MARKETING CATALOG
Updated November 2013
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What is EZ-Marketing? EZ-Marketing is an advertising agency created by RS&I to help you navigate the Advertised Co-Op Programs offered by our corporate partners, including DISH and HughesNet. Our goal is to help you build your business by maximizing the effectiveness of your advertising dollars. We know these programs inside and out, and will help you avoid costly mistakes. Plus, EZ-Marketing is 100% FREE to approved RS&I Dealers.
How does EZ-Marketing work for you? Our team is here to help you build your business through targeted advertising in Print, Digital and Event Marketing Programs. For qualifying Dealers, EZ-Marketing provides the following services: • All ad artwork is pre-approved, saving Current Co-Op Rates you time and money • When submitting print or media ads, Through EZ-Pay, qualifying Dealers only we examine them to ensure they pay out-of-pocket: conform to Co-Op guidelines. Any revisions can be made quickly before 30% of Total Costs* for DISH submission, so you can meet your 40% of Total Costs* for HughesNet critical ad placement deadlines *Requires prior credit approval and adequate Co-op • We offer EZ-Pay on select programs, Accrual to cover 70%/60% of Total Drop Costs where we pay the bill and invoice you only for your out-of-pocket cost after the advertising is in homes** • We process your Co-Op claims for you **Based on credit standing with RS&I. Adequate Co-Op must be available to cover the percentages authorized in DISH/HughesNet Co-Op. Otherwise Dealer will be invoiced for the full amount and reimbursed from Co-Op when the funds become available. ***Pricing subject to change. Co-Op values based on current percentages as of 10/1/13.
EZ-Trac Reporting Co-Op funds accrue on a “use it or lose it” basis. To help you take advantage of these funds, EZ-Marketing provides the EZ-Trac Co-Op Summary report. This report shows how much Co-Op you have accrued, how much you have used, your current balance and when your available funds will expire. Plus, you can access your report 24/7 on the RS&I website.
2436 N. Woodruff Ave Idaho Falls, ID 84301
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Ph. (208) 523-5721 Fx. (208) 523-0313 marketing@rsiinc.com
EZ-Marketing has carefully selected approved vendor partners specializing in a variety of advertising media. Within each program you will find multiple vendors - many offering the same services. We believe when vendors compete for your business you end up benefiting. Simply review the available options and choose those best for your business. Should you have any questions feel free to call or email us at any time for one-on-one service.
Overview
Navigating this Catalog
Look for the following symbols throughout the catalog: Eligible for EZ-Pay (see pg. 2 for details)
Co-Op eligible
Print Advertising Programs Our print advertising program includes direct mail flyers, newspaper inserts, shared mailings, door hangers and letter packs. Print advertising can help bring new customers to your business. But, as with any advertising, it is most effective when carefully planned and executed. We can help! EZ-Marketing can share a number of demographic profiling tools to help you refine your mailing lists and target your audience.
Radius Mailings
Also, be sure to use our cutting-edge Radius Mail Program! With each DISH, dishNET or HughesNet activation, our automated system generates a targeted direct mail drop to the homes immediately surrounding that activation. Or use our Seed Mailing Option, which allows you to trigger Radius drops to areas where no activation has occurred.
See Page 4 for Details, Additional Campaigns and Vendors
Digital Advertising Programs Websites and eSales systems provide Dealers the personalized online presence that is essential for expanding their reach on social, local and mobile (SoLoMo) platforms. If you are not actively participating in SoLoMo opportunities, you’re leaving money on the table! Get started with these great website solutions.
See Page 7 for Details and Vendors
Event Advertising Programs Attending a trade show or have a store front on a busy street? Banners, Flags and Yard Signs are easy ways to catch attention and bring in more business. Make a great first impression at your next event with pop-up tents and displays or create a professional appearance with a complete display setup. Event Advertising Programs include several different types of displays or setups, from banners, flags, and signs to pop-up tents, tradeshow displays, mall kiosks and more.
