RTC 2010 Media Kit

ME D IA KI T 2 0 10 The Engineer’s Resource

EST. 1992

C O M P O S ITION NOTEBOOK NA ME C OM PANY

C ONTACTS editorial

sales

rtc ma ga z in e.c o m

Tom Williams

Stacy Mannik

The RTC Group

Ed itor-i n-C hi ef (831 ) 3 3 5 -15 0 9 tom w@r tcgr o up.co m

Mari na Tringali

Ma n a gi ng Edi to r /Ad Traffic (949) 2 2 6 -2 0 2 0 ma rin at@r tcgr o up.co m

We st e rn R e gio n a l S a l es M a na g er P ( 9 4 9 ) 2 2 6 - 2 0 24 C (9 4 9 ) 2 7 4 - 6 1 34 stacym @rtcgro u p . c o m

Lauren Trudeau

We st e rn R e gio n a l S a l es M a na g er P (949) 226-2014 C (9 4 9 ) 5 5 4 - 9 7 4 2 lau re n t @rtcgro u p . c o m

Shandi Ricc iotti

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Fall 2009 Dear Colleagues, Well, you have survived. economy in the last 100 The RTC Group feels like we, too, have survived the worst ape, we can’t help but years. As the smoke clears and we survey the economic landsc of our friends and foes feel a mixture of joy and sadness as we recognize that many have had to move on. over how his views I spoke to Tom Williams, our editor-in-chief, and couldn’t get As other publications of the industry are much like those of a war correspondent. ine is still servicing the have failed, one after another, Tom is proud that RTC magaz industry with quality editorial. ed me of “Rosie the I spoke to Marina Tringali, our managing editor, who remind ly to have the best Riveter.” She takes pride in each publication, working tireless g sure that each design, delivering it to the most qualified circulation and makin advertiser gets the best value.

RTC magazine, that It is my hope as we approach our fifteenth year of publishing marketing dollars. we have delivered on our promise of bringing value to your May 2010 be a prosperous year for you and your company.

John Reardon Publisher, RTC magazine

905 Calle Amanecer, Suite 250, San Clemente, CA 92673

Editorial that matters º º º º

949.226.2000

www.rtcmagazine.com

reaches critical decision makers will continue to break new ground as technologies emerge plays the leadership role in the industry

t he first place engineers turn for in-depth coverage of the latest developments in embedded technology

E D ITOR IA L TECHNOLOGY IN CONTEXT

This section follows d e v e l o p m e n t s i n t h e technology underlyi n g t h e d e v e l o p m e n t o f embedded systems . I t i n c l u d e s t h e l a t e s t advances in proces s o r s , f o r m f a c t o r s , programmable logic d e v i c e s a n d s t a n d a r d s .

It also covers appro a c h e s l i k e f a u l t t o l e r a n c e , syste m management te ch n iqu e s, h o t - sw ap and thermal manage m e n t , h i g h a v a i l a b i l i t y a n d safety-critical conce r n s . Te c h n o l o g y i n C o n t e x t focuses on the foun d a t i o n s u p o n w h i c h e m b e dded sy stems are bu ilt .

TECHNOLOGY CONNECTED

Today, the vast majority of embedded devices are connected via some sort of serial link or network to other embedded devices, supervisory systems and ultimately to the Internet. The newer, faster serial interconnect technologies like PCI Express, USB and RapidIO, to name a few, as well as variations on industrial Ethernet, also interface with legacy technologies such as CAN and ProfiBus, serial interconnects and a host of wireless technologies. These include 802.11, Bluetooth, Wi-Fi and a variety of wireless sensor network technologies. The list goes on. Of course, these myriad technologies and protocols eventually flow into Ethernet and Internet, and it is the focus of the Technology Connected section to keep our readers informed on the latest developments in connectivity in the embedded world.

TECHNOLOGY IN SYSTEMS

Putting together the three major components of any computer-based system—the CPU, the software and the I/O—is often a challenging task, especially since the I/O and the software must be specifically tailored to the needs of the application in combination with the appropriate processor. In addition, there are often other components such as a storage subsystem and display. This activity requires the full skill of the developer—in evaluating and selecting the components, integrating them electrically and mechanically and in developing and optimizing the application code. This section will look at the issues, the techniques and the tools for system development and integration.

