Technology Simplified for Small and Medium Businesses
TechWise Today Digital Magazine | June 2019
Sony and Microsoft to Release Enterprise AI Solutions
News | Views | Training | Trends | Success Stories
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Main Stories in This Issue
Tech Support
Finance
Sony and Microsoft to Release AI Solutions Meet the Venture Capitalists in France
Torii Secures $3.5 Million in Investments Orange Digital Ventures Invests in Raisin
Digital Media
Events
Digital Marketing – Secrets of Social Media Global SIM for Internet of Things Apps Workplace by Facebook for Enterprises
Startup Competition for Deep Tech Scaleups Artificial Intelligence for Good Global Summit Enhanced Tech Services for Entrepreneurs
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Orange Digital Ventures Invests in Raisin Raisin offers a ‘deposit-as-a-service’ platform to its partner banks, providing them with access to markets and to liquidity across Europe. Orange Digital Ventures announced on May 9 its latest investment with Raisin, a Berlin-based fintech which operates in the European savings marketplace. Orange has joined the €100m Series D fundraising round of Raisin alongside existing investors Index Ventures, PayPal, Ribbit Capital, and Thrive Capital. The new round allows Raisin, one of the fastest growing European startups, to expand its core service in at least two additional European markets this year and extend its line of investment products. Through its partnerships with over 75 banks from 24 countries, with over 175,000 users in 31 countries, and €12 billion brokered deposits, Raisin has created the leading pan-European marketplace in retail banking, removing barriers to profitable and easy savings for consumers as well as creating simple and fast access to liquidity for banks. Raisin offers a ‘deposit-as-a-service’ platform to its partner banks, providing them with access to markets and to liquidity across Europe, and competitive savings and investment opportunities to its customers, who can select from Raisin’s 250 plus savings products. Partner banks can also offer their own customers a one-stop-shop savings and investments portfolio directly integrated in their web and mobile interface, enabled by Raisin technology and offers. The customer experience for savers is convenient and user-friendly — and strengthens the relationship to their primary bank. The opportunity that Raisin addresses lies in the retail savings market, often considered the beating heart of economies, where deposits are matched with credit through retail banks. In
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Europe, according to the European Banking Federation the total deposits of businesses and households in 2017, across more than 6,250 institutions, was approximately €16.3 trillion. Raisin’s solution aligns with Orange’s strategic objectives, particularly in mobile financial services, where the group has two key strong initiatives with Orange Bank in Europe and Orange Money in Africa.
Sony and Microsoft to Release Enterprise AI Solutions The two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony's game and content-streaming services. Sony Corporation and Microsoft Corp. announced on May 16 that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions. Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony's game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community. As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions.
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Kenichiro Yoshida, President and CEO, Sony Corporation (Left) and Satya Nadella, CEO, Microsoft
By integrating Sony's cutting-edge image sensors with Microsoft's Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony's semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft's advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences. Download and Read RMN Publications TechWise Today
The Integrity Bulletin
Clean Climate
Legal Directions
Young Learner
Real Voter
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Digital Marketing Simplified – Secrets of Social Media Most marketers do not understand social media subtleties involving brand messaging and engagement. By Rakesh Raman Only the mysteries of Egyptian mummies come somewhere close to the extent of enigma that social media has brought to the digital world. Do we really understand social media? Social media is not about just creating your pages on social media sites. Social media is not about sitting idly on social hangouts. Social media is not about just pressing the Like button to others’ posts. Social media is not about blindly expanding your network. And social media is not about joining a slew of groups because it costs you zilch. Social media is not about sending spam messages to others to join your groups. As a corporate executive, social media is also not about sharing pictures of your pets and kids. Then what’s social media? How should it be used for marketing communications? Social media is about messaging – skillfully written teaser messages that should attract the target users. Social media is about engagement – communications that could engage your buyers and others. Social media communications is a highly technical job and its effectiveness depends on your selection of social media sites, your message content, its timing, language, iterations, and so on.
