and Firestorm Bull.
‘One of the big focuses of this year to bring cutting-edge gaming products to our guests,’ says Peermont Gaming Executive Billy Gray ‘We’ve launch over one hundred new slots products across our resorts this year, and with Firestorm we can offer something no one else on the continent has.’
The Firestorm base game is a popular 5-reel, 50-line video slot combination with state of the art graphics and sound. Player can choose from the Lion or Bull versions which heavily showcase their namesakes and offer a rich journey of crisp graphics as you can trigger a unique variation of scatters, features and jackpots. During the primary game, a ‘WIN’ symbol can morph into one of 15 unique symbols and when coupled with other on one spin, change to the same symbol for potential big wins.
Bonus hunters can expect 2 main bonus
GM Riaan Swart, Aruze Gaming Sales Manager Jan Snyman, and Peermont Gaming Executive Billy Gray.
features. The first is when a scatter symbol on three or more consecutive reels trigger the free game feature. A number then appears on each of the triggering symbols which add up to the number of free spins, and can go as high as 50. The second is the Rising Fire bonus, when 6 or more gold or purple fireball symbols trigger the sequence granting free spins until the entire reel is covered with fireball symbols.
‘With the constant evolution of slots technology, its not only about providing opportunities to win,’ continues Gray.
‘Emperors Palace is about offering entertainment and with our mission to keep at the forefront of the gaming industry, we aim to provide an immersive and unique playing experience but also to ensure that each game is fair, enjoyable, and offers a high level of customer protection.’
The Firestorm range is provided in partnership with Aruze Gaming, renowned for their innovative slot machines, which feature engaging themes, advanced graphics, and unique gameplay mechanics, often incorporating interactive elements and bonus features. , Firestorm Lion and Firestorm Bull is available on the main casino floor at Emperors Palace from 1 August.
Emperors Palace Slots Technicians Thulani Mchunu and Mosakeng Mohapi putting the finishing touches to the Firestorm series video slot, powered by Aruze Gaming. The new slots are a first in Africa.
New Aruze Video Slot Firestorm launches at Emperors Palace with (l -r) Emperors Palace Slots Manager
Kamal Parbhoo, Aruze Gaming
Pragmatic Play Partners with PlayTSOGO In South Africa
Pragmatic Play, one of the iGaming industry’s leading content suppliers, has extended the reach of its awardwinning product portfolio in South Africa by partnering with playTSOGO.
The collaboration sees playTSOGO become the latest brand on the African continent to integrate Pragmatic Play’s premium range of online slot games into its offering.
Popular titles such as Sugar Rush and Gates of Olympus 1000 are now available to playTSOGO players. These engaging slots are renowned for their immersive gameplay and innovative features, attracting and retaining players worldwide.
With Pragmatic Play’s reputation for high-quality content and playTSOGO’s commitment to delivering top-tier gaming experiences, this partnership marks a key milestone in the development of iGaming in South Africa.
Rami Abi Ramia, Vice President Operations Africa at ARRISE powering Pragmatic Play, said: “This partnership with playTSOGO represents an exciting opportunity for Pragmatic Play to expand the reach of its product offering in South Africa, introducing globally popular games such as Gates of Olympus and Sugar Rush to a new audience.”
Feron Lee Somiah, General Manager at playTSOGO, added: “Integrating Pragmatic Play’s award-winning portfolio of games is a significant step for us in enhancing our offerings and meeting the evolving demands of our player base. We are delighted to bring these high-quality, immersive titles to our platform and look forward to a successful partnership.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
888Africa partners with SL Benfica for Sportsbetting in
Mozambique and Angola
SL Benfica, one of Portugal’s most successful football clubs, competes in the UEFA Champions League and Primeira Liga.
Th888Africa has signed a partnership with Portuguese football club SL Benfica to become its official sports betting and gaming partner in Mozambique and Angola.
Under the agreement, 888Africa’s 888bets brand will feature prominently at Benfica’s home matches at Estádio do Sport Lisboa e Benfica.
Additionally, the partnership includes creating content tailored for football fans in these regions and launching competitions that offer prizes such as signed merchandise and match tickets.
Christopher Coyne, 888Africa CEO, stated: “Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese-speaking countries in Africa and is the perfect partner for 888Africa.”
Since its founding in 2022, 888Africa has been expanding, operating the 888bets and BetLion brands across several African countries, including Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo.
Miguel Bento, Chief Commercial & Marketing
Officer of SL Benfica, said: “This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there. We believe this partnership will offer exciting new opportunities for engagement in Africa and we look forward to achieving great things together.”
