Style Guide
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Introduction
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Versions
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Typography
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Colors & Materials
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Common Mistakes
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Examples
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OUR BRAND
At Sound Dynamics we offer a wide range of innovative, high-quality audio equipment including hi-end speakers, preamps, turntables and more. Our mission at Sound Dynamics has always been to produce quality products that allow personal audio systems to perform their best. Our team of professionals has earned a reputation among audio enthusiasts for building truly innovative products. Sound Dynamics uses state of the art technology that ensures immediate notice in performance. We strive to be the brand all others compare to. Sound Dynamics continues to stay ahead of the pack. Our selection of audio products is designed to provide a true appreciation of fine musical reproduction made to suite both sound quality enthusiasts and professionals. Our brand is a promise about the consistent excellence of our services and products. Our brand is built in the minds of our customers based on our track record, which builds future expectations. A strong brand is the guarantee of quality, origin, value and performance; therefore a consistent use of the logo— the face of our company—is imperative. To maintain a consistent brand identity as well as enhance marketplace recognition worldwide, we have developed this set of Sound Dynamics logo and brand standards. Please review and adhere to the following guidelines to improve our brand equity.
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Our Logo
Our Logo is made up of two pieces, our graphic, and our logotype. Our Logo should appear at least once on every piece of brand communication, in the appropriate form. Clear Space Our logo needs its space. The Sound Dynamics identity should have the below minimum amounts of space around it. In proportion, the width of the ‘O’ forms the clear space. Stacked This configuration is preferred where applicable. This is the version that is used in our marketing and promotional communication pieces. Horizontal This configuration is predominantly used for situations when the stacked logo will not fit well in a space. For instance, on the sides of our vans. Stand Alone When our logo apears without the logotype it must be on pieces that also include the logotype elsewhere on the piece. For example, our business cards. Reversed Our logo is often used as white on black. No other color should be used. Please refer to page ten for further information about colors and materials that may be used for the logo.
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Minimum Sizes Stacked Min. width: 1.25in (38mm) Horizontal Min. width: 2in (58mm) Stand Alone Min. width: 0.25in (9mm)
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Typography LOGOTYPE CoDE BOLD and "CODE LIGHT" are the fonts that make up the logo type, with a custom "D" LIGATURE. Only use the vector file for the logotype, do not attempt to re create the logotype, We use Code bold for titles, and code light for accent text, such as page numbers.
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Corporate
Internal
Our corporate font is Didot and is the font we use for formal communication as well as corporate brochures, catalogs, and other publications. In body copy the regular version should be used at 12 point. As subtitles Didot Bold should be used at 24 point.
Helvetica Neue Light is the typeface that we use for internal communications. Internal memos, e-mails, and impromptu office signage should all be in this typeface, 12 point for emails and memos, and centered to fill the page for signage.
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colors & materials
BLACK Our minimalistic black and white color scheme serves the purpose of portraying our brand in a clean, clear, and cohesive manner. Our “less is more� aesthetic emphasizes our products, and maintains our professional brand identity. Our strongest and most prominent colors are black and white, tints of black.
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WHITE
BLACK GLOSS The logo should always be black on white or white on black, except in the case of specialized collateral and merchandise. Examples include our business card, which is black gloss on matte black; and our tie-tack, which is stainless steel. Our Logo may also be embossed onto materials including leather, aluminum and stainless steel.
ALUMINUM -ORSTAINLESS STEEL
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COMMON MISTAKES
Do not stretch or distort the logo
Do not retype the logotype
Do not add elements to the logo
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Do not rotate the logo
Do not outline the logo
Do not add effects to the logo
Do not separate or re-arange logo elements
Do not use low resolution versions
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examples 1313 heather Gate court duff, california, 92759 800.282.2882 724.282.2882 info@soundynamics.com www.soundynamics.com
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Our Colateral are custom printed for us, and the only should piece that should be printed in-house is the letter head. The file is available to all of our employees. Our promotional material is also custom made, and illustrate the correct and varied uses of our logo.
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Our brand is a promise about the consistent
excellence of our services and products. Our brand is built in the minds of our customers based on our track record, which builds future expectations. A strong brand is the guarantee of quality, origin, value and performance; therefore a consistent use of the logo—the face of our company—is imperative. Our team of professionals has earned a reputation among audio enthusiasts for building truly innovative products using state of the art technology that ensures immediate notice in performance. We strive to be the brand all others compare to. Sound Dynamics continues to stay ahead of the pack. To maintain a consistent brand identity and enhance marketplace recognition worldwide, we have developed this set of Sound Dynamics logo and brand standards. Please review and adhere to the following guidelines to improve our brand equity.