2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
LATAM / Apr 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico 4.0 4.0 5 2 2 VMLY&R L'Oréal Brazil, Grupo Petrópolis Brazil 2.8 2.8 2 3 3 Grey Group Stella Artois Argentina Project, Desktop Brazil Project, Altos Tequila 1.5 1.5 5 4 9 Publicis Worldwide Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina 1.5 1.5 6 5 10 Leo Burnett FMCG Brazil Client 1.4 1.4 6 6 11 Arc FMCG Brazil Client 0.9 0.9 3 7 - Sapient.AG2 Unimed Brazil Project 0.9 0.9 3 8 4 MullenLowe Group Banco Central de Honduras Honduras Project, William Grant & 0.8 0.8 10 9 6 M&C Saatchi Group Sportline Mexico, izzi Mexico, Ternium Mexico 0.8 0.8 6 10 8 Havas Worldwide BANCO SANTANDER Brazil, RECKITT BENCKISER Argentina 0.8 0.8 2 11 15 Digitas Alcohol Client Argentina 0.8 0.8 4 12 5 R/GA PepsiCo Argentina, Grupo Boticário Brazil, SBI Growth Argentina 0.8 0.8 7 13 12 Prodigious FMCG Client Colombia 0.2 0.2 1 14 7 Ogilvy Heineken - Amstel - Tres Cruces Peru 0.4 0.1 4 2023 (Jan-Apr): 17.34 64 2022 (Jan-Apr): 12.4 25 YoY Comparison: 39.6% 156.0%
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LATAM / Apr 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media Federación Nacional de Cafeteros de Colombia Colombia, The Home 5.6 5.6 8 2 2 OMD Cerveceria Central de Colombia, Tienda Mia Peru, Mabe Colombia 1.8 1.8 8 3 3 Initiative Falabella LATAM Chile, Novibet Ecuador, NEXUMCORP Ecuador, 1.0 1.0 10 4 10 Performics Western Union Panama, Western Union Brazil, Western Union Mexico 0.9 0.9 6 5 7 Starcom Western Union Peru, Western Union Chile 0.3 0.3 2 6 6 Zenith FMCG Client 0.2 0.2 2 7 9 PHD SpinMaster Mexico 0.2 0.2 1 8 13 Publicis Media Pharmaceuticals Client 0.2 0.2 1 9 4 Wavemaker Garcos/Prophar Ecuador, Dyvenpro Ecuador 0.0 0.0 2 10 5 EssenceMediacom Mi Auto Uruguay Finance 0.0 0.0 1 2023 (Jan-Apr): 10.2 41 2022 (Jan-Apr): 9.0 53 YoY Comparison: 14.1% -22.6% 2023 Creative & Media (Jan-Apr): 27.6 105.0 2022 Creative & Media (Jan-Apr): 21.4 78 YoY Comparison: 28.9% 34.6%
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