www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Baosteel Project China, Orix Bank Japan, Canon Project ANZ
37.61
China Telecom Hong Kong
36.74
2
2
McCann WorldGroup
SABIC China and India, Giant Project Japan, Kenny Rogers Project Malaysia, Tetra Pak Japan
31.96
Wellcome Hong Kong
30.90
3
3
DDB
NEA Singapore, Panasonic India, HIRA Korea
15.13
4
4
Leo Burnett
Twinings Regional, Mini BMW Japan, Cargill India, Peters Ice Cream Australia
13.51
5
5
Y&R
Mitchell Shire Council Australia, Westfield New Zealand, Bacardi China
9.44
6
7
TBWA
EGAT Thailand, AIA Hong Kong, Alaska NutriBuild 345 Project Philippines
9.92
Pernod Ricard Australia
8.52
7
6
Saatchi & Saatchi
Thanachart Bank Thailand, Buick China, Mazda CX-7 and Mazda 6 China
7.70
Experion India
7.40
8
9
Lowe
9
8
Publicis
10
14
JWT
11
11
12
AGENCY
RECENT WINS
Qmobile Project Vietnam, MK Suki Thailand, Destination Resorts and Hotels Project Malaysia VW Internal-club Project China, Personalised Plates Queensland Australia, Tourism NT Australia
RECENT LOSSES
14.94
Proton Malaysia
12.71
9.44
7.42
6.60
6.39
Peters Ice Cream Australia
5.99
STB Sinapore, K7 Computing India, CAG Singapore
5.60
Cargill India
5.09
Grey Group
Bulla Dairy Foods Australia, Indian Oil Corporation India, Reliance Broadcast Network India
5.04
SpiceJet India
4.47
12
Dentsu
Yogiyo Project Korea, Moc Chau Milk Project Vietnam, ANA Singapore
3.65
2.87
13
13
BBDO
TPI Polene Public Thailand, Amorepacific Ryoe Korea, Legacy Project Australia, Sansiri Thailand
2.76
2.46
14
10
BBH
Child Rights Organisation Project India, Pirelli Global, Qoros Global
4.20
15
18=
Iris
adidas Regional
1.00
1.00
16
15
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
17
16
DraftFCB
Whirlpool India, Paper Plus Group New Zealand, Heineken Taiwan
2.02
18
17
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
0.15
19=
18=
Havas Worldwide
0.00
0.00
19=
18=
Wieden & Kennedy
0.00
0.00
21
21
Bates
1.22
(2.79)
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
STB Sinapore
Westfield Group New Zealand
1.20
0.69