The magazine of record for the embedded computing industry
Solve The Puzzle The guide for decision makers in the embedded, real-time and open systems computer industry
media kit 2009
CIRCULATION INFORMATION CIRCULATION THAT COUNTS
EDITORIAL THAT MATTERS
RTC has mastered the circulation puzzle. Through our regional events, participation with industry exhibitions and continual circulation development, we have created the most focused and unique circulation in the industry.
RTC reaches critical decision makers and will continue to break new ground as technologies emerge
RTC’s Readers are the most active participants in the industry: 82% of the magazine’s subscribers have attended an embedded industry conference or exhibition within the last 12 months.
TOTAL Circulation 37,000 •2 0,000 print circulation in the USA • 1 7,000 digital circulation Worldwide READERS’ END USE FUNCTION OTHER ENT 3% REM ASU & ME % 6
UN IC 1 2 % AT I O
NS
TEST
MM
RETAIL/POS 7% MILITARY 12%
RTC covers cutting-edge technology in real-world applications, including medicine, communications, aerospace, industrial automation, and control. The Technology in Context sections looks at the impact of embedded technology in these major application areas. Our editors strategically select key technologies where the solutions outlined and information provided are highly applicable and transferable.
industry insight
MEDICAL 12%
Our editors compile and consider different approaches to a technology sector, helping the reader ready their product for market. This includes such issues as updates on industry standards, advances in semiconductors, development tools, connectors, RTOSs, and networking infrastructure.
JOB TITLES ENGINEERING MANAGER/PROGRAM MANAGER 34% HARDWARE ENGINEER/DESIGNER 26% BUSINESS DEVELOPMENT 2% DESIGN TEAM LEADER 17%
system integration
EXECUTIVE MANAGEMENT 19%
RTC magazine devotes an entire section each month to the latest developments in real-time operating systems, development, and analysis tools and standards, as well as the latest verification and debug strategies. Our editors are the most experienced in the technical publishing industry on embedded software, and our readers confidently open them for insight and expertise.
OTHER 2% 0
5
10
15
20
25
30
AREAS OF ENGINEERING DEVELOPMENT CONNECTIVITY 30%
The design community turns to RTC magazine for the latest product developments.
BLADE SERVER PROCESSING 14% BLADE SERVER SWITCHING 10% CONTROL FUNCTIONS 25% POS/RETAIL TERMINAL 22% SAFETY/PROTECTION 16% 5
10
35
products and technology
SIGNAL PROCESSING 14%
0
technology in context
RTC focuses on how OEMs can achieve solutions within the standards-based environment. Solutions Engineering covers the impact of standards such as ATCA and IPv6 and issues such as EMI and SAF specifications for systems that are built and deployed to address real-world situations.
AUTOMATION & CONTROL 26%
TRANSPORTATION 9%
EDITORIAL SECTIONS
solutions engineering
CO
SECURITY 15%
RTC magazine plays the leadership role in the industry. It is the first place engineers turn for in-depth coverage of the latest developments in embedded technology.
15
20
25
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2009 EDITORIAL CALENDAR TECHNOLOGY IN CONTEXT
SOLUTIONS ENGINEERING
INDUSTRY INSIGHT
SYSTEM INTEGRATION
PROMOTIONAL OPPORTUNITIES
JANUARY
Microcontrollers Bring Big Power to Small Places
Wireless Sensors: MiniNetworks Stretch into the Real World
Interconnect Wars: Sorting Out the Survivors
Machine to Machine: Small Modules Make Big Systems
FEBRUARY
COMs vs. SBCs: Trade-offs and Pitfalls
FPGA Board Solutions: Multiple Personalities Trim System Costs
Ruggedization: Making Rugged That Which Was Not
CompactPCI Express
Multicore Processors: Making Progress on the Promise
10 Gbit Ethernet Aims at 100 Gbit
I/O Subsystems: Standard, Custom, or Modular?
Bonus Distribution: ECS Real Time or Real Time West Enough? Match System Requirements to CPU Speed Small Form Factor SIG Showcase
APRIL
Small Form Factor Developments and Trends
Fire It Up! The Perils of Powering Up COM-I/O Board Combos
LPC Bus: Why It’s Needed and Where It Fits
Green Engineering: Spreading Intelligence to Save Power
MAY
MicroTCA and 3U cPCI in Control
The Incredible Shrinking Blade Server
USB Stakes Its Claim in the Embedded World
Multicore CPUs Marry Windows with RTOSs
COM Modules Bring CPUs to More Specialized Apps
Intelligent Power Management with ACPI and More
Managing Small Modules with I2C
Motion Control: Combining Vision with Control
Low-Power Processors Deliver High-Power Performance
Data Acquisition with Small Modules
Security for Wireless Networking
Human/Machine Interfaces Large and Small
Rugged SBC Showcase
ATCA: Growing in Telecom and Growing Beyond
PCI Express Enters the Second Generation
Mobile Robotics: Small Boards Behind the Bars
Industrial Networks: Is It IP All the Way?