This new agreement follows 888Africa’s previous collaboration with NE Group to launch the 888bets brand in Angola earlier this year, giving bettors access to sports betting services, including responsible gaming tools and games like Aviator.
Star Casino in Kampala: EGT and Gaming IQ Collaborate in Africa
Star Casino signals another successful project of Gaming IQ and the Bulgarian manufacturer of gaming equipment in the region, as a result of which visitors to the casino have the opportunity to enjoy slot cabinets and games from the most preferred product series of EGT.
The brand-new Star Casino, located in Uganda’s capital city Kampala, which opened doors in the middle of July, is the next establishment in Africa to have been entirely supplied with EGT’s machines. This is another successful project of Gaming IQ and the Bulgarian manufacturer of gaming equipment in the region, as a result of which
the visitors to the casino have the opportunity to enjoy slot cabinets and games from the most preferred product series of EGT.
Along with the well-known Super Premier 75 and G 27-27 St, the General models G 50 V St, G 50 C St and G 50 J2 St will make their debut in the country. Star Casino’s customers are the first on the continent to try another
top-performer of EGT: the absolute jackpot bestseller Bell Link, which will add even more thrill to the game, offering them numerous additional opportunities to win and have fun. The slot variety will be complemented by the popular Lady’s Cards jackpot.
Thanks to EGT’s casino management system Spider the managers of Star Casino are able to organize the daily activities in the establishment more efficiently and provide their customers with even better gaming experience.
“We are proud to be the first manufacturer to have their products installed at Star Casino Kampala and I believe that they will reap enormous success among the local gaming audience,” shared Lilia Georgieva, Director of EGT Tanzania . “I am very excited that with our partners from Gaming IQ we managed to carry out one more ambitious project that is yet to unfold its huge potential, and we are already looking to the next casinos that we will modernize together, making them a
center of attraction to fans of high-quality slot entertainment not only from Africa, but from other continents as well.”
Delcho Petrov from Gaming IQ also expressed his positive expectations regarding the new partnership with EGT: “We are very grateful for the completion of this beautiful
project and for the great support and collaboration from EGT. Star Casino is now outstanding from its competitors with the latest and greatest, most successful products of EGT. As we are expanding our Company we look forward for our upcoming projects and collaboration with EGT.”
South African Responsible Gambling Foundation to Host Inaugural Responsible Gambling Awards
The South African Responsible Gambling Foundation (SARGF) is proud to announce its inaugural Responsible Gambling Awards as part of commemorating 20 years of responsible gambling, set to take place on 1 November 2024 at Emperors Palace Casino in Johannesburg.
This prestigious event aims to honour gaming operators, regulators, and individuals who have excelled in their efforts to uphold and promote responsible gambling practices.
Award Categories and Criteria
The awards will recognize outstanding contributions across several categories:
Regulator Responsible Gambling Initiative of the Year
Recognizing responsible gambling programmes or initiatives implemented by provincial gambling boards.
Award for Commitment to Responsible Gambling by Operator Over and Above Licence Conditions
Celebrating proactive responsible gambling initiatives and campaigns by gambling and betting operators.
Best Innovation in Responsible Gambling Programme
Highlighting innovative initiatives, programmes, or campaigns by operators to communicate about responsible gambling and the dangers of excessive gambling.
Best Emerging Responsible Gambling Programme
Acknowledging new or pilot responsible gambling
programmes or initiatives by gambling and betting operators.
Award for Most Requested Responsible Gambling Operator Training
Honouring the most requested responsible gambling training by an operator from 2019 to September 2024, covering categories such as Casino, Bookmaker, Bingo, LPM, and Totalisator.
Award for Best Responsible Gambling Messaging and Marketing Campaign by a Regulator
Recognizing effective responsible gambling messaging and marketing campaigns by provincial gambling boards.
Award for Best Responsible Gambling Messaging and Marketing Campaign by an Operator
Celebrating impactful responsible gambling messaging and marketing campaigns by gambling and betting operators.
Responsible Gambling Lifetime Achievement Award
This special award will be given to individuals
who have dedicated their time and decisionmaking efforts towards advocating for responsible gambling.
Submission Process
Submissions are open from 1 July 2024 to 30 September 2024. Nominations can be submitted via email to info@ responsiblegambling.org.za. Each submission should include:
• Hi-resolution photo(s) (500kb and above) or a montage of photos.
• A short 3-minute summary video.
• A one-page motivation detailing the background of the responsible gambling programme, including where and when it was implemented, and who it impacts.
For more information on submissions, please contact Lebogang Seoheng at 082 599 9076.
