www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ April 2013
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Bao Steel, Infinitus, Shanghai Bund Investment Group
67.79
2
3
McCann WorldGroup
SABIC, China Telecom, Mabelle
47.69
47.69
3
2
Saatchi & Saatchi
Buick, Mazda CX-7 and Mazda 6, Swire Cold Storage Project
44.73
44.73
4
4
Publicis
VW Internal club Project, TSKF Beijing Pharmacy Promotion Project, Haier Project
24.63
24.63
5
5
BBH
Qoros Global
15.75
15.75
6
6
Leo Burnett
Vasto, Funglian Project, BMW Greater China
14.43
14.43
7
11
Y&R
Huawei, Guiyang IFC, CGB Project
12.44
12.44
8
7
Grey Group
MengNiu The X Factor Project, Avon Project, Mengniu Telunsu
9.89
9.89
9
8
DDB
J&J Elsker, Bentley Project, Bayer Regional
7.09
7.09
10
9
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
11
10
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
12
12
Dentsu
Yili Products Digital
1.26
1.26
13=
13=
TBWA
Bosch
0.47
0.47
13=
13=
BBDO
Corneliani Project
0.47
0.47
15=
15=
JWT
0.00
0.00
15=
15=
Wieden & Kennedy
0.00
0.00
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
WE
0.00
0.00
15=
15=
Iris
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
21
21
DraftFCB
22
22
Bates
AGENCY
RECENT WINS
Mengniu Dairy Project, CITIC Bank Credit Card, JunLeBao
RECENT LOSSES
Johnson Fitness
67.16
3.21
Sanofi
(2.11)
0.00
Buick
(25.20)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ April 2013 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
OMD
Guangdong Development Bank, Shenzhen Mobile
52.92
Jinluo Group
43.47
2
ZenithOptimedia
China Mobile, Belle Shoes, Hainan Airlines
31.42
LKK
27.64
3
4
Carat
Philips Search Project, Northland Search Project, Meng Niu Search Project
18.18
Perfetti Van Melle
11.88
4
3
MediaCom
Fonterra, Pazzo Project
10.24
10.24
5
5
PHD
6.30
6.30
6
6
Vizeum
SAIC Datong, Munchy's, Jinluo Group
4.73
4.73
7
7
Universal McCann
Haier, Florentia Village
6.93
8
8
Starcom MediaVest
Garuda Indonesia Global, Liby Search Project
1.58
1.34
9
9
MEC
0.95
0.95
10=
10=
Dentsu Media
0.00
0.00
10=
10=
MPG
0.00
0.00
10=
10=
Initiative
0.00
0.00
13
13
Maxus
0.00
Uni-President
(9.45)
14
14
Mindshare
0.00
Guangdong Development Bank
(9.77)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Burberry
2.21
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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