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Most marketers do not understand these social media subtleties involving brand messaging and engagement. That’s why almost all social media users are clueless about this field of digital marketing and it continues to be a mysterious land for millions – and perhaps billions – of users connected with social media sites. As a marketer, you must not get illusioned or impressed by the number of Facebook fans or Twitter followers of a person or a brand. You can buy fake fans and followers like you buy onions and potatoes in the market. And believe me, these will be cheaper than many commodities available today. But as they’re fake, they won’t help you achieve your marketing objectives. All this doesn’t mean that you should not use social media. But remember, social media communication is that part of digital marketing that you have to do without expecting any return to your efforts. If used properly, social media use will give you some indirect benefits such as attention from search engines, sharing by others, and more web space utilization. So, let’s learn more about social media. Before I discuss it further, I assume that your corporate or brand website is ready with sufficient high-quality content – say, at least 30 web pages to begin with. It will be much better if you have multimedia content (graphics, videos, animations, etc.) on these pages. I am particularly concerned about your website quality because social media communications can be effective when your website is in order – in quantity as well as quality. And here we are talking about the free use of social media. Although you also can advertise on social sites by making payment to the sites, you can ignore this option for the time being because first you have to be familiar with social media usage.
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To begin with, you can select the social media sites based on your products. Although there is no hard and fast rule about this selection, still Facebook will be more useful for consumer products and Linkedin for enterprise products and services. Create your full company profiles including products and services on these sites. If your products have some beautiful pictures (like in the case of garments vendors, toys manufacturers, hotels, etc.), you should use Pinterest and Flickr social sites. And if you have some well-made videos, don’t forget to put them on video-sharing sites like YouTube and Vimeo. And Twitter is a microblogging social media site for instant short messages. Remember, the entire content is coming from your website and you will share it after customization through social media sites. After covering the popular social sites, you can repeat this exercise on dozens of others similar sites. Now, you can put social-sharing buttons on your website. It will allow your site visitors to visit your social media pages or share the content they like with their friends. Plus, you can start asking your employees, business partners, friends, and others to get connected with your social media pages. Don’t feel disheartened if the number of connected people is not growing. Just keep it up. Once your pages are created on different social sites, you can depute a dedicated person from your team to update these pages regularly. The information can be related to your new products, the events in which you have participated, new equipment at your factory, client case studies, press releases, and so on. You will put the main information first on your website and use part of this information on your social media pages where you can just put brief teaser messages inviting others to your website where they can know more about that topic. The idea is to bring more people from your social media pages to your website.
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When you have sufficient content on your social media pages and these are being updated regularly, you can run social campaigns to attract more people to these pages and, in turn, to your website. Thus, you can continue your social media journey as part of your overall digital marketing exercise. And you can begin it right away.
