www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Baosteel Project China, Orix Bank Japan, Canon Project ANZ
37.61
China Telecom Hong Kong
36.74
2
2
McCann WorldGroup
SABIC China and India, Giant Project Japan, Kenny Rogers Project Malaysia, Tetra Pak Japan
31.96
Wellcome Hong Kong
30.90
3
3
DDB
NEA Singapore, Panasonic India, HIRA Korea
15.13
4
4
Leo Burnett
Twinings Regional, Mini BMW Japan, Cargill India, Peters Ice Cream Australia
13.51
5
5
Y&R
Mitchell Shire Council Australia, Westfield New Zealand, Bacardi China
9.44
6
7
TBWA
EGAT Thailand, AIA Hong Kong, Alaska NutriBuild 345 Project Philippines
9.92
Pernod Ricard Australia
8.52
7
6
Saatchi & Saatchi
Thanachart Bank Thailand, Buick China, Mazda CX-7 and Mazda 6 China
7.70
Experion India
7.40
8
9
Lowe
9
8
Publicis
10
14
JWT
11
11
12
AGENCY
RECENT WINS
Qmobile Project Vietnam, MK Suki Thailand, Destination Resorts and Hotels Project Malaysia VW Internal-club Project China, Personalised Plates Queensland Australia, Tourism NT Australia
RECENT LOSSES
14.94
Proton Malaysia
12.71
9.44
7.42
6.60
6.39
Peters Ice Cream Australia
5.99
STB Sinapore, K7 Computing India, CAG Singapore
5.60
Cargill India
5.09
Grey Group
Bulla Dairy Foods Australia, Indian Oil Corporation India, Reliance Broadcast Network India
5.04
SpiceJet India
4.47
12
Dentsu
Yogiyo Project Korea, Moc Chau Milk Project Vietnam, ANA Singapore
3.65
2.87
13
13
BBDO
TPI Polene Public Thailand, Amorepacific Ryoe Korea, Legacy Project Australia, Sansiri Thailand
2.76
2.46
14
10
BBH
Child Rights Organisation Project India, Pirelli Global, Qoros Global
4.20
15
18=
Iris
adidas Regional
1.00
1.00
16
15
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
17
16
DraftFCB
Whirlpool India, Paper Plus Group New Zealand, Heineken Taiwan
2.02
18
17
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
0.15
19=
18=
Havas Worldwide
0.00
0.00
19=
18=
Wieden & Kennedy
0.00
0.00
21
21
Bates
1.22
(2.79)
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
STB Sinapore
Westfield Group New Zealand
1.20
0.69
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
ZenithOptimedia
Maybank Regional, China Mobile China, M Lhuillier Philippines
12.91
BMW Project Taiwan
10.74
1
MediaCom
bookmytable.in India, 1Cover Insurance New Zealand, OPPO China
9.85
Danone and Murray Goulburn Australia
8.92
3
3
Carat
Philips Search Project, Northland Search Project, Burberry China and Korea
7.52
Perfetti Van Melle China
6.40
4
4
OMD
National Environment Agency Singapore, Danone Hong Kong, Go Daddy India
13.38
Fonterra Asia Pacific
5.98
5
11
MEC
Mitsubishi Australia, STB Singapore, KFJ Gold & Diamonds India
5.71
T.G.I. Friday's Tanwan
4.49
6
5
Vizeum
Tetra Pak Thailand, Burberry Regional, BMW Australia
4.69
TTK Healthcare India
4.09
7
6
Initiative
SNNP Thailand, Pharmacare Thailand, Murdoch University Australia
3.92
3.92
8
8
PHD
Menarini Australia, Mitsubishi Indonesia, Wonderfarm Vietnam
3.58
3.38
9
7
Universal McCann
PT Hutchison CP Telecommunications Indonesia, Visang Education Korea, Haier China
6.20
10
9
Havas Media
H&M Indonesia, Neo Milk India, Simmtronics India
2.66
11
10
Dentsu Media
Perusahaan Gas Negara Indonesia, Sharp Indonesia, Novell Pharmaceutical Indonesia
2.80
TH Milk Vietnam
1.61
12=
13
Maxus
PTTEP Thailand, Tesco Malaysia, Venetian Sands Hong Kong
3.38
PT Hutchison CP Telecommunications Indonesia
1.28
12=
12
Starcom MediaVest
BMW Project Taiwan, Liby Search Project China, Prudential Insurance Indonesia
3.15
PTTEP Thailand
1.26
14
14
Mindshare
Apollo Hospitals India, Swiss International Air Lines Singapore
0.30
Landmark Hong Kong
(2.77)
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
Burberry Asia Pacific Region
3.11
2.51
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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