COTS JOURNAL 2
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EDITORIAL
COTS JOURNAL 2009 MEDIA KIT
COTS JOURNAL PROVIDES DIRECTION FOR THE KEY PLAYERS IN THE MILITARY AND AEROSPACE MARKETS WITH COVERAGE OF INDUSTRY NEWS, MARKET TRENDS, NEW PRODUCTS AND APPLICATIONS.
In Brief COTS Journal is the only publication serving the technical needs of those designing embedded computers into military and aerospace applications. Engineers and other technology decision makers working for the prime contractors and armed services consider COTS Journal as the premier technical publication disseminating information on electronic and computer products and technology to engineers working in the military and aerospace markets. That’s why advertisers use COTS Journal as “the” primary tool in support of marketing targeting those engineers and engineering managers at the design level.
Content Aimed On Target Military Business Books
Military Program Books
Single Technology Books
Product Books COTSJOURNALONLINE.COM
Editorial Staff PETE YEATMAN Publisher
» Over 30 years of engineering and marketing experience in the military embedded computer industry » Served as CEO at one of the founding companies of the COTS embedded marketplace » Presented at the Pentagon on the COTS transition » Frequent speaker at numerous conferences and industry events » Served as Program Chairman on several military electronics conferences.
WARREN ANDREWS Editorial Director/Associate Publisher
» Industry veteran with more than 30 of years experience in the publishing industry » Has held senior editorial positions at Computer Design, EETimes Electronic Design » Has written extensively on the industry and market, and has been a frequent speaker at industry events » Brings his unique entrepreneurial, marketing and engineering skills to his role in leading the direction of COTS Journal, and The RTC Group’s other publications » Much sought after resource for executives seeking insight on the industry
JEFF CHILD Editor-in-Chief
» Over 18 years of experience writing and editing articles on a wide range of OEM electronics topics » Applies extensive background in engineering to develop, write and edit technical articles » Manages and executes content of the publication and its special sections and supplements » Seasoned journalist who has held numerous editorial positions with publications such as EETimes, Electronic Design, Computer Design and ESD » Frequent speaker and moderator at industry conferences
Marina Tringali Managing Editor
» Has 18 years of experience in publishing, marketing and customer relations within the Embedded Marketplace » Oversees all of The RTC Group publications, ensuring the highest level of editorial content, circulation management, postal regulation adherence, advertising traffic management and the overall quality of our publications
COTS JOURNAL 2009 MEDIA KIT
COTS Journal’s editorial excellence has ranked it number one for each of its ten year history. COTS Journal has always distinguished itself from other publications by offering insight and analysis in its editorial. It delves in how various technologies, system architectures and product choices are positioned versus one another, and in the context of military requirements.
Editorial Sections Special Feature
As its name implies, articles in this section blend in-depth examinations of a key embedded computer or electronics technology trend and put it in context with the requirements of today’s military system designs. This section is typically the cover story for the issue.
Tech Recon
Military system designers may use much of the same basic technologies— embedded form-factors, processor architectures, fabric technologies and so on—as their commercial counterparts, but the way they look at them is very different. This section helps readers sort out which technologies offer the critical mass, market longevity and physical attributes necessary for defense designs.
System Development
No military embedded system can function until its software development and testing phases are put through rigorous test and development cycles. Military applications put extreme demands on both. This section is devoted to covering trends in operating systems, ruggedized test and security assurance. Articles here focus on EMI/RFI, shock and vibration testing and mitigation, cooling, HALT/HASS and a host of other hardware and software test-related technologies.
Tech Focus
This magazine department highlights a narrowly focused technology area and takes an in-depth look at associated products and developments. This will include tried-and-true technologies like boards and displays, along with topics such as data acquisition and conduction-cooled graphics modules.