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Share Your Story If you have some innovative product or service that you want to introduce in the market, you can submit it for publication in TechWise Today. Startups are also encouraged to share their technology deployment experiences that TechWise Today can consider for publication. This service will help you promote your business solutions among buyers, suppliers, and business partners across the world, as TechWise Today is being circulated among top global business associations, government departments, and general businesses. Contact Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA Contact by email
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Custom Content Services for Small and Medium Businesses The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload. RMN Company, which is an integrated technology media company and publisher of TechWise Today, is offering its custom content services to organizations across the world. The need for quality content is more pronounced in today’s digitally driven business world where consumers are already facing an information overload from multiple data sources and a surfeit of frontend devices. Consequently, brands are struggling to create engaging content that could attract their buyers and other stakeholders. Now, it’s an established fact that staid content including traditional brand messages, pictures, and videos are not quite effective to attract the consumer eyeballs. Conventional content and marketing communication models have also failed to deliver the desired results. To meet the end-to-end brand communication needs of organizations, RMN Company creates bespoke content that brands can use on multiple content distribution platforms. Our content services include: ●
Complete management of Press / Media sections on your corporate or brand website
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Content for microsites around a brand, e-DMs, rich-media ads, digital newsletters, e-booklets
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Content for webinars, product literature, case studies, conferences, exhibitions
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Press Release Writing
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Content for Mock Interviews
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Paid / Sponsored Posts
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Specialized digital media content for infomercials, viral videos, social media messaging, mobile messaging
Business and trade associations in all parts of the world can also contact us for digital marketing training programs for groups of their members. You can contact: Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I, New Delhi 110 078, INDIA Contact by email Marketing Agents TechWise Today invites marketing professionals and ad agencies to work as its marketing agents on commission basis for selling ads and generating more revenue streams. Contact by email
For Your Information
Industry 4.0
In the current phase of industrial automation, many leading companies of the world are using advanced computing models to computerize their manufacturing processes. The total automation of the industrial systems is supposed to herald the fourth industrial revolution, referred to as "Industry 4.0" or I4.0, or simply I4. In the Industry 4.0 phase, the traditional factories will operate as smart factories and use contemporary technologies such as the Internet of Things, Cloud Computing, Artificial Intelligence (AI), and Cognitive Computing. The smart factories aim to reduce their dependence on human workforce.
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How to Learn Business Communications for Corporate Growth There is an urgent need for corporates to adopt modern forms of business communications (e-mails, presentations, analytical reports, etc.) systematically. In today’s information-driven world, the need for formal business communications is more pronounced because businesses of all sizes are supposed to address different stakeholders in diversified geographical locations. Most businesses think that phone-based or physical presence-based communications are working for them. However, these traditional forms of business communications are among the main factors of inefficiencies in business operations because they are usually off-the-cuff without analyzing
the
situational
business
challenges. Moreover, as the traditional, old-fashioned communications are mostly ad hoc in nature, it’s difficult to keep track of the decisions thus taken in a business environment. As a result, there are activity overlaps, repetitions of work, loss of accountability, which silently add to the operating expenses (OPEX) of the company. Obviously, it doesn’t allow the company to be competitive in the marketplace. Hence, there is an urgent need for corporates to adopt modern forms of business communications (e-mails, presentations, analytical reports, etc.) systematically. To help businesses adopt formal business communications as an inevitable process for corporate growth, RMN Company offers its Business Communications training program for
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companies around the world. The program is conducted by Rakesh Raman, CEO of RMN Company. The training program covers evolution in the business communications landscape, the role of digital communication channels (Internet and web), language / communication rules, and hands-on training for the participants. Interested companies and corporate executives can contact us to know the details including costs for this program.
Startup Competition for European Deep Tech Scaleups The competition is focusing on ‘deep tech’ scaleups, with a differentiating product offering that leverages sophisticated, hard-to-reproduce digital technologies. The EIT Digital Challenge, a competition for European digital deep tech companies, is now accepting applications. Fast-growing startups with existing customers - called scaleups - can apply in one of the following five categories: Digital Tech, Digital Cities, Digital Industry, Digital Wellbeing, and Digital Finance. “Among all applicants to the competition, we will select 25 companies, that is five per category, and invite them to an exclusive event in Brussels where they will pitch to a jury of high-profile corporates and investors,” says Dolf Wittkamper, Head of the EIT Digital Accelerator. “A total of 10 winners will be announced during this event: in each category, the jury will pick the best two companies; both will receive a full year of tailored support from the EIT Digital Accelerator, valued at €50,000. In addition, the top winner in each category will receive a cash prize of €50,000.” The competition is focusing on ‘deep tech’ scaleups, with a differentiating product offering that leverages sophisticated, hard-to-reproduce digital technologies.
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The EIT Digital Accelerator consists of a team of around 40 experienced business developers and fundraising experts operating from 13 cities across Europe, along with a hub in Silicon Valley. Since 2012, the EIT Digital Accelerator says it has supported over 300 fast-growing startups to sign up customers and raise capital.
