www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ April 2013
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RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
2
2
DDB
3
4
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
5.22
5.22
1.95
1.88
Intel Project, U Star Project, Maria Hospital Project
1.85
1.85
Ogilvy
Diageo Project, AstraZeneca Project, Novartis Project
1.77
1.77
5
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
6
6
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
7
7
Lowe
Garuda Indonesia Global
0.20
0.20
8
8
Leo Burnett
Mundipharma
0.18
0.18
9
9
Grey Group
Philips Project
0.04
0.04
10=
10=
Y&R
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Publicis
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
JWT
0.00
0.00
Showbox Mr.Go, The Body Shop Project, HIRA, J&J Medical Project, Theall
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ April 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Burberry, SK Telecom Digital, Seoul National University Hospital
0.68
0.68
2
2
Dentsu Media
Yogiyo Project, AutoWorld Project
0.15
0.15
3
3
ZenithOptimedia
Siemens
0.10
0.10
4=
4=
OMD
0.00
0.00
4=
4=
PHD
0.00
0.00
4=
4=
MediaCom
0.00
0.00
4=
4=
Starcom MediaVest
0.00
0.00
4=
4=
MPG
0.00
0.00
4=
4=
Initiative
0.00
0.00
10
10
Universal McCann
AGENCY
RECENT WINS
Visang Education, American Airlines, Coca-Cola Project
0.35
RECENT LOSSES
Burberry
(0.16)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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