The SARGF looks forward to celebrating those who have made significant strides in promoting responsible gambling, reflecting the values and commitment to creating a safer, more responsible gambling environment in South Africa.
Wys hul Gunsteling
Casinos Aan
Rapport se lesers het vanjaar weer in die Jou Keuse-peiling gestem vir hul gunsteling-handelsmerke en die ondernemings waar hulle eerste aandoen wanneer hulle goedere of dienste nodig het.
Die handelsmerk of onderneming wat in elke kategorie die meeste stemme gekry het, het platinumstatus verwerf. Die tweede plek het goue status verdien en die derde plek silwerstatus. Elke afdeling se wenners word hier gepubliseer met die platinumstatuswenner eerste, gevolg deur die wenners van die goud- en silwerstatus.
Van betrekking tot Gaming for Africa lesers is die Wenners on die Beste Casino Kategorie, aldus:
Casino
2)
3) Windmill - Silver
TRANSLATED TO English:
Rapport Readers Vote for Their Favourite Casinos
Rapport readers once again voted for their favorite brands and businesses this year in the Jou Keuse poll, selecting the companies they turn to first when they need goods or services.
The brand or business that received the most votes in each category earned platinum status. Second place earned gold status, and third place received silver status. The winners of each category are listed here, with the platinum winner first, followed by the gold and silver winners.
Casino
Eastern Cape Gambling Board Celebrates A Decade Of Excellence With 10th Consecutive Clean Audit
The Eastern Cape Gambling Board (ECGB) is celebrating a remarkable achievement, marking a significant milestone in its history by achieving a clean audit outcome for the 10th consecutive year.
This remarkable achievement, announced by the Auditor General, showcases the regulator’s unwavering commitment to transparency, accountability, and fair play in the gambling industry.
Celebrating an unprecedented decade of excellence, ECGB Chief Executive Officer, Mabutho Zwane attributed the achievement to the implementation of basic financial principles.
“We are thrilled to have achieved this milestone, and it is all thanks to our team’s hard work, dedication, and professionalism. This clean audit streak is a testament to our robust internal controls, financial management, and commitment to transparent governance,” Zwane said.
Over the year, the ECGB has not only prioritized fiscal responsibility but together with its stakeholders has contributed immensely to socio-economic development, as such: - 3579 sustainable jobs created through the
industry value chain
- R13 million contributed to Corporate Social Investment (CSI) initiatives
- R184 million revenue collected, despite challenging economic conditions
Furthermore, the ECGB has recently licensed its first online Bookmaker, Wanejo Bets, paving the way for global competition and responsible growth. With sports betting on the rise (up 47% nationwide), the Eastern Cape is poised to capitalize on this trend while promoting responsible gambling practices.
ECGB Chairperson, Traci Mackie commended the entity’s staff for their sterling results. “These impressive audit outcomes demonstrate our team’s unrelenting pursuit of excellence and our regulator’s unwavering commitment to fiscal discipline, operational effectiveness, and transparency”.
The ECGB’s commitment to transparency, accountability, and stakeholder trust continues to produce remarkable results.
New Botswana Gambling Equipment Standards Now Available
The Botswana Bureau of Standards (BOBS) has officially announced the availability of newly published Gambling Equipment Standards, which were gazetted on April 12, 2024. These standards are now available for purchase, marking a significant step forward in the regulation and oversight of the gambling industry in Botswana.
The newly released standards cover various aspects of gambling equipment, including casino equipment, monitoring
and control systems, jackpot equipment, limited payout machines, and record-keeping software. This initiative aligns with the Gambling
Authority’s ongoing efforts to ensure that gambling activities in Botswana are conducted in a fair, transparent, and regulated manner.
Stakeholders in the gambling industry, including casino operators, gaming equipment manufacturers, and software developers, are encouraged to purchase these standards to ensure compliance with the latest regulatory requirements. The standards are available for purchase from the Botswana Bureau of Standards (BOBS) and include:
Interested parties can purchase these standards or make inquiries by contacting the Botswana Bureau of Standards via email at StandardsSales@bobstandards.bw The publication of these standards demonstrates Botswana’s commitment to maintaining high standards in the gambling industry, promoting responsible gaming practices, and protecting consumers. The Gambling Authority continues to work closely with BOBS and other stakeholders to ensure the ongoing development and enforcement of these standards.
For more information, please contact the Gambling Authority or the Botswana Bureau of Standards or visit their websites
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Dark Clouds Gather over Casinos in South Africa
South Africans are increasingly relying on online betting to get their gambling fix, reducing the role of physical casinos in the country’s gambling market.
