www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ April 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Westfield, Cityfitness
0.86
0.86
2
2
DDB
George Weston Foods Project, PZ Cussons, Rialto Television
0.42
0.42
3
14
Ogilvy
Activision, Canon
0.30
4
3
TBWA
Pernod Ricard
0.01
0.01
5=
4=
Saatchi & Saatchi
0.00
0.00
5=
4=
BBDO
0.00
0.00
5=
4=
JWT
0.00
0.00
5=
4=
Grey Group
0.00
0.00
5=
4=
Leo Burnett
0.00
0.00
5=
4=
Publicis
0.00
0.00
5=
4=
Havas Worldwide
0.00
0.00
5=
4=
McCann WorldGroup
0.00
0.00
5=
4=
Lowe
0.00
0.00
5=
4=
M&C Saatchi
0.00
0.00
5=
15
DraftFCB
0.30
0.00
AGENCY
RECENT WINS
Paper Plus Group
RECENT LOSSES
Pernod Ricard
0.29
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ April 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Griffins Food, Tax Refunds, Apropos
0.38
0.38
2
2
OMD
Motorcorp, Dynamo Communications, Pacific Equities Project
0.34
0.34
3
4=
MediaCom
1Cover Insurance, Pharmacare
0.13
0.13
4
3
Starcom MediaVest
Europcar Digital
0.10
0.10
5=
4=
Carat
0.00
0.00
5=
4=
MEC
0.00
0.00
5=
4=
MPG
0.00
0.00
5=
4=
Mindshare
0.00
0.00
5=
4=
Universal McCann
0.00
0.00
10
10
ZenithOptimedia
AGENCY
RECENT WINS
Palmer's
0.10
RECENT LOSSES
Motorcorp
(0.05)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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