Designers Showcase of Projects

History/Portfolio

PORTFOLIO {summary}

“good design has the power to affect sustainable behavior and bring about cultural change that impacts our planet, populations and our future.”

– THE LIVINg PRINCIPLES, produced by AIgA

History/Portfolio

Branding and Collateral

UNICeF Capabilities brochure

History/Portfolio

Branding and Collateral

Community service society Complete rebrand of identity and resulting brand standards document (excerpts)

History/Portfolio

Branding and Collateral

Cuttone & Company Complete brand identity design, business papers, folder, brochure and web design

History/Portfolio

Branding and Collateral

Nomura Brand standards document (excerpts)

History/Portfolio

Branding and Collateral

Fountain House Employment Brochure and Event Posters

History/Portfolio

Branding and Collateral

The Doe Fund Rebrand and collateral design

History/Portfolio

Branding and Collateral

Brand identity design and Fundraising mailing

aCe Fundraising mailing design

ng Lives. hts. Protecti Enforcing Rig

PHOTO.COM PHOTO BY BUD GLICK: BUDGLICK

Mental Health Project

THE ALTH MENTAL HE PROJECT

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History/Portfolio

Branding and Collateral

Focus Integrated Fitness Complete brand identity design, folder, brochure and business papers

History/Portfolio

Branding and Collateral

PTs Consulting Design of folder, business cards and business papers

case study a-3

FINAL LOgO WITH PRIMARY BRAND COLORS

Community service society rebrand and identity guidelines

Community Service Society had a strong brand identity they did not want fully changed. They did, however, want to change their overall color palette, devise a comprehensive brand standards document, and have templates for all collateral created so that they could better manage their brand internally and externally. We updated core colors, developed a brand identity system, and delivered a 50-page brand standards document (with templates) that breaks down all components of their brand and collateral.

BRAND STANDARDS MANUAL ExCERPTS

CAPABILITIES BROCHURE

POWERPOINT TEMPLATE

History/Portfolio

Branding and Collateral

Johnson & Johnson / Listerine Zero Brand Promotional packaging Designed to be an exclusive promotional box for beauty editors to introduce the new Listerine product.

ANNEx III: 31

case study a-1

Johnson & Johnson’s Listerine Zero brand promotional launch

The Johnson & Johnson Listerine dilemma: Johnson & Johnson contracted a designer to produce a targeted promotional box for Listerine Zero (a new Listerine product) to be sent to an exclusive group of beauty editors. The J & J branding team had very clear brand guidelines, including color palettes, typography, logo lock-ups and other visual guidelines.

Unfortunately, the design team they hired to create the box had all but disregarded these brand guidelines. They came to us in search of a solution after hearing about our reputation.

Here is the unsuccessful box art we were presented with:

please welcome our newest edition

The Print by Premier solution: We rolled up our sleeves and followed our motto: never approach design before immersing yourself in a client’s complete brand and always research everything related to that brand. Putting pen to paper (or mouse to screen) is the final step in any concepting, not the first.

Our solution was strong, on brand, and a big success:

History/Portfolio

Branding and Collateral

International Center for Photography Cuba in Revolution Exhibition catalog

History/Portfolio

Branding and Collateral

scandinavia House: The Nordic Center in america Exhibition brochure series

ANNEx III: 32

History/Portfolio

Branding and Collateral

elton John aids Foundation Auction Brochure

ANNEx III: 35

case study a-2

Rebrand for Citrin Cooperman Wealth Management

Citrin Cooperman rebrand challenge: Citrin Cooperman Weath Management came to us looking to rebrand themselves and to apply that to new print collateral.

Their old logo was out-dated and did not serve their needs well.

The Print by Premier solution: We developed an identity solution that works well for the client’s needs. Strong supporting collateral and business papers were also developed with new brand goals in mind.

Old logo/challenge:

a strong, contemporary solution:

C B E R, G. WE HE W M AT T r man .com Partne co op er mweb er

@ citrin

FF PA , C

case study a-4

Rebrand for POTs and Capital Campaign

POTS (Part of the Solution), a social services organization in the Bronx, was seeking to rebrand their current logo and collateral.

They also needed a capital campaign look with a distinct look and accompanying collateral, as well as a small, consolidated brand standards document. We delivered solutions that resonated with their clients and donors that expressed their core values and services through powerful graphic assets and imagery.

Have previous experience in integrating and developing projects for international organizations.

Print by Premier has delivered global brands and worked with international organizations such as: UNFPa (Project # UNFPA/CPH/10/031) (global/Copenhagen) UNICeF (global) UNDP (global) Newsweek (global) Mercedes Benz/smart Car (germany) Bulgari (Italy) snohetta (Norway) Barclays (global) INg (global/Dutch) Weil gotshal (global/London) Citrin Cooperman Wealth (global) Commerze Bank (global/germany) Natixis (global) Prudential (global) IMN (global) Print by Premier global assets also include: german-speaking employee in-house Spanish-speaking employee in-house Detailed knowledge of the varying needs of international organizations and specific marketplaces Detailed knowledge of cultural fit, values, and identity as key influencers on taste and brand appeal Detailed knowledge of global graphic systems, such as varying standard paper sizes, and metric conversions