www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ April 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Nestle Cereals Project
4.86
4.86
2
2
Leo Burnett
Puregold, P&G, Samsung
1.05
1.05
3
4
Publicis
Asia Brewery, Blackberry, Motortrade
0.65
0.65
4
8
Grey Group
Department of Finance, Andoks Corporation, NUR Nissin Pasta Express
0.43
0.43
5
3
DDB
PLDT Telpad, Volkswagen, Bayer Regional
0.40
0.40
6=
5
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
6=
6
Ogilvy
Enervon Activ, AIM Project，Wyeth Philippines Project
0.32
0.32
8
9=
JWT
STB
0.30
0.30
9
7
Y&R
Pascual Laboratories
0.19
0.19
10=
9=
Havas Worldwide
0.00
0.00
10=
9=
Bates
0.00
0.00
10=
9=
Saatchi & Saatchi
0.00
0.00
10=
9=
M&C Saatchi
0.00
0.00
10=
9=
DraftFCB
0.00
0.00
15
15
Dentsu
0.00
16
16
BBDO
17
17
Lowe
AGENCY
RECENT WINS
YMPH, Monde Nissin Project
RECENT LOSSES
YMPH
(0.01)
0.05
(0.26)
0.00
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ April 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
2
8=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MediaCom
UPMC, Bank De Oro, DPC
1.00
ZenithOptimedia
M Lhuiller Group, Nissan, Joseph Estrada
0.73
2
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
4=
3
Starcom MediaVest
Goldilocks, Yakult
0.30
0.30
4=
5
Havas Media
IFSI, Nestle Philippines Project, Krispy Kreme Project
0.30
0.30
6
4
Universal McCann
Honda Motorcycle Project, JNJ
0.32
7
6
Carat
Raffles Search Project, Max's Restaurant
0.15
0.15
8
7
MEC
Ramon Magsaysay
0.04
0.04
9
11
Maxus
Bridgestone
0.06
0.02
10
8=
PHD
0.01
0.01
11
10
Initiative
0.00
0.00
12
12
OMD
13
13
Mindshare
Kettle Foods, Ginebra San Miguel Project, SM Retail Affiliates
1.00
Watsons Philippines
Burberry
0.71
0.28
0.21
Fonterra
(0.29)
0.00
Goldilocks
(0.55)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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