TECHNOLOGY DEPLOYED

Embedded systems operate in an endless variety of applications that make differing demands on their capabilities and how they are designed and configured. Despite that, many of the components, tools and design techniques are similar. This section will cover representative broad application areas and look at the unique problems they pose and the solutions they offer. Such things as data acquisition are integral to a wide range of specific applications as are motor control, machine-tomachine systems, medical devices and many more. Looking at some of the broader issues presented here, readers will be able to get ideas that they can apply to their specific needs in building that dedicated embedded solution.

EDI TORS Tom Williams, Editor-in-Chief to RTC magazine with more than 20 years of industry º came

knowledge include embedded software technology, processor º specialties

architecutres, standard board-level technology º before RTC, was Editor-in-Chief at Embedded Systems Development worked for other succesful pubs: º also

InfoWorld, Dr. Dobbs Journal , ED, CD, ESD Marina Tringali, Managing Editor º joined RTC bringing 10 years of marketing and customer relations experience in embedded marketplace all publications for RTC Group º oversees

ensures highest level of editorial content, circulation management, º postal regulation adherence, advertising traffic management, overall quality of all publications

RTC is stepping into 2010 in what is actually an exciting time. While it is true that at the time of writing this, the economic situation is less than fabulous, there are indications of improvement, and there are certainly technological developments waiting in the wings and ready to take advantage of better economic times, as well as to contribute to them.

Over the past year and a half, there has been a dramatic drop in the size and power consumption of advanced 32-bit processors, and that trend is expected to continue in the near term. This has enabled the creation of extremely small form factor modules that are now capable of bringing powerful embedded computing power, along with high-speed network connectivity, into application areas that were previously inaccessible. This is leading to a pervasive universe of small, connected intelligent devices that will have an enormous impact on our economy and on our society.

And it is the readers of RTC, the engineers, the product developers, project managers, programmers, testers and executives who will mold these basic technologies into the devices and applications that will shape our world. The technology is poised not only to make that world more connected, but also much more efficient. The ability to apply embedded intelligence in manufacturing, medicine, transportation, building management and expanding the Smart Grid, opens markets for innovative applications and also makes it possible to use ever scarcer energy resources more efficiently, saving money as well as reducing emissions.

RTC stands ready with its experienced editorial staff to bring you the latest developments along with the sharp, in-depth analysis to help select and apply the technologies that will create the products that will improve our lives and our environment.

Tom Williams Editor-in-Chief, RTC magazine

905 Calle Amanecer, Suite 250, San Clemente, CA 92673

949.226.2000

www.rtcmagazine.com

E D ITOR IA L C ALEN DAR Eve ry Is sue o f RTC m a g a z i n e c o n t a i n s s t a f f - w r i t t e n a n d c o n t r i b u t e d a r t i c l e s f r o m l e a d i n g te c hn o l o gy exper ts an d de sign in te grato rs. R TC ’s s t a f f p r o d uc es a t r ul y s up er i o r p r o d uc t , o ne that serves a critica l n e e d i n t h e e m b e d d e d c o m m u n i t y. C h a n g e s i n t h e t e c h n o l o g y, m a r k e t a n d p olitical /l egal ar enas pro vide a t ru e o ppo rtu n ity f o r R TC ’s e d i t o r s t o m a k e r e a l a n d m e a n i n g f u l c ontributi o ns to their co m m u n it y.

Technology in Context

Technology Connected

Technology in Systems

Technology Deployed

January

FPGAs—Is Bigger Alwa y s Better?

W ire less Data Acq uisition

Programmable Automation Contr oller s

Machine Vision in Factor y A utomation

February

CompactPCI in Control and Auto ma tio n

Security for Networked Devices—Is It Possib le?

Sleep Modes and Power-Downs: Manag ing Power in Small Systems

Wir eless Networ k s for Building and Facility Manag ement

March

Embedded Memory S y s tem Optio ns

Su pervisory S y s tems: Br inging the Network to the Op er ator

Mechanical Design for Chassis Cod ing

Machine to Machine Systems Smooth Tr anspor tation

April

PC/104 Derivatives—This Town Ain’t Big E n o ugh...

US B and /or PCI Ex pr ess?

