brand style guide
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Colquitt County
brand position Colquitt County creates a lifestyle unmatched by anywhere in the Southeast with top-notch healthcare, vibrant arts and culture, and excellent educational opportunities. An outdoor enthusiast’s ideal destination, Colquitt County offers quail hunting, fishing, international diving, golf, and more. Home of the Sunbelt Ag Expo, North America’s Premier Farm Show, and Colquitt County is internationally known for its agricultural industry. Generations of Ag have shaped its culture of hardworking, diverse, and caring people. Colquitt County has kept its time-honored traditions, such as its Lights! Lights! Event held during Christmas and generations of Packer Football pride — yet it welcomes progress, offering a perfect balance of the old and new. Southern Hospitality is alive and well here, and those who belong to this community share a powerful bond. With over 170,000 workers within a 30-minute drive, Colquitt County is near several large cities without the hustle and bustle.
Special thanks to Barbara Grogan, Jenny Dell, Sarah Adams, Archway Partnership, Tommie Beth Willis, Chamber of Commerce Tourism and Marketing Committee, and the Colquitt County Branding Steering Committee for making this project possible.
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P R I M A RY L O G O A N ATO M Y
Signature logo shape, bold and straightforward
Gold lines, representing the pursuit of excellence
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Plant, representing growth and progress
Where Life Grows tagline
COLOR OPTIONS
WHITE OPTION
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brand usage gui de
PRIMARY LOGO
SECONDARY LOGO
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SINGLE COLOR LOGO
COLOR PALETTE
HARVEST
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TYPOGRAPHY PRIMARY
SECONDARY I
SECONDARY II
BODY COPY
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BRAND APPLICATION Branding is all about keeping a promise about who you are to the people who experience your community. Brand application is simply the consistent physical representation of the brand on a variety of products and media. This section will illustrate some ways in which Colquitt County can apply its Where Life Grows™ brand.
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r u o y w o Sh y t n u o C Colquitt e prid Promotional items such as t-shirts, canvas bags, hats, and car decals help the Colquitt County brand come to life. These items not only market Colquitt County, but help build community pride!
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Wayfinding
Signage
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Wayfinding signage creates a welcoming environment for locals and visitors. Creative branded signage can include welcome signs, directional signs, and trail markers.
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Colquitt County Brand Use Terms and Conditions For questions or concerns about the Colquitt County brand graphics or visual identity, or to request a Brand Use Approval Form, please contact:
MOULTRIE-COLQUITT COUNTY CHAMBER OF COMMERCE 116 First Avenue S.E. | Moultrie, GA 31776 Phone: 229-985-2131 E-mail: contact@moultriechamber.com
Typefaces are licensed to the Moultrie-Colquitt County Chamber of Commerce and the Carl Vinson Institute of Government. For all permitted uses of the Colquitt County brand, users may not: alter the logos in any way, place a logo so close in proximity to other content that it is indistinguishable, use the logos in a way that is harmful, obscene, or damaging to our brand, use the logos in places containing content associated with hate speech, pornography, gambling, or illegal activities.
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DESIGNED BY DESIGNED BY