This was revealed in data compiled by The Outlier, which showed that betting accounted for more than half of South Africa’s gambling revenue of R47.2 billion in the past financial year.
Casinos, on the other hand, accounted for just 37% of the total revenue in 2022/23, down from 84% in 2010.
The publication explained that, since the Covid-19 pandemic, there has been a shift to online betting and gambling triggered by pandemic-related shutdowns.
In addition, wider access to the internet and the increase in the number of smartphones means gamblers no longer have to rely on physical outlets and can gamble anywhere and anytime.
Sports betting, which involves placing a wager through bookmakers such as EasyPlay or
Yesplay on the outcome of a specific event, is very popular.
South Africans placed R418 billion worth of sports bets last year, an 80% increase from the R233 billion in 2021/22.
The total value of bets is significantly higher than overall revenue because winnings are often ‘recycled’ to place further bets.
Revenue-wise, the National Gambling Board reported R47.17 billion of gross gambling revenue for 2022/23, with 50.3% – R23.75 billion – coming from betting.
Notably, in South Africa, online sports betting is legal, but online gambling – aside from sports betting – is not.
BizCommunity reports that this has prevented South Africa from developing an online gambling industry while other parts of the world have built substantial operations. The global
casino market is now worth over $60 billion.
However, several South African companies have managed to capitalise on the country’s booming online betting market.
For example, platforms like Betway and Hollywoodbets dominate the local online betting market.
One interesting company benefiting from the online betting boom but losing out due to the move away from casinos is Sun International. Sun International owns and operates casino, hotel and resort properties in South Africa and Nigeria. It also provides management service businesses in the hotel, resort, casino and gambling industry.
Founded in 1967, Sun International is headquartered in Sandton, South Africa, and is listed on the JSE’s main board.
Sun International pioneered gaming in Southern Africa, introducing casinos to this part of the world in the late 1970s.
However, in recent years, the company has had to switch up its strategy to remain relevant and up-to-date with the modern gambling market by launching SunBet, an online betting platform. In its 2023 results, the company said its urban casinos segment showed resilient performance, achieving R6.7 billion in income for the year.
“Our larger casinos, particularly GrandWest and Time Square, performed well, while our regional casinos’ performances reflected the challenging macro environment,” the company said.
“We continue to see resilience in casino income and drive margin protection strategies to maintain high levels of cash flow generation from this segment.”
While its casinos struggled, SunBet, the group’s online business, had a very impressive year with record earnings.
Overall, income was up 116.2% to R0.7 billion, and SunBet is now a significant contributor to group earnings.
“With run-rate performance well ahead of our five-year plan, the board has set an even more ambitious target to more than triple GGR from the business to R3.0 billion by 2028, targeting approximately 10% of the fast-growing domestic online gaming market,” the company said.
“We also continue to evaluate opportunities to grow the SunBet brand in selected markets in the rest of Africa incrementally.”
(Article republished verbatim, courtesy of the Outlier. Read the original article by Bianke Neetlhing here:
Overall income for Sunbet, at R512 million, delivered a record adjusted EBITDA, pre-management fees, of R170 million (up 88.9% on the prior comparative period). Active players continued to grow, with additional games being offered and the overall player experience being enhanced.
While customer acquisition is key, retention of long-term players will deliver profitable results for Sunbet. At the end of the period under review, Sunbet achieved substantial growth in its key performance indicators against 2023, which included:
• unique active players up 72.2%;
• first time depositors up 111.6%; and
• deposits up 74.2%.
“Sunbet, as one of the fastest growing companies in the online market, presents the group with significant and exciting growth potential. With this in mind, we continue to invest in our people and invested in a new website front-end look and feel, which is more user-friendly, with a marketing campaign tying in the iconic Sun City to complete its brand relaunch. The improvements to the registration, customer deposit, and withdrawal processes, as well as an overhaul of the customer contact centre means our customers interact with us seamlessly,“ said Leeming.
Sun Slots, a strategic business in the group’s gaming portfolio, has shown the impact of the difficult economic environment, including challenges such as a slow rollout of licenses. Sun Slots achieved income of R686 million, generating adjusted EBITDA of R162
million and an improved margin of 23.6% when compared to 23.2% in the prior period.
The group has made several strategic interventions to address the current challenges and ensure Sun Slots is well-positioned to capitalise on an economic recovery.
Hospitality income (excluding casino income) from resorts and hotels exhibited exceptional growth, increasing by 12.3%, as Sun City and Table Bay enjoyed the benefits of local and international travel.
Total resorts and hotels income was up 6.2% to R1.5 billion on the prior comparative period. Overall, an adjusted EBITDA, pre-management fees, of R346 million was achieved, which is an improvement from the R314 million in the prior period.