Mar r ying COMs and Car r ier s—Not A lways Mad e in Heaven

Data Acquisition with Small Mod ules

May

Developments in Multicore Pro c es s o rs

E th ernet: 40Gb it to 10 0Gbit to...?

I nteg r ating Touch Screen and Input Technolog ies

Green Engineering: Making the Most of Power

June

Lo w-Po wer CPUs Bring Intelligence into S ma ll S pa c es

Using CompactPCI and PX I

Hyper visor s and Oper ating Systems for Multicor e

Motor and Motion Contr ol

July

Mini-, Nano- and Pic o -IT X M o du les

MicroTCA in Networ k s

Embedded Windows vs. Linux

Med ical Devices Build on Small Modules with Low Power

August

Batteries, Fuel Cells and Photovoltaics in E mbedded Des ign

Sorting Out GSM, W i-F i and Bluetooth

Rugg ed , HotSwap p ab le and Reliable—Tough Systems for Tough Job s

Making Factory Automation Systems Flexible and Configur able

September

VME—Will Its Deriv a tiv es Prev a il?

Options for Indus trial Networ k s

Thermal Manag ement in Tig ht Spaces

Robotic Systems Combine Sensors, Computer Power and Motion

October

Adv a nc es in S o lidS ta te S to ra ge

La tes t Gener ation PCI Ex p r ess

System Monitor ing and Management

Embed d ed Technologies for the Smar t Power Gr id

November

ARM and Power Modules Move in on Applic a tio n s

Remote M a nag ement and M a i ntenance

Wearable and Handheld Computer s Move into Specialized Job s

Box PCs Package Modularity, Connectivity and A pp lication Diver sity

December

COM s v s . S BCs — W h a t to Us e a n d W h en

PCI Express over Cab le

Micr oTCA in Contr ol and A utomation

Stand ar ds Up d ate: Report on the Most Significant Industry Stand ar ds

P ROMOT IO N AL IS S UES janu ar y

Ethernet Board Showcase

f ebr u ary

Security CEO Panel FPGA Board S howcase

m ar ch

Small Form Factor SIG Showcase PC/104 Showcase

apri l

PC/104, PC/104 Express and ISM Showcase

a ugus t

Small Form Factor Fold-Out 3U CompactPCI Showcase FPGA Showcase

s eptember

Rugged SBC Showcase Linux and Java Showcase

o c to ber

MicroTCA Showcase Wireless Network Showcase

n o v ember m ay

Solid-State Drives Showcase Industrial Box PC Showcase

june

COM Express Showcase Multicore Board Showcase

Mini-, Nano- and Pico-ITX Showcase Development Tools Showcase

dec ember RF Poster

Editorial Index Solid-State Drives Showcase

july

USB Module S howcase Data Acquisition Showcase

CIRCULATION º º º º º

mastered circuation

regional events participation with industry exhibitions

continual circulation development

most focused, unique circulation in the industry

20,000 print + 17,000 digital

37,000 unique industry

th professionals every mon Make sure our ads are seen by these people!

are most active participants in the º readers

industry º 82% of subscribers have attended an embedded industry conference/exhibition in past 12 mos. come to RTC for assistance º advertisers

in promoting activites through dedicated circulation

Readers’ End Use Function Test & Measurement

Other 3%

Communications 12%

15%

Security

circulation : organic, focused and growing

15%

Automation & Control 26%

Transportation 9%

Areas of Engineering Development

Retail/POS

Connectivity

12%

30%

Medical

Military

Signal Processing

12%

12%

14%

Blade Server Processing 14%

Job Titles

Blade Server Switching 10%

Engineering Manager/Program Manager

Control Functions

30%

25%

Hardware Engineer/Designer

POS/Retail Terminal

26%

22%

Business Development

Safety/Protection

2%

16%

0

Design Team Leader

5

10

15

20

25

17%

30

Executive Management 19%

Other 2%

0

5

10

15

20

25

30

35

DISTRIBUTION

PRINT ADVERTISING

º RTC is active participant in the embedded OEM industry sponsor—magazines are distributed º Media

at every major industry event engineers around the world º gives

global access through monthly Digital Distribution know RTC can take them º Advertisers

anywhere they need to go

º Rise of electronic media has given marketers false idea that print advertising has lost impact need for focused impact—and º Increased

cost-effective media º Electronic medium can lack impact for marketing messages advertising in publications geared º Print

toward customers provides best balance of focus and impact for available marketing dollars

