www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ April 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
2
2
DDB
3
4
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
5.22
5.22
1.95
1.88
Intel Project, U Star Project, Maria Hospital Project
1.85
1.85
Ogilvy
Diageo Project, AstraZeneca Project, Novartis Project
1.77
1.77
5
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
6
6
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
7
7
Lowe
Garuda Indonesia Global
0.20
0.20
8
8
Leo Burnett
Mundipharma
0.18
0.18
9
9
Grey Group
Philips Project
0.04
0.04
10=
10=
Y&R
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Publicis
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
JWT
0.00
0.00
Showbox Mr.Go, The Body Shop Project, HIRA, J&J Medical Project, Theall