www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ April 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Binani Cement, Metro Cash & Carr, The Himalaya Singapore
193.00
2
6
Leo Burnett
IPM BST Project, Samsung Project, Indusind Bank
167.67
167.67
3
5
McCann WorldGroup
Videocon Telecommunications, Indiawin Sports, Tetrapak Project
82.99
82.51
4
2
Mudra DDB
Experion, JSPL, NPR
63.21
57.66
5
3
JWT
SpiceJet
38.60
38.60
6=
12
Bates 141
Kumar Properties, General Insurance Council, IRDA
24.61
24.61
6=
23
DraftFCB
Whirlpool, Lotte, Polycab Wires
29.43
8
4
Lowe
9=
7
Contract Advertising
9=
9
11
AGENCY
RECENT WINS
RECENT LOSSES
Star Plus
Abbott Digene
178.53
24.61
22.68
22.68
Star Plus
14.48
14.48
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
8
Dentsu
Suntory Narang, Max Healthcare
12.45
12.45
12
11
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
3.38
13
10
TBWA
Nissan Datsun
12.55
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
Percept
0.00
0.00
14=
13=
Law and Kenneth
0.00
0.00
14=
13=
BBH
0.00
0.00
14=
13=
RK Swamy BBDO
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
Iris
0.00
0.00
14=
13=
Wieden & Kennedy
0.00
0.00
14=
13=
Madison Creative
0.00
0.00
23
24
Grey Group India
24
13=
Saatchi & Saatchi
Cadbury
Style Spa
2.90
14.48
SpiceJet
(9.65)
0.00
Experion
(14.48)