I NDUSTR Y EVEN T DIS TR IB U T ION Ea c h year, RTC magazin e ’s in du st ry e ve n t pre s enc e g r o ws a s i t s i d ent i t y wi t hi n t he em b ed d ed community has bec o m e t h a t o f a t i m e - t e s t e d r e s o u r c e f o r e n g i n e e r s a n d t o p - l e v e l d e c i s i o n ma k e r s . As a medi a spo n so r o f m ajo r w o rldw id e ev ent s , a t t end ees a nd ex hi b i t o r s a l i k e ha v e c o m e to re co gni ze the pu blicatio n an d re ly h e avily o n i t s ed i t o r i a l c o nt ent . R TC m a g a z i ne t r ul y i s t he engineering resourc e .

R TC magazine is pr o a c t i v e i n d i s t r i b u t i n g m a g a z i n e s a t t a r g e t e d e v e n t s a n d c o n f e r e n c e s throughout the year. O u r a d v e r t i s e r s b e n e f i t f r o m e x p o s u r e a t e v e n t s t h a t t h e y m a y o r m a y n o t b e e x h ib iti ng at themselve s; re gardle ss o f w h e th e r o r no t t hey a r e a t t he ev ent , t hei r m es s a g i ng i s i n th e hands o f cur r en t cu st o m e rs an d pro m isin g p r o s p ec t s .

Each event leads to a m e a s u r a b l e i n c r e a s e i n c i r c u l a t i o n a s o n e o f o u r m a i n g o a l s a t i n d u s t r y e ve nts i s to attr act n e w su bscribe rs. O u r sale s a nd ed i t o r i a l s t a f f d ed i c a t e t i m e a nd ener g y to face-to-face inte r a c t i o n w i t h o u r r e a d e r s a n d a d v e r t i s e r s t o c u l t i v a t e l o n g - l a s t i n g p e r s o n a l re la tio ns hi ps that s e t R T C apart fro m its co m pe t i t o r s .

In 201 0 , RTC magaz in e w ill be dist ribu te d alo n g wi t h C O TS J o ur na l a nd ED A Tec h F o r um J o ur na l at major events like E S C , D A C , M I L C O M , E m b e d d e d Wo r l d , S U P E R C O M M , A R M ® t e c h c o n ³ a n d a growing list of other s . I n a d d i t i o n , o u r p u b l i c a t i o n s a r e d i s t r i b u t e d a t m o r e t h a n 3 0 R T E C C e v e n t s a s we ll as the EDA Te ch Fo ru m , w h ich in 2 0 0 9 f ea t ur ed 15 wo r l d wi d e l o c a t i o ns .

Ta k e adv antage o f th e o ppo rtu n ity to gain e xpo s ur e i n s ho w i s s ues . C o nt a c t y o ur r eg i o na l s a l es representative.

D I GITAL DIS TRIBUTION R TC magazine publi s h e s a d i g i t a l e d i t i o n e v e r y m o n t h t o o u r g r o w i n g c i r c u l a t i o n o f 1 7 , 0 0 0 e-subscribers. Adve r t i s i n g o p p o r t u n i t i e s a r e a v a i l a b l e i n t h i s i n f o r m a t i o n a l a n d t e c h n i c a l n e w s l e t t e r to reach an extende d a u d i e n c e e a c h m o n t h , i n c r e a s i n g y o u r c o m p a n y ’s e x p o s u r e i n t h e i n d u s t r y.

loc at i on s of e - s u b s c r i b e r s 48% 1 4% 1 % 35%

Uni ted S tate s Canada Austr al i a and N e w Z e alan d Eur o pe

I NT EGR ATED ADVERTIS IN G In recent months, o u r i n d u s t r y h a s e n t e r e d a p o w e r s t r u g g l e b e t w e e n a d v e r t i s i n g i n a p r i n t o r d ig ita l medi um. Mo s t co m pan ie s h ave side d w i t h o ne o r t he o t her, b el i ev i ng t ha t l o y a l t i es t o a sp e c ifi c adv er ti si ng m e diu m w ill yie ld a be t te r RO I .

Not R TC magaz i ne. We be lie ve stro n gly in t h e p er t i nenc e o f b o t h p r i nt a nd d i g i t a l a d s p a c e.