Startup Competition for European Deep Tech Scaleups To successfully apply for the EIT Digital Challenge, companies must fulfill the following criteria: They must be based in one of the member states of the European Union, they have to be in the growth stage (to be proven by showing annual revenue of over €300,000 or at least €2m in total funding), and they should be in their first ten years of existence. The best entrants will be invited to an exclusive final event in the autumn to pitch in front on an expert jury. Since its launch in 2014, the EIT Digital Challenge has attracted more than 1,800 entries from all 28 EU countries. The deadline for applications is 14 June 2019.
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BUSINESS COLLABORATION Business and trade associations in all parts of the world can contact us for digital marketing training programs for groups of their members. Event management companies in all parts of the world can also contact us for media partnerships and content-based marketing of technology events.
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Meet the Corporate Venture Capitalists in France The big corporate groups are using this type of investment fund to optimize their relationships with startups. Over the past 10 years, Corporate Ventures activity has strongly increased in France. In an ever more competitive environment, the big corporate groups are using this type of investment fund to optimize their relationships with startups.
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This is part of their open innovation strategy. Meeting a dual objective that is both strategic and financial, this activity has grown significantly. For this 3rd edition, Deloitte and Orange Digital Ventures produced a barometer that assesses the market and identifies the main trends in French Corporate Venture Capitalists (CVCs).
Photo: Orange At a global level the CVC market has asserted itself as a major segment in capital risk, participating to 53 billion dollars of fundraising in 2018 or 47% more than 2017. This growth has largely been carried by Asia, where there was a 62.4% increase in the number of deals. Europe also benefited from this momentum with growth of more than 18.6% compared with 2016. The North American market remained more or less stable and mature with a 13.1% increase in deals compared with the previous year. Growth was significant in the French market with the average number of investments doubling compared with 2016. Additionally, 75% of the CVCs surveyed have already anticipated investment growth for the coming year.
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The sustained importance of these new actors on the market can also be seen in their organizational structure. Nearly half (45%) of those who replied already have an office abroad and 75% of them have recruited new employees in 2018. In terms of the prioritized investment area, French CVCs have adapted their strategy. It is said that 67% of those surveyed are now focusing on new investments rather than on startups that are already in their portfolio. However only 38% are taking the lead in the investment. This trend is shared by the majority of the CVCs from around the world: only 19% made the choice to lead on more than half of their transactions. This "follower" strategy makes CVCs the ideal partner for startup growth. While French CVCs invest mainly in Series A (the commercialization phase is launched and funds are used to accelerate the development and structuring of the company, including internationally), the study also shows a significant increase (x2.1) in Later Stage investment in more mature startups. On the other hand, investment in Pre-Seed startups saw a net reduction (68%) compared with 2017. Additionally, French CVCs prefer more mature markets (France 41% + Europe 32% + North America 12%). While the dynamism in Asia is also attractive, CVCs invest here to a lesser degree, with an average of 12% of investments. The CleanTech / Energy sector profited significantly from these new strategies and saw 53% growth in investments in 2018.
Torii Secures $3.5 Million in Seed Investments Torii’s platform allows IT managers to discover, audit, vet, and control the SaaS apps. A SaaS management solution provider Torii said on May 21 that it has secured $3.5 million in seed investments. According to CEO Uri Haramati, Uncork Capital in Silicon Valley is leading the
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round, with additional investments from Global Founders Capital in Berlin and Entrée Capital in London.
Torii co-founders from left to right: Uri Haramati, CEO; Tal Bereznitskey, CTO; Uri Nativ, VP Engineering. Photo: Torii Torii’s platform allows IT managers to discover, audit, vet, and control the SaaS apps that employees use; to optimize SaaS license utilization; and to set up automated workflows that free up the IT team from many of their tedious, regularly mistake-prone processes. The increasing adoption of cloud computing and SaaS solutions has introduced new challenges for IT leaders. Individual employees and departments can now readily subscribe to SaaS applications that help them perform key tasks and increase productivity. However, these subscriptions are often unsanctioned by IT departments, comprising what is now referred to as “shadow IT.”
