Meetings & Events
Maximizing Seatrade Cruise Global: Easy as FCCA
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eatrade Cruise Global is an excitwhile benefitting a worthy cause—the To foster these engagements during ing time for the Florida-Caribbean FCCA Foundation, the non-profit, charSeatrade and help actualize its numerous itable organization that funds humanCruise Association (FCCA), synonyresources and high-level attendees, the itarian causes in the Caribbean and mous with renewing and creating business FCCA programmed a block of functions Latin America. partnerships, discussing ideas and tackling coinciding with the event to ensure that On the following evening, the industry issues with the attending cruise Platinum Members have a direct line to open-registration FCCA Gala joins parline representatives and global stakeholdthe FCCA Member Line executives. ticipants for a private, sit-down dinner ers. Of course, these opportunities are vast The FCCA booth itself (#2621) serves with a cruise line executive or even a during the event’s standard programming, as the site for many of these. Besides being president and/or CEO, such as Goldstein, but the FCCA maximizes these chances a one-stop shop for all attendees to learn along with Michael Bayley, President & for its Platinum Members. more about the FCCA and what it offers, CEO, Royal Caribbean International; After all, Seatrade and the FCCA the booth also hosts networking receptions Christine Duffy, President, Carnival have developed a strong, synergistic to promote destinations and companies, relationship while working together for while bringing together Platinum Members Cruise Line; Lisa Lutoff-Perlo, President & CEO, Celebrity Cruises; Richard Sasso, more than a quarter-century. The collaband cruise executives in a private atmoChairman, MSC Cruises oration began back in the USA; and Andy Stuart, early 1990s, with the FCCA President & CEO, Norwegian actively participating in the Cruise Line. planning and organization The influential audience of Seatrade and Seatrade will also be on-hand with all supporting the FCCA’s attendees for a 90-minute netCaribbean-based annual conworking reception and silent ference, fundraising events art auction sponsored by Park and charitable activities. Today, that collaboration West Gallery before sitting benefits FCCA members pardown to host the dinner with ticipating in Seatrade Cruise a side of relationship and Global. As with everything in business development. which the FCCA participates, Individual tickets were one of its main goals is to also available with execu“THE FCCA OPENS THE DOOR TO THE positively impact the working tives ranging from managers CRUISE INDUSTRY AND PUTS YOU IN relationship between its memto senior vice presidents bers and executives from its throughout the many sectors THE MIDDLE OF THE ACTION.” Member Lines that operate ranging from operations —MICKY ARISON, Chairman, Carnival Corporation & plc nearly 200 ships in the FCCA’s and destination developpartner destinations. ment, to government relaThe FCCA does this by providing sphere. Plus, many of the same executives tions and itinerary planning. More than multiple events and opportunities to put and members cycle in and out of the booth just admission, the tickets included full members on a first-name basis with FCCA for meetings arranged by the FCCA. access to the functions and benefited a Member Line executives, presidents and Of course, there are also the annual good cause, with all proceeds benefiting CEOs—interactions that spawn relationFCCA events that have become tradition the FCCA Foundation. ships and put a foot in the door. This is for many cruise executives and Platinum Indeed, 2018 Seatrade Cruise Global a key component of the FCCA Platinum Members. An annual pre-event welcoming will benefit participants with its sucMembership program and a vital resource party offered members and cruise execucess-proven formula combined with many for any entity doing or desiring business tives an intimate affair to reacquaint and new features by UBM, but the FCCA with the cruise industry. prepare for the days and discussions ahead. offers backstage passes to visit the real rock Wednesday, March 7 features not “FCCA events always give me an stars—key decision makers from FCCA only one of the networking receptions opportunity to meet valuable industry Member Lines. gathering members and executives, but stakeholders,” said Adam Goldstein, Or, as Micky Arison, chairman of also a Table Tennis Challenge hosted by Carnival Corporation & plc, said, “The president and COO of Royal Caribbean Goldstein himself, who will match up Cruises Ltd. and chairman of the FCCA. FCCA opens the door to the cruise with event sponsors looking for a unique industry and puts you in the middle of “These are the people who have ideas and projects I want, and need, to know about.” networking and exposure opportunity, the action.” FIRST QUARTER 2018 | TRAVEL & CRUISE 39