R e c e nt r esear ch ha s sh o w n th at prin t adve rtisi ng i s a l ea d i ng t o o l i n d ev el o p i ng Web t r a f f i c . We’ r e able to use the entir e p l a y i n g f i e l d i n o u r q u e s t f o r b r a n d a w a r e n e s s a n d f a m i l i a r i t y. W h i l e o t h e r c om p ani es ar e l ef t with all t h e ir e ggs in o n e ba s k et , we ha v e a v a s t a r r a y o f m et ho d s o f b r a nd i ng your company and m a r k e t i n g y o u r p r o d u c t s t o y o u r t a r g e t p r o s p e c t s . We s t a r t w i t h o u r p r i n c i p l e s , a d d your go al s and in tu rn w e ge t re su lts.

ele ct ron i c me d i a

Ca p ital i zi ng o n o nl i n e adve rtizin g h as n e ve r be en ea s i er. U s i ng s t a nd a r d i z ed o nl i ne a d s b r i ng s you r pr o ducts di r ect ly to th o se w h o are in te re s t ed a nd p ur c ha s e-o r i ent ed . R TC h a s t h e u n i q u e a b ility to o f fer an adve rt izin g o n e - t w o pu n ch vi a p r i nt a nd d i g i t a l a d s p a c es . Thi s c o m p r ehens i v e ma rk eti ng pl an maxim ize s bran d aw are n e ss, RO I a nd l ea d -g ener a t i ng g o a l s .

digi t al ed i t i o n s p o n s o r s h i p s

Of R T C ’s 3 7,0 0 0 r ea de rs, 1 7 , 0 0 0 o f th o se in div i d ua l s a r e s ub s c r i b ed t o R TC ’s D i g i t a l Ed i t i o n.

This version of the m a g a z i n e d e b u t s o n l i n e a s t h e p r i n t m a g a z i n e i s r o l l i n g o f f t h e p r e s s . U s i n g h ig h - impact di gi tal a d space , yo u h ave th e abil i t y t o i m p r es s up o n a hi g hl y f o c us ed c o r ner o f t he e m b e dded mar ket.

ele ct ron i c s e r v i c e s

lots of potential ways to execute

T h e e xpandi ng mul t it u de o f o ptio n s de vo t e d to el ec t r o ni c s er v i c es o v er t he l a s t y ea r o r s o ha s b e e n no thi ng s ho r t o f st agge rin g. H e re at R T C , we c o nt i nue t o s eek t he b es t a v enues f o r t a k i ng advantage of this gr e a t o p p o r t u n i t y t o r a i s e b ra n d a w a r e n e s s . E x a m p l e s o f t h e s e e l e c t r o n i c se rvices i ncl ude, bu t are n o t lim ite d to , list re n t a l s , em a i l b l a s t s , c o r p o r a t e s ur v ey s , p r es s r el ea s e d istributi o n, etc. C o n tact o n e o f o u r sale s re pr es ent a t i v es , a nd we’ l l f i nd t he b es t a v a i l a b l e me tho d to br i ng valu e to yo u as a valu e d cu st o m er.

res ou rce lis t i n g : w hit e p ap e r, w e b i n a r, v i d e o , a n d a udio lis tin gs

B e n e fi t y o ur co mpa n y by po stin g a re so u rce t o o ur newl y up d a t ed Web s i t e. Thes e r es o ur c es inc lude w hi te paper s, w e bin ars, vide o s, au dio c l i p s , et c . a nd a r e p l a c ed r i g ht a l o ng s i d e o ur t o p she lf edi to r i al to be vie w e d by part ie s o f in te re s t . Thi s m et ho d wi l l i nc r ea s e y o ur c o m p a ny ’s c l o ut on search engines s u c h a s G o o g l e , a n d Ya h o o . E n g i n e e r s m u s t r e g i s t e r t o e n t e r t h e r e s o u r c e listin g s secti o n o f o u r We b sit e , an d t h e de tails o f t ho s e r eg i s t r a nt s wi l l b e p a s s ed o n t o y o u v i a our unique Real-Tim e L e a d D i s t r i b u t i o n S y s t e m ( R T L D ) . C h e c k w i t h y o u r l o c a l s a l e s r e p r e s e n t a t i v e for fu r ther i nfo r matio n .