3U CompactPCI Showcase
Non-PCs: Challenging x86 in Small Modules?
High Temp in Small Spaces: Thermal Management for Small Form Factors
Small DSP Boards for Sensing and Control
Rails and Boxes: SnapTogether Solutions for Industrial Control
Bonus Distribution: ESC Boston and ATCA Summit San Jose
Developments in VME
Solid-State Drives: Options for Storage and Safety
Rugged Apps: It’s Small, but Small Modules Power Can It Take It? Medical Devices
Solid-State Drives Showcase
High Reliability and SafetyJava and Linux Span the Critical Systems for the Next Embedded Space Generation
PMC/XMC Board Showcase/Data Acquisition Showcase
MARCH
JUNE JULY AUGUST SEPTEMBER OCTOBER
COM Express Showcase FPGA Board Showcase Bonus Distribution: Embedded World Multicore Board Showcase
NOVEMBER
PMC/PrPMC, XMC: New Directions for Mezzanines?
MicroTCA in Communications
DECEMBER
WiFi and GSM: Where They Fit and Where They Can Go
Standards Update: Update Fault Management and Hoton the Latest Industry Swapping on the Small Standards
Operating Systems and Tools for Multicore Development
ATCA Showcase USB Module Showcase PC/104 Express Showcase Ethernet Boards Showcase Industrial Box PC Showcase
AMC Board Showcase
2-Fer and Editorial Index
PRICING PRINT ADVERTISING 1X TWO-PAGE $6,772 SPREAD
2X
3X
4X
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8X
12X
18X
24X
$6,416
$6,030
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FULL PAGE
$4,516
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$3,517
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2/3 PAGE
$4,194
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1/2 PAGE
$3,012
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1/3 PAGE
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1/4 PAGE
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$1,155
Due to unexpected or unusual increases in postage associated with fuel costs, The RTC Group reserves the right to revise rates throughout the year. Check with your sales representative for current rates.
RATE COMBINATIONS Rates for COTS Journal, RTC, PKG and Portable Design can be combined to give you the maximum discount. Use the pricing schedule for the total number of pages in all four publications in your annual contract. Discounts may also be applicable if you purchase RTECC shows or take advantage of additional online advertising opportunities; contact your sales representative for more information.
SPECIFICATIONS
2-PAGE SPREAD 17” X 11-1/8”
1/2 PAGE ISLAND 7-3/8” X 4-3/4”
FULL PAGE 8-1/2” X 11-1/8”
1/3 PAGE V 2-1/4” X 9-7/8”
1/2 PAGE V 3-1/2” X 9-7/8”
2/3 PAGE 7-3/8” X 6-3/8”
1/3 PAGE H 7-3/8” X 3-3/8”
1/3 PAGE SQUARE 4-3/4” X 4-3/4”
1/4 PAGE V 3-1/2” X 4-3/4”
1/2 PAGE H 7-3/8” X 4-3/4”
1/4 PAGE H 7-3/8” X 2-3/8”
MATERIAL INSTRUCTIONS
Press Release Submissions
All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of 1/8” (4 mm).
To submit new product announcements, send e-mail versions of the release to the editors. The more technical the information, the more useful it is to our readers. Each product announcement should include a press release, product datasheet and pricing. Digital files, such as PDF documents and digital graphics, should be sent only through prior arrangements with an editor. Published image resolutions need to be at least 300 dpi.
Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space. Please submit PDFs via The RTC Group’s FTP site:
http://upload.rtcgroup.com
The Final Piece of the Puzzle: maximize your company branding and technical web presence visit www.rtcmagazine.com for online advertising opportunities.
Sales Team
Editorial Team
STACY MANNIK
SHANDI RICCIOTTI
TOM WILLIAMS
MARINA TRINGALI
Western Regional Sales Manager 949.226.2024 (tel) 949.274.6134 (mobile) stacym@rtcgroup.com
Eastern Regional Sales Manager 949.226.2000 (tel) 949.573.7660 (mobile) shandir@rtcgroup.com
Editor-in-Chief 831.335.1509 tomw@rtcgroup.com
Ad Traffic/Managing Editor 949.226.2020 marinat@rtcgroup.com
WARREN ANDREWS
Colin McCracken & Paul Rosenfeld
LAUREN TRUDEAU
Editorial Director/Associate Publisher 239.992.4357 warrena@rtcgroup.com
Western Regional Sales Manager 949.226.2014 (tel) 949.554.9742 (mobile) laurent@rtcgroup.com
Contributing Editors Small Form Factor Forum Column (SF3) sf3@rtcgroup.com
The magazine of record for the embedded computing industry
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