www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ April 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
IHG Project, Giant Project, Japan Sports Association Project
6.74
6.74
2
5
Leo Burnett
Mini BMW, Scoot Airlines
1.05
1.05
3
3=
Ogilvy
Orix Bank AirAsia, Jawbone
0.68
0.68
4
2
Y&R
Xing, Nikon Project, Honda Motor
0.64
0.64
5
3=
TBWA
0.38
0.38
6
7
DDB
Takeda
0.33
0.33
7
8=
JWT
STB
0.30
0.30
8
6
M&C Saatchi
Honda Project, JCB Card Project
0.05
0.05
9=
8=
BBDO
0.00
0.00
9=
8=
Wieden & Kennedy
0.00
0.00
9=
8=
Publicis
0.00
0.00
9=
8=
Havas Worldwide
0.00
0.00
9=
8=
Saatchi & Saatchi
0.00
0.00
9=
8=
Bates
0.00
0.00
9=
8=
Lowe
0.00
0.00
9=
8=
Grey Group
0.00
0.00
9=
8=
DraftFCB
0.00
0.00
9=
8=
Dentsu
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ April 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
Universal McCann
2
2
Vizeum
3
4
MEC
4
3
5=
AGENCY
RECENT WINS
JNJ Regional
ESTIMATED YTD WIN REVENUE (USD $ m) 1.98
RECENT LOSSES
Burberry
ESTIMATED OVERALL YTD REVENUE (USD $m) 1.61
0.37
0.37
0.17
0.17
Carat
0.03
0.03
5=
Mindshare
0.00
0.00
5=
5=
MPG
0.00
0.00
5=
5=
MediaCom
0.00
0.00
5=
5=
PHD
0.00
0.00
5=
5=
ZenithOptimedia
0.00
0.00
5=
5=
Starcom MediaVest
0.00
0.00
11
11
OMD
0.00
(0.38)
Activision Blizzard, Japan National Tourism Organization, Toyota Tsusho Corporation
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2