COTS View
This off-calendar magazine department allows the editors to provide detailed coverage of areas that do not necessarily fit into any of the predefined calendar article series. This can include significant new technology not considered when the editorial calendar was assembled. COTSJOURNALONLINE.COM
COTS JOURNAL 2009 MEDIA KIT
editorial Calendar Special Feature
Tech Recon
January
Software Radio/ JTRS Tech Update
Military Market Update
February
Slot-Card Board Consolidation in Large UAVs
Power Supply/Power Conversion Tradeoffs
Impact of FPGAs Radar and SIGINT
VPX, VXS and VME: Balancing Legacy vs. Leading Edge
April
Stand-Alone Rugged Boxes: Form and Function Match-Ups
Display Subsytem Upgrade Programs
May
Rugged Displays and Display Interface Board Trends
ATCA Finds Niche in Military Comms
June
Beyond 1553: Evaluating the Alternatives
Space-Qualified Boards and ICs
July
Military Vehicle Electronics: Power and Size Tradeoffs
Impact of RoHS: Can We Survive it?
August
Multi-Function Boards Revamp the Military I/O Landscape
VITA Standard Boards in Tech Refresh/Upgrade Programs
September
Advanced Signal Processing Chain: From Sensors to Storage
Navy I/O Update: NTDS, ATDS and Stanag Boards
October
New Small Form Factor Board Products and Standards
MicroTCA and AMC in Military Systems
November
Distributed Power in Military Systems
Safety-Critical Standards Update: DO-178B, DO-254
December
Control and Comms Trends for Small UAVs
Processor Boards: Pushing the Mips-per-mW Curve
March
COTSJOURNALONLINE.COM
System Development
Tech Focus
Special Ad/Promo Opportunities
10 Gbit Ethernet vs. RapidIO and PCI Express
Serial FPDP Boards
FPDP and Serial FPDP Boards Gallery & Power Conversion Products Gallery
SATCOM On-the-Move Architectures
Conduction-cooled Compact PCI
Conduction-cooled Compact PCI Gallery
Annual EOL Directory
Rugged Ethernet Switch Boards
Ethernet Boards Gallery PCI Express Products Gallery
Exploiting the Multicore System Trend
Multicore Boards
Multicore Boards Gallery
Memory and Storage Interfaces
PCI/104-Express, PCIe/104 and EPIC Boards
PC/104 Consortium Boards Gallery & 3U CompactPCI Boards Gallery
Shock & Vibration Testing for Embedded Boards
FPGA Processing Boards
FPGA Processing Boards Gallery
Java and Ada Tackle Real-Time and Safety Critical Challenges
VXS and VPX SBCs
VME, VXS and VPX SBCs Gallery Embedded Dev. Tools Gallery
USB and PCI Express Revamp Military Test
Small Form Factor Boards
Small Form Factor Boards Gallery
Cooling Challenges in Airborne Systems
Solid-State Disk Drives
Solid-State Disk Drives Gallery 1553 Boards Gallery
1U Blade Servers Invade Military Designs
PXI,VXI and LXI Boards
PXI,VXI and LXI Boards Gallery
Military Simulation & Test Trends
Rugged Stand-Alone Box Products
2008 Event Calendar Rugged Stand-Alone Box Gallery
HALT, HASS and ESS Analysis for Embedded Boards
XMCs and Processor XMCs
PMC and XMC Boards Gallery
circulation
Strength - True strength is pressure tested over time. WITH A DECADE OF
PUBLICATION IN THE MARKETPLACE, COTS
Journal remains the only technologyin-context publication specifically addressing the military market
COTS JOURNAL 2009 MEDIA KIT
By The Numbers 25,000+ readers - The most on-target readership audience in the military electronics industry.
12,000 additional online readers. 90% of readers have engineering or technical degrees. 73% of readers design for rugged applications.
â…” of readers consider themselves management. 71% of readers have 15+ years in the industry.
