www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ April 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
4=
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Ogilvy
KOP Properties, Health Promotion Board, 171 Project
5.28
5.28
JWT
STB, Samsonite, CAG
2.60
2.59
McCann WorldGroup
Singapore Red Cross Project, Princess Cruise, LG Global Shopper Project, Resorts World Sentosa Project
2.44
2.44
11=
DDB
NEA, SilkAur Project
2.25
2.25
5
3
TBWA
1.37
1.37
6
11=
Iris
adidas
1.00
1.00
7
11=
Leo Burnett
Twinings
0.60
0.60
8
6
Grey Group
Resorts World Sentosa Project, Harry’s Holdings, J Food & Culture TV Digital
0.25
0.25
9=
7=
Dentsu
ANA
0.50
0.20
9=
7=
Y&R
RSN
0.20
0.20
9=
7=
Lowe
Garuda Indonesia Global
0.20
0.20
12
10
Bates
SSC Project
0.04
0.04
13=
11=
BBDO
0.00
0.00
13=
11=
M&C Saatchi
0.00
0.00
13=
11=
Saatchi & Saatchi
0.00
0.00
13=
11=
Havas Worldwide
0.00
0.00
13=
11=
Crush
0.00
0.00
13=
11=
DraftFCB
0.00
0.00
19
19
Publicis
Robinsons
0.04
20
4=
BBH
Häagen-Dazs Digital Asia Pacific
1.50
Burger King
(0.07)
(1.50)