w eb i n ar & p o d c a s t p r o d u c tio n

A s p a rt o f RTC ’s gen e r a l M . O . , w e a r e a l w a y s lo o k i n g f o r n e w a n d e x c i t i n g w a y s t o b r i n g information to engin e e r s , w h e t h e r t h e y ’ r e a t h o m e , i n t h e i r o f f i c e o r a n y w h e r e w i t h a n I n t e r n e t connection. Podcas t s a n d w e b i n a r s p u t t h e a d v e r t i s e r i n t o a u n i q u e p o s i t i o n w i t h t h e a b i l i t y t o c om b ine tr adi ti o nal e dit o rial an d m arke t in g te c hni q ues wi t h i nc r ed i b l e e-m a r k et i ng ev ent s . O ur a b ility to pr o duce high - qu ality live / arch ive d vid eo a nd a ud i o p r o d uc t i o ns i s a s ur e wa y t o i nc r ea s e you r co mpany ’s exp o su re w it h in th e in du st ry.

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m or e p rod u c t s a n d s e r v i c e s Micro Sites

Mic ro s i tes ar e a w ay o f t akin g tradit io n al re so ur c e g ui d es a nd a d v er t o r i a l c a m p a i g ns a nd converting them into a d i g i t a l f o r m a t t o b e h o s t e d o n l i n e . O u r i n d u s t r y - l e a d i n g s t a f f w i l l w o r k w i t h you to r ef i ne yo ur e dit o rial an d graph ical co n tent t o i nc r ea s e i nt er es t a s wel l a s ex p l o r e s p ec i f i c technologies, applic a t i o n s a n d c o l l a b o r a t i o n s f o r y o u r p r o d u c t . T h e a v e r a g e m i c r o s i t e r a n g e s from 5 -7 H TML co d e d page s.

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new w w w. r t c m a g a z i n e . c o m R TC magazine is ex c i t e d t o h a v e l a u n c h e d i t s n e w l y d e s i g n e d We b s i t e . F e a t u r e s i n c l u d e a d e d ic ated “Ask the E dito r” se ctio n w h e re visit o r s c a n i nt er a c t wi t h To m W i l l i a m s , ed i t o r-i nc h ie f, as w el l as cur re n t in du st ry n e w s, acce ss t o whi t e p a p er s a nd o t her em b ed d ed c o m m uni t y re sou r ces . Vi s i to r s are also n o w able t o bro w se Web c o nt ent b a s ed o n s p ec i f i c t ec hno l o g i es a s a l l a rtic les have been t agge d acco rdin gly.

A c tive edi to r i al i s po ste d o n t h e We b site , an d a n a r c hi v e o f p a s t i s s ues g i v es r ea d er s a c c es s to c rit i cal techni cal in fo rm atio n o n de m an d. T h e new d i g i t a l v er s i o n o f m o nt hl y i s s ues i s a l s o accessible via the h o m e p a g e a n d a r c h i v e , p r o v i d i n g p r i n t a d v e r t i s e r s w i t h d u a l e x p o s u r e f o r those who read on t h e We b a s w e l l . A d v e r t i s e m e n t s i n t h e d i g i t a l v e r s i o n a r e a l s o l i n k e d t o t h e c orre s po ndi ng co m pan ie s, drivin g in t e re ste d rea d er s o ne s t ep c l o s er t o o ur a d v er t i s er s .

Visit ww w.r tcmagazin e . co m to se e fo r yo u rse lf !

ADVERTISING Ongoing success of RTC is due to its ยบ ability to reach critical decision makers focus on the embedded industry ยบ supreme

PRIC ING print adve rtisin g 1X

2X

3X

4X

6X

8X

12X

two page spread

18X

24X

$6,772

$6,416

$6,030

$5,672

$5,530

$5,275

$5,165

$4,988

$4,630

full page

$4,516

$4,278

$4,020

$3,782

$3,686

$3,517

$3,444

2/3 page

$3,326

$3,088

$4,194

$3,980

$3,737

$3,500

$3,427

$3,307

$3,202

1/2 page

$3,080

$2,906

$3,012

$2,857

$2,684

$2,566

$2,463

$2,379

$2,300

1/3 page

$2,212

$2,086

$2,200

$2,086

$1,960

$1,903

$1,796

$1,760

$1,680

1/4 page

$1,588

$1,523

$1,666

$1,580

$1,485

$1,428

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$1,309

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$1,224

$1,155

stand ard web adve rtisin g ad type

size

qty/pag e

leaderbo ard

728X90

1

25%

$1,000

skyscrap er

120X600

1

25%

$1,000 $1,000

SOV

price/m onth

body

300X250

1

25%

premier tile

125X125

1

100%

$395

tile

125X125

5

100%

$250

page peel flash

100X100 to 800X800 (recomm ended)