Leeming said, “The gaming industry is experiencing dynamic changes and Sun International, through Sunbet, will continue leveraging our strong brand and market presence to expand our customer base. Our balance sheet remains robust, providing us with the financial flexibility to invest in growth opportunities. Through strategic planning, efficient capital allocation, cost management, and a focus on operational excellence, Sun International will sustain its growth trajectory and preserve stakeholder value.
“We expect the recent government initiatives aimed at stimulating economic activity and improving infrastructure including the stabilisation of the electricity supply, easing inflation and lower interest rates to create a more favourable operating environment in the medium to long term.“
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Kiron Unveils Next-Gen Casino Suite in Landmark Launch with Light & Wonder
Kiron Interactive, a leading global provider of virtual sports and numbers games, has officially unveiled its highly anticipated Next-Gen Casino suite in collaboration with industry giant Light & Wonder.
This launch introduces two new titles: ROACH ROULETTE and CRAB ROULETTE with additional games and exclusive tier-one announcements on the horizon, including the highly anticipated PENGUIN PLUNGE and the debut of two groundbreaking sports-themed CRASH games, RODEO and ARM WRESTLING.
Kiron’s new content reflects its commitment to providing a diverse gaming portfolio that delivers cross-vertical player appeal, addressing the evolving gaming landscape and shifting player preferences while offering operator flexibility, configurable to local market requirements. Both new releases will also feature seasonal content set to coincide with Halloween and Christmas.
The games have been developed in partnership
with creative studio Curious Games, whose team comprises an accomplished group of multiple Oscar and Bafta award-winning VFX and interactive entertainment veterans. The Curious Games team is committed to levelling up the graphical experience for players with the development of transformative gaming mechanics and alternative concepts.
Sunbet Spices up Online Gaming with Habanero Partnership
Sun International’s online gaming platform, Sunbet.co.za has just announced a sizzling hot partnership with Habanero, a global provider of premium online games.
The collaboration expands Sunbet’s offering to more than 160 new high-quality slot, table, and video poker games, bringing their total portfolio to an impressive 750+ games.
With its diverse product offering, Habanero is a tier-one studio popular with many internationally regulated markets, including South Africa. The gaming giant employs some of the industry’s most talented and experienced designers, developers, and mathematicians, and is renowned for consistently developing the most engaging and rewarding new releases.
Justin Palte, Chief Marketing Officer of Sunbet, shares: “Partnering with Habanero is all about delivering more—more games, more excitement, and more ways for our players to engage. Habanero brings that extra spice we need to heat up our offering, fitting perfectly with our brand promise: ‘Get More from Every Moment.’ With their world-class portfolio, we’re enhancing the player experience by offering more immersive gameplay and top-tier entertainment. This partnership strengthens Sunbet
as a leading gaming platform, where more is always possible, creating an environment where our players can truly ‘Come Alive.’
In just the first two weeks of the partnership, Sunbet has recently seen two big millionaire winners, with an incredible combined payout of more than R5 million! Two of the winning games were popular Habanero titles – Hot Hot Sunbet (Sunbet’s very own branded version of Hot Hot Fruit) and Siren’s Spell.
Lucien Pillay, Head of Product at Sunbet, said, “We are thrilled to partner with a renowned name like Habanero. This collaboration unites two brands dedicated to a ‘player-first’ mentality, which is crucial for success in South Africa’s competitive market. Habanero’s extensive catalogue of over 160 games enhances our growing offering, and we are confident our players will enjoy it. We are also excited to introduce our first bespoke game, Hot Hot Sunbet, which has quickly become a favourite among our players.”
Habanero’s product selection includes a wealth of in-game bonus tools that increase player interaction,
such as Jackpot Races, Free Spins, Jackpots, and the hugely popular Habanero UP! Tournaments.
Selected games now boast a Buy Feature, which allows players to choose to unlock highly sought after special features. Habanero games also offer a Varied Volatility feature, giving punters the option between consistent, smaller pay-outs or less frequent but more significant wins.
Habanero’s top five titles currently include Hot Hot Fruit, Mystic Fortune Deluxe, Wealth Inn, Disco Beats, and Lucky Lucky. Each features immersive audiovisuals, smooth game play, and rewarding bonuses that players return to time and again,
Palte concludes: “When you visit Sunbet.co.za, your spirit is awakened, and you step into an adventure filled with a sense of possibility that makes you Come Alive. Thanks to our partnership with Habanero, we’ve turned up the heat, bringing you even more excitement, more play, and more opportunities to win Anytime, Anywhere! Link to gaming lobby: https://sunbet.co.za/slotsgames/habanero/
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Sun International Brings Egypt To Their Gaming Floor
Sun International has recently introduced the world of ancient Egypt to their gaming floor. Pharaohs adorned with elaborate jewels and regal attire, the impressive architectural marvels of the pyramids and the preservation of the deceased in meticulously wrapped linen bandages.
