R3 2023 April New Business League - US

2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy MLB US, Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US 22.3 22.3 6 2 2 R/GA JPMorgan Wealth Management US, Samsung Gaming US, JPMorgan Chase US 10.0 10.0 14 3 3 Ogilvy Verizon US B2B 9.1 8.1 6 4 4 Dentsu Apple TV+ US 5.0 5.0 1 5 5 Code and Theory Finance Client 4.5 4.5 6 6 6 Accenture Song Edward Jones US 4.0 4.0 1 7 7 VMLY&R Alicorp US, ADT US, Conn's HomePlus US 3.1 3.1 8 8 8 Terri & Sandy NestléHealth Science US 3.0 3.0 1 9 26 Leo Burnett Maker's Mark Global, Tillamook US 2.9 2.9 6 10 - Saatchi & Saatchi Sierra Nevada Brewing Company, Campbell Soup Company 2.4 2.4 3 11 9 MullenLowe Group US Golf Association (USGA) US, Marriott Hotels & Resorts US Project 2.0 1.5 2 12 14 Grey Group Boehringer Ingelheim Chemicals Inc US, Coca-Cola US Project, Novo 1.5 1.5 5 13 10 M&C Saatchi Group Natural Cycles US, Samsonite US, glo US, Dasani US Project 1.3 1.3 5 14 11 Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 15 34 Hawkeye TALKING RAIN BEVERAGE COMPANY, ReadyRefresh 1.0 1.0 5 16 - Wpromote Samsung Display US 1.0 1.0 1 17 12 Baker & Bonner Pegasus Bank US, Community Coffee US 0.9 0.9 2 18 13 McKinney Puma Run/Train Business US, Popeyes US 0.9 0.9 2 19 - PXP BEAM SUNTORY INC US, Logitech US Project 0.8 0.8 4 20 31 Digitas Hennepin County US, T. Rowe Price US 0.6 0.6 3 2023 (Jan-Apr) 61.5 100 2022 (Jan-Apr) 125.8 130 YoY Comparison: -51.1% -23.1% US / Apr 2023

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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE

US / Apr 2023

METHODOLOGY

The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 2 - Starcom Rite Aid Corporation US 12.5 12.5 2 3 - Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands 4.8 4.8 6 4 3 Dentsu x McCormick & Co US & Canada 4.0 4.0 1 5 4 PHD Philips Domestic Appliances Global 3.8 3.8 1 6 5 Mediahub Schwan’s company Brands US, Esprit Global, Lodge Cast Iron US 2.9 2.9 3 7 10 OMD Vans Global, Boehringer Ingelheim HCP US 4.6 Edward Jones US 2.6 2 8 6 Mediaplus Siemens Global 2.5 2.5 1 9 - Performics Western Union US 2.5 2.5 1 10 7 Cavas Worldwide Edward Jones US 2.0 2.0 1 11 9 Crossmedia Airbus US, Moose Toys US Digital 1.3 1.3 2 12 8 Havas Media Indrive Global AOR - full media planning and buying 1.0 1.0 1 13 11 Croud Dickies US, Boll & Branch US, Bubble.io US, Baker Hughes US 0.7 0.7 5 14 - Carmichael Lynch USGA US 0.5 0.5 1 15 12 9thWonder Vari US 0.3 0.3 1 16 - Publicis Media Signet Jewelers US 0.3 0.3 1 17 13 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 18 14 Carat SharkNinja US, Del Taco US 0.1 0.1 2 19 2 Hearts & Science Jaguar Land Rover (JLR) Global 6.0 -1.5 1 20 15 EssenceMediacom 0.0 Signet Jewelers US -2.8 0 2023 (Jan-Apr) 57.8 38 2022 (Jan-Apr) 67.9 38 YoY Comparison: -14.8% 0.0% 2023 Creative & Media (Jan-Apr) 119.3 138 2022 Creative & Media (Jan-Apr) 193.7 168 YoY Comparison: -38.4% -17.9%

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