R3 2023 April New Business League - APAC

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy Huawei China, MSD Hong Kong, Institute of Heart Lungs Diseases Research Institute India 21.7 21.7 122 2 2 DDB Mars Pet Care India, Department of Tourism (DOT) Philippines Project, Pullman Hotels Hong Kong Project 16.6 16.6 39 3 3 M&C Saatchi Group Resort World Sentosa SEA, Rebel Foods India Project 11.5 11.5 22 4 5 BBDO Tokyo Metropolitan Annual PR consultation , Creative and planning consultation Japan, Jen Jiu China, Pure Cotton China 11.2 11.2 51 5 4 Dentsu Global Health brand China Project 11.0 11.0 59 6 8 Grey Group American Tourister Hong Kong Project, Colgate - Joint Venture Korea Project, Federal Bank India Project 9.7 8.9 40 7 7 Havas Worldwide GSK Malaysia Project, Mamaearth India, Mps Interactive Systems Ltd India Project 8.3 8.3 27 8 6 VMLY&R Temasek Singapore Project, Singapore Press Holding Singapore Project 8.2 8.2 31 9 9 Wunderman Thompson WT Bengaluru India Project 5.0 5.0 27 10 10 R/GA QuickBooks Australia, Fujitsu Japan, Shiseido Digital Strategy Japan 2.3 2.3 12 11 11 Mullenlowe Group UPS Singapore Project, Singapore Ministry of Defense (MINDEF) Singapore, IMDA (Infocomm Media Development Authority) Singapore 2.1 2.1 14 12 12 Wieden & Kennedy Riot Games China 2.0 2.0 1 13 13 McCann Worldgroup Reliance Retail Limited India, The Trade Desk Thailand Project, Century Pacific Foods Philippines Project 1.8 1.8 11 14 16 Wondrlab Patanjali Foods Limited India, Heavenly Secrets Pvt Ltd (pilgrim) India Project 1.6 1.6 67 15 14 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India 1.6 1.6 7 16 15 TBWA Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.4 1.4 3 17 18 ThinkerBell Fight Food Waste Australia Project, Kx Pilates Australia Project, The Reject Shop Australia 1.1 1.1 3 18 17 Atomic212 Tourism Northern Territory / Northern Territory Government Australia, Unikrn Esports Australia 0.9 0.9 2 19 - Apparet Australian Fashion Council Australia 0.9 0.9 7 20 19 FCB Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia 0.3 0.3 3 2023 (Jan-Apr): 118.6 550 2022 (Jan-Apr): 198.3 970 YoY Comparison: -40.2% -43.3%

Asia Pacific / Apr 2023

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare Maruti Suzuki India Limited India Planning & Buying, EH (Life Space) China, Horizon Robotics China 35.5 Chabaa Bangkok Co.,Ltd. Thailand 31.2 53 2 2 Wavemaker PT Ajinomoto Indonesia Indonesia, Sichuan Swellfun Co., Ltd. China AOR (Buying) 28.3 Foodpanda Philippines 27.8 21 3 3 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 11.2 24 4 4 OMD Sugar Cosmetics India, VF Corporation China, Deviyani India 10.7 10.7 37 5 6 Initiative WA Government Australia, Cricket Australia, Pernod Ricard Australia 8.1 7.4 22 6 5 PHD BOGNER China, SHK - The Point Hong Kong, Rakuten Travel Hong Kong 6.7 6.7 24 7 8 Havas Media Red Bull Australia, Momentum Energy Australia, Tassal Prawn Australia 5.3 5.3 16 8 7 NP Digital Hewlett Packard Australia Project , Vlone Australia, Blis Probiotics Australia 5.2 5.2 77 9 10 LS Digital SUPER SIX SPORTS GAMING PRIVATE LIMITED India, QUICK HEAL TECHNOLOGIES LIMITED India, Bajaj Consumer Care Limited India 4.6 4.6 41 10 9 Dentsu X World Vision Philippines, HERO GAMES-Global Quality Taiwan Project, Lion Chemical Industry (Taiwan) CO., LTD. Taiwan 3.9 3.5 23 11 11 Hearts & Science LG Australia, FIFA Womens World Cup Australia Project 3.0 3.0 3 12 12 iProspect Foodpanda - Malaysia Malaysia, PT. Traveloka Indonesia Indonesia, National Stock Exchange of India Limited India 2.4 2.4 29 13 13 Carat Foodpanda Philippines, Mass Marketing Company Limited Thailand Project, Dr. Wolff Hong Kong 2.2 1.9 29 14 16 Ryvalmedia McMillan Shakespeare Australia, Next Smile (Gold Coast) Australia, Cairns Car + 4WD Centre (Mahindra) Australia 1.6 1.6 15 15 14 Mediahub Esprit Global 1.5 1.5 1 16 15 m/SIX Associate Industries Limited Pakistan Won, Oil World Pvt Ltd Pakistan Won 1.3 1.3 13 17 17 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 18 28 Thinkerbell Country Road Group Australia, The Reject Shop Australia 0.4 0.4 2 2023 (Jan-Apr): 122.9 434 2022 (Jan-Apr): 98.1 443 YoY Comparison: 25.3% -2.0% 2022 Creative & Media (Jan-Apr): 241.5 984 2021 Creative & Media (Jan-Apr): 296.4 1,413 YoY Comparison: -18.5% -30.4% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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