See Page 8 for Details and Vendors
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Print Advertising
Direct Mailings • Targeted Marketing • Demographic Analysis • Lead Generating Creative
• Free Kall8 Toll Free Number • Free Call Reporting and Recorded Call • Reports Emailed Directly to You
AmpliFlyer Post Card
Trifold
6” x 11” Full Color
10.5” x 17” Full Color, 2 Sided
DISH and HNS Saturation
DISH Saturation
1K+ 3K+ 5K+
1K+ 3K+
$0.44 (per piece) $0.309 $0.299
DISH Scrub
DISH Scrub 1K+ 3K+
1K+ 3K+
$0.465 (per piece) $0.365 AS
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SAVE A BUNDLE
Save $10 every month when you bundle dishNET and DISH TV service PLUS save up to $35/mo for 12 months with qualifying TV packages.
$0.465 (per piece) $0.4125
Door Hangers 4” x 11” Full Color, 2 Sided
1K+ 5K+ 10K+
Get TV and high-speed Internet for one low price!
+
$0.44 (per piece) $0.374
$0.520 (per piece) $0.145 $0.100
Requires 24-month Agreement. 10/mo equipment lease fee applies.
INSTANT 99 SAVINGS on Activation fee DON’T WAIT ANOTHER MINUTE! CALL NOW. $
$
INSTANT
PRSRT STD US POSTAGE PAID
TULSA OK PERMIT NO 642
ECC 32096
99
Speeds as fast as 4G
Radius Mailings AmpliFlyer Post Card
SAVINGS on Activation fee
6” x 11” Full Color, 2 Sided
DISH Radius 200
$81.40 (per drop)
HughesNet Radius 125
$52.25 (per drop)
Insert Campaign EZ-Marketing and Trost Marketing have developed a “turn-key” advertising program built specifically for newspaper inserts. Management of newspaper insertion is also offered for an additional fee. 5,000 piece minimum order. 5K+ $0.77 (per piece, for printing only)
DISH Commercial Direct Mail Effectively reach Commercial Customers who could use a customized DISH Business Package to fit their individual needs. Includes Kall8 Tracking 866# as well as primary contact and phone number so you can call and follow up after the mailing. 1K+
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$0.60 (per piece)
3K+
$0.489
Print Advertising
Direct Mailings • One Week Turn Time • Zip Code Exclusivity • No Minimums for Residential
• Call Reporting and Analytics • Call Tracking Numbers with Recording • Targeted Demographics
Post Card 6” x 9” Full Color, 2 Sided
DISH and HNS Saturation
DISH Consumer Targeted
1K+ 3K+
1K+ 3K+
$0.47 (per piece) $0.3102
$0.47 (per piece) $0.3366
DISH Hispanic/International
DISH Scrub
1K+ 3K+
1K+ 3K+
$0.52 (per piece) $0.3949
$0.47 (per piece) $0.3641
Door Hangers 4” x 11” Full Color, 2 Sided
1K+ 5K+ 10K+ 30K+
$0.349 (per piece) $0.144 $0.118 $0.100
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for three months Offer ends 3/31/13
PRSRT STD US POSTAGE PAID TULSA OK PERMIT NO 642
HNS 32189
Radius Mailings
Local Sales • Local Installation • Local Service!
R E TA I L E R
6” x 9” Full Color, 2 Sided
Residential Radius (English or Bilingual) 125
$55.00 (per drop)
Commercial Radius 155
$100.01 (per drop)
Full Service Commercial Campaign TWG is offering a two or three drop campaign to potential business customers including an urgent notice, 11” x 17” tri-fold mailout, and a follow-up letter. The campaign also includes a Kall8 number with call recording, tracking and outbound calling with up to 5 appointments. Minimum order of 1,000 businesses. 1K+ $1.95 (per address, 3 pieces)
Call Center and More Consider adding call center services with your Print Advertising Campaign to ensure the calls get answered when they start coming in!
Learn more about these services on Page 10.
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Print Advertising
Shared Mailings The Market Advantage Program offers 5” x 11” two sided, shared mail inserts in select areas, available in both English and Bilingual. Inserts are printed, co-mingled with other advertisers and delivered to homes in the zip codes of your choice. Target more homes within budget compared to traditional advertising tactics!
