Royston First UPDATE - Summer
2014
Cinema ‘Shorts’ By the anniversary of Royston Picture Palace’s launch in July, it is anticipated that the cinema will have attracted just under 10,000 paying customers into the town centre. With audiences a sitting (!) target for advertisers, Royston First has sought to maximise the benefit to the town by producing promotional 'shorts'. A series of three advertisements have been compiled to run before films being shown at the Royston Picture Palace. The films run for approximately 2 minutes each and feature the eateries of Royston. A total of 27 pubs, cafes
and restaurants combined with professional films makers and over 50 extras from Anglia Ruskin University to deliver this project aimed at tempting cinema goers to use the town. Following the success of this project, a further film is planned which currently has the working title of ‘shopping in Royston’.
Construction begins...
Youth Shelter In acknowledgement of the part played by young people in our community, a modest amount of BID funds have been allocated to Youth Projects.
Foundations are dug...
We recently installed a shelter to provide somewhere for skateboarders to take cover whilst using a facility located on the outer fringes of Royston. The specification was amended to include various features to encourage socialising ... a decision that would seem to be vindicated by the fact that the first users were in situ before the contractors had even left the site!
The finished shelter!
Footfall Increase... Even through the recession years, Royston High Street has held its own. We know this, because we have the figures to prove it! Every Spring, an independent footfall survey is carried out in the centre of Royston.The figures show that, year on year, Royston’s footfall has gently increased.Taken in comparison with significant declines in footfall nationally; this is quite an achievement!
9 6 3 0 -3 -6 -9 -12 -15 2011
Data Sources: Royston - Pedestrian Market Research Services National - The Springboard Index
2012
KEY
2013
NATIONAL ROYSTON
2014