Demographics COTS Journal readers classify themselves within these categories:
Executive Management 16%
Other 6%
Engineering Manager 31% Program Manager 25%
Engineer 22%
COTSJOURNALONLINE.COM
COTS Journal readers develop, specify and purchase the following: 33%
Components/Integrated Circuts
39%
Board Level Products 28%
Systems/Subsystems Embedded So�ware/Development Tools 19%
31%
Packaging/Power Subsystems Integration Services 9%
9%
Contact Manufacturing
0
5
10
15
20
25
30
35
40
COTS Journal readers work on a variety of projects: 22%
Weapon Systems
25%
Command & Control
28%
Communications Navigation & Positioning
14% 17%
Simulation & Testing
27%
Network-centric Systems 21%
Unmanned Systems 19%
Radar/Sonar Other 0
26% 5
10
15
20
25
30
Digital Distribution COTS Journal publishes a digital e-newsletter every month to our extensive circulation of 12,000 e-subscribers. Advertising opportunities are available on this informational and technical newsletter to reach an extended audience each month, increasing your company’s exposure in the industry.
Locations of e-subscribers:
48% 1% 1%
United States Australia & New Zeland Asia & Middle East
14% 35%
COTS JOURNAL 2009 MEDIA KIT
Canada Europe
Success - Setting an objective and meeting it.
COTS JOURNAL CIRCULATION Through our events and publications, The RTC Group has accumulated a focused e-mail database of over 200,000 engineers and managers worldwide. More than 55,000 of those names come from within the embedded OEM mil/aero electronics industry, the target audience of COTS Journal. In order to serve your specific needs, we have the ability to narrow your target audience based on geographic and demographic surveys. The RTC Group takes particular pride in the development and maintenance of its circulation lists. Circulation has been culled from a variety of sources and continues to expand via attendees at relevant industry shows, The RTC Group’s extensive Web presence and marketing efforts, magazine subscriptions, and wordof-mouth. Inquire about bulk discounts and campaign packages.
INDUSTRY EVENT DISTRIBUTION COTS Journal, RTC magazine, Portable Design, PKG, EDA Tech Forum Journal, and in turn, you as an advertiser, benefit from exposure and distribution at numerous industry events. These publications travel to both national and international shows, tangibly presenting themselves to some of the industry’s biggest players, decision makers and consumers. The added value of event distribution extends beyond the growth of the magazine’s subscriber base, as both readers and contributors of highly specialized editorial are able to engage in face-to-face interaction. Oftentimes, The RTC Group is represented at major events by members of its sales and marketing teams, as well as the magazine editors themselves. The 2009 distribution calendar is subject to change, but COTS Journal is distributed at a varitey of military and technology orieneted shows such as MILCOM, AUSA, ESC, AFCEA West and I/ITSEC. Additionally, they are sent to approximately 30 RTECC shows worldwide, an event produced by The RTC Group. The magazines are also available at the EDA Tech Forum, which in 2008, featured seven North American sites as well as nine international locations. For more information, please ask a representative from The RTC Group. COTSJOURNALONLINE.COM
advertising
Performance - The ability to succeed
time after time. THE TEAM AT COTS JOURNAL IS DEDICATED TO GETTING THE BEST PRODUCT TO THE MARKET. WE CONTINUE TO SUCCEED BY OFFERING THE BEST PUBLICATION PER ADVERTISING DOLLAR, INDUSTRY LEADING EDITORIAL AND AWARD WINNING DESIGN. COTS JOURNAL 2009 MEDIA KIT
DESCRIPTION OF PRODUCTS & SERVICES If you don’t see what you’re looking for, ask us to customize a solution for your maximum benefit and return on investment.
Resource Listing: White Paper, Webinar, Video and Audio Listings
List your white papers, webinars, videos and audio files alongside our firstrate editorial. Utilizing our site not only provides increased exposure for your marketing and technical information, but increases your company’s search results with major search-engines like Google and Yahoo!. Engineers must register to enter the Resource listing section of our website and the details of those registrations will be passed on to you through our unique “Real-Time Lead Distribution System” [RTLD]. You will receive Resource registrations in real-time. Listing will appear for a minimum of 12 months from date of insertion, but may be taken down after the initial 12 months for technical or editorial reasons. Check with your regional sales representative for details.
