Royston First UPDATE - Spring
2018
Royston Information Centre Update If you’ve visited the Royston Information Centre at the library recently you may have seen the new quiz featured on the big touch screen? Next time you are there, take a minute to go through the questions and learn about the local area. Meanwhile the town maps are being well received (particularly by the estate agents and people moving into the area). Both the town centre map and the Royston area map have had brilliant feedback and regularly continue to be updated and reprinted. Also available are guides to the Town Trail and the new (ish), Shortened Town Trail (which is on its 3rd re-print with over 1,000 copies distributed).
A FEW STATISTICS FOR YOU...
Visitors to Website
20,600 visitors to the site in the past 12 months
1,700+ visitors per month
High Street ‘Holds Its Own’ Every year, in the Spring, we commission Pedestrian Market Research Services to conduct a footfall survey over two days (Friday and Saturday) throughout the town centre. Due to variables such as the weather and the fact that our weekly totals are based on just two days’ of counting, we don’t tend to give too much credence to the detailed figures. However, we do look for signs of emerging trends. When combined with other data (such as occupancy levels - which have held within a couple of percentage points for the past 9 years) we conclude that even amidst reports of record falls in retail sales nationally, Royston town centre is managing to hold its own. 8
Stats for the Cinema
10,547
Visitors (Thousands)
Attendance figures April 2017 - March 2018
7 6 5 4 3 2 1 0
2010
2011
2012 Friday
2013 Saturday
2014
2015
Week (extrapolated)
2016
2017
2018