• 85% less expensive than typical direct mail; 50% less expensive than typical newspaper inserts • Discount pricing available based on order quantities • Special creative design • Ability to add and delete ZIP codes
$0.037 (per piece)
$0.035 (per piece)
25,000 - 39,999
$925.00
$0.032 (per piece)
40,000 - 74,999
$1,400.00
75,000 - 134,999
$2,625.00
135,000 - 184,999
$4,725.00
185,000 - 234,999
$6,475.00
$0.029 (per piece)
235,000 - 284,999
$7,520.00
385,000 - 431,999
$11,165.00
285,000 - 334,999
$9,120.00
432,000 - 484,999
$12,615.00
335,000 - 384,999
$10,720.00
485,000+
$14,065.00
Yellow Pages Get in front of those customers who are actively looking to buy with a Yellow Pages ad. Plus create a multi-touch marketing campaign by combining Print, Internet and Mobile advertising opportunities. For Co-Op approval, purchases must be made through Michaels Wilder. In exchange, you get professionally designed ads and lower negotiated rates.
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Increase Visibility • Social Media Integration • Locator Map • Mobile-Optimized • Search Engine Optimization (SEO)
Customize and Personalize • Retailer Branding • Custom Domain Name • Photos, Videos and Events • Advertising Carousel
Increase Conversion • Click-to-call • Get a Quote Widget • Contact Me Page • DISH-Approved Landing Page
Analytics, Compliance, and Support • DISH Promotions • Website Analytics and Reporting • Compliance Process • Client Support
Digital Advertising
Premium Websites
DISH Cart Features • DISH Cart Price Wizard (Secure, 24/7 Access) For a sample, please visit: www.dishusasatellite.com
DISH Retailer Premium Website Now with DISH Cart
$224 / month Plus one-time setup fee of $1,449
HughesNet Retailer Website Coming soon!
Coming Soon
Free / Premium Websites ®
De centrix
Full Features • Convert prospects to paying customers • Always displays current DISH promotions • Reach those who prefer to see you online • Prospects never sent to DISH.com • Authenticates your business, open 24/7 For a sample, please vist: www.dishontheweb.com
DISH Free eSales Website FREE website
DISH Premium PLUS Website $224 / month
No startup fee, no monthly fee
Plus one-time setup fee of $1,673. Includes first month.
• DISH Approved Content • Lead Capture • Five Content Areas • Customize with Social Networking • No Co-Op Used
• Enhanced Search Engine Friendly Pages • Customize with Social Networking • Website Customization • Ordering Wizard with Calculator • eCommerce Store • Co-Op Eligible
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Event Advertising
Instant Shelters E-Z Up International, the number one instant shelter brand, is a leader in innovation, quality and service. Instant shelters let you create brand awareness and drive sales through a portable instant “store front” that can be used anywhere. These multi-use, indoor/outdoor products are designed to last many years.
Eclipse II Professional Shelter Considered best in its class, top-of-theline and the ultimate in portable shelters. Comes in 22 different colors and can be custom imprinted with your graphics.
Also Offered • Luxury, Professional, Commercial and Recreational Shelters • Shelter Accessories Sidewalls Railskirts Screen Room
• Flags • Tables • Chairs • Table Covers • Banner Displays
TIP: Don’t forget that your registered DBA name must be displayed to receive co-op reimbursement. Check out the Personalized Table Covers offered by both E-Z Up and Above All Advertising for an easy solution.
Event Setups
Make a great first impression at your next event with pop-up tents and displays from Above All Advertising. • Event Tents • Banners • Advertising Flags • Sidewalk Signs • Indoor/Outdoor Kits • DISH Games • Tradeshow Backwalls • Inflatables
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Create a professional appearance and catch your customers’ attention with a complete display setup. Available through Palmer Promotional Products.
