www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ April 2013
1
RANK THIS MONTH
RANK LAST MONTH
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1
2
4=
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Ogilvy
KOP Properties, Health Promotion Board, 171 Project
5.28
5.28
JWT
STB, Samsonite, CAG
2.60
2.59
McCann WorldGroup
Singapore Red Cross Project, Princess Cruise, LG Global Shopper Project, Resorts World Sentosa Project
2.44
2.44
11=
DDB
NEA, SilkAur Project
2.25
2.25
5
3
TBWA
1.37
1.37
6
11=
Iris
adidas
1.00
1.00
7
11=
Leo Burnett
Twinings
0.60
0.60
8
6
Grey Group
Resorts World Sentosa Project, Harry’s Holdings, J Food & Culture TV Digital
0.25
0.25
9=
7=
Dentsu
ANA
0.50
0.20
9=
7=
Y&R
RSN
0.20
0.20
9=
7=
Lowe
Garuda Indonesia Global
0.20
0.20
12
10
Bates
SSC Project
0.04
0.04
13=
11=
BBDO
0.00
0.00
13=
11=
M&C Saatchi
0.00
0.00
13=
11=
Saatchi & Saatchi
0.00
0.00
13=
11=
Havas Worldwide
0.00
0.00
13=
11=
Crush
0.00
0.00
13=
11=
DraftFCB
0.00
0.00
19
19
Publicis
Robinsons
0.04
20
4=
BBH
Häagen-Dazs Digital Asia Pacific
1.50
Burger King
(0.07)
(1.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ April 2013
RANK THIS MONTH
RANK LAST MONTH
1
9=
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MEC
STB
1.50
1.50
1
MediaCom
Fonterra
1.00
1.00
3
2
ZenithOptimedia
Maybank, Science Centre Singapore, Ministry of Health, Ministry of National Development
1.13
OUE
0.98
4
14
OMD
National Environment Agency, SilkAir, Hersheys
1.28
Fonterra
0.28
5
3
Dentsu Media
ANA
0.25
0.25
6
4
Vizeum
Burberry
0.17
0.17
7=
5
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
7=
6
Mindshare
0.25
0.10
9
7
PHD
0.07
0.07
10
9=
Carat
0.04
0.04
11
8
12
9=
Initiative
13
12
Maxus
14
13
Havas Media
Universal McCann
Porsche APAC, Transitions Lens Project, Vita Green
JNJ
0.20
Burberry
0.04
0.00
0.00
Red Bull Project
0.01
(0.04)
DBS Project, OUE, Qing Jian Realty Project
0.08
(0.07)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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