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The seed round will allow Torii to pursue the next phase in their development roadmap, which will see them adding more sophisticated and customizable automation components into their product. The company was founded in 2017 and is currently based in Raanana, Israel and New York. Torii’s team is led by CEO Uri Haramati. With him in the executive team are Engineering VP Uri Nativ and CTO Tal Bereznitskey.
For Your Information Internet of Things Internet of Things (a.k.a. Internet of Everything) is an ambitious future computing concept. It aims to connect all objects and even people in the world with Internet. All of them will have unique identifiers that could be monitored with the help of computers. It’s estimated that over 30 billion objects will be connected wirelessly with Internet of Things by the year 2020. However, it’s not yet clear how this concept will help businesses or people at large. Top tech companies in the world are working to find applications around Internet of Things.
ITU Offers Global SIM for Internet of Things Apps The allocation of global IMSI ranges to ITU members is led by ITU-T Study Group 2, the world’s foremost authority on international numbering. Demand for global connectivity for Internet of Things (IoT) and Machine-to-Machine (M2M) applications is motivating an increasing number of IoT and M2M players to apply for ITU-allocated ‘global IMSI ranges’.
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Global International Mobile Subscriber Identity (IMSI) ranges are signified by the shared Mobile Country Code ‘901’, a code without ties to any particular country. Global IMSI ranges enable ‘global SIMs’, providing network-agnostic, cross-border connectivity at a single price.
Global SIM. Photo: ITU The allocation of global IMSI ranges to ITU members is led by ITU-T Study Group 2, the world’s foremost authority on international numbering. According to ITU, global IMSI ranges have been of great value in providing maritime and aerospace connectivity for both satellite and cellular communications. In 2007, ITU allocated a global IMSI range to the United Nations Office for the Coordination of Humanitarian Affairs as an international identification system for ICT devices involved in coordinating relief efforts in the wake of disasters.
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Fresh interest in global IMSI ranges is now emerging from industry players working to offer global M2M and IoT services to energy utilities, carmakers, healthcare providers. and more. Mobile Virtual Network Enablers (MVNEs) such as Transatel, Plintron, Bics, MTX Connect, Teleena, and Emnify have become Associate members of ITU-T Study Group 2 to apply for global IMSI ranges.
How Workplace Communicate
by
Helps
You
Workplace enables people to collaborate with external users such as business partners or suppliers through chats, messaging, and video calls. Workplace platform developed by Facebook allows enterprises to set up a connectivity network for different stakeholders such as employees, buyers, and sellers. It offers different communication tools including groups, instant messaging, and News Feed. The companies can use it to inform all users in their groups about the latest developments, notices, and daily news. The users can engage with others in a group by sharing documents and writing comments and suggestions about different projects. Workplace also enables people to collaborate with external users such as business partners or suppliers through chats, messaging, and video calls. Workplace Chat is an instant messaging tool that allows text, voice calls, or video conferencing with up to 50 users in a particular group. An important feature of Workplace is Live Video that allows users to broadcast live directly from their mobile and receive real-time feedback in the form of comments and reactions. Companies can use it to hold conferences, seminars, and training sessions.
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Workplace has two pricing options: Standard and Premium. Workplace Standard is free, while Workplace Premium comes for $3 USD per user, per month. Workplace Premium is also offered free to registered non-profits and staff of educational institutions.
Artificial Intelligence for Good Global Summit The United Nations is already using artificial intelligence to maximize its impact. United Nations (UN) Secretary-General António Guterres says artificial intelligence (AI) brings the promise of improved access to health care, accelerated economic development and other gains.
Artificial Intelligence for Good Global Summit But, he adds, we can also see dangers: a world with diminished privacy, less human agency and accountability, and where income inequality widens and access to work narrows for millions.
