2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Pharma Client 6.43 6.43 8 2 2 Adam&Eve Halifax, BT Business, Inspired Villages 4.26 4.26 4 3 3 R/GA Beam Suntory, June Sarpong Project 2.07 2.07 8 4 4 M&C Saatchi Group BMW champs – Bayfs Project, June Sarpong Project 1.12 1.12 18 5 5 Dentsu Auto Client 0.84 0.84 4 6 6 Elvis Tate & Lyle Sugars, Lyle’s Golden Syrup 0.70 0.70 2 7 7 Perfect Storm Inntravel Digital, Costcutter Digital 0.70 0.70 2 8 8 Harbour BACX, Network Brand & Creative 0.66 0.66 2 9 9 MullenLowe Group Manpower Group 0.58 0.58 1 10 10 Havas Worldwide Sensible Portions Project, THE FOOTBALL ASSOCIATION Project, UNIVERSITY OF CUMBRIA 0.47 0.47 3 11 11 Grey Group Imperial Tobacco， Sky Bet 0.47 0.47 2 12 12 Wunderman Thompson BHF CRM, Virgin Red 0.43 0.43 2 13 13 Saatchi & Saatchi Alvarium Tiedemann 0.35 0.35 1 14 14 Pablo P&O Cruises 0.35 0.35 1 15 15 The Corner Asahi 0.35 0.35 1 16 16 Fold7 Thortful.com 0.35 0.35 1 17 17 Cheil Collinson 0.35 0.35 1 18 18 We are Pi Booking.com 0.35 0.35 1 19 19 Forsman & Bodenfors Mandarin Oriental Hotel Group 0.35 0.35 1 20 28 Leo Burnett Retail Client 0.31 0.31 2 2023 (Jan-Apr): 22.5 75 UK / Apr 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter 9.61 9.61 4 2 2 Croud Aira, Frasers Group, Informa PLC Project, Magnet Kitchens 3.22 3.22 4 3 23 Zenith Adobe Systems Incorporated 1.27 1.27 2 4 3 Brainlabs Estée Lauder 1.16 1.16 1 5 5 Havas Media Badoo, Dr Martens, Bumble, Brompton Project 0.89 0.89 4 6 4 Wavemaker Wayfair (Uk) Limited, William Hill Holdings Limited 2.48 0.88 3 7 6 OMD John Lewis Finance 0.59 0.59 2 8 18 Spark Foundry Travel & Tourism Client 0.31 0.31 1 9 7 Cheil Priority Pass 0.19 0.19 1 10 8 Carat SCS Furniture Stores 0.19 0.19 1 11 9 Total Media AJ Bell 0.16 0.16 1 12 10 Bountiful Cow La Famiglia Rana 0.16 0.16 1 13 11 Assembly Mandarin Oriental Hotel Group 0.16 0.16 1 14 12 Bicycle London Tate & Lyle Sugars 0.16 0.16 1 15 13 Wake The Bear Thortful.com 0.16 0.16 1 16 14 iProspect The Economist Group 0.16 0.16 1 17 15 M/SIX Webfleet solutions 0.10 0.10 1 18 16 Republic of Media Donald Russell 0.09 0.09 1 19 - Performics Western Union 0.09 0.09 1 2023 (Jan-Apr): 19.3 32 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Aprketing ROI. UK
Apr 2023
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