1

100%

$2,995

ticker-ta pe text

35 to 50 characte rs

1

100%

$1,295

PRICIN G e-news letter/d igital edition sponso rship size

location

qty/issue

cost/thousa nd

price

728X90

1

$180

$3,060

footer

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1

$45

$765

body

300X250

1

$90

$1,530

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120X60

1

$90

$1,530

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3

$22.50

$382

leaderboard

direct market ing and list rentals price

fulfillment

e-mail

$650/thousa nd

the RTC group

mail

$450/thousa nd

third-party mail house

voice cast

$650/thousa nd

the RTC group

type of list

Rate Combina tions

Rates for COTS Journal, RTC magazine and EDA Tech Forum Journal can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all three publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunitie s; contact your sales representati ve for more information.

RTC provides its customers with the personal service, flexibility and professionalism to meet the needs of any ad or marketing campaign .

MORE PRIC I NG Resource listing: white paper, webinar, video and audio listings The initial listing in a calendar year: $995 Additional listings within a calendar year: $ 795 Micro sites $ 795 per coded page Includes: with writers, graphic designers º collaboration

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Custom activities available Pricing varies depending on project. Inquire with a sales representative for more info.

M ATER IA L IN S TRUC TIO N S All advertising must b e s u b m i t t e d a s a h i g h - r e s o l u t i o n P D F ( P D F / X - 1 a ) . F o u r- c o l o r i m a g e s m u s t b e CM YK; mi ni mum r eso lu tio n 3 0 0 dpi; t iff o r e ps a r e p r ef er r ed ; l i ne a r t a m i ni m um o f 12 0 0 d p i . O nl y full- p age ads r equi re a ble e d o f 1 / 8 ” ( 4 m m ).

Full-page live area i s 1 / 2 ” ( 1 3 m m ) f r o m t r i m o n a l l s i d e s . F o r a l l o t h e r a d s i z e s , a l l l i v e c o n t e n t should stay 1/4 ” fr om t h e e dge o f th e ad space.

P le a se submi t PDFs via T h e R T C G ro u p’s FT P s i t e: http ://upload.r tcgrou p. c om

P RESS R ELEAS E S UBMIS S ION S To submit a new pro d u c t a n n o u n c e m e n t , s e n d a n e - m a i l v e r s i o n o f t h e r e l e a s e t o t h e e d i t o r s . T h e more technical the i n f o r m a t i o n , t h e m o r e u s e f u l i t i s t o o u r r e a d e r s . E a c h p r o d u c t a n n o u n c e m e n t should i ncl ude a pr e ss re le ase , pro du ct dat asheet a nd p r i c i ng . D i g i t a l f i l es , s uc h a s P D F d oc u ments and di gi tal graph ics, sh o u ld be se n t o nl y t hr o ug h p r i o r a r r a ng em ent s wi t h a n ed i t o r.

P u b lished i mage r eso lu t io n s n e e d t o be at le as t 3 0 0 d p i .

A D SIZ ES

full page

8 - 1 / 2 ” ( 2 16 mm) x 1 1 - 1 / 8 ” ( 2 8 3 mm)

1 /3 page V

2- 1 / 4 ” ( 5 7 mm) x 9 - 7 / 8” ( 2 5 1 mm)

2 / 3 page

1/2 page V

7- 3/8” (1 87 mm) x 6- 3/8” (1 62 mm)

3- 1 /2 ” (8 9 m m ) x 9- 7/8 ” (2 5 1 m m )

1 / 3 page H

1 / 3 pa g e s q ua r e

7- 3/8” (1 87 mm) x 3- 3/8” (85 mm)

4- 3/4” (1 2 1 m m ) x 4- 3/4 ” (1 2 1 m m )