EmbeddedCommunity RSS Suites
Do you publish technical information, product articles and other advertorial through an RSS feed? We give vendors the opportunity to link up their companies RSS feed and push those technical articles to our audience of readers on embeddedcommunity.com. The RSS Suite on embeddedcommunity.com gives you an RSS module, with up to 10 links, updatable through your own RSS program. You control the content and we give you exposure.
Webinar & PodCast Production
Many companies are utilizing audio and/or video webinars to provide engineers from around the world with important technical insights about their products from the comfort of their home or office. Our goal is to help you transfer traditional editorial and marketing activities into incredible e-marketing events. We have the ability to produce high quality, live and archived, video and audio productions to increase your exposure within the industry. We Offer: • Voice Talent • Video Production • Audio Production • Scripting • Graphical Post Production • Real-Time Broadcasting • Registration Services
Transfer Your Traditional Marketing: • Contributed Articles • CEO Interviews • Technical White Papers • Technical Conferences • Educational Seminars • Article Audio Reprints COTSJOURNALONLINE.COM
Dominance - Rising to preeminence, head and shoulders above the competition. WITH THE BEST CIRCULATION AND ACTIVE READERSHIP, WE GET OUR INFORMATION DIRECTLY INTO THE HANDS OF THOSE THAT NEED IT
DESCRIPTION OF PRODUCTS & SERVICES Micro Sites
The RTC Group collaborates with clients to produce traditional resource guides and advertorial campaigns which can be turned into online resources hosted by and featured with COTS Journal online. Our staff will work with you to develop editorial and graphical content to drive interest and explore specific technologies, collaborations and applications for your product(s). Microsites range from 5-10 HTML coded pages.
Design
The design professionals at The RTC Group are experienced in both graphical design and the industry. Allow us to develop a concept that meets your needs. • Banner Ad Development • Graphical Pre and Post Production for Webinars • Flash Production • Image and diagram production • Microsite Production • Downloadable Data Sheets and Catalogs • Full web development
Print vs Web In a time when many companies are keeping close watch on the return on investment between print and online media services, The RTC Group tightens its grasp on the reigns of both. It is their belief that neither medium is individually superior to the other, but that they operate jointly in the quest for brand awareness and familiarity. Recent research has found that magazine advertisements are the most effective offline source in driving Web traffic. The RTC Group values and understands the measurable contributions its publications make to their online counterparts and vice versa. The most important thing for you as an advertiser is to feel confident that your message performs in the marketplace. At The RTC Group, our standards begin with your goals and end with results. COTS JOURNAL 2009 MEDIA KIT
Pricing Print Advertising 1x
2x
3x
4x
6x
8x
12x
18x
24x
Full Spread
$9,029
$8,582
$8,060
$7,371
$6,911
$6,813
$6,644
$6,269
$6,210
Full Page
$6,031
$5,722
$5,372
$4,929
$4,607
$4,542
$4,429
$4,179
$4,140
⅔ Page
$5,607
$5,321
$5,126
$4,584
$4,284
$4,218
$4,119
$3,885
$3,764
½ Page
$4,028
$3,822
$3,589
$3,293
$3,077
$2,985
$2,958
$2,790
$2,719
⅓ Page
$2,941
$2,790
$2,620
$2,404
$2,246
$2,206
$2,161
$2,037
$1,947
¼ Page
$2,228
$2,115
$1,985
$1,821
$1,702
$1,674
$1,637
$1,543
$1,428
Rate Combinations
Rates for COTS Journal, RTC, PKG and Portable Design can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all four publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.
Standard Web Advertising All ads appear on every page of the site. Ad Type
Size
Qty/Page
SOV%
Price/Month
Leaderboard
728 x 90
1
25%
$1,000
Skyscraper
120 x 600
1
25%
$1,000
Body
300 x 250
1
25%
$1,000
Premier Tile
125 x 125
1
100%
$395
Tile
125 x 125
5
100%
$250
Page Peel Flash
100x100 – 800x800 (recommended)
1
100%
$4,995
Ticker-Tape Text
35-50 characters
1
100%
$1,295
*SOV% is “share of voice” -- Some web positions rotate upon page refresh.