Portable Kiosk 36” x 83” x 26” • Perfect for supermarkets, events and temporary retail opportunities • Modular design allows for quick and simple set up and installation • Live interactive demo of DISH Anywhere • Portable to fit into a flat bed truck • Hard-case carrier is an optional accessory purchase for protection • Cost: $875 (excludes electronics)
Store-Within-A-Store Kiosk 5’ x 5’ x 7’ • Ideal for short-term opportunities (6-12 months), or for opportunities with limited available space • Structure looks significant and catches attention • Easily provide a live interactive demo of DISH Anywhere on each of the 4 sides • POS station • Cost: $TBD
Event Advertising
Mall Kiosk and Showroom Displays
Coming Soon
Permanent/Long-Term Kiosk • Significant presence allowing the service of multiple consumers at once • Live interactive demo of DISH Anywhere on each of the 4 sides • Custom POP kits drop-shipped from DISH • POS station • Display cases • Four 37” TVs • Cost: $17,400
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Additional Services
TWG Full Service Call Center TWG Calls will answer your calls when you can’t. Help improve your DISH rating to increase profits. Assist in opening new markets with trained Bilingual Agents. Includes one inbound sale, customer service calls, and outbound follow-up. TWG Call Center is not Co-Op Eligible.
• No Set Up Fees • Bilingual Agents • Custom training programs for additional services • All Calls are recorded and stored • Extensive retailer profile upon setup • Reporting provided with call breakdown
DISH / dishNET Cost Per Week Cost Per Sale
$70 $70
HughesNet Cost Per Week Cost Per Sale
$50 $50
TWG Social TWG Social will assist Dealers with their day-to-day online business strategies, helping solidify their brand as the local expert.
Easy Connect Call Center You pay nothing unless a sale is made! No set-up fees, no weekly fees, no per-minute charges! • Choose DISH and/or HughesNet Direct Response Call Center Services • Pay no set-up fees or added charges for Kall8 Direct Response Service through this RS&I EZ-Marketing Direct Response Program • Pay one low, flat rate per installed and activated sale • Choose from overflow, after hours, weekends, or full service call center options for your Kall8 responses to RS&I Direct Mail Programs • All calls will be professionally answered with your business name • All new customer accounts are built for you • Full Service Presentations by trained sales professionals increase your revenue per subscriber and result in lower churn rates. • Bi-lingual representatives on duty at all times • A separate, Full Service Option will also be available soon to handle calls placed to your primary business phone number
DISH / dishNET Flat Rate Per Sale
10
HughesNet $65
Flat Rate Per Sale
$55
Trost Marketing
TWG Advertising
Red Rhino Market Group
Michaels Wilder
Phone: 918-492-7820 Website: trostmarketing.com
Phone: 888-960-9711 Website: redrhinomg.com
Phone: 972-472-9922 Website: twgadvertising.com
Phone: 800-423-6468 Website: michaelswilder.com ypdishco-op.com
Vendor Directory
Print Advertising Contacts
Digital Advertising Contacts Amplio
Phone: 818-444-3013 Website: amplio.com
Decentrix
Phone: (303) 899-4000 Website: decentrix.net
Event Advertising Contacts E-Z Up International
Above All Advertising Inc.
Palmer Promotional Products
Trost Marketing
Phone: 800-457-4233 Website: ezup.com
Phone: 586-772-4225 Website: dish.palmerdist.com
Phone: 866-552-2683 Website: abovealladvertising.net abovealldish.com
Phone: 918-492-7820 Website: trostmarketing.com
FastSigns
Phone: 918-492-7820 Website: fastsigns.com 999-dish.buy.fastsigns.com
Call Services Contacts TWG Calls
Phone: 972-472-9922 Website: twgadvertising.com
Easy Connect
Phone: 502-565-4428 Website: ec.net
Call Tracker
Phone: 866-721-4940 Website: calltracker.biz
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The best marketing utilizes a mixed approach, tying together multiple media and promotional opportunities that best reach your target market, build your brand and maximize sales. EZ-Marketing is here to help you make informed decisions and utilize Co-Op dollars effectively to grow your business.
Contact us today to get started!
UPS/FedEx EZ-Marketing 2436 N. Woodruff Ave Idaho Falls, ID 84301 USPS RS&I Inc. Attn: EZ-Marketing P.O. Box 1587 Idaho Falls, ID 83403
Ph. (208) 523-5721 Fx. (208) 523-0313 marketing@rsiinc.com