Introducing Mo’ Mummy, a new theme released by Aristocrat, featuring Mighty Pyramid and Valley of Riches installed on the MarsX Upright and MarsX Portrait cabinets. Like Ancient Egypt, known for its advanced technology, Mo’ Mummy introduces an innovative cash-on-reel mechanic that is different from any other game currently available. Bonuses are triggered by symbol combinations and metamorphic features.
Mo’ Mummy includes a Cash Collection Feature, Free games Feature and Match-3 Jackpot Feature. Beautiful graphics, character animations and extra eye candy combine to make this one of the most eye-catching games in Aristocrat’s portfolio.
Immerse yourself in the majestical civilisation of Ancient Egypt by following the animated mummy character as he moves between reels.
Aristocrat product is distributed and supported in Southern Africa by umAfrika Gaming Technologies.
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Southern Sun to Invest R1bn to Retain Iconic Durban Beachfront Hotels
Hotel giant Southern Sun has been awarded a 50-year extension by the eThekwini municipality on its lease agreement for the lucrative Maharani and Elangeni hotels on Durban’s beach front thanks to a promise of a R1bn investment.
In November last year the city said Southern Sun’s 60-year lease would expire in 2025 and it wanted to evaluate new bids in keeping with its strategy to revitalise Durban’s promenade.The city said at the time it was inviting proposals from the private sector to redevelop properties where leases are expiring. In response Southern Sun said if the city accepts other lease bids, it would be disastrous for the beachfront.
Mayor Cyril Xaba said Southern Sun will, as part of the agreement, develop the hotel sites and also renovate the Sunken Garden, a municipal park opposite the property.
“The redevelopment entails an estimated capital investment of over R1bn. This includes R622m on the Elangeni and Maharani, R157m on movable assets and R348m on hotels owned by the same entity in line with a functionality requirement that required bidders to further invest on the Durban beachfront precinct and stipulate which property /properties the investment is going to be made,” he said.
“If bidders do not own a property on the beachfront, they must identify a municipal infrastructure asset that they will renovate or upgrade and additional R5m to be invested on Sunken Garden.”
While the municipality owns the land, the Elangeni and Maharani hotels were built and paid for by Southern Sun, in 1973 and 1983 respectively. They were built on the site of the old Myhill Mansions and Rialto Court.
Breaking down the financial commitments involved in redeveloping the two towers and
maintaining it five-star elements of the entire complex, Xaba said there will be a R226m capital investment for the Maharani tower which will be used for:
• An upgrade of the lobby.
• Enhancement of the second-floor level.
• Full refurbishment of the suites which will bring a five-star element back to the Durban beachfront.
• Rooftop pool bar which has some of the best views Durban has to offer.
The Elangeni tower will require R354.2m for the modernisation of the lobby and refurbishment of the bedrooms and introduction of a new restaurant concept.
Marcel von Aulock, Southern Sun Ltd CEO, confirmed they will also be paying more than R43m per year rent for the entire complex, which features 734 rooms, 11 food and beverage outlets and multiple conference spaces.
“There was a minimum rental that was required of about R43m a year that needs to be paid into the city and there is a reset mechanism with the city every five years to make sure that the rental stays market-related.”
He said Southern Sun built the hotels more than 50 years ago.
“The city had the land and after 50 years the land and whatever is on it goes back to the land so we’re renting back buildings that we built 50 years ago, which is how the original agreement worked.”
He described the two buildings as a “unique set-up” which is “more than iconic” on the Durban beach front.
“This was the first really big commercial hotel
that was built in the country. If you lose these buildings you really do lose the beach front so it was really important for us to stay committed to this.”
Despite being marred by negative publicity over the past few years, Von Aulock said the Durban beach front was not as bad as it is being portrayed and he was confident the city’s “enormous potential” would result in a positive return on their significant investment in the long term.
“The PR of Durban is worse than the reality. Some of this negative tone is absolutely wrong. It was the fastest recovering city from Covid-19. It gave us enough cash in 2022 that kept us alive when the hospitality industry was hammered by Covid and Durban came back quickly. I think the upside potential in this town is magnificent,” he said.
