www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ April 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Bao Steel, Infinitus, Shanghai Bund Investment Group
67.79
2
3
McCann WorldGroup
SABIC, China Telecom, Mabelle
47.69
47.69
3
2
Saatchi & Saatchi
Buick, Mazda CX-7 and Mazda 6, Swire Cold Storage Project
44.73
44.73
4
4
Publicis
VW Internal club Project, TSKF Beijing Pharmacy Promotion Project, Haier Project
24.63
24.63
5
5
BBH
Qoros Global
15.75
15.75
6
6
Leo Burnett
Vasto, Funglian Project, BMW Greater China
14.43
14.43
7
11
Y&R
Huawei, Guiyang IFC, CGB Project
12.44
12.44
8
7
Grey Group
MengNiu The X Factor Project, Avon Project, Mengniu Telunsu
9.89
9.89
9
8
DDB
J&J Elsker, Bentley Project, Bayer Regional
7.09
7.09
10
9
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
11
10
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
12
12
Dentsu
Yili Products Digital
1.26
1.26
13=
13=
TBWA
Bosch
0.47
0.47
13=
13=
BBDO
Corneliani Project
0.47
0.47
15=
15=
JWT
0.00
0.00
15=
15=
Wieden & Kennedy
0.00
0.00
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
WE
0.00
0.00
15=
15=
Iris
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
21
21
DraftFCB
22
22
Bates
AGENCY
RECENT WINS
Mengniu Dairy Project, CITIC Bank Credit Card, JunLeBao
RECENT LOSSES
Johnson Fitness
67.16
3.21
Sanofi
(2.11)
0.00
Buick
(25.20)