History/Portfolio
PORTFOLIO {summary}
“good design has the power to affect sustainable behavior and bring about cultural change that impacts our planet, populations and our future.” – THE LIVINg PRINCIPLES, produced by AIgA
History/Portfolio
Branding and Collateral
UNICeF Capabilities brochure
History/Portfolio
Branding and Collateral
Community service society Complete rebrand of identity and resulting brand standards document (excerpts)
History/Portfolio
Branding and Collateral
Cuttone & Company Complete brand identity design, business papers, folder, brochure and web design
History/Portfolio
Branding and Collateral
Nomura Brand standards document (excerpts)
History/Portfolio
Branding and Collateral
Fountain House Employment Brochure and Event Posters
History/Portfolio
Branding and Collateral
The Doe Fund Rebrand and collateral design
History/Portfolio
Branding and Collateral
Brand identity design and Fundraising mailing
aCe Fundraising mailing design
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PHOTO.COM PHOTO BY BUD GLICK: BUDGLICK
Mental Health Project
THE ALTH MENTAL HE PROJECT
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History/Portfolio
Branding and Collateral
Focus Integrated Fitness Complete brand identity design, folder, brochure and business papers
History/Portfolio
Branding and Collateral
PTs Consulting Design of folder, business cards and business papers
case study a-3
FINAL LOgO WITH PRIMARY BRAND COLORS
Community service society rebrand and identity guidelines
Community Service Society had a strong brand identity they did not want fully changed. They did, however, want to change their overall color palette, devise a comprehensive brand standards document, and have templates for all collateral created so that they could better manage their brand internally and externally. We updated core colors, developed a brand identity system, and delivered a 50-page brand standards document (with templates) that breaks down all components of their brand and collateral.
BRAND STANDARDS MANUAL ExCERPTS
CAPABILITIES BROCHURE
POWERPOINT TEMPLATE
History/Portfolio
Branding and Collateral
Johnson & Johnson / Listerine Zero Brand Promotional packaging Designed to be an exclusive promotional box for beauty editors to introduce the new Listerine product.
ANNEx III: 31
case study a-1
Johnson & Johnson’s Listerine Zero brand promotional launch
The Johnson & Johnson Listerine dilemma: Johnson & Johnson contracted a designer to produce a targeted promotional box for Listerine Zero (a new Listerine product) to be sent to an exclusive group of beauty editors. The J & J branding team had very clear brand guidelines, including color palettes, typography, logo lock-ups and other visual guidelines. Unfortunately, the design team they hired to create the box had all but disregarded these brand guidelines. They came to us in search of a solution after hearing about our reputation. Here is the unsuccessful box art we were presented with:
please welcome our newest edition
The Print by Premier solution: We rolled up our sleeves and followed our motto: never approach design before immersing yourself in a client’s complete brand and always research everything related to that brand. Putting pen to paper (or mouse to screen) is the final step in any concepting, not the first. Our solution was strong, on brand, and a big success:
History/Portfolio
Branding and Collateral
International Center for Photography Cuba in Revolution Exhibition catalog
History/Portfolio
Branding and Collateral
scandinavia House: The Nordic Center in america Exhibition brochure series
ANNEx III: 32
History/Portfolio
Branding and Collateral
elton John aids Foundation Auction Brochure
ANNEx III: 35
case study a-2
Rebrand for Citrin Cooperman Wealth Management
Citrin Cooperman rebrand challenge: Citrin Cooperman Weath Management came to us looking to rebrand themselves and to apply that to new print collateral. Their old logo was out-dated and did not serve their needs well.
The Print by Premier solution: We developed an identity solution that works well for the client’s needs. Strong supporting collateral and business papers were also developed with new brand goals in mind.
Old logo/challenge:
a strong, contemporary solution:
C B E R, G. WE HE W M AT T r man .com Partne co op er mweb er
@ citrin
FF PA , C
case study a-4
Rebrand for POTs and Capital Campaign
POTS (Part of the Solution), a social services organization in the Bronx, was seeking to rebrand their current logo and collateral. They also needed a capital campaign look with a distinct look and accompanying collateral, as well as a small, consolidated brand standards document. We delivered solutions that resonated with their clients and donors that expressed their core values and services through powerful graphic assets and imagery.
Have previous experience in integrating and developing projects for international organizations.
Print by Premier has delivered global brands and worked with international organizations such as: UNFPa (Project # UNFPA/CPH/10/031) (global/Copenhagen) UNICeF (global) UNDP (global) Newsweek (global) Mercedes Benz/smart Car (germany) Bulgari (Italy) snohetta (Norway) Barclays (global) INg (global/Dutch) Weil gotshal (global/London) Citrin Cooperman Wealth (global) Commerze Bank (global/germany) Natixis (global) Prudential (global) IMN (global) Print by Premier global assets also include: german-speaking employee in-house Spanish-speaking employee in-house Detailed knowledge of the varying needs of international organizations and specific marketplaces Detailed knowledge of cultural fit, values, and identity as key influencers on taste and brand appeal Detailed knowledge of global graphic systems, such as varying standard paper sizes, and metric conversions