1/2 p a g e H

7 - 3 /8 ” (1 8 7 m m ) x 4 - 3 /4 ” (1 2 1 m m )

1/4 p a g e V

3 - 1 /2 ” (8 9 m m ) x 4 - 3 /4 ” (1 2 1 m m )

1/ 2 p a g e i s l a nd 7 - 3 /8 ” (1 8 7 m m ) x 4 - 3 /4 ” (1 2 1 m m )

1/ 4 p a g e H

7 - 3 /8 ” (1 8 7 m m ) x 2 - 3 /8 ” (6 0 m m )

E D ITOR IA L C ALEN DAR Te chn ology in Con text

Technology Co n n e cte d

Te ch n o l o gy i n Sy s te ms

Te ch n o l o gy De p l o y e d

J a nuary

FPGAs—Is Bigger Always Better?

Wireless Data A c qu i si ti o n

P ro gra m m a bl e A u to m a ti o n C o n tro l l e rs

Machine Vision in Factory A u to m a ti o n

F eb ruary

CompactPCI in Control and Automation

Security for N e t w o r k e d Devices—Is I t P o ssi bl e ?

S l e e p Mo de s a n d P o w e rDowns: Managing Power i n S m a l l S yste m s

Wireless Networks for Building and Facility Ma n a ge m e n t

March

Embedded Memory System Options

Supervisory S y s t e m s : Bringing the Ne tw o rk to the Ope ra to r

Mechanical Design for C h a ssi s C o di n g

Ma c h i n e to Ma c h i n e S yste m s S m o o th Tra n spo rta ti o n

A p ril

PC/104 Derivatives—This To w n Ain’t Big E nough...

USB and/or P C I Expre ss?

Marrying COMs and Carriers—Not Always Ma de i n He a ve n

Data Acquisition with S m a l l Mo du l e s

May

Developments in M ulticore P rocessors

Ethernet: 4 0 G b i t t o 1 00Gbit to ...?

I n t e g r a t i n g To u c h S c r e e n a n d I n pu t Te c h n o l o gi e s

Gre e n En gi n e e ri n g: Ma ki n g th e Mo st o f P o w e r

June

Low-Power CPUs Bring I nt elligence into Small Spaces

Using Comp a c t P C I a n d P XI

Hypervisors and Operating Systems for Mu l ti c o re

Mo to r a n d Mo ti o n C o n tro l

July

Mini-, Nano- and Pico-ITX Modules

MicroTCA in Ne tw o rks

Embedded Windows vs.

Linux

Medical Devices Build on Small Modules with Low Power

A u g ust

Batteries, Fuel Cells and Photovoltaics in Embedded Design

Sorting Out G S M , W i - F i and Blu e to o th

Rugged, Hot-Swappable a n d R e l i a b l e — To u g h S yste m s f o r To u gh Jo bs

Ma ki n g F a c to ry A u to m a ti o n S yste m s F l e xi bl e a n d C o n f i gu ra bl e

S e pt e mb e r

VME—Will Its Derivatives P revail?

Options for I n d u s t r i a l Netw o rks

Thermal Management in Ti gh t S pa c e s

Ro bo ti c S yste m s C o m bi n e S e n so rs, C o m pu te r P o w e r a n d Mo ti o n

O ct o b e r

A d vances in Solid- State Storage

Latest Gene r a t i o n P C I Ex pr e ss

System Monitoring and Ma n a ge m e n t

E m b e d d e d Te c h n o l o g i e s f o r th e S m a rt P o w e r Gri d

No ve mb e r

ARM and Power Modules M o ve in on Applications

Remote Mana g e m e n t a n d Mainten a n c e

We a r a b l e a n d H a n d h e l d Computers Move into S pe c i a l i ze d Jo bs

Box PCs Package M o d u l a r i t y, C o n n e c t i v i t y a n d A ppl i c a ti o n Di ve rsi ty

D e ce mb e r

CO Ms vs. SBCs—What to Use and When

P C I Ex press o ve r C a bl e

Mi c ro T C A i n C o n tro l a n d A u to m a ti o n

Standards Update: Report o n th e Mo st S i gn i f i c a n t I n du stry S ta n da rds

2 0 10 w w w.rt c m a ga zine .com