“Durban has a lot of problems but they are not hard to fix. It’s just the basics: maintenance, keeping it clean and enforcing bylaws. What you have got is a spectacular location. God and nature has given you the setting, just look after it and I think the city realises that so I’m confident this is going to work. It has enormous potential and that’s why we have stayed the course.”
The company is also expected to spend R348m on two other hotels in its stable — the Garden Court South Beach and the Edward Hotel.
Musa Mbhele, eThekwini municipal manager, said Southern Sun was a company that had always believed in Durban from the time it invested “a couple of billion rand” in the expansion of the Sun Coast complex.
Sportingtech Unleashes BetMakers’ Premier Horse Racing Solution Across Its Platform
Sportingtech, the multi-award-winning iGaming provider, is pleased to announce a new strategic partnership with BetMakers Technology Group (BetMakers). This integration will see Sportingtech incorporate BetMakers’ turnkey horse racing solution into its comprehensive platform, enabling the delivery of a world-class horse racing experience to both existing and new operator partners.
BetMakers, a global leader in horse racing technology, offers an advanced and customisable solution that caters to the diverse needs of the betting industry. The partnership will allow Sportingtech’s operators to access a vast range of horse racing markets with over 300,000 racing events per year, real-time data feeds, embedded video, and a user-friendly interface that enhances the overall betting experience.
Tommy Molloy, Chief Product Officer at Sportingtech , said “The integration of BetMakers’ horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering. Horse racing is a globally popular sport, generating over $115 billion in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”
tools for user engagement including our new racing form and content services from RACELAB. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”
This latest addition is part of Sportingtech’s ongoing strategy to continuously innovate and expand its product suite, ensuring operators can offer a wide variety of engaging content to their audiences.
esports via a modular system and intuitive back office. Its unparalleled ability to cater for local-market customization and operator preferences provides players with an optimal betting experience, resulting in proven growth for its rapidly expanding customer base.
Joey Carroll, Director of Business Development & Partnerships for BetMakers , remarked, ”BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible Embedded Solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best in class wagering engines, expert managed trading services, unmatched global pool commingling capabilities, and enhanced
With BetMakers’ renowned horse racing technology now integrated, Sportingtech is poised to deliver an unrivalled betting experience, tailored to the specific needs of its global partners.
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Sportingtech is a multi-award-winning provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Its fullservice platform offers casino, sports and
Fast and scalable, the omni-channel platform currently processes more than 10 billion bets monthly Its sportsbook has 100+ sports to choose from and features over 1,300 betting markets with 800,000+ live events. Its casino offers a portfolio of 10,000+ games covering slots, table and live games, poker and live bingo sourced from more than 100 of the industry’s leading design studios.
Based in seven locations around the world, the Sportingtech team delivers its premium offering via a combination of comprehensive market knowledge and robust, industry-leading technology.
Novomatic Africa’s Rugby VIP Experience
On August 31st, NOVOMATIC Africa hosted a VIP experience for our valued partners at the Rugby Championship showdown between South Africa and New Zealand at Ellis Park. The Springboks’ 31-27 victory was thrilling, and sharing the experience with some passionate All Blacks fans made it even more special!
The NOVOMATIC Africa Team is dedicated to building and maintaining strong customer relationships while providing premium service through quality products, impeccable customer care, and knowledge-sharing. This event was a fantastic way to show our appreciation for our clients’ continued support.
“Thank you to everyone who joined us for an unforgettable day. We look forward to many more memorable moments together!”said Novomatic Africa.
TCSJOHNHUXLEY to Unveil Exciting New Products at G2E Las Vegas 2024
TCSJOHNHUXLEY, a leading global provider of innovative gaming solutions, is thrilled to announce its participation in the Global Gaming Expo (G2E) Las Vegas 2024. Taking place October 8-10, at The Venetian Expo the company will showcase its latest product innovations at this highly anticipated industry event on Booth #3259.
Attendees of G2E can expect to see a wide range of new offerings from TCSJOHNHUXLEY, designed to meet the evolving needs of the gaming market. From cutting-edge technology to innovative design, the company’s new products will set new standards for performance, efficiency, and player experience.
These new developments include the next generation in chip handling technology, and significant updates to the Qorex Electronic Gaming range. Additionally, TCSJOHNHUXLEY will unveil it’s new automated Roulette wheel and an industry-first progressive jackpot for Electronic Gaming Terminals, promising to redefine
performance and excitement across the gaming floor.
As a trusted partner to casinos worldwide, TCSJOHNHUXLEY offers a comprehensive portfolio of live gaming solutions, including Roulette Wheels, Chippers, Money Wheels, Gaming Tables and Layouts, and Winning Number Displays.
