www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ April 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Garuda Indonesia Global
1.00
1.00
2
4
McCann WorldGroup
UDC Project,Perfetti Van Melle
0.71
0.71
3
6=
DDB
PT Idea Karya Indonesia , Bloomberg TV
0.60
0.60
4=
2
JWT
Indosat IM3, Matrix and Mentari
0.50
0.50
4=
12=
Leo Burnett
Twinings Project
0.50
0.50
6
3
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik
0.47
0.47
7
5
Y&R
LG Mobile, XL Indonesia
0.38
0.38
8
10
Bates
Relaxa, Unilever Digital
0.37
0.37
9
6=
Grey Group
DSG Surya Mas Indonesia Projects
0.30
0.30
10
8
TBWA
Nissan Datsun
0.29
0.29
11
9
Publicis
Periplus Bookshop Project, Periplus
0.26
0.26
12
-
Fortune Indonesia
Takeda Indonesia, Djarum
0.10
0.10
14
11
Ogilvy
Jasa Marga Project
0.05
0.05
15=
12=
BBDO
0.00
0.00
15=
12=
Saatchi & Saatchi
0.00
0.00
15=
12=
Havas Worldwide
0.00
0.00
15=
12=
M&C Saatchi
0.00
0.00
15=
12=
DraftFCB
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ April 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu Media
Perusahaan Gas Negara, Adidas Project, Sharp
2.17
2
2
Havas Media
H&M
1.18
1.18
3
3
Starcom MediaVest
Garuda Indonesia Global
0.88
0.88
4
10=
ZenithOptimedia
Hankook
0.70
5
4
MediaCom
Fonterra
0.50
6
9
Universal McCann
PT Hutchison CP Telecommunications, UNICEF, Bloomberg
0.53
7
5
Carat
FIF, Philip Morris Digital
0.31
0.31
8
10=
PHD
Mitsubishi Electric, Ganda Group,
0.30
0.30
9
6
Initiative
JNJ
0.25
0.25
10
8
Vizeum
Burberry
0.13
0.13
11=
10=
Mindshare
0.00
0.00
11=
10=
MEC
0.00
0.00
13
7
14
14
AGENCY
RECENT WINS
RECENT LOSSES
Garuda Indonesia
Invida
1.67
0.55
0.50
Burberry
0.41
Maxus
Invida
0.15
PT Hutchison CP Telecommunications
(0.23)
OMD
Yamaha Manufacturing
0.04
Fonterra
(0.46)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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