COTSJOURNALONLINE.COM
E-Newsletter/Digital Edition Sponsorship Location
Size
Qty/Issue
Cost/1,000
Cost
Leaderboard
728 x 90
1
$220/M
$1,760
Footer
728 x 90
1
$55/M
$440
Body
300 x 250
1
$110/M
$880
Skyscraper
120 x 600
1
$110/M
$880
Tile
125 x 125
3
$27.50/M
$220
Direct Marketing & List Rentals
Type of List
Price/1,000
Fulfillment
$950
The RTC Group
$450
3rd Party Mail House or Labels
Voice Cast
$650
The RTC Group
Resource Listing:
White Paper, Webinar, Video and Audio Listings The initial listing in a calendar year: $995 Additional listings within a calendar year: $795
EmbeddedCommunity RSS Suites: $695/month
Micro Sites:
$795 per coded page.
Includes collaboration with our writers and graphic designers, web development, and hosting for 12 months. Additional promotional charges may apply depending on scope of project. Ask your regional sales representative for a quote today.
Graphic Design: $125/hr.
Quoted on a per project basis. Ask your sales representative for a free consultation.
Custom Activities Available:
Pricing varies depending on project. Inquire with a sales representative for more information. COTS JOURNAL 2009 MEDIA KIT
Material Instructions All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 DPI; TIFF or EPS are preferred; line art a minimum of 1200 DPI. Only full-page ads require a bleed of 1/8” (4 mm). Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. Please submit PDFs via The RTC Group’s FTP site: http://upload.rtcgroup.com
Press Release Submissions To submit new product announcements, send e-mail versions of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Published image resolutions need to be at least 300 dpi.
COTS JOURNAL STANDS ALONE WITH COVERAGE OF INDUSTRY NEWS, MARKET TRENDS, NEW PRODUCTS AND APPLICATIONS
Military Program Applications
Embedded/ Electronics Technology Publications
COTSJOURNALONLINE.COM
Specifications
2-PAGE SPREAD 17″ × 11 ⅛″
FULL PAGE 8 1/2″ × 11 ⅛″
⅔ PAGE 7 ⅜″ × 6 ⅜″
½ PAGE V 3 ½″ × 9 ⅞″
½ PAGE H 7 ⅜″ × 4 ¾″
½ PAGE ISLAND 7 ⅜″ × 4 ¾″
⅓ PAGE V 2 ¼″ × 9 ⅞″
⅓ PAGE H 7 ⅜″ × 3 ⅜″
⅓ PAGE SQUARE 4 ¾″ × 4 ¾″
¼ PAGE V 3 ½″ × 4 ¾″
¼ PAGE H 7 ⅜″ × 2 ⅜″
COTS JOURNAL 2009 MEDIA KIT
Contact Us Editorial Team
Sales Team
Jeff Child
Stacy Gandre
Editor-in-Chief 603.429.8301 jeffc@rtcgroup.com Warren Andrews
Western Regional Sales Manager 949.226.2024 stacyg@rtcgroup.com
Editorial Director/Associate Publisher 239.992.4357 warrena@rtcgroup.com Marina Tringali
Ad Traffic/Managing Editor 949.226.2020 marinat@rtcgroup.com
Lauren Trudeau
Western Regional Sales Manager 949.226.2014 laurent@rtcgroup.com Shandi Ricciotti
Eastern Regional Sales Manager 949.226.2000 shandir@rtcgroup.com
Pete Yeatman
Publisher 239.463.1953 petey@rtcgroup.com David Cotton
Contributing Editor 978.635.1249 davidc@rtcgroup.com
The RTC Group 905 Calle Amanecer, STE. 250 San Clemente, CA 92673 949.226.2000 (tel) 949.226.2050 (fax) www.rtcgroup.com COTSJOURNALONLINE.COM
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