With a rich history of manufacturing excellence, TCSJOHNHUXLEY is dedicated to delivering products that exceed industry standards. The company’s commitment to quality, reliability, and innovation has earned it a reputation as a trusted partner to landbased and online operators across the globe.
Phil Lee, Chief Financial Officer & Managing Director Americas comments, “We are excited to unveil our latest innovations at G2E. Our commitment to providing the highest quality gaming solutions remains unwavering, and we believe these new products will exceed the expectations of our customers and partners.”
To learn more about TCSJOHNHUXLEY and its upcoming product launches, please visit tcsjohnhxuley. com and be sure to visit Booth #3259 where the TCSJOHNHUXLEY Americas team look forward to welcoming you.
NSoft expands into South African gaming market via Intelligent Gaming
NSoft has announced its entry into the South African market through a partnership with Intelligent Gaming – a move that aims to introduce NSoft’s gaming products to the emerging regulated market.
The collaboration has already resulted in the deployment of NSoft’s Stark T-1000 terminals with five operators across South Africa.
These terminals offer a range of products including Sportsbook (Prematch and Live), Lottery and Virtual Games.
NSoft also plans to further enhance its presence by integrating its casino games into Intelligent Gaming’s aggregator platform in the near future.
Commenting on the development, Marko Golemac, Sales Manager at NSoft,
stated: “We are thrilled to enter the South African market through this exclusive partnership with Intelligent Gaming.
“South Africa represents a key market in our global expansion strategy, and Intelligent Gaming’s profound market knowledge and network make them the perfect partner. We are confident that our cutting-edge products, including the Stark T-1000 terminals and our comprehensive gaming portfolio, will resonate well with operators and players alike.”
Marc Plaxton Harrison, Managing Director at Intelligent Gaming, added: “We are excited to partner with NSoft, whose innovative solutions and commitment to excellence align perfectly with our mission to deliver the best gaming experiences in South Africa.
“We look forward to the upcoming integration of NSoft’s Casino games into our aggregator, which will undoubtedly enrich our platform’s content.”
In related news, NSoft also partnered with the National Lottery in Azerbaijan earlier this year – a deal that saw the introduction of a range of NSoft titles into the market.
Coming in hot is the new franchise LION LINK™, entering the field with two titles, WEALTH OF THE DRAGON and PROSPEROUS ROOSTER. Both games bring thrilling Hold & Spin gameplay with a helper mechanic that can make it easier to trigger the Hold & Spin, driving player excitement. The Free Games differ slightly with WEALTH OF THE DRAGON featuring Locking Curtain Free Games and PROSPEROUS ROOSTER uses Walking Curtain Free Games. Both titles feature outstanding denom and cabinet variety, making it a strong candidate for high-limit rooms. Contact your Light & Wonder Account Executive to learn more.
Playtech Launches Into South Africa With Betway
Playtech has announced the introduction of its suite of casino and live casino products with Betway in South Africa.
Providing South African players with accessible gambling solutions, the collaboration expands Playtech’s presence in South Africa and will see Playtech’s casino and live casino offerings available on the Betway platform in the region.
The
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As part of this partnership, Playtech’s premium casino games and live dealer options will integrate into the Betway platform and underscores Playtech’s commitment to South Africa – a key market in its global strategy.
Diane Crookes, senior commercial director
at Playtech: “Betway is a brand renowned for delivering an excellent player experience internationally and we are thrilled to extend our successful partnership into the South African market. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership.”
Phillip Superamonien, country manager: South Africa at Betway added: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content and our superior user experience makes this partnership a perfect fit.”
In Mystery Mice From Pragmatic Play
Pragmatic Play, a leading content supplier to the iGaming industry, has launched Mystery Mice, a 6x6 cluster pays Slot where power wilds aid a team of detective mice on a quest to uncover big wins.
Power wilds are introduced in the base game to boost winning combinations, landing with a random level between 1 and 10. During tumbles, each power wild sees its level decrease by one whenever it forms part of a win, remaining on the reels until it reaches level 1 and explodes in a winning combination.
Three or more magnifying glass scatters activate the bonus game with eight free spins. During the feature, power wilds are sticky
between free spins and power up symbols can add 1-3 levels at random to all power wilds on the screen. Hitting two or more scatters awards additional free spins. Mystery Mice is the most recent addition to Pragmatic Play’s award-winning Slots portfolio, following the success of Forging Wilds and Mustang Gold Megaways™.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Highlighting the rich
diversity of Pragmatic Play Slots, Mystery Mice introduces a charming, whimsical theme with new power wilds that become sticky in the bonus game, potentially leading to wins of up to 5,000x.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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