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Mr. Guterres delivered his message for the third Artificial Intelligence for Good Global Summit, that took place in Geneva from 28 to 31 May. “It is a pleasure to greet this Artificial Intelligence for Good Global Summit. I thank the International Telecommunications Union (ITU) and our many partners for gathering to explore how technology can advance sustainable development and a better future for all,” Mr. Guterres said in his message. The United Nations is already using artificial intelligence to maximize its impact. United Nations teams are applying it to tackle hunger, deliver medicine, and connect schools. “If we are to harness the benefits of artificial intelligence and address the risks, we must all work together — Governments, industry, academia and civil society — to develop the frameworks and systems that enable responsible innovation,” Mr. Guterres suggested. According to him, these systems must be nimble and adaptable, capable of developing norms and self-regulation standards alongside legally binding laws and instruments when needed, as in the case of lethal autonomous weapons. As I have said before, he added, autonomous machines with the power and discretion to select targets and take lives without human involvement are politically unacceptable, morally repugnant, and should be prohibited by international law. “We must seize the moment, in partnership, to deliver on the promise of technological advances and harness them for the common good,” Mr. Guterres said.
India Plans Entrepreneurs
Enhanced
Tech
Services
for
The MOU envisages provision of enhanced services by NSIC under its marketing, financial, technology, and other support services schemes for MSMEs in the country.
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The National Small Industries Corporation Limited (NSIC) of India has signed a Memorandum of Understanding (MOU) with Ministry of Micro, Small and Medium Enterprises (MSME) for the year 2019-20. The MOU envisages provision of enhanced services by NSIC under its marketing, financial, technology, and other support services schemes for MSMEs in the country. The Corporation projects to increase Revenue from Operation by 22% from Rs. 2,540 crore in the year 2018-19 to 3,100 crore in the year 2019-20. NSIC also projects growth of 32% in Profitability during the year 2019-20. The Corporation plans to enhance its activities in the areas of imparting entrepreneurship and skill development training by targeting 45% growth in the number of trainees. Dr. A.K. Panda, Secretary, Ministry of MSME, while appreciating the performance of NSIC, suggested that greater efforts should be made to expand the reach of NSIC so that it may serve larger number of MSMEs in the country.
Environmental Terrorists of India The Indian government including bureaucrats and politicians are causing serious environmental damage which is harmful for the entire planet. Therefore, the global community including the UN and the U.S. Department of State and the Office of Foreign Assets Control (OFAC) must impose strict economic, diplomatic, and trade sanctions on India. The Indian ministers, politicians, and top officials must be punished with travel bans on them and freezing of their assets, and they should be declared as environmental terrorists.
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Digital Public Relations Public relations using digital media channels is an important marketing activity. While public relations (PR) is an important brand promotion activity, traditional and old-styled PR approach does not work in the new-media universe. Your digital agency must understand the finer nuances of PR and digital media channels to provide complete PR services including content creation and communications to promote your brand in the local as well as international markets.
Meet the Editor The editor of TechWise Today magazine Rakesh Raman is a national award-winning journalist and social activist. Besides working at senior editorial positions with leading media companies, he was writing an exclusive edit-page tech business column regularly for The Financial Express (a daily business newspaper of The Indian Express Group). Nowadays, for the past about 8 years, he has been running his own global news services on different subjects. He also has formed a free Education and Career Counselling Center for deserving children at a poor J.J. Colony in Dwarka, New Delhi under his NGO – RMN Foundation. He runs an exclusive community-driven anti-corruption social service “Clean House” to help the suffering residents of Delhi raise their voice against the growing corruption and injustice. He also has formed an environment-protection group called Green Group in Delhi. He creates and distributes a number of digital publications that cover areas such as technology, law, environment, education, politics, corruption and transparency. He created a comprehensive online information service to educate the Indian voters for the 2019 Lok Sabha election.
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Earlier, he had been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development. Contact
Rakesh Raman Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I New Delhi 110 078, INDIA C ontact by email
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