2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy MLB US, Chili's US Project, Google Search Brazil, Riot Games China 34.8 34.8 15 2 3 Ogilvy Spin by Oxxo Mexico, Huawei China, MSD Hong Kong 34.1 32.6 147 3 2 VMLY&R Temasek Singapore Project, Singapore Press Holding Singapore Project, Bristol Myers Squibb Italy 30.9 30.9 60 4 5 Havas Worldwide Agile Content Spain, Amylyx Spain, Badoo Spain 26.8 26.8 93 5 4 Dentsu Global Health brand China Project, Global FMCG brand China Project, Global FMCG brand China Project 20.8 20.6 84 6 6 M&C Saatchi Group Samsung Germany Project, Peloton Germany Project, LIFE Sweden, Norway, Denmark and Filand 19.9 19.9 84 7 - Leo Burnett Maker's Mark Global , Tillamook US 17.3 17.2 79 8 7 R/GA JPMorgan Wealth Management US, Samsung Gaming US, QuickBooks Australia 15.8 15.8 41 9 8 Grey Group American Tourister Hong Kong Project, Boehringer Ingelheim Chemicals Inc US, Coca-Cola US Project 15.8 15.0 60 10 49 Publicis Worldwide The Standard Bank of South Africa Limited, Novo Nordisk A/S Brazil 14.9 14.9 68 11 28 Saatchi & Saatchi Alvarium Tiedemann UK 13.8 13.8 35 12 10 DDB Halifax UK, Department of Tourism (DOT) Philippines Project 16.6 11.6 39 13 9 BBDO Shimonoseki Boat Race(TV spot) Japan Project , AIIB - Asia Infrastructure Investment bank China, Q Sai(SNS) Japan 11.2 11.2 51 14 54 Epsilon Speedy France Project 6.6 6.6 33 15 11 Adam&Eve BT Business UK, Inspired Villages UK 6.5 6.5 5 16 48 Digitas T. Rowe Price US, Hennepin County US, Krungthai Bank Thailand 6.2 6.2 34 17 12 MullenLowe Group US Golf Association (USGA) US, Manpower Group UK, Marriott Hotels & Resorts US Project 5.9 5.4 28 18 55 Prodigious Jaguar/Land Rover China, LVMH Moet Hennessy Louis Vuitton S.E. China 5.3 5.3 28 19 13 Wunderman Thompson Aditya Birla Estates India, Adani Enterprises Ltd. India, WT Bengaluru India Project 5.4 4.9 28 20 14 Code and Theory Finance Client 4.5 4.5 6 2023 (Jan-Apr): 328.9 1,242 2022 (Jan-Apr): 444.0 1,419 YoY Comparison: -25.9% -12.5% Global / Apr 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Apr 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.5 60.5 4 2 4 Mindshare Maruti Suzuki India Limited India Planning & Buying, EH (Life Space) 35.5 Suntory BRAND'S Taiwan Taiwan 31.0 53 3 2 EssenceMediacom Vivo India Technology, A2A Italy Energy, Flutter Entertainment plc UK 28.0 Clas Ohlson Norway 25.0 46 4 3 Havas Media Nakheel United Arab Emirates, Glovo Nigeria, Ghana, Kenya, Ivory 25.1 Loterias y Apuestas del Estado Spain 24.5 63 5 5 OMD Vans Global, Cerveceria Central de Colombia Colombia, Sugar 26.2 TVN Chile Project 23.5 70 6 6 PHD Future Bay United Arab Emirates, SpinMaster Mexico, Hjärnfonden AB 15.7 Fortum Sweden / Norway / Finland 15.1 51 7 - Starcom DIRECTV US, Rite Aid Corporation US 15.8 15.0 24 8 34 Zenith Adobe Systems Incorporated Singapore, Giorgio Armani 14.7 14.7 37 9 8 dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 10.9 10.5 31 10 9 Initiative WA Government Australia, Cricket Australia, Pernod Ricard Australia 10.8 Hesta Australia 9.9 44 11 38 Performics Western Union US, Western Union UK, Spain 7.2 7.2 30 12 7 Hearts & Science LG Australia, Rogers Sports and Media Canada, FIFA Womens World 13.3 5.8 4 13 10 iProspect Foodpanda - Malaysia Malaysia, Clas Ohlson Sweden, PT. Traveloka 5.5 5.5 41 14 13 NP Digital Hewlett Packard Australia Project , Vlone Australia, Blis Probiotics 5.2 5.2 77 15 11 Mediahub Esprit Global, Schwan’s company Brands US, Lodge Cast Iron US 5.0 5.0 3 16 12 Croud Dickies US, Aira UK 4.8 4.8 9 17 - Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands US 4.8 4.8 6 18 15 LS Digital Glanbia Performance Nutrition (India) Private Limited India, TVS 4.6 4.6 41 19 14 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, 4.2 Leukemia Foundation Australia 4.0 40 20 16 Mediaplus Siemens Global 2.5 2.5 1 2023 (Jan-Apr): 286.2 832 2022 (Jan-Apr): 231.1 776 YoY Comparison: 23.8% 7.2% 2023 Creative & Media (Jan-Apr): 615.1 2,074 2022 Creative & Media (Jan-Apr): 675.1 2,195 YoY Comparison: -8.9% -5.5%
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